Josh Walker
@xjoshwalker
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@Theholisticpsyc
You want your long term partner to be reliable, predictable, safe.
But at the same time spontaneous, dangerous, and new.
It's an impossible standard to meet.
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Alright friends.
The time has come for a change. I'm tired of "build a business on X" and "solopreneurship". I want to build something that isn't meta. That isn't just selling dreams. That is actually building something that gets people results.
Before we get to that, I'll
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@Theholisticpsyc
Yes!
By every personality test, my wife and I are poor matches.
But we share the same common values of loyalty, self ownership, and creating a more fair world.
And because we are so different in personality, we’ve been able to complement each others weaknesses and grow more
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@Theholisticpsyc
In addition, the mental frameworks that are established due to poverty (and stress environments) are very difficult to break.
When I was escaping poverty, I remember telling my middle-class girlfriend that "doing the right thing" often felt like I was "being a bad person"
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@Theholisticpsyc
It breaks my heart when I see people posting purely transactional relationship advice.
High percentage of folks I grew up around coming up thru poverty that see it exactly this way.
It’s hard to overturn. Repeated broken trust hurts
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@Theholisticpsyc
Difficult lesson to learn.
Even more difficult to address.
Spent a lot of time moving off my own path in order to enable others to stay on theirs.
Big change was starting to focus on my own development. And realizing how much of what I did for others ended up hurting my goals
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@Wealth_Pill
@The_MMW
One thing I'd add:
Be intentional with your time.
Much tension can come from
1. The gap between who you want to be and what you are acting out.
2. Not feeling like you "have enough time" to do anything.
Utilize your time on activities to help you become who you want to be
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@Theholisticpsyc
Exactly.
And those boundaries are set around the exact top four areas that couples get divorced over.
Many treat them as taboo.
But they're the most foundational part of building a lasting spousal relationship.
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"Why start a Newsletter with 320 followers and no monetization path?"
Because I grew up poor as fuck. Money is scarce for too many people.
I don't want you paying $500 for 101-level marketing courses that you're being told are revolutionary.
Because it's online for free.
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There is one thing separating Dan Koe from creators who never make a dime.
Considering they have brought 1/3 of new creators into the Money X fold, you'd think their audience would have learned it by now.
But their marketing was a bit too effective.
They sold the dream so
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🎙️Tap tap... is this thing on?
After a two month hiatus, I'm back on X with a renewed focus. I'll chat about where I was in coming posts. In short, reflecting - researching - evaluating - experimenting.
If you've been following me for a while, you might notice my focus has
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I don't have anything to post today.
I really haven't had the energy to care much about posting on X.
Some might say that I should have a filled up content bank and a clear scheduling strategy. They're probably right.
But that's not what I want to talk about.
I want to
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There are 240 million daily active users on Twitter.
Most spend their time arguing, getting triggered, or yelling about sports refs.
Then there are creators trying to pull the world into a better future.
Here were the five that inspired me this week:
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So I'm going to be chilling out on the "make money by building a brand and finding your niche" part of Twitter for now.
Idk. It wasn't really what I came here for. It's just a significant gap that exists that I hope a few good people step in and help with.
For the 300 people
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What if there’s nothing wrong with you, and this is exactly how you’re supposed to be?
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Tired of being last on the Twitter Growth Hack train?
You might want to take 30 seconds to read this tweet. Because it's going to be the hack that creates the next Dickie Bush, Dan Koe, or Kieran Drew.
I've been on Twitter for six months now and there's one thing I've learned
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I’ve got a friend who collects great questions.
He’s working on becoming an excellent life/leadership coach, and understands the power of the perfect question at the right time.
What’s the most life changing question you’ve been asked?
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I just took my $12,000 nest egg I've saved for 5 years and invested in a coach.
I'm all in on building a meaningful business for myself.
===
That was the message that I saw on the page of a 19 year old about a year ago. I cringed.
Maybe there was something I was missing
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@Theholisticpsyc
It’s hard.
Even if you know you need to grow, you underestimate how much. So much to unlearn. My journey:
1. Decide to grow.
2. Say you’ll never change
3. Start succeeding
4. Feel terrible guilt
5. Learn its likely a lifelong struggle
6. Break free
I still battle my old self
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"I know I should be building an audience of potential clients (instead of creators). But I don't know where to find them."
Sound familiar?
Check this video out 👇
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oh shiiii
just hit 100 subscribers on the newsletter.
appreciate having you all on the adventure with me.
now to actually release the next few.
see you all in your inbox soon.
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I'm energized by the community of 500 on this journey with me.
And I'm proud that we got here without:
- Misogyny
- Plagiarism
- Lying about Experience
Last, I'm amped that 20% of you (110 people) have joined the newsletter too.
Let's build the future together. ♥️
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There are a lot of fun, interesting people here.
And you’re missing them in your blind pursuit of likes, follows, and retweets.
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@ericasmyname
Unpopular opinion:
[Totally popular and low risk opinion that at least 50% of people agree with]
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My friends - I'm waging war.
I want to see 1 million human-oriented creators and coaches engineer meaningful careers. Making the impact that they came here in the first place to make.
100 people just received this to their inbox.
You can get it to via link in bio.
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If you haven't started making money in your solo business yet
and you find yourself on Money X, Business Youtube, consuming Welsh, Koe, and Molina newsletters like crazy...
then this video is for you.
(and so is my absolutely free webinar series that starts this saturday)
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I spent most of 2021 and 2022 in a perpetual state of burnout. In September 2022, I beat it (in less than six weeks).
Think you might be burnt out? Here's how I recognized it in myself:
1. Your brain simply isn't working anymore.
Problems just feel impossible to solve, and
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25 likes, 24 comments, 4 retweets in four minutes.
And I know why.
"His Audience is Huge and Engaged".
That's one part. But also, almost every Twitter growth guide says:
- "Go comment on the big accounts in your niche".
- "Set your alerts so you're the first to comment
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Beware:
Activities that feel productive but are leading nowhere.
For instance:
- 4 hours a day "building your audience on Twitter"
BUT
- 0 Hours a day building a service or product that actually helps people.
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@Theholisticpsyc
I spent a lot of time looking for objective truth.
Years of studying philosophy, psychology, and other shit.
It all resulted in me returning back to the same spot
Truth, at the end of the day, is what is working for you, in your environment, with your skills and personality.
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yeah - okay im back.
but different this time.
no more Money-X echo chamber.
no more blue check.
just sharing my story.
sharing my knowledge.
and lighting a path for millions of people to leave this shitty, immoral system behind.
follow along to join me on the escape.
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God.
Please no more templated tweets.
Please.
No more
"Unpopular opinion:
Your tweets should write about the service you want to sell"
Can we stop yet?
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While Twitter is busy tweeting about such impactful topics as:
- Kendall Jenner
- Michelle Pfeiffer
- "TruthGPT"
This side of Twitter is talking about growing our lives with intention and making the world a better place.
Here were five creators who inspired me this week:
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If you’re still not making money from X, you don’t need more business advice.
Here’s why:
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Stepped out of Money X for a couple of months.
Came back.
Here's my notes.
- This is an echo chamber.
- Most advice here is working against you.
- Every entry-level copywriter I know here either has quit or wants to once they actually start doing it.
Thread with Qs.
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People who want you to win will simplify complex stuff for you (so you can win on your own).
People who want to make money off you will make simple things sound complex (so you feel like you need their help to win).
Both ways can lead to you winning. But ones probably better
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This is why we gotta break people out.
Tbh - most of you already know how to build a business. You’ve just been gaslit into thinking there’s this secret easy way.
But then you’re six months in and making no $ 😣
I’d rather everyone spend their time building an impactful biz.
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“When you die, do you really want to look back and say ‘wow, really glad I won all those games of COD’”?
“Or do you want to look back and be amazed that you reached your full potential”?
Idk man - was I running COD with the lads? Were we having a fucking blast? Were we
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I'm seeing hundreds of creators giving up on six months of hard work on Twitter.
They're about to miss a big opportunity.
More in my Newsletter coming out on Monday (in bio).
Would post a thread on it, but the algorithm kills threads for smaller creators.
Don't miss out.
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Everyone sends good morning messages, but no one sends good afternoons.
So.
Good afternoon to all the weekend builders cranking out work on the edges of their work day.
I'm working on Twitter Survival Guide for Early Stage Creators.
What are you building today?
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It's wild being around X for longer periods of time.
Seeing the ebbs and flows of content, year over year.
Last year, the big "end of year content" was something along the lines of:
"why wait for new years to make a change. you've got (x) days left this year. change now".
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I get the hustle culture (even if it’s not my thing).
I get wanting to build something great.
But there’s also already a lot to enjoy about where you are today. Don’t forget to take a moment.
Happy Saturday from Colorado
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Good morning everyone!
It’s a beautiful day to be alive.
What are you grateful for today?
For me - I’m grateful to have the wealth of humanity’s knowledge at my fingertips everyday.
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@Theholisticpsyc
I had this happen to me as I grew into a healthier environment. Can confirm from experience
I was sitting a room, listening to music, and talking with my dad.
I was maybe 15 at the time.
He lit a cigarette, took another swig of his nightly cascade of beer, and said:
"One day, you're going to lose all of your friends."
I leaned in:
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My friends over 30:
“Idk, we’re just old. Can’t really play sports anymore”
Me in better shape at 35 than at 27:
*Plays 6 hours of 2v2 volleyball and makes the finals against a bunch of 20 year olds
It’s not a humblebrag. I just can’t stand the defeatist mindset
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Happy Monday morning ☕️
What moves are you making this week to step into the life that you desire?
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Just me - prepping for the long battle to free everyone from the Money Twitter trap.
Today, I just want you to remember what you came here for.
What was your mission when you started?
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But what if your niche is “I want to be a little bit of everything”
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I've been a bit quiet.
Two reasons:
1. Mfing COVID got me.
2. I'm heads down working...
Something wicked this way comes.
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Did monday punch anyone else in the face😂🤣?
oops, sorry my positive reframers...
"Did Monday present a ton of new opportunities for growth for you?"
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When they say “share your failures” - yes, that can build trust and share authenticity with your audience.
It can also kill your brand.
Here’s the skinny:
Talking about every single thing you suck at could make people root for you (or feel sorry for you 🙈) … but idk if
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@Theholisticpsyc
My ancestors were probably petty af, so they’re probably butt hurt that I’m pushing through it.
No hurt feelings tho, I’m digging the growth experience
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Super curious for my audience.
Do you know what your Myers Briggs type is?
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What creator can you just not get enough of?
Like every time you see their name, you just have to stop and read it?
And why?
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I'm taking back what I said.
Money X isn't a waste of your time.
But let me clarify. I still stand by those words if you're here to build a business. Money X is not where businesses are made (check out my pinned video for why).
But.
As I wind down this year and I take
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X looks pretty dead today.
Probably because American holiday and people spending time with family.
That’s a nice change of pace
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While everyone says that they want a partner to tell them the truth and push them, most don't.
So much of my success is because my wife was honest, expected more of me, and held me accountable to my words.
Get someone that improves you.
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There are people here who monetized with less than 500 followers.
I promise you blind audience growth is not the fastest (or even the best) path to monetization.
But it does let you avoid doing the hard work of figuring out what skills you have and how to sell them.
Soooooo
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Video is the next growth hack for Twitter.
Here's how I know:
Maybe we could also check Elon Musk's latest tweet, just in case (I did it so you don't have to):
Here's the deal.
Every time a change comes to Twitter, people throw their hands up. They try to fight it. And we
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Is your Monday off to a bang? Mine is.
✅ Gave away the five biggest mistakes that Creators Make When Building a personal brand (link is in comments)
✅Redesigned my newsletter and moved it to ConvertKit/My Website (link is in my bio and comments)
✅Launched a new mfing
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@SahilBloom
All three are an absolute must.
Here’s how to do it:
1. Create an ideal day time budget in gcal.
2. Slot your daily intentions into that time budgeting every evening.
3. Wake up an execute something (workout, writing, task) first thing.
You’ll be amazed at the results
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80% of Twitter is just outrage culture.
15% is pundits using that outrage as a grift.
4% is people selling get rich quick schemes.
Then there is this magical 1%.
People who actually want to help make the world a better place.
Here are five people shining light into the world🧵
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ahhhh the warm glow of another new profile.
there is so much noise around here.
people trying to sell you a bunch of shit.
101-level advice being sold as revolutionary.
i dont care if I ever make money here.
i just want you to stop wasting your time and $$$.
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"I want to create my offer but I don't have any social proof, testimonials, or referrals".
This video is for you 🔽🔽🔽
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I was sitting a room, listening to music, and talking with my dad.
I was maybe 15 at the time.
He lit a cigarette, took another swig of his nightly cascade of beer, and said:
"One day, you're going to lose all of your friends."
I leaned in:
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Had to slow down a bit on Newsletter and Twitter (or “X” wtf ever) temporarily.
9-5 escalated in every area all at once and needed some overtime attention.
Be back strong af next week❤️
In the meantime, enjoy some time on the beach
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"I'm writing so I can make an impact, even if it just helps one person".
Right on.
I love the vibe.
Did you know that you could just help one person though?
I see people in big account comments asking all kinds of questions that you probably know the answers to.
Maybe
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My dog, Peaches, noticed something today.
- IRL I know a ton of people with businesses, but no digital audience.
- Digitally, I know a ton of people who have an audience, but no business.
She told me to build a service that teaches both🤝
Coming soon…
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Man - so much of Twitter is utility based.
Like... can I just do some shit because I enjoy doing it? Without it needing to be productive?
Fuckin get off my back Twitter.
---
Side note, tomorrow I'll be out here telling everyone to get off twitter and build an offer.
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I have such an appreciation for people coming with a message of abundance here.
Not “you’re doing it all wrong”. That’s easy.
Instead “you are meant for more - step into your power”.
*Looks at my profile in introspection*
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Oh hey -
I’m back kinda
Here’s some peace for your timeline today
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Money X is Where Creators and Coaches go to die.
Because it's just creators talking to other creators about creating in the creator economy. These aren't your clients.
How do you actually find your audience on X?
Throw me a follow so you can get the full vid Monday morning.
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So I logged onto X Pro (TweetDeck) for the first time in a while.
And right in front of me was my "Huge Accounts to Comment on List".
And all I can say is comments on big accounts are WILD.
75% just repeating the message, worded differently.
10% weird shit.
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Man...
So building a personal brand or a "dream solo business" can really fuck you up.
For me - it was the realization that I have no fucking clue what I want out of life.
I swapped ideas 150 times, each time taking on other people's dreams.
And burning out in the meantime
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I've had a fun day.
I can't stress this enough:
If you are taking the business/twitter journey alone, you're missing out on the best part.
Community.
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Me checking out Lessa's bio: "I bet she gets so many messages from Sales Coaches and Ghostwriters"
@lessaraebiger
: Naw - I'm not a rookie, DMs turned off son
Me: ☠️
Also, I love this bio to death
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The biggest barrier to sales for multi-passionate, generalist solopreneurs👇
(btw - hit the link in my bio to get the long version of this where I explain what to do about it)
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Welp - I got caught in that
“I’m being productive, but on the wrong thing” trap today.
What I meant to do:
- Refine my video guide to be more of a step by step course.
- Create an “Endless Content” worksheet to help newbies come up with engaging content ideas.
What I did:
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One huge mistake I made when I started building on Money X?
Thinking that what stood between myself and a ton of $$$ was my bio. I used to refine that bad boy like twice a week - especially when the tool Birdy was still operational.
(Thank Elon for killing off a ton of great
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First Snow ❄️
Halloween 🎃
I hope you’re taking a break and enjoying the world today. You shouldn’t always be pushing at 💯
Recharge the batteries.
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Build a “Niche of One” they say.
Except - it doesn’t work for most creators, coaches, and advisors.
Here’s why 👇
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I remember when I got to X, I was disturbed by what I felt was all of the worst parts of our broken system being played out.
My feed was just a list of things I wasn’t doing right, things I should be doing instead, and a bunch of people telling me I should just “do better”.
It
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80% of things in your life will work out simply because you believe they will.
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My life has significantly improved since I stopped giving a shit about followers, likes, and RTs
And when i started focusing on what o could add to the community that’s moving with me
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@AlexHormozi
At some point we're going to have to realize that technology is going to make human productivity redundant.
At that point we either
- Stop and evaluate
- Determine what a different type of human life is.
The next 50 years will be interesting.
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Alright: Lesson learned.
Maybe don’t tease a newsletter unless you’ve got it written 😫
Delaying a week and bringing the heat. Promise it’s worth it.
Luckily you’re all my friends and have my back.
(Right? Right?!)
In return enjoy a walk thru nature
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Quickly for my multi-passionates.
- There’s things you’re interested in.
- There’s things that you like to do.
- There’s thing that you feel you might want to do someday.
But that doesn’t mean that you want to do all of those things as a long term business.
I wanted to be a
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Ok.
But for real.
Can you stop trying to be someone else and just bring your own experience to the table?
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Please retire this phrase from your copy:
"Let me Explain."
It's in like every beginner level copywriter email. We're all tired of it. Cut it. Please.
What's a phrase you're tired of seeing?
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This ☝️
Also, he also started by building a real business. He had a digital marketing agency that he built, posted about non stop, created info products about, and gained an audience.
Once he made money doing that, people wanted to listen. After he had built the audience
Dan Koe got so good at persuasive writing that he managed to convince 99% of money Twitter that the “one person business model” was an easy thing.
Good on him, and I applaud him for the deep dive and hard work he must have put in to do it.
But boy did a lot of people get duped.
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If you're here to make $...
Then spend time on activities that make $...
Solo Incubator Week 2 is Saturday.
Link is in my bio.
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The advice to create a “Niche of One” is great, but it’s got two fatal flaws for most creators.
Can you guess what they are?
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