WE3
@WE3co
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We're a design collective. We invest Creative Capital in ambitious founders and help them build great products, protocols and platforms.
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Joined July 2021
User research is so important when you’re building digital products. but there are some challenges when doing it for web3 products. ▪️ We compiled some tips from our recent web3 projects that will help you:
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Our recent work for @HyperliquidX, a decentralized perpetual exchange. Inspired by those who believe trading is an art. Methodical, disciplined. Requiring advanced tools. ▪️ Brand identity, Logo, Website, Illustration, Motion Design. Crafted for those who care - and dare.
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We worked with @LensProtocol to generate ideas and concepts of what could be built with the new decentralized social graph. Take a peek & make them grow! 🌿. #PlantingIdeas.
Hey, bloomers! Want to apply to be a part of the Lens grants program but haven’t found the perfect idea yet?🧐 You’re in luck! We’ve created plenty that can be found all ripe for the picking 🤌 To take a peek, visit
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Looking back at the quirky and meme-able visual world we've built for @astroport_fi. we made it open-source for anyone to play with.
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“Our experience of working with WE3 was phenomenal. They took us on a design journey that went far more than skin-deep, helping us identify what is at the core of our company and how we can most effectively communicate it. Thank you!!”. - @jillrgunter @EspressoSys
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New work for @dango_zone! . Dango is a new L1 blockchain with app-driven infrastructure and a DeFi ecosystem, offering seamless UX, margin accounts for efficient leverage, and cross-chain interoperability. Brand ▪️ Web design ▪️ Product
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Earlier this year, we helped @EverlendFinance create a solid UX & UI system to kickstart a reliable lending platform on Solana. ▪️ UI + UX Design, Brand Identity, Logo Design, Illustration, Web Design
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Brand designer & contributor in our design collective, @snehasanks, shines in The Design Convo podcast! ✨. Sneha shares her design journey, learnings from working as a freelancer and also touches on how WE3 works and designs for web3 (🔉01:19:00).
i recently spoke to @shakthiharinv on ‘The Design Convo’ podcast. in our 2hr convo (!), we spoke about working independently, designing for web3, money, fears i hold, my shiny object syndrome, how i manage time (or rather, don't) and a ton more. 🎙
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Huge congrats to @HyperliquidX on a well-executed launch of their native token! . Months ago, we laid the foundation for Hyperliquid's brand, and we're proud that the great product and L1 are getting all the attention they deserve!
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We are thrilled to get our hands dirty and create this garden with @LensProtocol. We can't wait to see what takes root. .
2/ Today everything changes. We’re excited to introduce Lens Protocol 🌿 a permissionless, composable, and decentralized social graph that makes building a Web3 social platform easy. Dig in at
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We are going to plant some seeds live here 🌿💚🌿.
17/ Tune in tonight at 11PM GMT / 6PM EST for a Twitter Space featuring @StaniKulechov and team to learn more about the vision and exciting future of Lens Protocol. Set the reminder below!.
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We're stoked to see and live. The updated brand and website design is #OnFleek! . We really enjoyed working with this incredible and lightning-fast @fleekxyz and @fleek_net team!
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we like the @LensProtocol! 💚.
some of my fave web3 brand identities:. @Poolsuite .@LensProtocol .@PartyRound .@discoxyz .@0xstation .@ourZORA . the future will be well-designed 💫.
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We love witnessing the @LensProtocol brand growing from a seed to a blooming garden. Hope you were quick to grab some epic swag, bloomers!.
Happy Saturday, hackers ✨Lens booth is looking fresh and rare with the Aave Fam and epic swag - come find us and say gm! 🌿🤝
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🌿💚🌿.
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We like to dream big. 💭. Which fictional hardware crypto wallet should we do next?.
What would a custom hardware crypto wallet for the most known web3 protocols, products and brands look like?. I created some fictional designs, using Midjourney 5.1👇. 🦄 @Uniswap in 50 shades of their pink brand colour.
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We love working with great founders. 👇. ▪️ brand identity + webdesign.for.@HyperliquidX .@EspressoSys .@stride_zone . ▪️ brand identity.for.@SuccinctLabs .@korisdac .@craneearthvc . ▪️ product design + brand identity .@salsadotme .Playground.
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Looking for product designers? . We're open for business if you're working on one of these. ▪️ Account Abstraction EIP 4337.▪️ Liquid Staking Derivatives.▪️ Zero Knowledge Proofs.▪️ DeSci (Knowledge Graphs).▪️ ReFi.▪️ Renewable Energy Cert. (RECs) onchain. 💌.
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Important ideas with impactful visuals spread faster. @climateXcrypto shares the story behind the magical orb which became a symbol of #ReFi (regenerative finance) movement here on Twitter, and was designed for @ReFiPodcast brand identity by WE3's @labaume_de and @snehasanks👇.
In September I joined @klimadao as a contributor after building a directory of climate crypto projects (now . In October, after meeting the @ToucanProtocol team I decided to make a podcast to make sense of the exploding #ReFi movement. 2/n.
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🌶️ team, 🌶️ product & 🌶️ full-time design role!. Our design collective spent a lot of time with the @salsadotme team jamming on their product and brand - now it's time to bring in someone who will guide the next chapter!.
We're looking for a superordinary product designer! . The amazing @WE3co team has laid the foundations and now it's time for a kickass full-time designer to take us into orbit 🚀 . You have consumer experience and are excited to own our end-to-end design process? -> DM us 🌶
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👷.Currently building: . 1. Product + Brand for web3 e-commerce platform. 2. UX/UI + Brand for wallet messaging product. 3. New way to earn yield on [redacted].4. Brand for a perpetual DEX. 5. Pitch for a new regenerative finance org. 6. Brand for R&D org focused on zk-SNARKS.
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@HyperliquidX ▪️ client: @HyperliquidX . ◼️ WE3 team.▪️ Brand & Web design: @0xCharlota .▪️ Motion design & brand video: @MartinEgrt .
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@astroport_fi @we3co team. brand identity design @0xCharlota .illustration @thatannasun .motion design @MartinEgrt .interim brand lead: Matt Avallone.
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At WE3, we believe the future is. ▪️ fluid collective of top design talent around the globe.▪️ tapping into the most exciting opportunities in web3.▪️ sharing the upside in the work we do, in the ideas we help to shape and make real.
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🙋🏻♀️.
crypto desperately needs more human-centered design.
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Faster than you can imagine. GTE is out of stealth; launching soon. Proud our team could help shape the brand and website. 🏁 Join the waitlist now:.
The bitter truth is that trading on DEXes is slower and more expensive than trading on a CEX. That changes today. Because when you're a trader, every millisecond counts. Introducing GTE: The world’s fastest decentralized trading venue.
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Buzzing and interactive session in which we explored new products and ventures for the (post)attention economy. Thanks to everyone who joined - and see you soon at the next event!
Excited for today's session with @WE3co, @KleinKleinKlein, and @npseaver as we kick off our season of exploring and supporting new ventures in the (post) attention economy. We'll be sharing snippets and other ❤️🔥🤯moments here.
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💥 congrats to our friends at @koodos for launching. ▪️ an app that's a digital world for the things that you love.▪️ a protocol that will let you bring your taste and interest graph with you to anywhere on the internet.💥.
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We love to get involved early in thinking about new products enabled by blockchain tech. That's why we ran a prototyping lab with @LensProtocol to imagine new products and inspire devs to build on an open social graph. 🌿🧵Here are some ideas to seed the future of social:.
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Congrats to our friends on the @salsadotme reveal!.💃. We're happy we could lend a hand with product design, web design and brand for the Salsa app. Social proof meets wallet-native messaging!.
1/ We're SO excited to reveal Salsa. Here is the story of how a chance encounter in Miami led us to build the app where social proof meets web3 messaging.
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Fresh brand design work for @korisdac is live!. ▪️ by WE3 ( and @snehasanks.
new work!. name and brand identity for Koris, via @WE3co. @korisdac is an all-in-one platform offering web3-enabled tools for DAOs, web3 companies and web2 businesses to progressively decentralise and manage business operations on-chain.
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So fresh and so green. New concepts up on by @LensProtocol.
1/ Ideas are blooming🌿From music streaming apps to weekly content round-ups, the possibilities for building powerful applications and tools on the Lens Protocol are sky-high. Here are some more ideas, ripe for the picking, fresh for you to jump in and start building 🧵👇.
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New brand identity work for @0xcurio, full of energy and movement!. Project by WE3:.◾️Brand design & strategy led by @snehasanks .◾️Motion design by @MartinEgrt.
new work alert! . brand identity for @0xcurio. curio research is a game and infrastructure company pioneering onchain games with strong user-generated content. [play full screen, with sound!]
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Are you working on a Terra Project? Do you have a Token? Do you have it as an .svg? Can you share it? So there is an open source library for all of us to pull from?.
I would volunteer to make a neat file with all Terra tokens as .svg if you would share them with me. Dear projects would you mind?. @stablekwon , @danku_r , @TheMoonMidas , @ZeMariaMacedo , @Bitcoin_Sage would spread the call?
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Latest branding work from @we3co for @axis_fi ▪️◾️◼️⬛️. Led by WE3 member Sneha Sankar @snehasanks, with web design by Dario Loerke 👇.
new work!. name, strategy and brand identity for @axis_fi, via @WE3co. axis’s mission is to reshape the crypto and defi industry by equipping protocols with the tools needed for sustainable treasury growth.
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Our brand illustrations for @astroport_fi got awarded by the Society of Illustrators, the oldest nonprofit organization dedicated to the art of illustration in the USA! ▪️. Congrats to the illustrator and WE3 member @thatannasun ✨.
I am thrilled to announce that Astroport brand illustrations have been selected in the @SOI128’s 65 annual ✨ . From 11JAN to 11FEB 23, it will be exhibited at the Museum of illustration in New York City and published in the annual book of Society of Illustrators!! 🖤🖤
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@HyperliquidX ▪️ Brand identity, Logo, Website, Illustration, Motion Design. ▪️ @WE3co team: .Brand Lead: @0xCharlota.Web design: @xuper_kid .Motion: @MartinEgrt
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Congrats to our client @EspressoSys on raising a Series B!. Glad we could help shape their brand strategy, identity and website just a few months ago!
We’re excited to announce that Espresso Systems has raised a $28 million Series B round led by @a16zcrypto.
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#web3 needs more design provocations for new features, better UX/UI or new ideas itself. => Ideate, visualize, and share with the community! Let's make ideas composable.
Monday Provocation for [TBD] what if you could choose to off-set your carbon emissions with each transactions. #DeFi_Fiction / #climate / #web3
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Congrats to @EspressoSys on the mainnet launch!.We are proud we could help on this journey with the design and dev of their new site:.▶️
After two years of R&D, five testnets & integration plans with >20 chains, we’re excited to announce the Espresso Network is now live on mainnet!. This launch is a major milestone, both for our team and along the path to making Ethereum composable again. Read on to learn more ☕️
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▪️Useful thread from @WE3co's @NilsEdison on all the thoughts that should go into the Connect Wallet user flow ▪️.
Design Making Of: "Connect Wallet". A core differentiator of #Web3 is the requirement to connect a wallet to a service, product, contract etc. Wallets are our identity, our passport, backpacks, data storage etc. How can we design "connect wallet" more meaningfully?
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something new, designed by us with @Josephliow ✨ @avatar_protocol works as a social platform on @terra_money 👇. Users can collect various item NFTs that represent on-chain actions and Avatar will serve to be the hub to display it.
These past few months I’ve spent a lot of my time working on a new @terra_money project called @avatar_protocol. Here’s a quick update and some of the things I’m excited about…
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@HyperliquidX The Blob™ is a dynamic, fluid symbol that shows up from large formats to subtle details on the site and in the app. It represents the fluidity and adaptability of traders in the ever-changing world of cryptocurrencies. Be like water, my friend.
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👀🌶️.
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Congrats to our frens at Lens!. We're grateful we could take part in their journey early on: . by helping Lens find a name and visual identity .and by running a joint prototyping lab to imagine new products and inspire devs to build on an open social graph. Let's grow!🌿.
Today, we're excited to announce our $15 million funding round to accelerate the adoption of the next generation of the internet powered by human connection –- the people-powered social layer.
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▪️Join us today with @ReFiDAOist ▪️.
I’m stoked to announce that both @ohmygong and @labaume_de will be joining from @WE3co tomorrow for office hours with @ReFiDAOist! . 08.00 PT / 11.00 ET. Come talk product, design and strategy with some of the industry’s finest.
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Our co-founder @0xCharlota talks about how web3 startups should think about their brand, why designers should cultivate an investor mindset and how @WE3co is exploring new ways for designers to work. ▪️ In a podcast with @newforum_nco👇.
“I believe Web3 creates a shift as users of products are suddenly becoming owners of products and ambassadors of products, right? So through decentralised protocols, people are participating in the governance of protocols and becoming stakeholders, shareholders. ” — Charlota. 👇
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▪️ which one would you get?.
I felt kinda meh after couple days of not designing anything visual, so I made some fictional crypto hardware wallet concepts just to explore different art direcitons
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Congrats to @snehasanks on winning the @CommArts .award of excellence! . She led the work on @we3co's design project - a brand identity for @0xcurio, a crypto infrastructure company pioneering on-chain games.
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A sneak peek into our (sometimes messy!) Figma files at @WE3co 👀. @0xCharlota chatted with @jayneildalal about the brand design process for @EspressoSys; w/ practical focus on moodboarding, logo design, using genAI to generate brand assets, setting up brand templates & more👇.
🫣 What if you could look inside Figma files of top designers for free?. I was tired of binge-watching design tutorials on YouTube because they lacked real world constraints. So, I'm launching a new interview series, 'Sneak Peek,' which shows how top designers use @figma.
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👀.
Mars Lockdrop is in sight. Targeting Feb 21st, 2022. Pending approval from auditors and mission control. Discord is now open for all:
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👀 Can a more beautiful hardware wallet exist? . Let's build with @teenageDAO.@jugendingenieur.
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Starting the year strong. ✨.
What a way to start the year!.Illustrations for @astroport_fi got awarded SILVER at @worldbrandesign Awards! ✨🔥🎇🎄🥈 Hell yeah @WE3co! 💪💥
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Congrats to the @SuccinctLabs team for the $55M funding round! . We're proud we could shape Succinct's brand identity from the earliest stages.
1/ We're excited to announce we've raised $55M led by @Paradigm to make zero knowledge proofs accessible to any developer. Succinct’s Prover Network & SP1 make general-purpose ZK performant and easily deployable w/o complex infra. Let’s build towards an era of truth, not trust.
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@dango_zone Team.▪️ Product & Brand: Dario Loerke.▪️ Brand & Motion: Martin Egrt @MartinEgrt .▪️ Illustration: Giacomo Fumagalli.
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Congrats to @karma3labs on announcing their vision for building OpenRank! . We're proud we could help Karma3 Labs design new frameworks for apps and protocols that want to use a decentralized reputation system; and a new brand identity and website for .
Today, we’re announcing the $4.5M seed round funding to build OpenRank, a decentralized reputation protocol.
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🚀 Another brand launched to space!.
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WE3 team members landed at #ETHDenver ! Reach out to @labaume_de or @ohmygong if you like to chat about design & strategy. Find them at Climate Summit today 💚 #ReFi.
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🌱𝗗𝗲𝘀𝗶𝗴𝗻 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗶𝗻 𝘄𝗲𝗯𝟯🌱. This time around we were joined by @ohmygong, @HugoHoppmann and @sio_eth to chat about. ✨regenerative design practices.✨DAOs & design experience in web3.✨improving education with design.✨and more!. 📺
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Happy we could help with a lightspeed sprint! 🖤.
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Our friends over at @LensProtocol launched the first crypto-native content moderation tool for #web3social - CultivatorDAO! 👩🌾.
1/4 Introducing CultivatorDAO 🧑🌾👩🌾 the first Web3 social DAO designed for open, decentralized content moderation on Lens Protocol. It is the first solution for addressing spam, bots, and other risks that can damage your social graph. Read more in our blog:
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@fleekxyz @fleek_net ◼️WE3 team . Brand identity: Dario Loerke, Martin Egrt @MartinEgrt.Web design: Dario Loerke, Pierre @labaume_de.Motion design: Martin Egrt @MartinEgrt.3D design: Konstantin Datz @KonstantinDatz.
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💚.
It was SO good to hang with the @WE3co and @ideocolab ventures team at @EthereumDenver last week!. One of the many magical moments in #ReFi—getting to meet your internet frens iRL!
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@HyperliquidX We designed the Hyperliquid's brand to convey seamlessness, maturity, intelligence and advanced tech. To give a sense of calm and control in the noise of flashy and confusing interfaces that mimic casinos.
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excellent UI designers eager to push the edges of DeFi?. This is for you.
Looking for a really awesome visual UI designer at @we3co that is hungry to dive deep into WEB3. DM me.
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▪️Think more creatively about compensating people for their time. Besides money, you could drop them an NFT that signals they were one of the 100 people who shaped your product. In the future, you can give them a share of the revenue or unlock special in-app perks.
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At we are interested in design, strategy & ideas .for the new Internet. We are a collective of designers helping early-stage founders create brands, clarify vision, understand user needs, and design opinionated products. DM us to build something great!.
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▪️The WE3 team. Brand identity & Project lead: @0xCharlota .Strategy, ToV & Copywriting: @Holubina .Technical deep dive: @_reidw_ .Web design: @xuper_kid.Web development: @rich_cahill .Motion: @MartinEgrt.
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Our very own @NilsEdison reviewing the @ensdomains airdrop 🪂.
I really enjoyed the @ensdomains airdrop flow. So I wanted to share some high level thoughts what stood out for me.
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We used AI-generated photography (=synthography) to portray Espresso’s intangible decentralized sequencer technology as majestic, surreal, complex machines. We also gave a face to ecosystem roles like Node Operators or Roll-ups to play in the made-up retrofuturistic world.
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At the end of the interview, ask "Do you know anyone else we should talk to about this?". This will help expand your list of potential people to invite into the next round of research.
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