sneha
@snehasanks
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independent brand design + strategy practice—working with early-stage startups, internet companies + ambitious founders | showrunner @bx_design @tiptoptypetips_
Joined July 2016
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Pinned Tweet
in the new year, i’d really like to do more public speaking, teaching and sharing.
as brand is becoming increasingly prominent in product companies and tech startups in india, i believe i have some unique insights, work, opinions and lived experiences i’d love to share.
my
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phone got stolen in broad daylight in the heart of bangalore.
things we got shamed about—
• price of the phone x6
• using ‘expensive’ phones in public
• sitting with one leg over the other in a police station
things we didn’t get back—
• the phone
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indians go to the US, get jobs at FAANG, exclusively befriend other indians and make trips to national parks.
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my dad conducted smartphone classes for senior citizens in the neighbourhood 🥰
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why is everyone so surprised about the peacefulness around? let’s remember that the violent ones have been kept happy.
#BabriMasjidverdict
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i don’t think burnout happens when we are overworked or under stress.
instead, i think we burn out when we work really hard on something and it doesn’t seem to matter or amount to anything meaningful.
this sadness/frustration of “bottomless work”, i think, is burnout.
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whoever said “be your own boss” never filed GST returns themselves.
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there are two kinds of celebrity you get to see in bangalore— startup founders; and rahul dravid.
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dude none of this is funny. please stop using human rights violations as twitter lessons
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grew up to realise model UN is exactly like the real UN—
• idiots in suits,
• the US and UK delegates are always assholes,
• completely useless, exists only for virtue signalling reasons and one’s linkedin profile.
they truly nailed the simulation 👏👏👏
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☠️ design schools (in india) pretend the internet does not exist.
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sometimes i worry about competition, then i remember the number of note-taking apps people launch everyday. then i’m ok
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if you use whatsapp instead of slack for work communication, please add it to your job descriptions.
it says a lot about your culture — and people deserve to know.
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two unrelated cases of abuse of power and sexual harassment have transpired in my close circles in just the past week.
i’m in disbelief by how remorseless it has all been, especially post
#metoo
the first case concerns design mentorship.
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i just want to give a virtual hug to
@peakbengaluru
. whoever you are, you are truly actually inspiring. not only RTs but active replies to SOSs and enquiries with specific leads and DMs.
THIS. IS. WHAT. YOU. DO. WHEN. YOU. HAVE. PLATFORM. AND. POWER.
ly
@peakbengaluru
🌸
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deleting my dating apps because i did actually meet someone the old fashioned way (daily commutes to work, sneaky work lunches and mcd soft serves) 💖
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b*tches be giving themselves 500 tasks, completing just a few and then calling themselves “unproductive”.
it’s me— i’m b*tches.
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Cash App is what you get when you let a group of mad talented designers, writers and creative people take the wheel.
In 2020, they grossed $385 million, a 212% ↑ in profits from 2019.
@CashApp
is simple. It's much like Venmo or any UPI app. But that's just the beginning.
(1)
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a friend is looking to hire an excellent ui designer, 1–2y exp, onsite in bangalore.
you’ll get to work at a small, fast-paced startup, pay starting at 15LPA.
if you’re interested, drop work samples below! they’ll check it out, and i’ll pass on my reccos :)
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i’ve said this before, i’ll say it again.
1. be critical of your mentors. no one, and i mean NO ONE has the right to make you feel small;
2. just because someone has a following or for that matter, good designs and experience, doesn’t mean they can’t be an absolute piece of
Public Statement Regarding Chethan KVS:
We are addressing concerns involving Chethan KVS, also known as Design Pilot on YouTube.
In October 2021, while associated with
@10kdesigners
as a mentor, multiple credible accounts and evidence brought forth the following violations of
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.
@Shazam
remains the undisputed champion of apps that perform exactly one task flawlessly.
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🫨 new website 🫨
SNEHASANKS (DOT) COM
brand-new projects (+ more waiting to be launched!), others in a fresh look, barbie szn pink and whole-new independent studio approach.
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child size
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one of my favourite side quests is introducing cool people to other cool people, with the hope that they’ll do cooler things together!
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new work alert!
brand identity for
@0xcurio
.
curio research is a game and infrastructure company pioneering onchain games with strong user-generated content.
[play full screen, with sound!]
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one of the underrated things i miss about working in big teams is everyone's shared hatred for an app/tool they're forced to use by admin/corporate
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#PortfolioDay
, or if you're new here →
i'm sneha, an independent brand designer working with early-stage startups, internet companies and ambitious founders to help build their brand strategy, experience and design.
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the family that owns haldirams gifted my friend their OG homemade bhujia that is only reserved for friends and family. it was wild 🥵
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BLR gang — we, tech folk (me incl), often complain there's not much to do in this city, but not this weekend.
this sunday is WTDA [while(tech)do{art}]
(firstly, what a great name) but more importantly,
@wtda_io
is a FREE tech fair for art, writing, new media and DIY.
(contd)
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sooo proud to have been a tiny part of the incredible team behind CMF’s latest launch 🧡
more details soon!
Introducing CMF Phone 1.
A wonder, full of power.
Out now on
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normalise tattoos that have no meaning. not everything is deep — get over it.
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did aatmanirbhar just mean literally find your own oxygen all along?
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sex is great but have you ever had an urban company pain relief deep tissue massage therapy?
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mental health reminder that our professional careers are probably going to last until we’re at least 60.
so if you’re 20-something like me, we’re going to have to make this last (AND FUN!) for 40 more (!!!) years.
😮💨🏝✌️💃🏻💅🏼💆🏻♀️😴
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am i about to get banned from figma for all my adobe slander over the years? 💀
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quit adobe
What's the best piece of design advice you've received?
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my last week at
@graphyapp
🌝
it’s been a wild ride building graphy with
@shobhitic
@Sushilk91
@sumjain
@Fiona_Leong_
since joining the team as the founding designer a year ago.
from rethinking books to reinventing online schools! 💥
(1/7)
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i wasn’t going to weigh in on this ‘cos it’s truly exhausting. but there are some very troubling responses and non-points in the replies here. especially from young designers, so here’s why what happened the other day is not okay ↓
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harass and bully women and newbie designers, call it ‘mentorship’.
get called out, go underground, do nothing to make amends, call it an ‘i’m back’ video.
to everyone continuing to support him, you’re part of the problem. stop crying about women not attending your meet ups.
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when americans, europeans and other powerful passport holders share tips for a digital nomad lifestyle
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if you could never again use a computer, the internet or a phone— what line of work would you be in?
i'll go first— chef de cuisine 👩🏻🍳
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why is every design meet-up 74 dudes + 3 girls awkwardly sandwiched in between? 🫥
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@gauravmunjal
how hard was it to not call this Educator Stock Options cos it’s also ESOPs? 😅
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officially 3 years since i started my independent brand design practice 🧿
AMA!
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nice of
#SharkTankIndiaS2
to give nepo babies a platform (and more cheques) for their self-made journeys
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one of my favourite selfies I’ve ever taken with a cat
one of my favourite selfies I’ve ever taken with a cat
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last week, a founder who'd reached out wanting to work together on their brand told me 3 completely unrelated people, all recommended me to her 🥺
brand building by me, for me ✅💁🏻♀️
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There's no better example of Brand storytelling and design than
@Airbnb
. Airbnb has shown us what's possible when products and brands seamlessly flow into one another.
How does Airbnb blend digital and offline experiences in a way that feels so cohesive and human?
(1)
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linkedin should just quit and look for their next job on twitter instead.
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they say we need more female participation in the workforce.
they have like 1 woman in their design team.
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🌍🪐
brand identity design (+ brand extensions) for
@ReFiDAOist
, working closely with
@labaume_de
at
@WE3co
✨
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when curious people were building the internet, i was around 3 years old.
when the iphone and app store came to be, i was in the 7th grade.
now, we get to build web3, and i’m ready.
🌈
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discovered a very cool new font → used the very cool font for a new brand project → client also thought it was very cool → now licensing this very cool font.
love my job
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sounds like PMs and product designers really need to try couples therapy
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to the women, up and coming designers or anyone who has felt violated, or been harassed by a design mentor — my DMs are open.
it’s time we put a stop to such harassment by this person or anyone like them under the guise of mentorship.
fin.
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it’s official: we’ve peaked.
the BX program is not going to get a better ambassador than this good boi, bira.
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i just want
@figmadesign
to design my life. they seem to know what they’re doing.
figma, take the wheel 🤲🏻
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cyclicly, design twitter endlessly debates who should or shouldn’t get to be a mentor based on if they have x years of experience.
unimportant.
more than skills or years of experience — mentors must possess kindness, patience and empathy. AND NOT ABUSE POWER.
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we just wrapped up our latest cohort of
@BX_Design
!
if you're hiring early-career designers:
• brand/graphic/visual
• ui/ux
• interns
• or freelance
leave a 🛸 + the role you're hiring for below, and our grads will reach out to you, with their case studies/portfolios first!
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raise your hand if you’re always working but also apparently never working enough 🥲
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the best and worst thing about bangalore is that no matter what the event is — you’re never underdressed.
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i’m 25 years old, and truly terrified of nothing more than pressure cookers.
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now that both the office and brooklyn nine-nine are over— what new show will you make your entire personality? 💀
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we’re looking for a couple of enthusiastic design interns (paid; 3—6 months) for our crew at
@graphyapp
! we’re a nimble, multidisciplinary team working across brand & visual design, product, animation & storytelling.
✨ pls refer/RT for good karma. TIA!
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Do you own one of these? Or know someone who does? What do you store in it? Reply below!
But sry(notsry), that's not the topic of today's thread. I wanna tell yawl about Indigo!
(1/5)
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say what you will about legacy banks, but at least they’re consistent.
neobanks that sign you up in 25s but have you visit a bank branch to close your account are SO MUCH WORSE.
eDgY marketing + 3D renders is NOT disruption. thank you for coming to my ted talk.
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if i someone told me this when i started, i wouldn’t have listened but every project is not going to be your best yet, and that’s really ok.
showing up > showing off
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this would be the best corporate april fools day prank but it’s the middle of september
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all professions can be classified into ‘people who make decks’ or ‘people who make excel sheets’
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i’m thrilled it’s become socially acceptable to reply to whatsapp messages after 2–3 days.
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ever since i started working independently, (and cos i prep my brand presentation decks as
@figma
links anyway) i also share my wip with my parents.
admittedly, he doesn’t get most of it but every time, my dad goes through the entire deck and shares the best comments.
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a couple of new project drops!
first up: brand identity for
@boost_xyz
boost studios is the team behind
@boostinbox_
(formerly
@rabbithole_gg
) and the boost manager.
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