The World Champion Trek Madone SLR's bike build journey through Project One:
🎨 Painted in 7 hours.
🔧 Built in 45 minutes.
🚲 Ready for
@Mads__Pedersen
in 12 hours.
The latest lineup of Project One ICON colorways have arrived, just in time for the grandest of grand tours,
@LeTour
🚲
Introducing "Chroma Ultra-Iridescent," 1 of 8 new colorways you'll see ridden by
@LidlTrek
🤩
Learn more and find yours at:
The sport of cycling has made a lot of progress thanks to the work of strong women. But we still have a ways to go. That climb may look daunting, but take it from the women of Trek—you’re stronger than you think.
BIG NEWS: Trek and
@Voxwomen
have partnered to bring the 2019
@GirorosaIccrea
to cycling fans around the world, providing a free hour-long broadcast of each of the race’s ten stages.
Read more here:
Meet the all-new Madone Gen 8, an earth-shattering combination of our fastest and lightest superbikes 🤝 900 Series OCLV Carbon, Full System Foil aero tube shapes, a refined IsoFlow — what's not to love 😍
Learn more about the all-new ultimate race bike:
Meet WaveCel. A revolutionary, Bontrager-exclusive helmet technology and the biggest advancement in the protection against cycling concussions. Learn more here:
Due to a programming conflict on Monday during the GP Sven Nys, the Women's Elite race got short. Catch the FULL RACE (and a recap of
@KatieFnCompton
's WIN !!!!) here:
Introducing the
@trekdrops
women's cycling team! We are excited to further our commitment to women in the sport of cycling and world-class racing. Here's to 2018!
#ColourTheRoad
Introducing Project One ICON Crystalline, the second color scheme you'll see at
@letour
under riders of
@lidltrek
. Millions of crystals shine differently in every light and are bright enough for the world stage 💎
Learn more about "Crystalline" at
Want to know what it's like to ride our fastest road race bike ever? CyclingTips calls the all-new Madone SLR “Phenomenally fast and [...] one heck of a thrilling ride."
See what else the world is saying about this heart-pounding, race-winning road machine:
🔊 NEW PODCAST🔊
This episode
@JolandaNeff
, cycling’s triple threat: a professional road, mountain, & cyclocross racer, discusses the challenges that come from racing a 3 discipline schedule and her lead role as Goldilocks in our Supercaliber commercial.
Bright rides and good vibes meet with Project One ICON Tie Dye. Whether you want to go far-out or keep things mellow, Tie Dye’s six color choices let you create a ride as radical as you are—ya dig? 🚲🌈
Get groovy:
#trekbikes
#trekprojectone
#icon
The 3 steps to
#GoByBike
:
🚲 Choose your bike over your car
📸 Share a photo on Instagram using
#GoByBike
👬 Invite others to act by tagging them in your post
Learn more about the
#GoByBike
movement➡️
Once Daily Bikes by Trek. Have you lost the spark in your life? Is the magic gone? Try all natural, fast-acting Once Daily Bikes by Trek. If smiles last longer than four hours, that’s a good thing. Enjoy it.
We can all agree-happiness is a running dog. Read how Wisconsin-based musher and professional adventurer Blair Braverman recently turned to bikes for some off-season fun!🐶❤️
🏆 WORLD CHAMPION!! 🏆 Congratulations to
@Mads__Pedersen
on winning the
@uci_cycling
Road World Championship! What a race, what a rider, what a victory!
📸: JoJo Harper & Getty Images
WHAM 💥 BAM 💥 POW 💥
In a world of wheels, where heroism meets madness, behold this comic-inspired Project One Ultimate Madone SLR: a bike that echos a battle of the finest and fiercest 🦇🃏
Excited to welcome
@jolandaneff
to the Trek Factory Racing XC team and to welcome back
@emilybatty
! We're looking forward to watching these two talented athletes race together next year. Read more about the team here: