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Todd Saunders
@toddsaunders
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CEO of @Broadlume (acquired by @Cynclyco). Tweets about vertical SaaS & flooring. Long @townofwestfield. Previously @google
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Joined August 2011
After nearly a decade of building @Broadlume, I’m excited to announce that we've been acquired by @CynclyCo 🎉🎉 It's been an incredible 10-year journey, but to be honest, one that I can't take credit for. If you're a founder reading this, please trust me: The team and people you surround yourself with will make or break your company. They are the reason your company will succeed. Broadlume was never a straight line of success. But if you are passionately curious about your business, work hard, and surround yourself with great people, anything is possible. Broadlume is a testament to that. To the Broadlume Team – Thank you for everything. You taught me what passion, hard work, and resilience truly mean. I've grown so much personally and professionally because of you, and I truly can't thank you enough. Getting to work with you every day was an absolute pleasure, and I can't wait for this next chapter together. Our Leadership Team – Your dedication, vision, and ability to inspire taught me so much. I know there were early mornings and long nights, but building a business with you was the most fun thing I've ever done in my life. The memories we built will be with me forever. Thank you for always pushing us to get better and leveling up our entire organization. Our Board/Investors – You believed in us while also pushing us to get better. We are lucky to have had you in our corner. Your unwavering belief in us (even when we told you we were pivoting from adtech to flooring software) was the foundation that allowed us to build something revolutionary in an industry that needed it. @dafrankel @ralphfolz @aeyal1 @ZelkovaVC @tjmahony @DaveBalter @PSG_equity @Techstars @Mikeyjrog @JasonSPinsky @NattyZ @AngelList The Flooring Industry, Customers, and Partners – Thank you for believing in us and allowing us to service your business, family, and community. This truly is the best industry in the world, and I now finally understand why nobody ever leaves the flooring industry. While our name is changing, our dedication to you isn’t. I promise you that at Cyncly, we will continue to empower flooring businesses of all sizes to dream bigger, work smarter, and achieve unprecedented success. It's time to unify the industry. My Friends and Family – You know you mean the world to me. Thank you for constantly cheering us on. Your personal, professional, and emotional support helped get us here. And thank you for always being there, no matter what. @jilliankcanning – There aren't enough ways to say I love you and thank you. Thank you for your endless patience, love, sacrifice, and for being on this journey with me. There have been a lot of long nights and stressful moments, and you were always there for me. You are the absolute best. Thank you for encouraging and teaching me to be the best version of myself. @danielppratt – I can't believe you dealt with me for 10 years!! I apologize for all your grey hairs, but damn, that was a fun ride. But more than anything we accomplished together, your friendship means the world to me. I couldn't imagine starting Broadlume without you. I truly admire the leader that you are and the empathy you consistently show. You have the highest EQ of anyone I know. ❤️ Thank you again, and I can't wait to see what the combination of Broadlume and Cyncly can do. Here's the letter I wrote to the flooring industry and our internal teams. 👇
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Help your customers make more money and everything else will solve itself
If your vertical SaaS company isn’t helping customers make more money, you’re doing it wrong. Cost savings = Nice to have Revenue growth = Fun to have Profit growth = Must have The best vertical software companies don’t just provide software, they unlock new profit streams. - Payments: You’re already processing transactions. Own the flow and monetize it. - Lending: Your customers need capital to grow. Offer financing tailored to their needs. - Lead Generation: Businesses will always pay for more customers. If you can drive demand, you become indispensable. Embedding yourself in the financial engine of your industry is how your rapidly scale. Go after every transactional dollar. Your opportunity is the GDP of your industry not just the software TAM. That’s how you turn a vertical software into a dominant vertical platform.
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@nikunj Read this last weekend! Really thought provoking and totally agree. Let’s trade notes on this sometime soon.
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YC and 100+ investors passed on Broadlume. We weren’t a public company but we had a 9-figure exit. You don’t have to be backed by the best investors or YC to succeed. And remember succeeding isn’t just going public. The definitely of succeeding is different for everyone.
For all those big early funding rounds you see. know Coinbase tried to raise $1m after YC but closed w/ $600k seed funding. Now a $60+ billion public company. One of YC’s greatest success stories. Build for your customers. If customers love you, capital will come.
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@stoolpresidente How do you plan on selling without everyone hating on you (unfairly). Should do something where your tokens automatically sell or go to a charity based on market cap
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ZIRP + AI = upside down cap tables. This is going to create a bunch of constellation software 2.0 rollup opportunities
Your startup's runway is down to single digit months. You've built a good business, but it's not growing fast enough. You can't raise another round of venture. Your investors have given up on you. This is not the end. You might be a multi-millionaire and not even realize it. At Tiny, we call this good business, bad cap table. Venture investors are binary. You're a 0 or you're a billion dollar outcome. But there's a third door: pivot to profitability. We've partnered with tons of founders to restructure their cap table, buy out their venture investors, and pivot the business to profitability. We can do this with you at the helm, or you can just keep your stake and we can take over operations. If your business has over $3M of recurring revenue (or $10M non-recurring) and is steady/growing, with a lot of bloat due to aggressive growth, we should talk.
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@BullpenGuru @TheReal_NFC I built something to get push notifications for your players in fantrax
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@gregisenberg What’s stopping you from doing this realistically. Just spending all your time on AI
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If you’re losing customers to “churn,” you’re likely thinking about it wrong. We had 90% logo retention and 100%+ NRR. Here's how we thought about it: 👉 Share a vision and a community If your customers are simply buying software from you, they will churn. You need to make your company not just about the product but about a shared vision with your customers. TOGETHER you are building the future of your industry. Nobody can replicate your mission or the feeling you give your customers, but they can replicate your product. And they can and will do it for cheaper. 👉 White glove the sales and onboarding First impressions cant be undone. Your sales and onboarding teams are the first people that interface with your customers. Help them, help you. Arm them with the tools and information they need for a good handoff and a good first impression. 👉 Make customers more money If your software helps businesses generate more revenue, they’ll never leave. Give them a way to make more money and use data to prove it to them. I REPEAT use data to prove it to them. 👉 Solve operational pain The deeper you integrate into mission critical workflows (website, inventory, compliance, payments, scheduling), the harder it is to switch. Make sure your softwares integrate and work well with each other. Leaving an ecosystem is much harder than leaving a single product. 👉 Expand revenue per account. Get that NRR! Payments, lending, insurance. Every transaction through your platform increases LTV, making churn almost irrelevant. This increases TAM and gives you the ability to push NRR to 100%+
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Best flooring types ranked: 1. Hardwood 2. Carpet 3. Tile ...99. Laminate 100. Luxury vinyl plank
RANKINGS ALERT The top fast food places I’ve eaten at in the last 6 months 1. Chipotle 2. Panda Express 3. Burger King 4. Chick Fil A 5. Five Guys 6. Wendy’s Wendy’s used to be my #1 but they absolutely suck now
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