Tobé 🇳🇬🇺🇸👨🏿💻
@tobebuilds
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Founder @regiostech | Blogging about my journey from Ex-Google SWE to SaaS mogul.
California
Joined February 2020
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Pinned Tweet
Yesterday was my last day as a software engineer at Google.
Today is my first day as a full-time entrepreneur.
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@_itsjustlee
We need more transparency about how working in tech isn't all sunshine and rainbows
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Something surreal about seeing the name of the company you founded on a name tag
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This year, I'm anti-imposter syndrome.
I'm not "lucky to be in the room."
Y'all are just lucky I wasn't in the room earlier.
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@petecheslock
I found Docker Compose a lot easier to learn to use. I only have 1 server, so that's what I use 🤷🏿♂️
I tried k8s and it was overkill, when all I really needed was a "let me configure my app and db in a repeatable way" tool
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@kitlangton
A better name for the "visitor" pattern would be the "wow, I sure wish this language had sum types" pattern
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@latimes
Not surprising when we made everyone come back to office in the middle of a pandemic
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Whatever SaaS business I start after I'm done with Shopify apps...
The price will be at least $49/mo, ideally $99/mo or higher.
Being able to afford scalable marketing approaches (especially PPC ads) is crucial for high growth IMO
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It took 6 months of grinding, but finally back at a 4.9 rating from 4.8
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This year, I quit my job as a software engineer at Google to start my own SaaS business.
Despite a rough start, in July I finally got my first revenue, by building a
@shopify
app.
In 2024, my goal is to ramp up marketing and hit ramen profitability.
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@ShimminyKricket
And a lot of content is about starting the business, not about actually succeeding with one.
Same with business models.
For example, the SaaS subreddit is overloaded with people asking for feedback on their ideas/apps, but rarely any discussions about marketing and sales.
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All those painstaking hours spent optimizing onboarding and retention are starting to pay off.
MRR growth % the past 30d is off the charts 🚀
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Many customers have probably assumed I was a bot, because I send a welcome message as soon as I notice them install.
I might start waiting ~5-10 minutes before sending.
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2
32
Removed the free plan in my Shopify app.
1. The people who pay for the app, paid from the start
2. Free users almost never upgrade to paid
3. Free users make up the overwhelming majority of support requests
We'll see how it goes.
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1
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Excited to announce that my app, Regios Post Purchase Surveys, is finally listed on the Shopify App Store!
I honestly thought this day would never come.
Next step - pulling out all the stops to market the app and get reviews.
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My first ever customer support chat: my amazing great-aunt.
I'm lucky to have people in my family who support my entrepreneurial dreams.
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Finally added a 3rd pricing tier to my app.
I also closed off live chat for the lowest plan.
I was receiving way too many support tickets to be sustainable, and most of those were just feature requests (which have a designated place already).
With the new free time, I can
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"It's just a discount"
The discount:
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If you're using ChatGPT to write all your business's content, consider the long-term risk:
Don't you think we'll see accurate AI detectors released in the next few years?
What's going to happen to your SEO rank/email deliverability when that happens?
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My 2nd Shopify app already has more installs + traction within 24 hours than my previous one.
I also just got off a call with an early adopter who clued me in on how it could have real value for lots of merchants.
Looks like it's time to pivot. 🚀
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My goal is to own multiple SaaS apps.
Start with one, then build an empire.
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I always wanted to create my own programming language, with actual users.
My Shopify discount app's advanced logic builder is essentially a visual programming editor.
And yes, it has actual users in production.
Time to check that off the bucket list?
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In case you were wondering what my singing voice sounds like...
Here's "Let it Burn" by
@jsullivanmusic
Backing track by me
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IF YOU HAVE MULTIPLE PASSIONS,
DO NOT,
AND I REPEAT, DO NOT
TRY TO HAVE SEPARATE ACCOUNTS FOR YOUR INTERESTS
THE MOST IMPORTANT THING YOU CAN DO FOR YOURSELF IS TO SHOW UP AS YOUR ENTIRE SELF,
EVERY SINGLE DAY
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This is a great time to get into Shopify development.
Tons of new APIs that would take a lot of work for incumbents to migrate to, whereas a new app can use them as a point of differentiation from day 1
Solve a real problem and ship fast, and you'll get MRR
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You have no idea how many times I've considered creating a real Shopify store, just so that I can run experiments with discounts and make better content
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My name is lowkey an acronym.
TOBE = Tobe Osakwe Business Enterprises
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Getting a small, but steady stream of users in my Shopify app.
One user reached out via live chat to report a bug.
This was a good opportunity to also ask:
- How they found my app
- What problem they were trying to solve
PMF soon?
#buildinpublic
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Shipping my 2nd Shopify app soon, and I learned from my previous mistakes.
This time, I:
- Found an unsolved problem
- Talked to merchants as soon as the MVP was done
- Recruited early adopters to get feedback
- Identified where to promote the app after launch
#buildinpublic
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Every day, I deal with the fear that my business will fail, and that I'll have to go back to a job.
Entrepreneurship is as much about survival to me as it is about personal freedom.
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Want to save 6 months working on the wrong SaaS idea?
Watch my first YT video in 2 years:
I cover:
- Why "SaaS ideas" don't matter
- How to spot viable opportunities
- Recommended resources
Please RT to share with other founders!
Trying to grow on Twitter in 2024 is a total waste of time
Let this Tweet be your permission to abandon ship and focus on another platform
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Can't wait until I can afford to hire someone to run this account for me.
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Just finished a customer interview.
- Validated my assumptions about the problem
- Got feedback on pricing
- Committed to meet again next week
- Prospect gave additional feature suggestions
The road to a profitable SaaS business continues...
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Your phone is the biggest source of distractions in your life.
To stay focused, I recommend:
- Put the phone in a separate room while working
- Disable all social media notifications
- Respond to DMs/emails at set times, rather than continuously
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Shopify app devs, ditch "DTC Twitter."
Instead, focus where buyers are looking:
- App Store & forums
- SEO efforts
Time to see real results.
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30-day growth snapshot for Regios:
- Acquisition: New trials up 9.35%
- Activation: Trial-to-paid ratio up 5.08%
- Adoption: 12.5% more new discounts created
- Revenue: MRR up 17.39%
- Retention: Rev. churn down 7.02%
- Referral: 400% increase in new reviews
Should I post
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Posted a job on Upwork.
Someone replied using ChatGPT, and didn't bother to proofread...
Lmao
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@jamonholmgren
This is also why people have been trying to use Dart on the server for years.
Especially now that Flutter is such a common choice for mobile clients, you could use 1 language, full-stack.
It's a small community, but super passionate.
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Crossed 50 installs for my app this week.
250 more installs and 7 more reviews to go...
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If you see me at Preditions, feel free to stop me to say hi...
I promise I'll say hi back
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After writing software all my life...
I want to build hardware.
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Decided to get out of the house and work in a cafe today.
It's super energizing to overhear people's conversations about tech and entrepreneurship around me, and a lot less lonely.
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Just because they did it first, doesn't mean you can't do it better.
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@superrjoint
I drive the speed limit in the rightmost lane consistently and people still tailgate me
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Social media is the best way to connect with founders in your space.
But it's the worst way to stay motivated.
Remember that most people only share the wins. If you only go by what you see on your timeline, you would think that every entrepreneur is totally killing it, and
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It takes a village to build a business.
I have received so much help from kind people along the way, that has contributed to my growth as an entrepreneur and engineer.
This isn't an exhaustive list at all, but follow these people:
-
@DebMecca
-
@eternerd
-
@faridmovsumov
-
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Last night, I had a 45 minute call with someone who had just installed my app.
Sure, these types of calls don't scale, but that conversation gave me info I couldn't get through session recordings:
- Pricing sensitivity
- billing questions
- what people value in a discount app
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Interviewed someone for the first time today.
Doesn't feel real lol
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Too many people on here see relationships as transactional.
You can tell by how they talk about both dating and business.
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I'm not here to be the most popular account.
I'm here to form connections with a small group of highly ambitious, highly talented peers.
(If you're reading this, that's probably you.)
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Decided to face my fear of getting banned on Reddit, and...
Recommended my app to someone who said they were looking for an advanced offer app with lightweight functionality.
Ultimately, if I get banned for that, I don't care, because I would find it unreasonable.
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Shopify approved my app within 2 hours of submission. Last time, it took 2 months.
It's so much easier after you've been the process at least once.
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Those TikTok/YouTube videos bragging about "look at m, I have a $537k net worth at age 32" are way more cringe than they are impressive.
First, there's always someone younger with more than money than you.
Second, having a lot of money doesn't make you an interesting person
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Unless you believe in my ability to succeed, I don't care what you think of me.
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I budgeted $X000/month, starting in April, to reinvest and grow my business.
- 25% went into hiring a dev to delegate coding to
- 75% is for marketing
Here's how it's going so far:
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Making your app free is the easiest way to get reviews, but the worst way to make money
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Idk who needs to hear this, but NEVER push a releast ro production before bed.
Wait until first thing in the morning.
That way, if it causes any breakages, you'll be awake & alert to revert it ASAP.
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This is the best possible post-uninstall feedback I could have asked for.
Still, it begs the question:
What can I do to prevent losing customers for this reason in the future, besides launching a new product?
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I don't know what's wilder:
1. It's been an entire 1.5 years since this Tweet
2. It's only been 1.5 years since this Tweet
Persistence and patience pay off!
#buildinpublic
Just had a successful prospect interview call. Now to finish reading "The Mom Test," and then continue my market research journey.
#buildinpublic
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@_abi_jasmine_
@mightbeautistic
Once in high school, a teacher called me a "good actor" in reference to a skit I made with classmates.
I was surprised , but looking back, that should have been a sign.
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@tanoaksam
It would be amazing to live in a world where we wouldn't have to pay extreme costs for basic human necessities
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I'm trying to find a dev on Upwork to help me with development of my app.
I created a small sample project to help me narrow down the list of applicants.
The idea is that if someone can knock this out in an hour, they have what it takes to work with me.
#buildinpublic
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Finally migrating to App Bridge V4.
Direct API access is a great addition that will save lots of time.
No more need to create one-off API endpoints every time I want to request some data from the API.
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I'll be honest:
In the past 2 weeks since leaving my job, I've already had to pivot my business due to a lack of product/founder fit.
Now that I'm focused on a niche I know well, my
#1
priority is getting the first customers.
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My job now is basically just sending people screen recordings + docs, answering support tickets, writing blog posts, and occasionally fixing bugs
And then I write code to automate the other stuff I don't want to do
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Looking for an overseas entry-level developer to assist in customer support
You'll check the inbox 1x per day to assist with custom theme integrations, and troubleshooting
You will be paid during the training period
Budget: $20/hr
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I fought this for a long time, but remaining involved in customer support is one of the smartest things you can do as a tech founder.
Your knowledge of the product streamlines everything.
Train up another dev to assist you, too.
Marketing can be outsourced, don't have to DIY.
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I need to become a beast of a marketer by the end of the year
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I'm working on an ML model to help me predict:
- A customer's LTV
- When someone will churn
- If they will review, and how many stars
But most importantly, I want to get insights on where my best opportunities to maximize revenue will come from.
Stay tuned for updates
Zero-party data gets talked about often in the ecommerce world, but actually, SaaS businesses probably have the best opportunities to collect and act on that data
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There's something so satisfying about watching your product improve over time based on customer insights
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I finally understand why everyone is going crazy about Mantle. It helps you get your revenue and attribution data in 1 place
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Don't waste your time trying not to offend people, especially not on social media.
I promise you, even if you don't pick a fight with anyone, someone will still find a problem with what you're doing.
Just be yourself.
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Every time I patronize a service-based business (dentist, psychiatrist, etc.), I always try to build a relationship
What happens is the service provider ends up telling me about tech pains in their business
So I have a long list of SaaS ideas
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Adulthood is about giving yourself permission to finish your childhood.
Specifically, this means doing things simply because you enjoy them/will learn something from doing them, without fear of failure.
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@johnrushx
The journey is the goal.
While building a company from the ground up, I'm learning new skills at a fast pace, and developing a new perspective based on long-term rather than short-term thinking.
If I ever go back to a job, this will be great for a resume anyways.
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Never do business with assholes.
Reached out to an "influencer" for a potential sponsorship. His initial response was incredibly rude.
I'd rather give my money to a more respectful person.
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My dream company is actually a combination of a software company and a record label.
I'm still working on the software half.
Will I ever get to the record label half? Find out on the next episode of Dragon Ball Z...
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Don't build a new microSaaS until your current one requires max 1-2 hours of work per day, while still growing
Any earlier than that, and you're leaving money on the table
Build assets, not jobs
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The massive opportunity everyone is overlooking is building a boilerplate, AND also offering managed services on top like hosting, admin dashboard etc.
Like what Shopify did for ecom
I've thought about this a lot, but too busy with my current biz to switch focus
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@timmisiak
I had a monorepo at first, but access control was the main reason I stopped.
I don't want a contractor to be able to access the code of all my products, if I only hired them to work on one.
Submodules are far from perfect, but they solved my problem.
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Note to self: make a checkout extensibility app next
Me, spending 10 years to build a complete Shopify alternative that can be embedded into any website/app in seconds, with faster load times and fewer steps to checkout.
Users: "$9/mo is too expensive"
People building apps on top of Shopify that literally just let you change the
285
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2K
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You don't need to be rank
#1
to get customers through the Shopify App Store.
You just need to solve a specific problem better than bigger apps.
Merchants try every app on a page until they find one that solves their pain point.
Be the last app they install.
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The recent growth of my business is great, but it's getting out of control.
With my current personnel, I can't keep up with the # of support tickets while also having time for marketing & dev
I don't want to be the bottleneck
So I have to shift focus to hiring, immediately
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Launching a new feature as soon as I wake up tomorrow.
It's a new and improved version of an existing, popular feature.
These changes are huge, and took 2 months...
Started by delegating to a freelancer, finished by myself with Copilot.
So glad it's over.
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When I was younger, I genuinely wanted to be on Forbes 30 under 30
But the list has lost so much credibility in my eyes, that it's no longer of value to me
Besides, I don't need anybody else's recognition to be successful
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If you want to improve at entrepreneurship, focus on consistency instead of results.
Only sustained effort over a long period will bring you results.
For example, you can't reach 100 sales without having 100 sales calls.
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I get why many developers market their apps outside the Shopify App Store.
When customer reviews determine the amount of traffic you will get, you are just putting your business's growth in someone else's hands.
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