Most founders think growth is about hiring a marketing team. It’s not. Your biggest competitive advantage isn’t ads, outreach, or SEO. It’s you. This is why every high-growth company today is built on a Founder-Led Growth System. What's that? Let me break what is Founder-Led Growth actually is ... First, here's what it’s NOT: - Hiring a social media manager and disappearing. - Delegating all content and hoping for leads. - Relying solely on paid ads or outbound to generate demand. It IS: - Building visibility by sharing your expertise publicly. - Positioning yourself as the face of your industry. - Creating content that attracts the right audience and builds trust. The founders winning today (whether in SaaS, consulting, or B2B) aren’t hiding behind their brand. They are: - Sharing their unique insights. - Telling the story of their business. - Teaching their audience why their solution matters. People don’t buy from logos. They buy from people they trust. Let me quickly break down the 3-Part Founder-Led Growth System 1. Thought Leadership (So people see you as the expert) If your audience doesn’t associate your name with your niche, you’re already losing. Sorry. Post content that: - Challenges outdated beliefs ("Why more content isn’t the answer to growth.") - Positions you as the go-to expert ("The real reason most SaaS companies struggle with inbound leads.") - Shares behind-the-scenes insights ("How we helped a founder generate 20 inbound leads last month.") 2. Consistency (So your audience remembers you) Newsflash: You don’t need to go viral. You need to show up ... again and again. - 1 - 3 posts a day. - A mix of personal insights + educational content. - A clear, repeatable message that reinforces your expertise. The moment someone thinks, "I need help with this," you should be the first name they think of. 3. Strategic Content-to-DM Pipeline (So engagement turns into leads) Most founders fail because they don’t connect their content to conversations. - Use hand-raiser posts to invite engagement. - DM people who engage. Not to pitch, but to start a real conversation. - Create content that naturally leads to inbound inquiries. The result? ✔ A constant pipeline of warm leads. ✔ Clients who already trust you before the first call. ✔ Scalable growth without relying on outdated outbound tactics. Bottom line: Founder-Led Growth = The New Competitive Advantage Here's what that means: - Your content is a 24/7 sales rep. - Your brand is your best lead-gen tool. - Your voice is what builds trust. If you’re NOT showing up as the face of your company, someone else will. DM me “FLG” and I’ll send over a breakdown of how to implement this for your business.

@jasoncfox How did he get to 50k a month and why can’t he repeat that or utilize skills from that to build himself back up again .., even though the skills he had wasn’t real skills

@jon4growth Great take. A lot of companies say they’re data-driven, but few actually live it like this. In your experience, what’s the biggest mistake growth teams make when trying to integrate data into decision-making?

@AaronxShepherd For founders bootstrapping, what’s the best way to decide when to invest in leverage vs. keep it in-house?

@danielpowersjr Big facts there. And I agree.

Most content agencies promise more content. More videos. More posts. More “brand awareness.” But here’s the problem: Awareness doesn’t pay the bills. You don’t need more content. You need content that drives leads. And that’s where most agencies fail. (Speaking from experience here) They churn out polished videos, repurposed clips and trendy carousels... But none of it actually moves people to book a call. Why? Because people don’t buy from brands. They buy from people. This is why founder-led content wins. - It builds trust faster. - It makes your expertise the differentiator. - It attracts leads that already know, like and trust you. Your audience doesn’t want another high-production, faceless brand video. They want to hear from you. Most agencies focus on output. The best focus on outcomes. Which one is your content doing?

@danwilliamsdtg Go for it. That's the beauty of social. Experiment. Do things you want to do

@ethan_kohan facts on facts on facts

@danwilliamsdtg he irony of social media, right? Obsess over numbers, and they drop. Focus on value, and the numbers take care of themselves.

@JimmyMarshallYT Doubt is always part of the process. The trick is making sure it doesn’t get a seat at the decision-making table.

@siddjash Trust isn’t just about reliability, it’s about consistency. The brands that show up, deliver and engage without fail are the ones that thrive long-term.

@lewiskiddell I think the biggest gap is HOW people use it. It’s not about replacing creativity but amplifying it. Those who figure out the balance ... win.

@NathanealGlgz Accountability and visibility go hand in hand. When you own your actions and show up consistently, trust follows

@abbiperets This is such a great story about persistence. Do you think people underestimate their ability to get what they need just because they don’t try hard enough?

@TomHughesx The hardest part isn’t growth... it’s staying consistent long enough for growth to happen. Big congrats

@NickAbraham12 A high-converting landing page isn’t about aesthetics, but about clarity and persuasion

@ItsMeBenChan Some of the best-performing posts come from unexpected angles. Facts

@ethan_kohan The tools are there, but I think the real reason most people do nothing is the fear of failure. Information is free, but execution is costly (mentally).

@TomHughesx Do you think there's ever a time when fixing weaknesses is more valuable than playing to strengths?

@makesomemoiz I'd add one more ... document the process and share the results. The first free gig can turn into inbound leads IF you showcase the wins.