Abbi Perets 🎗️
@abbiperets
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I'm an acquired taste. Unhinged takes on email marketing and other things.
Joined November 2009
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Pinned Tweet
Client: I’m trying to figure out how to create an offer around writing sales copy in a way that sets me up for recurring income.
Me: Here’s how. [outlines in 2 sentences.]
Client: Can I… hire you for coaching? I feel like I need some help with my mindset.
Me, an empath 🤣 who
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I currently have $10k in recurring monthly client work, coming from 4 clients.
I put in about 10-12 hours/month for each client, including our monthly content call.
✨You don’t need an audience to have a 6-figure writing business.✨
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@realBrookNash
You only need 3-5 clients, each paying you $1500-$2500/month. Stop trying to build an audience on social media.
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Please don't take copywriting advice from people who use the word "utilize."
Are there people who say "utilize" in real life? Sure.
Are they people who should be teaching writing? NO.
Will I die on this hill? YES.
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@neilpatel
People don’t recommend using heroin for weight loss, but it works.
DO NOT email people without consent.
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Yesterday, I replied to a post from
@realBrookNash
.
I said:
And, of course, some people had things to say about that.
First, this, from
@cmwalker
.
I mean, it's been working for me for 25 years. I didn't have a list, following, or community at all (because, uh, they didn't
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So, I have a new freelance writing client — she's hired me to write her LinkedIn posts.
We got along really well on the discovery call, she hired me quickly, and our first content call was fun, too.
I started writing, and sent her a few posts to check in.
She got on a call
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@LahavHarkov
Also, we make the best memes. Like, I feel bad for everyone who doesn’t speak Hebrew and can’t read them.
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@realBrookNash
We're all about health — for other people. Not for you. Your health is completely irrelevant.
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Massive thanks to
@LahavHarkov
for writing this piece, and doing it so thoughtfully.
A whole branch of my family was exterminated in the Holocaust. I am horrified and disgusted by what Rashida Tlaib said, lying and misrepresenting the Palestinians' position during and after the Holocaust to delegitimize Israel, and I wrote this about it:
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10 years ago, my son had leukemia, and his intestine ruptured as a side effect of chemo.
A ruptured intestine is life-threatening, especially when you have a compromised immune system. Adi was immediately transferred to the OR for a FIVE HOUR emergency surgery.
The surgeon was
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Diary of a freelance writer, day eleventy billon:
Today I wrote a lot of stuff for clients.
Sexy? 🚫 Accurate? 💯
Despite what the get-rich-quick gurus on the Internet would have you believe, working as a freelance writer IS NOT an endless stream of private jets, beaches, and
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Are you a shoe person?
I’m not.
I own sneakers, everyday shoes, sandals, and slippers. Once every few years (basically, when I have a kid who is having a bar mitzvah), I buy a pair of “fancy” shoes and wear them once or twice.
I buy ONE brand of sandals and ONE brand of
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When I send emails to my list, I get replies.
I don't:
- Follow generic "high-converting email" advice.
- Spend hours studying famous copywriters.
- Try to copy anyone else's style.
- Write just to check emails off my list.
Instead:
- I write with specific people in mind.
-
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Want to get more eyes 👀 on your email? Here are a few tips.
1. Don't open with details most people won't recognize, like a name drop.
Instead, lead with an attention-grabbing quote, question or statistic related to your topic.
Which opener excites you more?
🫠 I recently
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Every night, my special needs son, Adi, comes into my room, and we talk about Hard Things — like friends of his who have passed away or are sick — and other things that worry him.
A friend of mine who has also been through a lot of Hard Things suggested that I tell Adi that he
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HUGELY excited to share that I'm now a ConvertKit Ambassador.
➡️ Massive thanks to
@francesawong
for our call, to Thom
@ConvertKit
for the kind words, and to
@ohad
for letting me know about the opportunity.
Listen. BIG THINGS are happening. Email marketing isn't going away.
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In my DMs from "Jane," a person I'm friendly with:
Hey Abbi! I was thinking of you the other day. Blah, blah, generic things for a paragraph.
AND THEN:
I want to introduce you to so-and-so, because you're both cool, and cool people should know cool people.
Okay... except that
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Lots and lots of posts out there for the start of a new month and Q2 with all the amazing goals people are setting.
Lots and lots of those posts say things like:
MY GOALSSSSS:
✨Sign 37 new clients
✨Grow to 8 million followers
✨Make $100,000
Which — okay. Those are goals.
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Now that I’ve shut down the course side of my business…
I have four retainer clients. Three have been with me for YEARS.
I work about 3 hours a day, 4 days a week.
This brings in about $10k/month and leaves plenty of time for reading, walking, hanging out with my kids,
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People don't buy courses or products or services.
They buy better versions of themselves.
They buy solutions to their deepest fears, frustrations and desires.
I had a client call with a fitness coach who told me her clients want to lose weight.
I asked her to talk to me
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"Two months ago, I was making $0. Now I'm making $8k/month."
God bless. No, you're not.
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@zoescaman
Yes and no.
My kid uses his cell phone to control his hearing aid settings. My friend’s kid uses it for her diabetes pump.
And heck, I use my timers and reminders to keep me on track.
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When a new freelancer who has not hit consistent $5k months opens a coaching program to teach people to hit consistent $5k months. 🙄
(I know, because 4 months ago, her posts were all about how she was just starting freelancing, and 2 months ago they were all about how hard it
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@LahavHarkov
Mika is a volunteer who works at my intellectually disabled son’s after school program. He keeps asking for her.
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Want to know how to get freelance writing clients?
I recently hosted a live coaching call where we talked about how to find freelance writing clients and market yourself, even if you don't have a degree or other experience.
We also covered:
💜How to know which clients are
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Living in 🇮🇱 right now means constantly rocketing between “I have to keep working so the economy doesn’t fail” and “how do we talk about anything but our hostages?”
✌🏻
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I’ve been writing professionally for my entire adult life.
For the last 7 or 8 years, I’ve also taught other people how to make money from writing for clients. I poured my heart and soul into an amazing online course, Writing for Money.
It sold REALLY well and got AMAZING
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When I ask freelancers what they need, they almost always say, "I need more clients."
My next question is, "Okay, if I gave you five new clients right now, would you know what to do?"
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Got an amazing compliment at my second workshop today:
“You’re the best speaker I’ve ever seen. How do I learn to do that?”
Wasn’t expecting that reaction, but I’ll take it!
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@LahavHarkov
What ever happened to the little blond boy we saw in videos early on, being hit by other children in Gaza?
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Just an hour to go till I get to kick off this email marketing workshop! Super excited to dig in with a group of super talented business owners.
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How do you feel about advice given by parenting coaches in their 20s?
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I met with a client yesterday to talk about her email newsletter and content.
I told her that the goal of email is to make the subject line irrelevant.
Meaning: make your content SO GOOD that people will ALWAYS open your email BECAUSE it's from you.
The other goal with
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Email marketing IS NOT about immediate sales.
It's about building long-term relationships with an audience that's excited to open every email you send.
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I don’t care what templates you buy. You’re not going to “craft money-making emails in less than five minutes.”
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In London, because I'm hosting this email marketing workshop tomorrow.
In the hotel at breakfast, I asked one of the staffers, "Could I get a paper cup?"
I see her clock my jewelry, and she says, "Sure, I'll get you one."
A moment later she returns, and then she says, "Can I
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The number one rule of email marketing is DO NOT LIE.
And I mean, like, do not lie AT ALL, EVER, ABOUT ANYTHING.
There are the obvious lies — pretending the webinar is live when it’s recorded. The “Oh, we broke the internet, so I extended the deadline.” The “I accidentally sent
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Good morning to everyone except people who use revenue and profit interchangeably. ✌🏻
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Basic copywriting advice: Write like you talk.
REAL advice? Connect with your audience by using words and phrases they actually use.
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Is there anything more fun than helping people make money?
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Posting (or emailing) IS NOT the same as getting paid.
The moment you understand this, you'll transition from a wannabe creator to a true business owner.
Stop chasing vanity metrics, and start building relationships.
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When the potential client watches your 5-minute
@loom
video twice — all the way through — that’s a good sign the project is going to happen. ✨🥂
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A client has hired me to do some email work.
I proposed several things, and I gave my recommendations on what will give the most ROI.
The client agrees that it would be good, but he's nervous about cost.
I'm working on what he paid for, and I'm also doing a few things that
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Stop asking: "What if I come across as too salesy?"
Do you care about your audience?
Do you believe in what you're selling?
You're not too salesy.
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My 25-year-old daughter and her friend are booking their plane tickets to Scotland for the Eras tour.
They each have their dad on FaceTime during this process. The whole thing is absolutely adorable. 🥰
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Who knew that shutting down a course would be such an ego boost?
My inboxes are overflowing with messages like this.
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I can't say this enough:
Understanding your audience is WAY more important than crafting the perfect subject line.
You can split test subject lines all day long, but if you don't know what your readers care about, it won't matter.
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Please stop A/B testing your subject lines.
Unless you have a list of over 5000 people, you're really not getting enough data to work with. It's not telling you anything.
You'd be much better off spending that time on creating content that makes your subject line IRRELEVANT.
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If you’re wondering at what age you stop being excited that your parents have booked flights to visit you, it’s not 48.
I am VERY excited. 💜
(I still have to wait a month.)
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God bless these email marketing stats that people love to quote. It's awesome when in a SINGLE list of stats, we get contradictory information.
So, um, is 5pm the BEST time to send an email? Or the worst?
Also, WHAT? Please. Unless you're a hyperlocal business, you're dealing
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I’m on record in podcasts from 2017 saying I didn’t want a 6-figure business because that would be too much responsibility.
By 2018, I had a 6-figure business, and I figured it out.
And then I doubled year over year for the next few years, and I scaled and hired a team and
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Fun fact:
Sometimes you write a great post/email/whatever, and forget to tie it back into your brand completely.
By "you" of course, I mean ME.
👋🏻
It happens. You have a great story to tell. Or a take on something that's currently happening. And you want to get it out
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If you could only give one piece of advice to a new entrepreneur, what would it be?
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@thedigitalyenta
All my kids (including the one who is intellectually disabled) could use the cooktop by around age 8. You supervise the first few times, then let them at it. So:
Eggs
Grilled cheese
Ravioli (from a bag, yeah?)
Plain old toasted PBJ
My kids also LOVE malawach, which is a
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STOP telling people to "hit reply and tell me" —
— UNLESS you're actually going to read their replies AND SEND THEM SOMETHING VALUABLE IN RETURN.
Oh, sorry, was I shouting? I MEANT TO.
Why on earth would you tell me to reply and then have me get an autoreply that says,
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Good afternoon to everyone except people who use the word “utilize” and want to be taken seriously.
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My 15 year old ate two fried beef tortillas and then another 7/8ths of a burger, and then a miracle happened — he said he is full.
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@_nick_heller_
@realBrookNash
Email is the bulk of my writing work, and I don't charge by the hour.
I'm really good at what I do. I've been writing for 25+ years.
I generally spend about 10-14 hours per client per month; I have a proven process (like, an ACTUALLY proven process, proven over many years,
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I have been on the internet for many years. How about you?
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I am on a video call with my 25-year-old daughter who is crying hysterically because there is a salamander in her apartment.
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A week or so ago, I was on a call with an agency that's doing some work for
@ConvertKit
, and they asked me, "Abbi, if you could say ONE THING to
@nathanbarry
, what would it be?"
Easy peasy.
Nathan, I'm hosting a one-day email workshop in London in 18 June. You should tell
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"I work 100 hours a week" is not the flex you think it is.
1. That's 14 hours a day, 7 days a week. So, 7am - 9pm. EVERY DAY.
2. When/why exactly are you on Twitter?
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One of my students emailed me today.
She’s in a group of people who paid $2k for a course that promised lots — but didn’t deliver.
And then she had a 💡 lightbulb 💡 moment — she realized that my “method” of building a business without using social media doesn’t just apply
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@gorskon
@skepticpedi
I find the phrase
#naturopathic
oncology” terrifying.
#childhoodcancer
#cancersucks
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I’ve been married for 28 years. 💜
Instead of 28 tips, here are my three BEST pieces of advice for staying happily married.
1. Do not renovate the kitchen on a house you live in. My marriage has survived a child with significant special needs, a child with cancer (same one),
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@SahilBloom
@behaviorgap
So, but sometimes the complaining is healthy. Like, get it out, reset, and move on.
I have a kid who is developmentally disabled. He’s 20. I’ve been doing this a long time. Sometimes I need to vent so that I don’t explode.
So I do, and then I can move on.
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When you’re an expert, it’s really easy to forget that other people do not know the things you know.
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The last few weeks, I've been feeling massively overwhelmed. That's partly because I onboarded two new freelance writing clients, each one at $1800/month.
Yes, new clients mean sweet, sweet money in my bank account. It ALSO means a whole bunch of work that I need to do each
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So, the great Daniel Kahneman z"l passed away a few days ago at age 90.
What's truly astounding is that he wrote Thinking, Fast and Slow — a book that helped redefine the way we think about the brain in psychology — in his late 70s.
You're not too old to do anything.
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When I was 20 years old and a newlywed, I was on a bus from Tel Aviv to Haifa when a soldier boarded. Back in the olden days, soldiers didn't ride the buses for free, and this particular soldier didn't have a ticket or enough money to buy one.
I remember thinking, "Okay, I'll
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Always fun to wake up to affiliate commissions! Thank you
@ConvertKit
💜
(Even though I never got the ambassador box stuff, cash is cool, too!
🤣)
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It's NEVER one thing.
Please do not let anyone convince you that one word will increase your conversions by 33% 🙄 or that "this one thing" will change your business or that one tiny tweak will make all the difference.
It's the cumulative effect of doing things over time, of
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I'm an email marketer. You don't need a newsletter. Here's why. ⬇️
“Start a newsletter,” they said. And pretty much EVERYONE did.
“Email is the only channel you OWN,” they said. And that’s true.
But…
How many newsletters do you actually READ each week?
About three years
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The claim:
"Anyone can build a $10k/mo community
(even if you don't have 1,000s of followers)"
Respectfully, no.
I mean, sure, maybe I'm just really, really incompetent or dumb.
But I spent EIGHT YEARS building and growing a community. I DID have thousands of followers.
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There are SO MANY ways to build a business.
What struck me, when I was first starting out as a freelance writer, was that NONE of the advice I saw came from people like me.
At the time I was in my VERY early 20s. I had a baby. A husband. Another baby on the way. A huge
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I shared this on Facebook a while ago and no one was interested, but maybe this crowd will like it more.
This has nothing to do with anything going on in my life right now. It’s just a business idea that I have no plans to act on, so feel free to steal it if you think it’s
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People who tweet a “simple 6-step” routine that is neither simple, nor 6 steps.
🤣
Dude, when step one would take a minimum of 30 minutes and step two is mela prepping at least 3 days… yeah. No.
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Pretty much every person you talk to says their values are family, integrity, honesty, whatever.
My question is: What does that look like in your daily life? How do your values guide your choices — in life, and in business?
In December 2017, my husband took me to Thailand for
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How often do you click links on social media?
Like, when you're scrolling through Reels or YT Shorts or whatever your drug of choice is...
How likely are you to click on a link that pops up?
Here's the kicker. Even if you do, when you're on your phone, that link opens in the
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There’s a special place in hell for authors who refuse to use quotation marks to indicate dialogue in fiction.
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If you want to boost email engagement all you need to do is write emails your subscribers actually want to read.
Simple, right?
Actually yes — if you take the time to TALK TO YOUR PEOPLE and LISTEN TO WHAT THEY SAY.
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@TheMossadIL
Quite frankly, we should act as if we believe they're gone, end the ceasefire, and FINISH THE JOB.
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@LahavHarkov
@IDF
You are well within your rights to complain! I would lose it! Your kids are littttttles. What you’re doing is HARD.
I see you.
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A few days ago,
@YusufBrown01
posed this question:
Okay, so that's not a question we can answer without a little more context — so I asked a few questions.
And he followed up:
Here's my take on this.
👀 I'd still check if his open rates are artificially high. To do this, you
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