International keynote speaker, author, content creator, host of “HERD it here” podcast. My mission is to give science a bigger voice in the food & farm space
When
#BurgerKing
released an ad this summer that painted livestock farming in a negative light, I reached out to their CMO to explain why we thought the ad was offensive.
I invited them to our farm to showcase ag. This was the outcome! LOVE their new ad!
Thanks for listening.
Burger King’s latest ad is here!
And I was so grateful to offer them a tour of several farms across IA & WI to showcase the real truth of sustainability in agriculture.
Let’s highlight & celebrate our farmers. Thanks for listening,
@BurgerKing
!
#AGvocate
#burgerking
If you believe Organic and Non-GMO are superior, you're right where the food companies want you: unnecessarily paying more for food based purely on marketing and misinformation.
You can be Pro-GMO & pro-environment.
You can be Pro-GMO & anti-corporation.
You can be Pro-GMO & pro-soil health.
You can be Pro-GMO & anti-chemical.
You can be Pro-GMO & Pro-water quality.
Stop the "us vs them" extremism already & learn from one another.
#ProGMO
Dear car manufacturers,
Please stop “ding-ing” when we don’t put seatbelts on. Likely we are just going a couple miles per hour in the backyard on the farm.
Sincerely,
Every farmer and rancher ever
Burger King’s latest ad is here!
And I was so grateful to offer them a tour of several farms across IA & WI to showcase the real truth of sustainability in agriculture.
Let’s highlight & celebrate our farmers. Thanks for listening,
@BurgerKing
!
#AGvocate
#burgerking
Livestock farmers: "Hey, if you don't want to eat meat, that's ok. Do you."
Vegans: "If you eat meat I hope your children are raped and tortured and you get cancer you rancid piece of Hitler filth!"
I stopped at Whole Foods in Chicago suburbs today & chatted with the guy stocking organic produce. He didn't know organic can still spray pesticides.
Have. These. Conversations.
Consumers are misinformed & it isn't right. ALL of our food is safe, organic does NOT mean superior.
Our farm's not organic, but I'm proud of our conservation efforts! Some of our acreage receives no spray. We utilize cover crops, IPM, crop rotation, soil testing, AND have been no-till for more than 20 years! Farming boils down to management, not label.
Today I met a small organic farmer. When asked what she did when an animal got sick, she said she tries medicinal herbs to help but if it doesnt...theyre culled.
Meanwhile her meat is labeled "humane" & "responsible."
Let them die? Humane? Excuse me? This should be a crime! 😠
I'm very excited to be hosting
@BurgerKing
execs on our farm next month to show the true meaning of beef and sustainability! 🥳🎉 Yes, they're listening!
This is why I refuse to buy anything that says non GMO.
As a farmer who grows GMOs... I cant get over how much
@NonGMOProject
directly LIES to the public. Cross contamination lawsuits have NEVER happened. A myth. & EVERYTHING can be patented including nonGMO. GMOs HELP farmers.
As a result, the companies that make GMOs now have the power to sue farmers whose fields are contaminated with GMOs, even when it is the result of inevitable drift from neighboring fields.
Vegan animal rights extremists attacked me HORRIBLY this past week. But their anger and hurtful comments backfired and it further fuels my fire to keep telling the story of agriculture.
Screenshots of the vitriol in my latest article.
They should really just start putting farm equipment in rap videos. This 1.6MIL worth way more than your Benz, brah. Ice on my neck from the streets of Nebraska… that ish be labeled as a hazard. Literally. ⚠️😂🤦♀️
What say you,
@tweets_USCHI
? Time to do harvest rap videos? 🤣
I've recently encountered people who claim artificial sweeteners are better cuz they're "plant based."
Where do they think sugar comes from? 😂
Sugar cane, beets... plant based! But that doesn't necessarily mean "healthier."
Also, everything is made of chemicals.
AR extremists: "Farmers don't care about their animals! They only care about profits!"
Of course farmers care about profits. Putting animal health & welfare first is how to grow the business & profit.
Logic.
Also, if profitability was the
#1
motive, we wouldn't be farmers! 😂
Today I had a call with the Chief Marketing Officer of
@BurgerKing
,
@fer_machado123
about why we were offended by the
#cowsmenu
ad. It went well & hes coming to the farm to learn more about what we do!
Open dialogue to move forward is important. Thanks!
Wait... You mean to tell me foods labeled "Non GMO" may still contain GMOs?
You mean the $19 BILLION "Non GMO project" is misleading and lying to us?
I'm shocked. 🙄
Putting the Chief Marketing Officer of
@BurgerKing
to work on our farm today lol.
Thank you guys SO MUCH for making the trek out to IA/WI to learn more about what we do on the farm. 🚜🐄
I have a confession to make, can you keep a secret? Promise you won't tell anyone?
Ok, here's my secret:
I like Nickelback.
I'm going to their concert tonight, I am paying money to go, I'm excited about it, I own one of their albums.
I'm sorry. Can we still be friends?
I have a call with Chipotle today.
Will they continue to change their tune and apologize to American farmers for the damage done with their previous AWFUL marketing campaigns?
We shall see, but here goes the beginning of the dialogue. Wish me luck.
GMO, or genetically modified organisms, help farmers use less pesticide, less water, less fertilizer, and less land to produce more food than ever! We can even utilize GMO to make food with MORE nutrients! So get the story straight, GMO help protect the environment!
@GMOAnswers
Shared this link w/ a couple folks & explained organic doesnt mean pesticide free.
Its hard evidence via USDA that shows the 5,500 chemical substances & pesticides approved for use in organic farming.
Their response?
"NUH -UH!"
Sounds about right 😉
I was just at the store and saw a food label on frozen turkeys that said "humanely raised by family farmers trained in animal welfare."
Hmm.... You don't say?
I was hoping to buy frozen turkey that said "inhumanely raised on the mean streets of Compton."
I believe soil biology is more important than chemistry. I believe we should let the soil be & use as little chemical as possible. Don't disturb or till it. Use cover crops. And I'm PRO-GMO.
Crazy that some people believe these methods can't coexist. Pro-GMO is pro-environment.
Producing a gallon of milk in 2017 involved 30% less water, 21% less land, and a 19% smaller carbon footprint than it did in 2007, according to a recent study published in the Journal of Animal Science.
Great article. Militant vegans need to understand that harrassment is no way to further their cause. "Compassion" also means... Be kind to your fellow human beings!
There is absolutely zero difference between these two products. The ingredients are exactly the same.
This is just a reminder that a vast majority of food labels are bullshit. 🙃
@BBCTwo
@RomeshRanga
Theres no such thing as vegan. Non meat foods are still fertilized by livestock manure (especially if u buy organic) & pollinated by bees. Sheeps wool is used in home insulation & carpet fibers. U depend on animals for survival & livestock only accounts for 4% of US ghg emissions
Some folks smell 💩 on farms and say, "smells like money!"
It got down to 20 degrees last night so with frozen conditions, Doug started hauling 💩 at around 2 or 3 AM this morning.
I guess you could call us....
Entremanures. 😉😂😂😂😂
Wow. The
@NonGMOProject
tells consumers that
"Non GMO crops eliminate pesticides."
Are they friggin kidding me with these lies?
Like..really?
THIS IS why ag education is so important & why people need to talk to real farmers about farming. AND why I boycott the
#nongmo
label.
When transitioning from conventional to organic farming, the cropland must be managed organically for three years before becoming certified. Non-GMO farming is a great transition because it eliminates GMO seeds and pesticides, making you two steps closer to certification.
I live in a tiny town of 1,000 people which means it makes sense to buy dang near everything online.
I also have a super short attention span & can be quite forgetful.
This means boxes are delivered all the time & I hardly ever remember whats in them.
My life is Christmas! 😃
One of the main reasons bt GMO corn was invented is so that farmers no longer have to spray insecticides.
This means theres more beneficial insects around than there used to be 🌎
Including lady beetles who are now EVERYWHERE in my house since its spring.
Damn you, GMOs!😉 lol
I have no idea how to get a hold of Joe Rogan, but I think I've gotten like 30 messages from people saying how I need to be a guest on his podcast to clear up misperceptions on animal agriculture.
What say you,
@joerogan
? I've already done David Smalley & Dr Drew. Your turn 😉
Speaking today in Nashville at
#AFBF18
on how we can better communicate the story of agriculture. There are so many ways to get involved in this discussion, even with a fun farmer selfie.
#felfie
@FarmBureau
Have you heard there's glyphosate/weedkiller in food? This myth has been debunked for years, and I tackle it this week on
@AGDAILYMedia
. There is no glyphosate in food.
Chipotle is the WORST.
That banned me from their social media for pointing out the benefits of GMOs. They TOTally diss on American family farms and it's NOT okay.
@ChipotleTweets
an apology to American farms that you've hurt is absolutely in order.
Anti-farming videos, slamming farmer seed choice -- now they notice that rural North America is suffering?
@ChipotleTweets
gaslights the farmers they once targeted.
No more
@SmirnoffUS
for me.
Bravo to this liquor store for refusing to stock their shelves with Smirnoff after they decided to create a false health halo and go "non GMO."
@AGDAILYMedia
Despite the fact so many people didnt appreciate the
#cowsmenu
ad from
@BurgerKing
, I commend their Chief Marketing Officer
@fer_machado123
for taking time to learn & visit us on the farm.
Farmers care greatly about the planet & trip was FANTASTIC! Open dialogue is so important!
I always say.... Nothing against organic farmers whatsoever, but the marketing is awful. If they have to spend billions through fear based marketing & anti-GMO nonsense to sell a product... It's a product I'll never buy.
Part two. If you want to eat organic, that is fine. But why does the organic food industry lobby want to make me pay for their religious ideology?
People employed to create false fears and remove consumer choice are meddling hypocrites.
NO, there isn't weed killer in food. These stupid myths have been debunked for years and the EWG is one of the absolute WORST sources of fake news on the internet....
1) Meat chickens (broilers) are always raised cage free.
2) No added hormones or steroids are ever used in poultry.
3) Chickens aren't vegetarians. They'll eat anything... Probably even you. Jerks. 😉😂😂
Via
@ChickenCheckin
I love when I use the hastag
#Vegans
and their robotic Twitter account automatically retweet all my articles that educate people about animal agriculture. Haha.
#ReadTheArticle
#IAintMad
😂
How does this even happen?! Just look at the side-by-side comparison of
#glyphosate
vs copper sulfate, an organic pesticide - YIKES! Copper sulfate cruises to European reauthorization
@GeneticLiteracy
Personal opinion: when I go grocery shopping, I look for the LEAST amount of labels.
Why? A majority of food labels are misleading & I won't buy into them.
This chart is a little "cheat sheet" from
@Dirt_To_Dinner
that explains where we are being duped! 🤑
Fun fact... all wheat is NON GMO. Although they are working on a GMO wheat that could be gluten free, currently all wheat around the world is NON GMO.
#wheat
#GMOs
#glutenfree
#gluten
#NataliePortman
& other celebrities tend to spread way too much misinformation about modern farming. 99% of farms are owned by families who care & take excellent care of livestock. Hey
#Vegans
, here's why the term "factory farm" is offensive.
@CBS
It is a huge myth that only
#organic
farmers use natural, biological methods to improve soil health & water quality.
#GMO
farmers can follow the exact same practices and principles. ❤
#NoTillNovember
cow farts & burps are no laughing matter. they release methane, contributing to climate change. that’s why we’re working to change our cows’ diet by adding lemongrass to reduce their emissions by approximately 33%. learn about our ongoing study:
#CowsMenu
Food corporations aren't exactly broke. "Organic" and "non GMO" is a business worth about $85 BILLION, and fear sells. Don't buy into the hype.
@AGDAILYMedia
Dear food brands that feel the need to put "Non GMO" on their label,
Stop that.
Sincerely,
Everyone who loves science but won't buy your product because...
NO, farmers aren't "forced" to buy anything from Monsanto. NO, we don't have to plant GMOs if we don't want to. Farmers have a ton of choices. Thanks to
@GMOAnswers
for debunking this myth while including a link to my video on YouTube which explains:
I'd be curious to see how much crossover there is in the
#Vegan
community into buying organic foods. Does
#Organic
require more manure to fertilize? Do vegans care that manure from livestock is used to grow their food?
I've always wondered about this. Anyone got the facts?