I'm part of a generation of designers who chose their path purely out of passion, or stupidity, depends how you look at it. When we got started, none of us was chasing riches and wealth. In fact, it was a pretty bad idea to become a designer from a purely financial perspective, since those jobs weren't very well paid back then. Instead, we were driven by the desire to create something beautiful, unique. For those of us from that era, and those who came before us, design wasn't a career choice — it was an obsession we couldn't resist. While the industry has transformed dramatically since then, my core motivations remain unchanged. Yes, I appreciate the financial rewards of my profession today, but what truly drives me is still the childlike pursuit of that "perfect project." To this day, I still have a mental list of dream designs and projects I hope to bring to life one day. In my last essay I'm sharing some of these "dream projects" with you that remain on my bucket list to this day. ↓ Read the full essay below:

Anatomy of a hornets nest This is incredible