Ben South
@bnj
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current: exploring • past: founder @bold (acq. by @postmates ) and @sonar (acq. by @avara ), @ycombinator
SF
Joined April 2008
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![[HOLLYWOODDEEMS XO]](https://pbs.twimg.com/profile_images/1534547993138868224/IDcxaIfk.jpg)
Pinned Tweet
Introducing Parallel Cam
Take pictures of your friends—gradually, photos of them from parallel universes will appear in your camera roll.
Edit a photo’s metadata, and a matching image from another universe will replace it.
Reply for early access
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Someone parked a 1 of 3 Porsche 959 S Prototype ($2-3M) on the street with their windows down and keys inside
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Interim CEO at OpenAI is the new Defense Against the Dark Arts at Hogwarts
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As a designer: “that looks 1px off“
As a founder: “fuck it ship it”
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Flight attendant: Is there a doctor onboard?
Dad: *nudging me* that should've been you
Me: Not now Dad
Dad: Not asking for a Designer to help, are they?
Me: Dad, there's a medical emergency happening right now
Dad: Go and see if “it's not a font, it's a typeface" helps
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I asked ChatGPT to make a design that pops
For every 10 likes I’ll make the design pop more
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Side projects are fun
Here’s one that never saw the light of day—was trying to capture the feeling of being in the same space as your team:
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UI is mostly text. Great UI design is mostly great typography and copy.
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Lord, give me the confidence of a mediocre PM giving design feedback
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Apply to YC
WHY YOU SHOULD NOT JOIN Y COMBINATOR
YC seems like a reasonable proposition. They give you some money to help you start your business, and they promise you access to a community of people that can help you along the way. In exchange, they only ask for a small amount of equity.
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Earlier in the year I explored using captions to give podcasts superpowers:
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$1.8M in SF
This is one of the world's smallest houses - assembled inside a scanning electron microscope’s vacuum chamber, the house is just 20 micrometers long. It was built to test whether a robot could achieve nanometer accuracy in building [read more: ]
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Almost every note taking app is over-indexed on features instead of speed
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Hot take: SF is still the best place to start a company.
It’s so boring you have no choice but to be productive.
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It's trivial to make little apps for yourself these days
AI camera that makes logging my meals easier:
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Wild that one of the founders of Anthropic also founded Grouper, the group dating app:
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More designers should be founders—the quickest way to get a seat at the table is to build the table.
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Expensive design shit that's worth every single penny:
M2 Macbook Pro
Pro Display XDR
Figma Pro
Herman Miller Aeron
606 Shelving System by Dieter Rams
Rotring 500
Gather by Ugmonk
Pantone Swatches
Kinto Travel Tumbler
Topaz AI
Baron Fig Notebook
Leica M11
What am I missing?
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Didn't like the redundant pfp next to the comment field so I used the one in the nav instead 💭
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STOP pitting design tools against each other
Figma is COLLABORATIVE
Framer is POWERFUL
Sketch is FUNDAMENTAL
Webflow is NEXT-LEVEL
Principle is NIMBLE
Adobe XD
ProtoPie is DELIGHTFUL
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I made a handy chart for those still confused why this outcome is actually bad
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It's been 24 hours since someone engagement farmed Dynamic Island so here you go:
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Design founders are prone to overdoing visual polish—great for the ego but rarely a differentiator.
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Some personal news:
After 8 amazing years in SF I’m excited to announce I’ve moved to Mars
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There’s a category of product designer that are very gifted at interviewing and not much else
One FAANG and they ride the prestige between companies and into management where their design abilities never get questioned again
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The future of social won’t look like Zoom, it’ll look like Animal Crossing.
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I’m in the arena trying stuff. Some will work, some won’t. But always learning.
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A designer I'm mentoring didn't know iOS was skeuomorphic before iOS 7
"I thought skeuomorphism was a new trend"
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Some news: Sonar is getting acquired by
@Lensprotocol
!
It became clear to us that all the building blocks to transform the way we connect online are right there on Lens.
We're excited to help figure out the configurations that are approachable and familiar to anyone.
The Aave Fam is growing! It’s no secret that our team has been innovating in social media, with Lens Protocol to bring power back to users, right where it belongs.
To continue our mission, we’re thrilled to announce the acquisition of
@Sonar
, a mobile-first metaverse.
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@nikitabier
TBF no one has heard of PayPal, Square, and LinkedIn whereas TomatoToken is a household name
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The catch-22 of hiring designers is that most want to work at companies that already have great design
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Some news: this is my last week at
@avara
—passing the product and design torch to the very capable hands of
@benjitaylor
and team
As for what’s next…
I’ll be exploring how AI can help shape new interfaces and experiences. If this also excites you, let’s jam—DMs are open
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Premature scaling
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DAT corner radius
Have you ever used a food delivery app to order a meal, but noticed a much higher end price than when you started searching?
This is called “drip pricing” – and it adds up.
My Administration is working to end this practice and other junk fees that rip consumers off.
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Lots of alpha in taking old UI patterns and applying them to AI:
Instead of chat, why can’t I manage AI agents and tasks via a Kanban board?
Instead of a thread, why can’t I browse responses from many models in a feed?
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@TheNewKingHenry
@hamstringFCB
How much time between first joining to designing these posters?
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Every day I wake up and feel grateful that making forum signatures and MySpace layouts turned into a viable career
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@Azadux
@luke_metro
Plenty of rice and noodles though
Also noticed I shed a lot of weight in Europe regardless of how much I eat
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@Carnage4Life
Push vs. pull
Execs are juggling many things and triaging via email—a reliable email every week is infinitely better UX
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@nlevin
@figmadesign
conference-room-final-2
conference-room-final-2-final
conference-room-final-2-final-2
conference-room-final-2-final-3
conference-room-final-2-final-3-final
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Vision Pro is basically the standard VR experience with Apple polish—not revolutionary
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The average person doesn’t want to customize their software—they want the best defaults
I wonder if private/custom software made for a single person will increasingly become a thing. First for people in tech, and then for everyone else.
This concept has existed in the video game hacking community for forever—you can either use a public hack and risk getting banned
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If you're an engineer or designer you shouldn't have to switch to product management to get a seat at the table
Find a better company
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I too am intrigued by Miami because of its:
weaTher
Art scene
eXcellent food
culturE
lower coSt of living
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Compiling some design explorations I've shared over the years in one thread:
1). Peripheral video chat prototype (2019):
Side projects are fun
Here’s one that never saw the light of day—was trying to capture the feeling of being in the same space as your team:
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Looks like it's this specific car:
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@KaseyKlimes
@llorca
I feel like it’s a bit simpler than that:
People burn out when they aren’t passionate and excited about their work
I’ve worked thousands of happy hours on things that quite honestly didn’t matter much
And I’ve burnt out working on high impact things that bored me
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Often, the secret behind great products isn’t great designers but engineers that have a good eye and care deeply about design
The idea of the Design Engineer (once known as a Design Unicorn 🦄 - gross) still hasn’t found its place in most orgs.
But when you find a place that gets it; Shit. Gets. Done.
We need more places to “get it”.
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Life as a designer would be unbearable if the most valuable company in the world weren't design-led
Thanks Apple
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@ShowtimeForum
@SportsCenter
I was expecting 10 seconds of Kobe destroying them in-game at the end
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Maturing as a designer is realizing it's easy to design beautiful UI using tiny font sizes and low contrast
Much harder to make beautiful UI that's accessible to the masses
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This would immediately be my favorite way to learn:
Enter a product idea and get a curriculum that teaches you how to build it—by the end of the course you ship it
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