Spencer Pawliw ☔️
@spencepawliw
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Accelerating The Growth of Brands With Purpose At Easy A Media 🌊
Vancouver, British Columbia
Joined November 2022
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Pinned Tweet
I manage over $950,000 per month in ad spend
This week I wanted to share our Facebook ad strategy
I'm not claiming it's the best.
But, it doesn't suck.
Check the tweet below👇
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If you want to make more winning ads
You have to do BORING shit.
The majority of marketers only review ads that WIN
But if you only review the ads that win...
That means you're reviewing 5-10% of the ads you make
And for some brands
They don't even review ANY ads at all🤦♂️
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Same Video
Same Copy
Same Offer
Different LP
1 Landing Page is generic
1 Landing Page is fully congruent with the ad
Here's the difference so far today
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Scaled this account to $30k days in August
Here is our scaling protocol 👇
We always wait for 3 CONSISTENT days of above-KPI performance.
If your target KPI is a 2.5x ROAS
or a "$30 CPA"
And you have 3 consistent days of performance at or above that KPI.
You can start
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You don't have a Shopify brand
You have a Facebook ads brand
For most of you
If your ad accounts got banned tomorrow
You wouldn't have a business.
These ad platforms have gone from tools to speed-up growth
To tools of literal SURVIVAL.
And this is coming from someone
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Me: So how was your first week with our agency?
Client: "Not Bad"
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Get the hell out of your Facebook ad account.
Foreal.
Staring at your ad account all day won't lower your CPA
Spend your time:
✅ Doing research
✅ Generating content
✅ Strategizing creatives
✅ Optimizing landing pages
✅ Building offers
Those are the things that will
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Without mentors, I wouldn't be sh*t.
If you're stuck in life or don't know what to do in your business👇
@GadzhiIman
- Taught me mindset in early 2020
@CharlieImperium
- Customer acquisition in 2021
@iamshackelford
- Agency operations in 2022 & 2023
@brandtify
&
@DylanAnder
-
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Create more landing pages that match your ads.
It will make you more money.
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Anddddd $10k Day Hit 🎯
This is what a NEW winning ad + SIMPLE offer looks like
The formula is nothing special:
1. Quality UGC video filmed in the ideal avatars environment
2. A very simple, but intriguing hook:
"Must have [niche] item you didn't know you needed"
3. Hold is focused on the dream
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If you just spent more time
Researching your ideal customer
Instead of testing cost caps
And complaining about how the algorithm has changed
You'd probably make a lot more money.
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Damn.
I was so deep in the day-to-day trying to think of ways to hit consistent $10k days
That I didn't even realize...
We 5x'd their sales last 30 days.
1 Campaign setup on Meta
1 CBO budget letting AI take the wheel
1-2 Dynamic creative tests per week
Let it rip.
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If you run ads
and do less than $500k per month in sales
Focus on building pages for your ads.
Compared to split testing on your website.
A/B tests will take way too much time to hit stat sig
Stat sig = Statistical Significance
In non-nerd terms:
Stat sig means the odds
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$10 to the 1st person who comments below this tweet with the original version of this ad 👀
You have 60 minutes ⌚️... (hint hint)
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2-4 hours of deep work
Can often times be more productive then 12 -14 hours of busy work
Use your time wisely.
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I've scaled 3 Shopify brands to $1,000,000+ per month
This is the "secret sauce" 👇
You may need to bookmark this one...
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This brand was working with another agency that was:
"Making ad creatives"
From February to June.
They were trending down & came to us hoping our:
"Research-backed creatives"
Would produce a different result...
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The strategist cooked on this one.
Is this ad gonna 📈 or ⚰️
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You're doing CRO & split testing wrong.
This is an A/A Test
Meaning both variants are the EXACT same.
Nothing was changed...
Yet a 70% Increase in revenue per session on "New Group 1"
WTF How?
It's called:
Statistically Significant Data
If you are split testing (or
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This is what a NEW winning ad + SIMPLE offer looks like
The formula is nothing special:
1. Quality UGC video filmed in the ideal avatars environment
2. A very simple, but intriguing hook:
"Must have [niche] item you didn't know you needed"
3. Hold is focused on the dream
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The creative team is cooking up some heaters this Friday.
How do we feel about this throwback ad?
Giving some
@binghott
Rotten vibes?
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It's mind-boggling to me
How if you just put your head down for 3 YEARS
JUST 3 YEARS
You can change your life for the next 30
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I've scaled 10+ Shopify stores to over $100k per month
This is all you need to do:
- 1 Hero Product
- 1 Avatar
- 1 Offer
- 1 Landing Page
- 1 Winning Ad
Focus on 1 specific avatar that has a lot of pain
And build an entire funnel for them
That's it.
Don't overcomplicate
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Winning Ads
Winning Pages
Winning Offers
Those 3 things will make you more money than any Media Buying strategy.
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Winning Split Tests
#1
- Collection Page Optimization
+ $71,286 per month in revenue with 97% significance.
How You Can Do It:
1: Download
@heatmapme
2: Wait for 5k sessions
3: Reorganize products based on the highest revenue per session from top left to bottom right.
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Imagine a year from today
Your business is doing 7X your current revenue...
Would it break things?
Most likely.
Would it be smooth sailing the whole time?
Probably not.
Growth is never a straight line.
Bad days will happen.
But so will good ones.
Focus on what you
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Had a dream that I scaled a brand to $700k in a single day.
Guess it's time to make it a reality.
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If you're testing ad creatives on Meta or TikTok
Don't make this mistake.
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Want to know the AI tool our agency is using to generate results like the screenshot below? (This is NOT
#chatgpt4
) 👇
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In just 6 months, our growth program got this client:
- $1.5M in additional revenue
- 378k in additional online sessions
- and a 20% increase in conversion rate
All without having to massively sacrifice gross margin.
Here's the 3-step process we are using 👇
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If you start testing landing pages
The same way you're testing ads
You'll probably make a lot more money
And if you aren't testing pages at all
You're probably making a lot less money.
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New Winning Ad... Made by AI
Are you using AI to make ad creatives?
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CR8TIVE Studios is now live at Easy A Media 📸
Want ad creatives like this for your brand? 👇
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When you make $10k
You want $25k
When you make $25k
You want $50k
When you make $50k
You want $100k
When you make $100k
You want $1M
When you make $1M
You want $10M
When you make $10M
You want...
The reward is the doing.
So enjoy every day as much as you can.
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I still remember when this was a big month for our agency...
It's also humbling to know
There are brands out there doing this kind of volume
not every day
but every hour.
One brick at a time.
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Been a minute...
Winning Split Tests
#7
- Homepage For Jewelry Brand
+$33,262 per month in profit at 98% significance.
How You Can Test It:
1: Clear product imagery on your homepage hero
2: Main CTA for Best Sellers
3: Second CTA for All Products
4: Thought provoking headline
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Have you ever copied a landing page
Got pumped up that it was going to crush for you
And then as soon as you start sending traffic to it
It flopped hard af?
🙋♂️
Been there lol
But trust me, it's not because of the template
It's because of the messaging and the content
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In December 2023
@karlocreates
came to me with a crazy idea...
He said:
"Instead of outsourcing content, what if we just built our own studio?"
So what did he do?
He built a damn studio.
Fast forward to March 2024, and he's not only built a studio
But he's successfully
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I spent over $1,000,000 on ads in April
Even though there are brands that spend this in a day...
I've still learned a lot of 💩
So here are my 2 biggest takeaways...
#1
- Quality Creatives > Quantity Creatives
Anybody spending money on ads knows how important creatives are.
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Winning Split Tests
#6
- Product Page Optimization
+$15,433 per month in profit at 86% significance.
How You Can Test It:
1: Create an explainer video of your product
2: Upload it to your product carousel
3: Move it to the 3rd slot
4: Show carousel thumbnails
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If you like to print money in eCom
This subscribe button might help
10 subs away from 2k
help ya boy.
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This ad is 100% AI-generated.
Don't have the budget for high-end photoshoots?
AI has you covered.
Don't have seasonal content?
AI has you covered.
Need an entire creative refresh?
AI has you covered.
It's INSANE to see how good AI imagery is getting.
Yet so many people
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A brand owner asked me what it's like working with my agency...
Do I send him this?
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If you want these kinds of days in Q4
The work starts now.
What can you do?
- Ramp up creative testing to find more winning ads
- A/B test your site to ensure it's optimal
- Forecast and set targets based on your YTD performance
Trust me on this...
Q4 is so much better when
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Closing new deals is definitely a great feeling.
But have you ever 5x the sales for one of your clients?
Highly recommend.
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I've made over $1,000,000 by the age of 25.
And I did it by being bored.
Boredom was an instinct humans developed to stay alive
But now for most people
Boredom is an instinct that hurts them.
Let me ask you this
As soon as you get bored...
What do you do?
Reach for
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If you're anxious, prepare more.
If you're stressed, do the hard thing.
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Stop wasting your time split-testing button colors
Start testing:
- Your Price
- Mobile Menu
- Above The Fold
You'll make a lot more money.
We use 👉
@Intelligems
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Can’t begin to explain how crazy the results are for this community…
Homie scaled from $1k/day to $8k/day in 1 week with Facebook ads
And he's only 18
Boutta create an army full of young Ecom k*llers
Good things happen when you learn marketing fundamentals
And I give you guys all this sauce here on Twitter
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Your Facebook ads aren't scaling
Because you're too busy IN the ad account.
And not busy enough OUT of the ad account.
The ability to scale further comes from:
Conducting research
Generating content
Elevating brand
Innovating product
Not ABOs, Cost Caps & ASCs.
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Learning without action is pointless.
Action without learning is reckless.
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This brand hired us to take them to $1M per month
$10k more to go 👀
How?
We tested over 50 NEW ads in May...
And we launched 7 split tests...
Creatives + CRO = 📈
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Winning Split Tests
#2
- Home Page Optimization
+ $40,167 per month in revenue with 94.5% significance.
How You Can Test It:
1: Mobile CTA above the fold
2: Call out your offer in that CTA
3: Make your headline congruent to your best ad
4: Social proof above the fold
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Our first ads from our CR8TIVE studio are live 🎬
Briefed, filmed, and fully edited by our in-house team.
So far this version below is the best performer.
How'd we do?
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Winning Mobile Menu Optimization 🧪
- Expanded menu to fullscreen
- Added & optimized search bar
- Surfaced top 2 best selling products
- Added clear imagery for top-selling collections
Used
@heatmapme
for organizing collections by Revenue per session
How did we do?
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Miami mode 🌴
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@AaronJNosbisch
@drinkbrez
@functionalchemy
@iamshackelford
@avinkline
@SkyeSherman
I have 0 doubt that you’re documenting the entire journey of a billion dollar company.
Absolutely insane to watch this growth.
Keep crushing it🤞
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Video game numbers 🎮 👀
If you have an AOV above $100
Our team will print money for you.
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This creative is pretty custom... 😉
How do we feel about the 80s background?
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I need to make a point...
If you're an ad agency doing over $25,000 per month.
Would you ever work on a 100% performance-only basis?
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Been quietly building a community of SAVAGES with our Evolve program.
Helping brands scale from
$5,000 per day to $17,000 per day in sales with our processes.
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POV: You give my team access to scale your Shopify Store 😈
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Your Shopify conversion rate doesn't matter.
Sales are what matter.
Your goal is to get more people to buy your stuff.
Not have a high conversion rate.
So if your store is converting extremely high.
Good.
Start sending more traffic there until it doesn't.
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Start testing landing pages the way you test ads.
That's the tweet.
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If you don't want to "run a seasonal offer"
The least you should do is test ads to capture trending demand.
We launched a DCT focusing on a Winter Angle.
The numbers tell the rest of the story.
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The graphic below is the only "hack" I believe in.
It's called The Growth Loop.
And I just made an entire video breaking down exactly how you can use it in your business.
My attempt to share a Christmas 'gift' with the few of you who support me here on X 🥲🎁
👇
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Does your Shopify Brand need a new headline? 🚀
Drop your website below and I'll write a headline for your homepage👇
25% chance it'll 2x your conversion rate.
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💡Ad Idea
#1
Acknowledge one of your product's weaknesses
To build more believability for the rest of the claims you make.
The more trust you have with the users
The more likely they are to buy your stuff
@karlocreates
has been cooking up some STR8GHT 🔥
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Winning Split Tests
#3
- 🐋 Product Page Optimization
+ $246,896 per month in revenue with 99% significance.
How You Can Test It:
1: Create 3 bundles on your hero product
2: Provide a description & logical reason why to buy more
3: Incentivize with a discount on the bundles
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Step 1: Find ads that are good enough to scale.
Step 2: Scale the shit out of them
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Does anybody else google “how to pronounce a name” before a discovery call with a unique name…
Or is that just me?
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First million-dollar month for this brand💰
US Market - $510k
INT Markets - $650k
More work to do.
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Here are 3 ad hooks that have generated $100,000+ in sales for our clients 🪝
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Client:
We need to hit our first-ever $100k month to showcase to investors for 2024.
Also Client:
Btw we don't have any stock for December since you sold us out. So, it needs to be done through pre-orders.
Our Agency:
🫡
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@ImChaseMohseni
@DylanAnder
@Oddomadic
@thegrowthvault
@allentfinn
@heatmapme
@rabahrahil
Can somebody make an edit with
@ImChaseMohseni
hair and
@allentfinn
's beard?
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2 years ago my agency had 0 clients.
Today we had a client do over $100,000 in sales.
Keep working.
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NEW LANDING PAGE IS LIVE 🧪
How did this one turn out?
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@zachmstuck
Different for every brand
Heres a hack that
@DylanAnder
taught me.
Go to your Google Analytics
Go to Reports
Go to Tech
Go to Tech details
Change from “browser” to “screen resolution”
And now you’ll see your most popular screensizes (:
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Shout out to all Amazon sellers.
Makes me feel like I'm sleeping on that side of ecom...
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It's only 9:00 am. Should be a good day.
And no we don't have a "pre-BFCM offer live"
✅ Great product that's in season
✅ 8 Months of weekly creative testing to find ads
✅ 6 Months of split testing to optimize the site
Hard work compounds.
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Sometimes you just need to create ads
That tells your audience the truth.
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What if Jeff Bezos joined D2C Twitter during BFCM to flex his sales screenshots lol.
"Not a bad start today should hit 8.3B by Noon 📈"
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