snmfrhn
@snmfrhn
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Brand identity designer, currently directing and designing here, there, everywhere ,
Joined July 2010
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even tough i've been hiatus from branding for the past 2 years, it still hold a special place in my ❤️.
anw, to celebrate my 10-year in industry, i want to look back and appreciates things that i learned, Here are selected identity / logo design I've completed along the way:
Can't believe it's been 10 years since I started doing gigs in the graphic design industry, and the past 5 years, I haven't really put my work online out there much,
But hey, starting now, this Twitter account is all about showcasing my work. No more trash talk or distractions.
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konstitusi aja dilanggar apalagi brand guideline
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di umur 27an baru sadar ternyata konsep "let the work speak for itself" ga ngaruh di industry, emang biasanya yang paling berisik atau "fasad" brandingnya bagus yang paling cepet naik karirnya.
maka, marilah kita humble brag di linkedin & yapping 2 paragraf di post orang
Yang ngebuat kenapa orang bergaji 2 digit kayaknya banyak ya pengaruh socmed. Orang bergaji tinggi banyak yang show off, sehingga otak kita langsung mikirnya bias dan anggep ah majoritas orang gajinya udah 2 digit.
Padahal ya ndak gitu. Kan mreka hanya sekian% dari populasi.
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@arifmuharram
case study & design process nya nih dari Work by W studio designnya, biar ga asbun
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@IIizhar
kalo ada yang pengen liat brand guidelinenya, disini opem for public kok, didesain oleh POT Brandinghouse ,
@beshot
@IIizhar
@lututkaky
dan team ✨✨
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a 105 page of brand guideline, mudah-mudahan selalu dibaca dan jadi panduan sama stakeholdernya
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yang jadi pertannyaan itu logonya erspo tuh Monogram dari initial "e", atau emang Logogram abstract kaya bulet dicoret?
kalo iya initial dari "e", itu label jadi indenesia gitu? 😅
🚨 | BABAK BARU: Erspo ≠ Erigo Sports.
Ternyata selama ini, Erspo bukanlah singkatan dari Erigo Sports melainkan Ergonomic Sporty Outfit.
Bahkan pada tweet yang diunggah oleh akun
@indonesans
, diklaim bahwa Muhammad Sadad (Founder Erspo) sudah bukan bagian dari Erigo.
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Branding Design Archives:
3Second Rebranding,
with POT Branding House, circa 2017
Co-designed with
@kikizikrii
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@arifsholihan_
@imanlagi
yang tapi kalo buat badan ekonomi kreatifnya, kemunduran mas, sebelumnya sekeren ini loh
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Gen Z mah jangankan kerja di Jepang, denger cerita orang lain yang kerja 20 jam aja langsung kena mental terus denial 😅
Generasi Indonesia (c)Emas 2045 💪
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@wordgenic
positive thinking-nya mungkin mereka mikir karena kotanya belum official ber-operasi jadi yaudah teamnya gausah yang serius dulu 😅
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@rosehoe_
@vicarioreinaldo
secinta-cintanya kita sama kerjaan kita, pasti ada titik stressnya juga sih, pressure, deadline, ekspektasi, atau lagi ada di project yang high stakes. gak selalu monday blues itu karena kita ga cinta kerjaan kita. kadang lagi fase aja, makanya di thread ini mention juga evaluasi
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@GeneralAdamJaya
@kitirsiswirks
@txtfrombrand
yang jadi masalah bukan cuman soal ethical curi mencuri aja sih, tapi problemnya ini juga. jadinya banyak orang nganggap art & desain bukan sebagai proses creative, tp jadi sekedar komoditas, jadi manufacture proses aja gitu.
Here's the thing: they don't see creativity as an end in itself. Techbros just see a process, a manufacturing step in need of streamlining and automating. The aim isn't to make art, it's to create product. And making 180 books a year with AI instead of 2 with people is "better".
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@arifmuharram
Work by W sampe bikin custom type (personalized font) khusus buat Kahf masih dibilang copy, kebangetan sih
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kalo saya pribadi ini sih kayanya, tapi ini bukan kementrian aja
Logo Lama Bekraf Designed by Thinking*Room
Indonesian Heritage Agency Designed by Gemasemesta
Kementrian Perdagangan Designed by 7per8 Studio
Kemenhub, dipikir2 timeless kaya logo-logo yasaburo kuwayama
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Logo Design Archives:
Exploration for DapuRasa Logo
POT Branding House circa 2015
a logo for communal / commissary kitchen that support indonesian street food vendors.
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@terlalujujurr
@kristoimmanuel
@missbellisimo
bong joon bikin soal "bau" tuh bukan mandi ga mandi 🤣, dia mau ngeliatin sesimple upper class bisa "milih" aroma tubuny (i.e pake parfum) tp lower class disini dibikin bau apek krn kondisi (tinggal di rumah yg jendela cuman satu dan lebih rendah dari jalan)
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beberapa potongan slide materi tentang fundamental identity design buat naq-naq kampus
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coffee is basically recreational jamu, with a century of collective development and research
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ciri company redflag, bikin iklan / kebutuhan komersil, nyomot artwork
@sirjoancornella
ga purchase artwork commercially, gak juga pake credit even.
TANDA-TANDA RED FLAG DI CV 🚩🚩🚩
Tahu nggak sih kalau dari CV kamu aja, HRD bisa nemuin tanda-tanda red flag seorang kandidat?
Ini bisa jadi pertimbangan juga loh buat perusahaan.
Mari kita cek ada apa aja ya? 🤔
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For a month, I've been criticizing my execs because of their unhealty overtime culture, bottleneck micromanagement, unrealistic project timelines, and the neglect of underdeveloped talent but overworked their best talents, through this poster. I doubt they'll take the hint 🤷🏽♂️
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@utamaarif
haha awalnya pas baca sekilas, aga ke trigger liat judul threadnya, ga mungkin kalo cuman logo doang ah, pasti keseluruhan visual systemnya, eh pas baca beres bener haha. salah satu rebrand yang enak sih ini, jadi relevan dan ke-rejuvenate tanpa ninggalin rootsnya mereka
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@adriantomcat
@hafilova
sebenrnnya kalo pake indihome, pake vpn bawaan opera browser bisa ko akses netflix
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jadi kalo gajih umr ga valid expertisenya ya? :( , sedih banget ya disini value kita ruh cuman diliat dari income
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@AnasImron
Haha, futura is one of those go-to fonts for designers, kinda bit recognizable too, but you can use font identification tool to make sure.
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@niluhhhhhh
directionnya : ✨festive tapi tetep graceful✨ , eh boomers mah ngomongnya "elegan" sih pasti keywordnya.
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@terasipedas
lebih ke ngejagain dan mandu aja biar apa yang dikomunikasiim dan persona yang pengen di project dari awal ke implemen dan kesampein dengan baik dan konsisten biarpun banyak tangan yang ngerjain,
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Logo Design Archives:
Lampudjalan Logo Exploration
Circa Sept 2016, Co-Designed with aulia akbar
@beshot
Lampudjalan is an writer platform that aims to cultivate emerging writers. Our logo design inspired by concept of "lights" that touch, illuminate, and nurture the minds.
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kadang mentality "ngitung hpp" gini yg bikin umkm mati, apalagi yg misleading ngitung hpp / COGS tp ga ngitung operational cost.
lebih sedih kl brand yg bikin dr scratch dr rnd , prototyping , testing tp respond nya cmn bilang "hppnya padahal murah, ini mah marginnya kegedean"
Aku baca tweet ini langsung di kepalaku naker HPP ya Allah gak sehat hahahahaha.
Yang pasti udah nebak bahannya dari vendor apa aja.
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Branding Archives:
Pix & Stacy Branding,
POT Branding House circa 2016
We created daring pattern & Color combinations designed for that girl who want emphasize their personality, seek out novelty & sense of uniqueness and has the confidence to stand out in a sea of sameness
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Design Archives:
My own wedding identity & family sigils
Circa sept 2018.
Creating my own family sigil has always been a dream of mine. so when our wedding day arrived, I seized the opportunity to design a symbol that would encapsulate our hopes and dreams as a new family.
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setiap pengen perjuangin kalo kita bisa bikin studio design gausah kerja weekend gausah normalize lembur, asal kita punya stance sama klien dan educate mereka kalo kita tuh equal partner.
jawaban BoD & account: "ya gimana gameplay-nya udah gini, industrinya udah gini"
susah
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making this visual identity in one week is crazy, and i will never do it again
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may the oppressive regime swiftly crumble.
from the river to the sea, 🇵🇸 will be free.
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footwear design cukup tricky yaks. satu genre, siluet mirip dan shoelast mirip, tapi beda material sama beda colorway aja bisa beda banget nuancenya
bapak2 Abang2 skena
Jemput anak “nyampe”
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@koganenohikari
rata2 led yg ganggu ke mata emg lampu after market / modifan rese sih, justru yang pabrikan itu desainnya nyaman. kalo diperhatiin mostly yang nyala keatas itu cuman alisnya dan justru angle lampu utamanya bener2 nyorot kebawah, terus rata-rata kecil kecil juga lampunya
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@eDzulfikar
kalo desain slide bahkan emang ada studio desain yang speciality itu, dia bahkan juga jual templatenya2,
kl bicara data visualization / data prsentation scr general ada namanya coloumn five, bantu brand buat visualizing data di presentasi
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4 taun lalu di bulan yang sama lagi semangat-semangatnya explore hal baru, designing, directing dan develop product dari nol.
tapi emang bener ya, yang kita pikir good design tuh belum tentu market fit, dan di akhir 2022 harus hiatus dulu brandnya karena financial problems.
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kembali mendesain buat kebutuhan brand sendiri, memang aktivitas paling nikmat.
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Brand Identity archives:
Lampudjalan Visual Identity Systems
Circa 2016, Co-Designed with
@beshot
we design a comprehensive identity design that draws inspiration from the enchanting phenomenon of the Aurora. This visual system serves as a versatile graphic element.
Logo Design Archives:
Lampudjalan Logo Exploration
Circa Sept 2016, Co-Designed with aulia akbar
@beshot
Lampudjalan is an writer platform that aims to cultivate emerging writers. Our logo design inspired by concept of "lights" that touch, illuminate, and nurture the minds.
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@BroBillyOscar
@dendenglemak
bionya “talking about branding” , atleast visual identity-nya jangan gini amat lah bangz
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this shit one of the reasons why i'm quit being logo / identity designer, basic shape segitiga dibilang mirip.
tombol play di spotify noh plagiat.
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nge-compile gsm tuh aktivitas yang ga bisa diganggu apa apa sih harusnya, ke distract project lain, udah langsung mangkrak
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visualisasi kurir JNE di IKN
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yeaahh, i'm done designing for state-owned company. menyalaaa 🔥 & glowing ✨
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4 wishlist saat ini yang selain harganya diatas 1.5jtan, nyarinya aga susah :
a Phaidon Archives of Graphic Design
things i have learned - Sagmeister
Beauty Books - Sagmester & Walsh
Trademark & Symbol - Yasaburo Kuwayama
(Walaupun ini relatif) tp gw kepo,
berapa sih maksimal duit yang rela kalian bayarkan buat sebuah buku (any kind of book).
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Unused gradient exploration concept art for motion graphic sequence
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di kondisi kaya gini, yang pajak gede banget, umr ga setara dengan biaya hidup jadi make sense kalo attacking the rich is not form envy, it self defense. hoarding wealth IS THE CAUSE of poverty, the rich aren't just indiferrent from poverty: they create it and mantain it.
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my poor macbook when opening Adobe illustrator, photoshop, 32 tabs of safari while working on sunny outdoor
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Visual Identity Archives:
Elsewhere Cafe
Pot Branding House circa 2017
Co-Designed with
@Baherosel
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Design Archives:
Kanjimax, a book Kanji Practice for JLPT N3 Kanji Tes.
Circa Feb 2018
Co-Designed with
@kikizikrii
, illustration by
@BambangErlangga
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2x liat potongan podcast kuli ini, yang satu ngomong kalo WFH cuman keren2an aja dan ga efektiv, yang ini ngomong kl atasan micro-manage karena bawahan ga becus. gatau emang sengaja buat clickbait, tapi ko sekilas podcast ini kyk atasan2 trashtalks dan julidin pegawai ya
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trend neo retro ini kayanya best trend di decade ini memang.
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akhir akhir ini sering nemu portfolio di linkedin yang design portonya justru nge over-powering karya yang mau di tampilin, kadang ga relevan juga tema yang diambil sama personality dia. sayang aja gitu, di bidang 1920x1080 karyanya cuman 30% sisanya dekorasi.
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Branding Design Archives:
Pufa Kuko Logo & Visual Identity, Circa 2017
Co-Designed with Ardhiansyah & asrul adam
indulgement in a simple form. The visual is based on the relaxing and mood-elevating sensory experience that gives soothingly warm feeling to the audience.
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idk, it's exactly how I imagined slide presentation of the fastest growing company, it's well designed to me.
✔️ Clear & neutral font
✔️Great layout hierarchy and user-friendly
✔️ No unnecessary images, text, or graphics"
Remember, the fastest growing company in the world makes ppt like this. Don't overspend time on Canva and ppt designs.
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Branding Design Archives:
Famo (apparel)
POT Branding House, Circa 2017
Co-Designed with
@baheros
&
@BambangErlangga
Each elements deliberately placed to give the same spirit of Monday Warrior, we dwell in the same battlefield wearing the essential modern day armor. .
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Creative Direction Archives:
Creative Direction for Navara Neo Archaic Sandals,
product design by Luthfilunar,
Circa februari 2020
Inspired by avant-garde and brutalist design, we design this suede with geometric composition with the unconventional colorway outsole.
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every newer generation selalu dinyiyirin sama generasi sebelumnya. lagian namanya juga fase umur 20an, pada lupa apa dulu juga millenials di nyinyirin abis abisan sama gen x karena kita self-centered , gen x juga di nyinyirin sama boomers karena terlalu rebel.
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kan udah diatur ya lewat Geneva Conventions , dari situ liat aja tuh batasan-batasannya. Pillar utama buat ngelindungin anak kecil di perang aja udah di langgar, masih ngemeng "agree to disagree".
Pendapatku itu perang. Pendapatmu itu genocide. We can agree to disagree, yes? Gak usah maksa pendapatmu ke aku. Toh aku gak maksa pendapatku ke kamu.
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@audhinafh
kayaknya buat brand-brand yang product developmentnya proper kaya shopatvelvet emang yaudah tinggal “let the product talk for it self” deh, sisanya tinggal mainin proper lookbooks & styling. since concept productnya elevated basic, justru kalo marketingnya too much jadi ga masuk
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recent google searches, 2021 i quit from brand consultant company, also hiatus as graphic designer. and 2022 is my first year being leaders of local footwear company, deg degan ya allah, semoga semua dilancarkan 🤲🤲🤲
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@chitattoo_
haha betul mas, makanya td valid statementnya mas kalo 2 digit mungkin lebih banyak yg muncul ke permukaan, karena dari awal buat nyampe sana butuh mentality showmanship atau atleast terbiasa "dress to impress".
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Q4 2021 Goals : Make Monday more slow paced, less stressful, enjoyable and peaceful
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welcome to indonesia late stage of capitalism. umkm fnb kalah sama big corpo turun kejalan, umkm apparel / daily goods kalah sama manufacture china jual murah di marketplace
Jajan Gerobakan Sepeda
Kopi, Minuman Manis dll ❌
Buah Potong ✅
Brand besar sekarang berinovasi langsung jemput bola dan lebih dekat ke customer kayak Sunpride.
Meski lebih mahal 2-3x lipat dari abang buah pada umumnya, tapi buahnya terjamin bersih, dingin & enak 🍍🍌🍐🍉
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niat cari dompet slim, pas liat review. ada aja celah buat sombong dasar orang indonesia
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iconic
Bonus post. Ever wondered who designed the Gran Turismo logo? That would be Eiichi Abe in 1997
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@XisStu
@arifmuharram
mungkin bisa jadi antara menghindari peminjaman visual yang cliche / superficial, atau sedikit di tone down visual "kemuslimannya" supaya lebih general dan populist. apalagi brand national scale gini mungkin ngehindari biar marketnya ga niche atau terlalu komodifikasi agama.
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Visual Identity Archives:
Visual Identity Design of Eduplex Coworking Space x Cafe, POT Branding house circa 2016
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selama masa lebaran, pulang kampung dan seminggu penuh kumpul sama keluarga tuh memang nemu banyak findings baru dan refleksi hidup, mungkin karena itu kali ya banyak yang resign abis lebaran. realize bahwa keluarga tuh selalu lebih penting dari apa yang kita kerjain.
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padahal diluar gencar soal sallary transparency sampe aiga bikin survey yang ngebantu listing sallary company global, sampe ada akun meme desain yang fokus bikin gerakan against undisclosed salaries, sampe dia witchunt company mana yang ga nyertain sallary di job vacancy
Cerita lucu lainnya pas hiring. HR gw ada nerima email, kira2 bunyinya gini:
"Mohon diinfo gajinya, apabila saya cocok, maka saya akan mengirimkan CV."
🤣🤣🤣🤣🤣🤣🤣🤣
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se-immature dan se-konyol apa institusi kepolisian negara kita sampe ada kejadian anak umur 13 taun dibunuh yang pertama dilakuin malah defensive dan playing victim?
Semoga kalian semua kekal abadi di neraka
Polda Sumbar Cari Orang yang Viralkan Kematian Afif Maulana akibat Disiksa Polisi. Baca di
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do you think if you are self-aware about being an asshole, it'll somehow make you less of an asshole? no it doesn't.
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Barberbos Visual identity Design
Circa 2014
Inspired by classic 1920 barber in art deco era
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@JAmsterdam7
@hafidhi27
@toramichan
@efenerr
@gruusomeflower
flash coffee udah paling enak sih, semenjak buka flash di bandung, ga pernah beli lagi sbux dan fore
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jadi inget identitynya asics, designed by Bruce Mau Design (BMD)
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@t0nyzul
@heiseonberg
monggo pak
@IIizhar
sebagai designer typenya buka suara jar, 😅😅 keluarin case study typenya aje lah pak
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