Serenity Caldwell
@settern
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Helping developers and creators design for visionOS at . Find me @settern on the other places.
She/her | San Francisco, CA
Joined May 2008
If you’re a creator or developer working on an interactive experience or you have questions about how you can best tell stories or design experiences with Apple Vision Pro, hit me up! Very much here to help.
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99% love (and just a weeee bit of exhaustion). So excited for y’all to experience this and all the amazing apps, games, and experiences people have been creating.
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The 2018 iPad with Apple Pencil is the best bisection of technology and liberal arts on the market today. Don’t believe me?. I wrote, drew, composed, edited, and “filmed” my entire review on the iPad I was reviewing. Check it.
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Well, it took almost 17 months and four sets of hidden trimmers, but I can now call myself an expert at secretly trimming my cats’ claws while they’re asleep. This is maybe the silliest thing I’ve ever been proud of, AMA.
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Twitter, this is a weird one… I found someone’s kitten wandering around the third floor of the Hoover Dam parking lot (NV side) today. She’s incredibly docile and I’m pretty sure must have jumped out of a parked car. If you lost a kitten… reach out?
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Ten years ago, I got hired at a fruit company to teach folks how to use their computers. It has been a wild freaking decade, friends.
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LiDAR on iPhone 12 Pro Max is pretty darn cool. If you're interested in learning more about it, there's a whole collection of great resources on the Developer app on all things augmented reality:
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Pretty sure I'm just going to stop writing and take pictures of our dogs nonstop now.
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"The plane was mid-flight when an attendant noticed a wifi hotspot. A Galaxy Note 7 Wifi hotspot." Everyone else makes a horrified face.
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Officially one year in, and I’ve yet to have a day that feels the same as the day before it. I love my job. ❤️.
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Twitter, I have a super-important-and-not-at-all-frivolous decision to make this weekend: do I drop $200+ and fulfill my childhood dream of handbuilding a lightsaber?.
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Google: Forget spending months internally training our facial/pattern recognition algorithm — let’s build a funny app that compares faces to paintings, and we can get millions of people on the internet to train it for us!.
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In case you need some GOOD Twitter today
This is Walter. He won't start hydrotherapy without his favorite floatie. 14/10 keep it pup Walter
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Oh hi there, WWDC21. Go take a peek at all the fun things we have in store for you starting June 7.
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ALSO our folks have been working hard behind the scenes to bring sessions to YouTube! You can now watch content from WWDC23 here as well as in the Developer app and on the Apple Developer website. 📺 .
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“Serenity, did you really roller skate around WWDC? You were in dress clothes!”. Sure. Fastest way to get around when you’re triple-booked all week. 😎. (Special thanks to @_DavidSmith for capturing the magic.)
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Now we are 32. (A midnight visit to In ‘n Out is still acceptable at 32, right?)
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So let me get this straight…. Texting while walking:.- Inconsiderate.- Reckless.- Might get you written up by a major newspaper. Reading a book while walking:.- Strange, no question.- Most peculiar.- Might get you sung about in provincial France.
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In short x2: Don't bring a Note 7 on a plane or you will piss everyone off. And don't rename your SSID unless you want to chat with the TSA.
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Okay, tweetsplosion over. Time to hop on the train for a new journey. See you around, friends. :)
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When I got to the airport (early) today, I found a huge line of people at the counter to my gate. Turns out, the flight had been cancelled.
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Schwarzenegger: “… Why does no one in power do the third-act rallying speech? We need this moment.”. Schwarzenegger looks around. Sighs. Puts on his governor’s jacket. And unsheaths Conan’s sword. Schwarzenegger: “I see now. It must be me.”.
My message to my fellow Americans and friends around the world following this week's attack on the Capitol.
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In 2016, I watched the person closest to me get radicalized by hatred. I’d like to believe that those watching the debate came out of it horrified and determined. I don’t, anymore. I’ve seen how words are twisted. How people come to champion the worst bullies. Please. Vote.
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Okay, so now that Game of Thrones is over, everyone is going to get obsessed over the political sci-fi masterpiece that is The Expanse, right?. RIGHT?.
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Facts. This is the modern equivalent of saying you have a bomb on an airplane. The plane almost got diverted from passenger panic.
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I forgot my Apple Watch at home this morning for the first time in a few months, and. well, the good news is it still looks sort of like I’m wearing a watch. A ghost watch. 😳
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okay, but also, when can I get this track on Apple Music.
.@Apple kicked off its October product event today with an unusual opener. The brand tapped musician @agcook404 to craft an original song composed of Apple product sounds, from the Mac computer’s startup sound to the clicking of a classic iPod wheel.
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There are many things I love about Drag and Drop, but this one single-handedly just fixed a HUGE workflow problem I had on iPad:
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UPDATE: I talked to the attendant, and the flight wasn't diverted, just late, and spoiler: culprit wasn't a Galaxy Note 7, but a phony SSID.
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Now these are some good cats.
. That there's some good in this world, Mr. Frodo, and it's worth fighting for.
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Okay, got some HomePod clarification: iTunes Match *and* Apple Music users can access their iCloud Music Library via Siri. 🎊.
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Hi, I’d like to file a complaint against aging. No one told me “wake up early every day no matter how little sleep you’ve had the night before” was part of your 30s, and as a night owl I disagree with this on principle.
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This marks five years (!?!) of WWDC for me as part of Evangelism and every year is better than the last. Thanks to everyone who came and said hi, shared your app or experience, geeked out with me about spatial design, and had ALL THE FUN. So grateful to be part of this community.
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PSA: Make apps for the Mac? Here's some helpful HIG content and documentation about designing for the menu bar on the new MacBook Pro ⬇.
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Yo yo yo: the visionOS SDK is now available. We also have a TON of great design and development resources now available — check it out!
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This gif. Inject this happiness straight into my heart.
Touchdown confirmed! NASA's Perseverance rover is on Mars! And in one piece! And transmitting data!
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You know I like my new job when I’m actually excited to see new email alerts. This will probably pass, but I’m going to enjoy it while I can.
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Low-light portrait mode is my new favorite thing. (iPhone X vs iPhone 7 Plus)
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Developers, designers, creators: Working on something for Apple Vision Pro? Apply for one of our labs! We're excited to check out what you're cooking up for visionOS. Need more time on the hardware for your brilliant idea? Apply for a developer kit.
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There is a huge empty space where a good Apple Pencil-supported “Learn to Draw” app would be welcome. Just saying, dev friends. (Close second: Calligraphy basics).
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Achievement unlocked: quietly sobbed tears of joy in a CVS.
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So excited for all the incredible teams and folks at Apple who got to show off what they’ve been working on today. 💙.
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The plot thickens. The flight I thought they were talking about *did* land here (but late). Now I kinda want to ask the attendant about it.
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They managed to track down the asshat who changed his SSID, but had they not, they would have had to emergency land in Wyoming (!).
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“We will lead not by the example of our power, but the power of our example.”. That’s some damn good chiasmus right there.
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Going to watch football in a pub. Ted Lasso has truly corrupted every facet of my being.
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My brain: You should feel guilty about watching/reading/playing everyone else’s amazing stuff instead of making your own things. Me: …
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WWDC is one of my favorite times of year, and I'm so glad to see everyone having such a great time. 💙.
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Prepping your visionOS app? A few 🧵 tips for great-looking apps from your friendly design evangelism team:. ✅ Opaque windows can feel heavy and constricting, especially at large sizes. Whenever possible, prefer the glass material (which pulls light from people’s surroundings).
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The next time a fantasy show is being unrealistic, I’m gonna look at this photo and remind myself that WE EXIST BECAUSE OF A CRAZY FIREBALL.
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It’s time. It’s here. It’s happening!!! #wwdc24 Please come say hi today if you’re at Apple Park — @lindadong @themikestern @douglemoine @heysarahrose and the rest of the Design evangelism team would love to meet you 🖤
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The VFX artists are officially my favorite people on Byte.
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Sometimes, you do a thing like obsessively study radio plays and voice performance in college, all out of love. You never know how your passions and hobbies will sneak their way back into your everyday life. That’s why it’s so exciting when they do. 💙.
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I’ve cat-proofed everything in the house except for organizing all my old cables into bins… . so of course I’m sitting on my couch looking at baby pictures of my kitten rather than actually finish the job. But seriously, can you blame me?
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A few Black developers and creatives who are making great work on the App Store:. - @marahml: - @bballerika: - @slagerinn: - @kthomas901: - @SimGuruiluore:
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How does a hotel make up for terrible water pressure and shoddy air conditioning? THIS glorious beauty of a nightstand.
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I am unreasonably pleased by this tiny portable robot I’ve purchased. (ALT: tiny air compressor inflating car tire! The future is magic!)
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I did entertain several variations of “drive around the mountains on my vacation with a new adventure buddy,” but it’ll be easiest for her humans to find her if she’s close by in Boulder City. (Still going to check in on my way back home to SF, though. ).
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This decade has been a whirlwind. I moved across the country three times. I chose a path that made my passions my job. I loved and I lost. And I found some incredible friends along the way. Much as I often hate Twitter, I am forever grateful it’s helped keep those connections.
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600 and counting. I am SO EXCITED for every single one of our solo indies, small teams, creators, game developers, and companies who have put their whole hearts into these experiences. It’s been a highlight of my career to work with so many of you. 🖤.
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I’m turning 30 on the day I get to see the The Last Jedi, allowing me to continue my tradition of offsetting crushing existential dread with delightful space operas.
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While I had my original iPod on my desk. iPod 5GB meets 64GB iPhone 6. The iPhone is the size of the iPod's bezel. http://t.co/jaj8G1kRsg.
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Dudes being chastised for hairy arms in Apple Watch photos: welcome to the wonderful world of hair-shaming. Ask any lady for a tour.
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This thread is such an excellent look at the emotional work being done inside what is ostensibly a silly half-hour comedy show.
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This is so clever! What a great way to use App Clips.
Its finally here—a breakthrough way to share native iOS prototypes. You can now share native prototypes with Apple App Clips—the easiest, fastest, highest quality way for people to experience your work instantly on their iPhone. No web simulations. No app installs. No friction.
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T-minus 6 days ‘till WWDC. 🎉 . Today…. - Check out Apple Design Awards finalists: - Sign up for the WWDC21 Accessibility, Developer Tools, Machine Learning, and SwiftUI Digital Lounges:
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Today social media gave me a targeted advertisement for buying myself a Scottish lordship (?!), so naturally I wrote a verse about it. Because. 2020. Can you get any stranger?
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In case you doubted the difference improved sensors and ISPs bring to low light. 7 Plus vs 8 Plus.
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This isn’t the Bondi, but still fun: In which Serenity hugs the heck out of her brand new lime iMac.
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Today in Bay Area Pandemic World: Went to SJ to street skate, ended up trying weird slide spins in an empty plaza to the dulcet tones of Litte Simz. Like you do.
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Are we ever really ready for the internet?
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Update: My Hoover Dam buddy is sadly not microchipped. BUT. The Boulder City Animal Hospital folks are kindly boarding her, and then the local shelter is going to take care of her until (hopefully) her owner reaches out. If not. someone please go adopt this sweet adventure cat.
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