Seb
@sebbhulme
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Full time list building, data scraping, and automations expert for cold emails | Head of Ops @ Lead Caesars
Oxfordshire, England
Joined February 2024
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Pinned Tweet
Cold email is easy.
But only if you know the correct systems to use.
Here’s what you need to consistently get a 20%+ positive reply rate and book 10-20+ meetings per month:
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I'm exposing the entire process I used to make a list of over 25,000+ prospects for a client.
Normally, I charge thousands for something like this.
But, if you comment 'Document'
I'll DM you the entire process along with the full video covering everything for FREE.
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This is the EXACT process you can use to DOUBLE the Close Rate of the Calls you book for your Clients. (no extra manual work required)
Retweet and comment “TEMPLATE” and I’ll send you the Make Blueprint for FREE. (24hrs only)
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After launching 100s of cold outbound campaigns, and building lead lists for every single one of them,
I’ve learned the best strategies to scrape data from anywhere on the internet and how to build reliable lists with the best targeting...
A thread 🧵
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If you want to score your lead list with Claygent or GPT, this is the prompt I have been using:
"I am reaching out to {industry} companies and want to find out if {website} is one or not.
Please give it a score on a scale of 1-10 as to how likely it is to be a {industry}
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Crazy how far internet money can take you.
Less than a year ago I was a broke mf playing video games and watching netflix.
Now I'm travelling to other continents
In the best shape of my life, making money
And meeting up with other high level people on the same mission.
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This is how I save over $150/m enriching all of my lead data without the need for Clay.
It is quick, reliable, and easy to use - all integrated within Airtable - with unlimited prompts + web browsing capability.
Total enrichment cost for 1000 leads is ~$0.02.
DM for access.
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I don't normally take up much cold calling, but decided to rip some dials yesterday.
Booked a meeting with a $20M/yr company, which I had with them today.
Safe to say it went well and we are going to speak again next week.
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If your cold email campaigns aren't performing:
Drink some more coffee
And then rewrite your email scripts, fix your infra, and make a new lead list.
Then, you will be fine.
Coffee is the superdrug you didn't know you needed.
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Been doing some testing and it seems you can't deliver to Google until your sending accounts are at least 2 weeks of age.
We have tested with identical everything apart from the age of the sending account - that seems to be the main factor.
Delivering to Microsoft is fine and
Using ESP Matching is killing your cold email campaigns
What you should be doing instead is checking which ESPs your domains are inboxing to and dynamically matching them up with leads who use that email client
We use
@gat0rtheskater
(EmailGuard) to both check where our leads'
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Meeting booked for client with one of the largest gaming peripheral manufacturers in the world.
Last valuation at over US$1.25B.
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Meeting up with people has such a high ROI
Even if you don't learn a ton from it you can just catch up and talk with some other Gs irl
100% worth it (even when they charge £9 for sparkling water)
Plus always nice to get used to that kind of lifestyle ifykyk
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genuinely only people who haven't fucked up my orders
$1.50 per 1000 leads too
The Indians at have earned my respect
10x better service than all the other extensions
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Through cold outbound, you are essentially just testing which message resonates the highest amount with the audience you are targeting (your TAM).
Once you've found this, it's pretty self-explanatory to repeatedly leverage that same angle making micro optimisations along the way
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Everyone is sh*t when it comes to getting even “slightly acceptable” targeting on their Apollo searches.
Here’s everything you need to know about building lead lists on Apollo with companies in your exact ICP:
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How can you be a web design or SEO agency and have a shit website
Like bruv
You have one job😂
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All you really need to book 10-20 meetings a month is one good campaign.
Provided the TAM is big enough, you have a relevant angle, and your sending infrastructure is good, you don't really need to make any more campaigns once you've found one that works.
Since most people
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Here is the current workflow we use to get all of our data for cold email campaigns.
I have split it into two sections; account-level, and prospect-level data to make it easier to differentiate.
Will record a video at some point today or in the next few days going through it.
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Photos for both your business (client results) and your lifestyle (cool things you do etc.) are the most undervalued assets you should have a lot of.
However, it's one of the most overlooked things in a lot of the 'self-improvement' or entrepreneur niche imo.
One screenshot of
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How can you be a web design or SEO agency and have a shit website
Like bruv
You have one job😂
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Dubai is probably one of the most idealistic cities - just without the full practicality of day-to-day life.
The heat is so intense to even walk 10 minutes in.
But the aesthetics and wealth abundance are insane.
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Airtable is genuinely the best tool you can leverage right now...
- Cheap af
- Project management systems
- Automations
- Bulk data storage
- Custom interfaces
- Pre-built scripts
- Custom scripts (with GPT integration possible)
- Nice UI + easy to use
- Record linking
(...list
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Currently developing a copy + paste template that is easy to implement and use. It automatically adds new columns and new prompts every time you want a new one.
Has web scraping capability when needed and can output very accurate answers all within Google Sheets.
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Money is worthless. The government prints billions of it every day.
However, the things money buys are invaluable.
So many memories, so many stories, and so many connections.
New countries, new experiences, and new levels of wealth.
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Being naturally top 0.1% cleverness is so fucking annoying
I'm trying to talk to an 'average' person and they just seem so fucking dumb bruv
Speaking with no logic, irrelevant things being said to make it look like they know shit
Geeks bruv
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I think too many people worry about sending emails to prospects at the wrong time of the day.
The reality is, business is international and people do business together across many different time zones.
If you receive an email when you are asleep, you are still going to see it
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When you logically think about it, there is no way you can think ESP matching is beneficial for your deliverability.
If Google knows you are using warm up (which is against ToS), or if you're getting flagged as spam by prospects, it is going to therefore limit your
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I made a Loom video showing EXACTLY how to get the MOBILE numbers for ANYONE in your lead list for FREE.
If enough people want it in the next 24 HOURS I will release it.
Must be following + like this post + comment "MOBILE NUMBER"
No cheating.
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Prospeo now has the ability to get mobile numbers for free.
Granted, it costs 10 credits per mobile number and you only get 75 credits per month on the free plan.
Either way, some of the paid plans aren't that expensive if you need to follow up with your pipeline.
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Literally spent $0.16 verifying 6,000 different company's information using 4o mini.
Lmfao this shit is so fucking cheap.
Will release the Google Sheets spreadsheet soon where all you need to do is paste in your API key and either use pre-made prompts or make up your own.
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When travelling, you need to manage having fun and getting shit done.
I'm not saying you have to lock in 100% of the time, because that is for when you are at home building and scaling your business.
But there are always clients who need work fulfulling for, sales calls that
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I can't believe people charge $1,000s for this LinkedIn branding shit lol
I made myself this for free in less than 1 hour
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Somtimes a nice website is all you really need for your business
Me and
@chosenjonny
cooking something up right now
Huge upgrade compared to the current one.
Launching in a couple days.
@carrd
is the indisputed champ of website creation tools.
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I genuinely don't think that anyone, apart from a very select few, know what they are talking about when it comes to delieverability in cold email.
The reality is, only about 1% of cold email agencies know what they're doing. And even they are making a few mistakes with some of
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For everyone who missed out on the Crunchbase video, I will re-record a different video showing how to use the platform to find lots of companies in your ICP and build out good searches.
It is strictly prohibited to scrape it though as doing such violates ToS - please do not do
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Straight up deleting Instagram might be the best thing you can do today
Too much rot on there
Same goes for TikTok
But I'm assuming you got rid of that years ago...
...right?
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This is the EXACT process I'm currently using to scrape 1,000s of companies on Clutch both quickly + reliably.
Throughout my testing, you get a 100% hit on websites - guaranteed.
Also, you get other information such as the company's social platforms, employee count, client
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I always find it funny when 'marketing agencies' say they're going to book you 90 'qualified' calls in 30 days lmfao.
i have no clue what market they're serving which guarantees that apart from the fact it's likely a bunch of filipinos sending DMs to random jeets in the same FB
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AI personalised lines are pretty gay for the majority of use cases that I commonly see.
A prospect can either tell it's disingenuous or they know about tools which generate them and they therefore know it's automated. Rarely is it neither of those cases.
There are a few AI
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Working in a nice hotel lobby is a HUGE life hack.
No distractions, chill atmosphere, and rich ppl around you.
All you got is your laptop, a phone, and a notepad.
Your productivity output will increase tenfold. I guarantee you.
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Just scraped 750 mobile numbers at huge companies for cold calling
Imagine still calling company numbers trying to get past the gatekeeper💀
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I was just speaking with
@chosenjonny
about an interesting concept.
The majority of the money you make, with the highest leverage possible, isn't necessarily because of the amount of work you do for someone.
It is usually because of the knowledge and expertise you have.
In
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Having one ops guy and one marketing/sales guy is all it really boils down to when you want a start up company to succeed.
An absolute demon who can convince anyone to buy.
And another absolute demon who can fulfil any project a client needs.
Constant cashflow coming in and no
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Thinking of releasing a new series:
'Black-Hat Friday'
Every Friday, when the corporate employees get off work, I will release a new black-hat method.
Then, I will take it down before they get back in on Monday morning.
Please let me know thoughts below lol👇
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Mfs hate on 9-5s thinking that they can live a laptop lifestyle in Bali and become successful
Reality is you gotta be working 25 hour days 8 days a week
Your entire life is just work work work then sleep
Rinse and repeat
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I could never flaunt I went to school with someone else who became successful or rich
Because I WILL become that person
People will be talking about ME
Their only flex is that they went to school with ME
But I won't remember who any of them were😂
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Targeting local businesses with cold email is usually pretty inefficient and I'd recommend using other outbound channels instead.
For the effort that you need to put into it, the costs of running everything, and the deliverability issues, if you don't know what you are doing, it
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@TheLionGlass
it's an entirely different war to the main connotation of battlefields full of soldiers
depsite that happening in some places like Ukraine-Russia and Gaza-Israel it's only a tiny part of it
wars have evolved from physical fighting to mental and political battles
now instead of
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I might get SUED for posting this video... like GENUINELY lol.
But f*ck it - you guys deserve it.
This is the best Crunchbase list-building video you will ever watch. GUARANTEED.
Although, I might have to take it down soon - make sure to save it somewhere.
I've WARNED you.
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From my experience you should never show clients the copy you are using for their cold email campaigns.
They almost always suggest improvements despite them never having written a successful cold email in their life lol.
Just book meetings on their calendar and make them happy.
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Too many people spend too much time manually cleaning, formatting, and enriching data in their spreadsheets.
The way around this is to create scripts that automatically register a file's content before performing a standardised set of functions and tasks on it to generate the
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@MrOverpaid
do more. think less.
inaction leads to depression.
but most importantly... force the pace
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I analysed all my data from every post on every social media platform to find out what performs the best.
Here's how you can do the same:
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Something as simple as this framework consistenly kills it if you want to run a case study cold email campaign:
"Hi [Name],
We’ve developed XYZ solution to fix XYZ problem for XYZ companies like yourselves.
Using XYZ solution, we got XYZ client XYZ results.
Most agencies do
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Too many people spend too much time manually cleaning, formatting, and enriching data in their spreadsheets.
The way around this is to create scripts that automatically register a file's content before performing a standardised set of functions and tasks on it to generate the
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A lot of our clients ask to see the email thread before speaking to the prospect on the disco call so I've built an automation that does it automatically and integrates with Calendly.
Will release a video later showing how it works, the use case of it, and releasing the template
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Large house in the Cotswolds
Couple supercars on the driveway
British countryside in the summer
Family gathering with children running around
Peak life
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Buying other people shit with your money just has another level of good feeling
The ability to just buy something for someone else without wanting anything in return
Best feeling as a man
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Finished the Airtable version of GPT 4o mini enricher.
Will make a video soon showing it in action, what the UI looks like, and how I set it up.
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Just recorded an insane video breaking down a project I did for a client.
Covered the whole process of scraping the data, how I enriched everything, and the exact tools I used to do everything.
Even included how I wrote them a hyper-personalised line for every prospect which
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Just finished up recording exactly how you can use Crunchbase to build very high-quality, accurate lists.
Using other databases, instead of just Apollo, allows you to target specific companies with a far higher accuracy and find far more of them.
It also allows you to look at
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I was just speaking to the Head of Outbound at a huge corporate business and it's crazy to me how much of their budget they spend on building lists.
I asked him about the tools he used, which were not far dissimilar to the ones we have in-house.
However, their tech costs per
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Volume almost entirely negates luck for most cases with cold email.
The biggest focus for most cold emailers at the moment is:
Sending volume + Deliverability
Hit the nail on the head with both of them and you can run a shit email campaign that still generates an acceptable
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Didn't realise there were plumbing companies doing over $100M lol.
This will 100% get me banned — but f*ck it.
I'm booking calls with companies over $100M using targeted lead lists.
(And booking tons of these per week)
And I want to show you how I do it.
Comment "LEADS" and I'll send the video.
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All you really need to book 10-20 meetings a month is one good campaign.
Provided the TAM is big enough, you have a relevant angle, and your sending infrastructure is good, you don't really need to make any more campaigns once you've found one that works.
Since most people
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Cold email deliverability is so much more complicated than just spyntaxing your copy, having good targeting, or verifiying the emails you send to.
Soon, all of the 'amateur' cold email agencies will be wiped out for good because the systems they're running don't get good enough
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Most people take too long to reply to DMs
Even if it's from your LITERAL business partner.
You're just missing out on cash. That's the only way to put it.
You might as well not run a business if your text response time is >5 mins.
(unless you are sleeping ofc lol)
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A relatively significant mistake I see lots of cold emailers making is uploading their sending accounts straight to the sending platform without logging into the respective inbox first.
Once you’ve created the sending accounts in the admin console, for both Google and Microsoft,
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@celestialbe1ng
Repectfully, what did you expect?
I once got told by ChatGPT that tap water was not only safe but healthy for me to drink
Ironically, I don't quite think its health and nutrition knowledge is quite up to spec yet
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You'll never learn more about something than actively doing it.
Stop watching YouTube videos that your favourite guru has made on how to do it.
They'll only give you a fraction of the information.
Do it yourself, analyse what you find, and then iterate on what works.
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If this tweet gets to 10 likes in the next 30 mins
I'll release it today instead
Gonna post this tomorrow.
Just under 2,000 words:
The ULTIMATE data scraping and list building principles guide.
All written by yours truly and soon to be pinned on my profile.
Stay tuned.
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You'll often take the piss out of corporate companies because they have a lot of employees who, frankly, do fuck all.
Either way, their budget is so large that it makes their process so good, robust, and easy to optimise.
Some of the employees. particularly heads of departments
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I can never understand why people build a list with no real market segmentation.
You just end up making a generic offer with no relevancy to everyone.
Far better to niche down, pic specific data points to leverage and then sell your offer.
As soon as you do this you will
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Gonna post this tomorrow.
Just under 2,000 words:
The ULTIMATE data scraping and list building principles guide.
All written by yours truly and soon to be pinned on my profile.
Stay tuned.
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I feel like almost nobody knows how to scrape 99% of lead databases yet it's so fucking easy when you know even just a few different tools.
Will next post how to scrape Crunchbase for SaaS and tech companies who can make very good clients provided you can get a reliable list of
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Most of you mfs have NEVER experienced TRULY hard work
You sit there each day with a KPI of sending 50 FB DMs
That takes 15 mins
MAX
I'm replying to 5 emails every minute
Managing 20 client campaigns each sending 1.5k emails per day
AND going to gym + school on top
Just to
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Feel like the market needs a very good master inbox tool that is compatible with all email sending platforms.
This is an initial concept I have at the moment (with a lot of things still missing).
Going to be a project for me over the next few weeks to get something operational
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I don't think anyone really gives Claude enough praise.
With the right prompt, it can genuinely write out a pretty decent cold email campaign, completely unlike ChatGPT.
And, it's also a coding genius.
The only current issue is the message limits being quite restrictive.
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Currently averaging a 0.4% bounce rate across all cold email campaigns.
Not bad if you ask me.
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summer approaching means we no longer drink coffee
ice coffee maxxing is enabled
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If you're going to pull a company list from a database, you should be trying to retain as many of those data points you get from it as possible.
We always map all of the key information such as a company's investors, how much they've been funded with, or how much their revenue
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Jetlag isn't real.
If you genuinely convice yourself you don't have jetlag
You won't feel jetlagged
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Targeting local businesses with cold email is usually pretty inefficient and I'd recommend using other outbound channels instead.
For the effort that you need to put into it, the costs of running everything, and the deliverability issues, if you don't know what you are doing, it
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Dropping some sauce on Apollo lead list building later.
I know some of the methods I use in terms of getting company info from other databases are quite complicated for most people and they'd rather just use Apollo instead.
However, I still see a TON of mistakes with them lol.
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We never run campaigns offering a small part of our service for free.
You could run it for yourself. But, it never works for client campaigns as it requires too much investment from their end to fulfil for it which simply isn't feasible.
Despite this, we always manage to get
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I've spoken to loads of B2B business owners and all of them mention how shit paid ads are for them.
By far, the best 3 channels of outreach are:
- Cold email
- Cold calling
- LinkedIn Outreach
In that order. Change my mind.
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I'm actually going to be so fucking rich
Money is SO EASY to make
HOW is it even possible to be POOR
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Building a lead list is far too simple yet everyone seems to have awful knowledge on how to do so.
These are the tools I use to generate lead lists with a huge TAM and 90%+ accurate targeting:
Account List:
Apollo
Crunchbase
Storeleads
LinkedIn Sales Nav
Clutch
D7 Lead Finder
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Multi-channel sequences are what's minimising the number of meetings you book and clients you sign.
You either don't use them or only have a few of them running.
In the B2B space, these are the main channels you can use for cold outreach:
- Cold calling
- Cold email
- LinkedIn
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