Sana 👹
@sanathemonster
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F*©k fitting in. I write about mortals, monsters, meaning, and myth so you can deviate from “what works” and become an Outcome Of One™.
Joined May 2020
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Pinned Tweet
15 books that will make you an amazing storyteller:
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1K
5K
17 skills that will boost your critical thinking better than a 4-yr college degree:
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Marketing gets attention.
Branding keeps attention.
Sales monetizes attention.
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7 reasons you suck at storytelling and how to stop sucking immediately:
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1. Inquire (virtually everything)
If you're the 1% who is here reading
You're already engaging in critical thinking
You're here to *make sense*
Especially of an unbelievable statement
Always lean in and be curious
And keep an open mind
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Steve Jobs on questioning what you do and having a theory behind your systems.
Lesson there for course creators.
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Marketing is what you say to them.
Branding is what they say about you.
Remember you need both hands to do this 🤝
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2. Observe (especially details)
Before you start making any conclusions
Start noticing. Start perceiving
Take note of any
• new data
• new signals
• new sensations
Always stay aware
And don't take things at face value
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Post that tweet.
Write that essay.
Record that video.
Do that livestream.
Launch that course.
Ship that newsletter.
Publish that podcast.
Start that community.
Cold DM that prospect.
Request that testimonial.
Update that landing page.
Keep going until you make it.
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1. The Science of Storytelling by Will Storr
• Stories help us understand the world.
• Listening and telling stories gives us a better perspective to the truth.
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If you want to
• tell your story
• grow your personal brand
• be someone people want to follow
• create a deep bond with your audience
You need to write your own Hero's Journey
Here's a breakdown of how you do it
(writing prompts included)
⸺Thread⸺
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Your hook sells your thread
Your thread sells your story
Your story sells your brand
Your brand sells your email
Your email sells your website
Your website sells your offer
...This is how conversion works
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22 skills that will influence people to take you more seriously than a thought leader:
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3. Identify (especially problems)
To be a great problem solver
You need to properly diagnose them first
Take a look at the situation
Evaluate any patterns occurring
You need to
• keep your eyes peeled
• pinpoint details
• be specific
Never make up a problem without data
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4. Predict (especially opportunities)
Don't be scared of looking dumb here
It's part of finding logical answers
You can't forecast if you don't
• imagine
• estimate
• envision
Be willing to make educated guesses
But be willing to find out if you're right, too
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7 Ways to Find Your Niche
1. Identify your desires
2. Identify your abilities
3. Identify your personality
4. Identify your opportunites
5. Identify your hybrid identity
6. Identify your specific knowledge
7. Identify your personal philosophy
How have you found your niche?
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Why do you think it's so hard for some people to focus and commit to a niche?
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Just to reminder that:
• networking
• marketing
• branding
• emailing
• creating
• writing
• selling
• thinking
• speaking
• facilitating
• meditating
• strategizing
• notemaking
Are all high-value skills you can build in public right now in 2022.
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By age 30, you should be giving no fcks about what anyone thinks of you and focused on living your life.
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I create tons of content every week on a variety of platforms and I can say this...
Being a creator is tough, but not complex.
Let me crack the code for you:
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Struggling to get your writing on Twitter to hit?
Join me for a massive discussion with some of Twitter's hottest writers on how to write like a PRO.
@WrongsToWrite
@francis_oleh
@TheWritersGift
@The1stReporter
You won't want to miss this 👇
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5. Research (especially solutions)
Nothing new is made from what we know
To limit making common assumptions
Get good at gathering a diverse set of data
You have to be okay with:
• uncertainty
• unfamiliarity
• and the unknown
Use it as an opportunity to investigate
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Rule 1: Don't take anything personally
Rule 2: Keep doing what you're doing
What's rule 3?
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If you want to
• gain true fans
• become memorable
• hold the attention of anyone
• master the skill of audience building
You need to tell stories
Here are the top 5 storytelling frameworks that enchanted billions of people
Use them to tell yours
⸺Thread⸺
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I used to think that growing on Twitter meant you had to go it alone.
But I was SO wrong.
Here are 14 lessons after hitting 1K followers I wish I knew earlier.
[[🧵 THREAD]]
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The best creators are the best consumers of the best content.
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Hate the word "networking?"
Have a hard time "making friends?"
"Too introverted" or overthinking what to DM?
Let's talk about how to 10X your efforts 👇
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2. How to Tell a Story by The Moth
• You have so many stories inside of you.
• Mine your memories and speak them in confidence for the best storytelling.
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10 striking truths you must learn to become an attractive character
⸺Thread⸺
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6. Interpret (especially nuance)
Our brains are always deciphering things
Then we that information with others
But to get really good at it
Go a layer deeper
Look for things people aren't looking at
This turns interpretation into insight
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The goal is to be loved by your audience and make a shit ton of money doing what you love.
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You only have $1000 USD to spend.
What's a better investment?
• Design
• Storytelling
• Strategy
Say why...
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What will Elon Musk do as CEO of Twitter?
Whatever happens... now is the time to get serious about growing your brand.
Grab my secret list of the 10 best tools for Twitter that will make your content creation workflows EASY to scale.
(I can't believe I'm sharing
#7
):
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5 simple sales secrets that got me my first $5K/month without sounding slimy:
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Tell me you're a creator without telling me you're a creator 😏
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Skills you should develop in 2022:
Writing
Storytelling
Content Creation
Social Media Growth
Digital Marketing
Psychology
Design
Build now and you will be unstoppable.
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9. Infer (unspoken messages)
Finding the answers can be tough
Because they're not blatantly there
They might be hidden in plain sight
Learn to read between the lines
Figure out what isn't being said
You'll find what that data is implying
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8. Analyze (especially patterns)
Being a critical thinker means examining
You must break things down methodically
But getting good at pattern recognition...
It's only half the battle
Learn to see what the pattern isn't saying
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Intuition is the highest form of intelligence
Here are 9 ways to cultivate your intuitive intelligence to 10X your success
⸺Thread⸺
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Why do you think it's so hard for some people to get recognized for the amazing work they do?
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Bad personal branding:
• Me Me Me Me Me
Good personal branding:
• You You You You You
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❌ I sell strategy
✅ I sell brand authority & high conversions
❌ I sell marketing
✅ I sell more leads & better conversions
❌ I sell design
✅ I sell brand visibility & memorability
❌ I sell sales
✅ I sell money in your pocket faster
Selling the results is how you win.
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7 authenticity tactics that build trust in your brand
⸺Thread⸺
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7. Question (almost everything)
Use the 5Ws 1H:
• HOW
• WHO
• WHAT
• WHERE
• WHEN
• WHY
Keep articulating great questions
You'll find clarity this way
And a proper theory
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I've worked with hundreds of people, and I can say this with confidence...
Your biggest obstacle to personal branding is your own mind.
Here are 10 mindset blocks you need to reverse so you can achieve success:
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18 lessons on building your brand with a powerful personality:
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Uncomfortable Fact:
Most creators with a skill who want money shouldn't be building an audience.
They should be building their offer.
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If you want to
• become a top creator
• organize your notes
• capture your ideas
• track your content
You need a personal knowledge management (PKM) system
Here are 6 strategies to start your own
⸺Thread⸺
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At a loss for words 🙏
Thank you to all of you who helped me get to 10,000.
TY for your trust, enthusiasm, and attention.
I'm here to help you
• find your unique edge
• build an authentic brand
• become a strategic thinker
Be on the lookout for new value coming soon.
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10. Reason (through everything)
Every answer needs to have motive
A general cause for that thing to be
And you need good argument for it
You can find it in two ways:
1. Deductive reasoning
2. Inductive (aka non-deductive) reasoning
These will help you think like Sherlock
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Top skills you need to learn to grow your personal brand:
- Speed
- Rhetoric
- Strategy
- Research
- Marketing
- Leadership
- Storytelling
- Copywriting
- Adding value
- Making offers
- Making friends
- Reading people
- Content creation
- Content distribution
What else?
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11. Evaluate (almost everything)
For any argument, premise, or theory
You can ask
• Is it significant?
• Is it credible?
• Is it truthful?
• Is it relevant?
• Does it have implications?
Assessing how valuable something is
That turns it into knowledge you can keep
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Rule 1: Believe you're a better thought creator.
Rule 2: Stop consuming basic and cheap content.
What's rule 3?
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13. Explain (for understanding)
If you get what I'm saying by now
You can probably explain this yourself
In your own words
But it's best to explain it to someone else
After all...
When 1 teaches... 2 learn...
Don't forget to credit your sources
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Personal branding is only uncomfortable because you don't fcking know what you're doing and you've never been there before.
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Branding is not a battle of logos, visuals, products, benefits, or impressions.
It's a battle of perceptions.
It's a battle for the mind.
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A personal brand will take you further than what any resume or CV ever could.
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10.b Deduce
Think of it like math
You can only reach one logical conclusion
Based on the information you have
Even if there's too much data
or not enough
There can only be one logical answer
If: x=9, y=4
Then: 2x + y = 22
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What's the definition of a "personal brand?"
Most *think* they know... but they have no clue.
So before I define it, here's what a personal brand is NOT.
P.S. This is going to piss off a lot of gurus.
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Good morning to all the people who wake up and start working instead of spending 3 hours on their morning routines.
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Today's my birthday!
It was an unexpected, eventful day.
If you want to celebrate with me...
I'm dropping a 12,000+ word essay on the psychology of personal brand names.
Probably will drop in the next 24 hrs.
Join my email list to get it for free 🎁
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The fact is, you're not just competing with people in your niche.
You're competing with:
• Multitasking
• Lack of focus
• Traditional media
• People's daily lives
• An app for everything
• 74 GB of new information every day
Be the signal in the noise.
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Branding tip: Treat the audience's frame of mind as the most important perspective there is.
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How to build an audience anywhere but Twitter:
1. Post screenshots of your best tweets.
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3. Storyworthy by Matthew Dicks
• You are the protagonist of your story.
• The marker of a great experience is 5-seconds of your life.
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Appreciate all 15,000 of you 💙
I've been so busy creating a few cool things BTS, but I want you to know...
I'm here to help you
• monetize your unique edge
• build an invaluable brand
• be a strategic thinker
The year isn't over!
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Take my advice.
Repurpose your content.
Rewrite it and post it tomorrow if you have to.
Fact is, no one remembers what you posted yesterday, let alone 5 minutes ago.
Stop making creation hard.
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A niche is not a prison.
A niche is not a prison.
A niche is not a prison.
A niche is not a prison.
A niche is not a prison.
A niche is not a prison.
A niche is not a prison.
A niche is not a prison.
A niche is not a prison.
A niche is not a prison.
A niche is not a prison.
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Don't just be who you are.
Be the person no one thought you could be.
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I don't know who needs to hear this but all "beautiful work" took a lot of ugly work to get there.
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If you have time to:
- scroll on Twitter
- complain about personal branding
- talk about "your" imposter syndrome
You also have time to:
- create signature content
- build your brand offers
- shut the fck up and do it already
Live with intention, change your perspective.
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I have mad respect for anyone who doesn't feel compelled to agree with people just so they'll be liked.
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Write. Steal like an artist. Consistency. Stand out. Take a break. Walk. Stop Consuming. Read more. Drink water. Go on a fast. Don't watch Netflix. Study storytelling. Show up every day. Disappear for 6 months. Skills. Habits. Learn. Build.
This is Twitter.
Oh, what else?
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I don't know who needs to hear this, but it's about time you start charging for what you love doing so much.
Pay wall that good shit asap.
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What skills are you learning this weekend?
I'll go first:
- Customer experience
- Neuroscience of attention
- Strategic brand positioning
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No one will tell you this...
But a major key to growth is knowing the right people.
If you do only one thing today... Network.
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Don't just show up every day online and post something.
Show up every day ready to post something that makes you fall in love with your niche again.
If you bring passion, your audience can bring the heat.
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You won't find your passion by looking for it. You'll stumble upon it once you follow the spark that comes from being conscious of what you're doing.
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Do you want to 10X your following?
I grew my audience from 300 followers to over 3000 loyal followers in 3 months
Just by using Twitter Spaces
Here are 15 top tips you can use to host rooms that will magnetize your fans 👇
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This thread took some time to write.
If you enjoyed it, please take a moment to Like & Retweet the first tweet
This account exists to help you
• find your value
• brand authentically
• monetize your unique edge
Follow
@sanathemonster
and let's make your brand invaluable 💎
17 skills that will boost your critical thinking better than a 4-yr college degree:
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6K
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It's about time I celebrate the people who helped get me to 10K
Following the 90-9-1 Rule...
That means 100 of you are some REAL fans.
If you are part of that 100, you'll be getting an invite from me for an exclusive event where I'll reveal my creation process.
Thank YOU 🙏
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Personal branding is all about knowing.
Know who your enemy is.
Know who you're a champion for.
Know what your audience's problems are.
Know how you're going to solve them.
Simple in theory.
Hard work in practice.
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It's impossible to grow a personal brand long term without becoming a better thinker.
Drop advice that will help a newbie improving their thinking skills.
Doesn't matter if it's logical, critical, creative, or strategic. 👇
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You won't find good ideas just by scrolling.
You find good ideas by taking action.
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The best thinkers are the best researchers of the best ideas.
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Doing shit you don't like when you don't want to is part of the game, baby.
Nobody gets to "do what they want to do" and live comfortably without grit and gnawing your way through this shit.
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12. Conclude (after earned)
At some point...
You have to come to your own judgments
But if you went through this process so far
Your conclusion is well earned
Instead of quickly hopping to a decision
You earned the right of this knowledge
All through the process of logic
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Everybody loves to copy.
Nobody loves to think.
Copying
• easy and cheap
• makes you feel smart
• makes you look stupid
• no long-term effect
Thinking
• hard and expensive
• makes you feel stupid
• makes you look smart
• no short-term effect
Which one do you pick?
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15. Regulate (mostly yourself)
Mostly known as emotional regulation
This helps to keep yourself steady & sane
Especially when you're on the hot seat
Knowing how passionate you are is great
Knowing how to control that passion
That's power
Learn to manage your energy
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