DT Thomas | Subconscious Advertising.
@realdtthomas
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I help 7, & 8-figure health brands scale with Direct Marketing
Atlanta GA
Joined December 2022
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Pinned Tweet
sometimes you'll lose and you wont have any control over it.
I was up at 4-5am for 7 straight years training for the dream of going to the league (NFL)
I had 25 d1 offers coming out of high-school and was ranked top 100 in my state for my position.
Came on campus and worked 3x
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This brand is doing over $1,000,000 per DAY in sales.
And i made it easy for you to STEAL their ENTIRE formula by breaking down their WHOLE funnel.
I broke down their ads, landing pages, and all 43-pages of their sales page copy.
And managed to squeeze it all into a video
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I trained this personal GPT on over 300 Agora sales pages and uploaded the greatest marketing books to its knowledge base...
This can take your copy and conversions to the next level with NO WORK.
I added books like Breakthrough Advertising ($300+ for a USED copy), Great Leads
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I was honestly scared to post this...
Copy this good shouldnt even be shared publicly...
But i had to drop it.
This brand wrote the greatest advertorial i've seen in my life.
So i reverse-engineered it so you can steal it
Just like, rt and comment "ads" and i'll DM it to you
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This Brand has done for 2.4 BILLION impressions in the last 90 days....
If they only sold to 1% of that audience, they'd still have made over 10,000,000 PER MONTH.
I created a breakdown of their entire funnel for you to copy.
Just like, rt, and comment "send" to get access
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this format of creative was getting me a 8% CTR on cold traffic on Fb/IG.
This follows the advertising golden rule and DOESNT LOOK LIKE AN AD
Instead this flies under the prospects radar as "breaking information" and they swipe or read to "learn more"
Great way to push
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Roaches made these guys millionaires...
And they're about to help you make millions too.
I broke down an ecom brand dominating the pest control niche with HEAVY DR advertorials and ads.
They're doing $1m/mo easily.
Like rt and comment "bug" to get the case study.
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capcut just made AI VSLs so easy to make.......
give me an hour ima show the TL some HEAT
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"People buy based on emotions"
Is total BS.
Emotions are a servant to something even MORE POWERFUL...
Something that's been crafted to perfection for millions of years that FORCES people take action...
It's so powerful that people have taken unspeakable actions, and couldn't
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Here's how i've been getting some of the best VSLs/Sales pages on the planet to reverse engineer them.
Idk how many places do this, but i know Omni-vista is a great place to look if you're trying to sellf Health products through longform copy/ VSLs.
I sign up to their email
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remember this post?
turns out the VSL script was 88 pages long...
And it was a MASTERCLASS on how to sell a newsletter correctly.
I annotated all 88 pages and hand wrote every little thing the copywriter did to make this script as POWERFUL and PERSUASIVE as possible.
I dont
This grabbed the hell out of my attention. 😂
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If you own a health/wellness brand then you'll love what I'm about to give you.
A friend is a Certified Herbalist and I had him create a MONSTER database of organic ingredients for you to add to your formulas.
This helps beat competition.
rt, like & comment "herb" for it
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Around 4 years ago I had something tragic happen to me.
Something that I thought, at 19, wouldn’t happen to me for at least another 20-30 years…
I remember it like it was yesterday.
It had been about 2 weeks since i told my coaches i was dropping out.
And like most genius 19
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How i'd help
@plantpeople
Scale their brand with direct response advertising.
1st things first, gotta audit the ad account and the brand's cold traffic funnel.
They have a multitude of SKUs, but are only advertising their gummy products --- this is fine but there's not enough
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my brother told me i'm not giving enough value out to the world and need to 3x the volume...
He's right.
Funnel breakdown of a 12,000,000/mo Ecom brand selling KNEE BRACES below.
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This is the single most important tweet you'll ever read if you're trying to sell something online.
So I'm reading through Breakthrough Advertising again (probably the 3rd or 4th time now)
And im starting to realize how much common sense plays in marketing...
All the complex
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I wrote an email for a Mark-Cuban-owned shark tank brand and it outperformed EVERY EMAIL they've sent THIS YEAR...
Without discount codes, designing the email, or using a sale.
I made a video explaining how, so you can steal It.
like, rt, and reply "shark" and ill DM you👇
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read books about your indsutry published before 2000 if you want the real sauce.
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If you can write copy, you can create basically instant VSLs using capcut.
Auto captions > Ai image Gen > elleven labs voice >
This is gonna save so much $$ and time for VSL creation
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you wanna see an irresistible offer?
download Temu and add some shit in your cart and leave it there for 72 hours. 😂
Giving customers a 90% discount is crazy
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The greatest marketers of all time are all the biggest liars.
Here’s why.
But before I tell you why… let me tell you how I came to this conclusion.
I was sitting down writing the 5th draft of a VSL I’m working on for a client and a thought randomly popped in my head.
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you can become an expert over night by just watching the youtube videos that are over an hour long with under 500 views.
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Recording a training on GPTs for yall, will drop it by end of day tomorrow to my email list and on twitter.
turn post Notis on if you havent already. This is going to be crazy.
Zapier + GPT = game over
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Positioning.
The single most important lesson every business owner should learn.
This principle separates you from either going broke or printing millions.
Guys like Eugene Schwartz, Joe Sugarman, And Dan Kennedy all stress the importance of this.
I created a quick YT video
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another big thing is using this image as a carousel ad and having them swipe over to a UGC video.
its literally what they do all day and it keeps in them in "trance mode" to take action off platform.
this format of creative was getting me a 8% CTR on cold traffic on Fb/IG.
This follows the advertising golden rule and DOESNT LOOK LIKE AN AD
Instead this flies under the prospects radar as "breaking information" and they swipe or read to "learn more"
Great way to push
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Twitter just banned me from sending DMS...
So if you want the video breakdown, here's the link
Ill be Dming it again after they unban me
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This grabbed the hell out of my attention. 😂
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so far with GPTs ive made:
A personal nutritionist and trainer
A copywritier
A Real-time Wingman + dating coach
A Tax Consultant (gotta fine tune this more to find loop
holes from the state laws PDFs i downloaded)
A Data Analyst
A GFX designer
A Ui/UX designer / web
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more fine-tuning.... Im trying to make this GPT as great as possible for yall
no other ai is getting close to these kinds of headlines.
give me 30 days and this can beat any copywriter out there.
Minor tweaks to these headlines and it's gonna print
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Everyone thinks they're "automating" their business until they see what real automation looks like.
This Workflow i built from scratch literally sets appointments for your on IG without ever touching your DMs.
Let me explain.
Say you have a trigger phrase in your bio like
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there's a plethora of free UGC you can swipe RIGHT NOW from tiktok (depending on your product of course)
People are literally making ad creatives to sell shit on tiktok shop and 99% of the time they aren't even mentioning the brand by name.
only the product.
If you have a
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the goal for me with these GPTs is to replace as much labor / employees as possible.
its harsh, but it's the future.
your AI can work 24/7, 365 w no breaks and top-level performance 100% of the time.
Productivity will be at an all-time high and you can basically sit back and
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I just found all their funnels and ads, lmk if you want me to breakdown the entire funnel and VSL
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late night banger.
You wont need another marketing course, ebook, or book after watching this.
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@STEFisDOPE
" it's better to be a warrior in a garden, than a gardener in a war"
Stay sucka free.
Cant get finessed when you know the game.
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Your offer never mattered and probably never will.
Everyone preaches to you online about how important your offer is, like that will solve all your problems.
But it wont.
You see, what you need is a fundamental understanding of how to choose your market.
The most important
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As you get deeper into copywriting you start to see that most templates are useless when it comes to writing effective copy.
P.A.S is good but relying heavily on templates limits your ability to write effective copy
You need STRUCTURES and frameworks instead of templates
I
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i study a wide variety of topics to help me become more persuasive
I look at seduction, Hypnosis, NLP, Lawyers, old Propaganda, and even Movie scripts / stories
All these topics relate to copy and makes your persuasive ability more well rounded
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Roland Frasier
google him, get his course if you can, learn crazy game...
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The reason you're telling stories to your audience in sales letters, vsls, etc is to make the prospect Feel what the "hero" is going through
Empathy is a big part of the game when it comes to selling to people. And writing in 1st or 3rd person allows you to attack the deep pain
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Long copy sells.
There's no such thing as too long.
Only too irrelevant.
Something crazy happens to the brain when it finds something it likes.
The RAS lights up.
That might sound foreign to you, but let me explain what the RAS is and how it affects your marketing...
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If you're selling anything that has to do with health, then you need to be on
This is where you can search scientific articles to help add more authority and proof to your claims.
People believe in numbers and statistics.
You need to show frequent
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How to make customers read your ads with visual persuasion.
We both know the truth about ads
no one likes them.
People buy ad blockers...
They hover over the "skip" button impatiently...
And are extremely selfish with their time and attention.
Especially in ecom.
Why?
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i signed up for their popup % offer and never purchased.
Ive gotten a daily email for nearly a month handling objections and getting exclusive offers pushing urgency hard.
This is how you boos conversions.
Its boring as shit to build a 14-21 day follow up sequence for non
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Anchoring and decoy prices are amazing...
just make the 1 bottle look so stupid to buy that customers are forced to get higher quantities.
and don't scare them with price by saying 3 bottles will be $100+ dollars...
the 35/bottle is perceived as cheaper and customers can
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Turns out yall really wanted that funnel breakdown 😂😂
I’m gonna drop as many as possible till the end of this year to help you maximize sales in your biz
So far I have a few health/financial VSLs and sales pages but I’m looking for SaaS examples
Anyone have any good
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Lost 20k on crypto a few years ago and I’m fighting the FOMO to not jump in again
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The biggest problem with sending emails to your list is getting them to open.
Your subject lines need to GRAB ATTENTION before anything else or you lose.
I created a swipe file of over 200+ email subject lines with open rates INCLUDED so that you can get PROVEN AND
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i had to start filtering everyone else's content from my mind...
Yeah some content is good, and some content is bad but the biggest thing is what ideas are being put into your head from someone else?
With content, people are telling you the WHAT to think but usually never
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copywriting is less of "frameworks" and writing ability...
Its more of thought process and fundamentals.
OG marketing books > anything you can find on the internet or in a course.
You can literally save yourself thousands by just switching your information sources
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im gonna do some crazy shit.
Write sales page copy for 24 hours straight...
non-stop.
and record it on a YT video.
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for everyone who starts using this:
PLEASE like/dislike reponses you get based on how relevant they are.
It helps me fine tune the GPT to give you the best results possible and make the most effective Copy.
The more users/Data in this thing the better the results will be!
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You want real data and scale?
send this questionnaire after a person's 1st time purchase to better understand the target Demo + angles to hit.
Also, provide an incentive for completing this survey to boost numbers and get as much data as possible.
These are the little details
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take action so fast that you dont have time to get scared of failing
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whenever i finish the final draft of something, i usually go through this database and try to mix in more persuasive language to help strengthen the copy
good tool to have
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why dont clothing brands sell "how to dress" courses as info upsells?
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I started having the most success when i stopped listening to gurus online and doubled down on reading the BEST books in my industry and mastering the fundamentals.
There is no ONE WAY to be successful... your best shot is testing as much as possible and figuring out your path
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I just went for a walk and had some crazy insights regarding business at it's core.
(if you have a short attention span and dont like valuable posts keep scrolling)
Honestly this shit is really all simple...
But you get sold on the wrong idea of business.
Its not about how
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There's one underrated mechanism to making someone buy your product.
It's so powerful that it can sell your product even if your offer is weak or doesnt make sense.
And its not upsells, Offers, or some sort of persuasion trick.
No, this one thing is arguably the most powerful
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It’s deeper than just direct response… read this ASAP if you haven’t
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The theory that i'm about to talk about in this post consistently beat the stock market...
And generated over 1.3B in returns.
But most importantly --- it can be applied to advertising and marketing
But first, let me tell you how i ran into this.
The other morning i was
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So I'm doing market research for a brand that solves a chronic problem that i currently have.
And as I'm reading through reddit (great market research tool btw) Im finding myself literally feeling their pain.
Its weird, but its like my body is vividly imagining the pain that
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reprogramming your mind gotta be the most underrated part of success.
Changing up the people you listen to, the videos you watch, shit even your wallpaper on your phone all is a little piece to changing your thoughts.
Keep constant reminders of who you're becoming to push you
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gamifiying checkout... i love this.
Gives a clear incentive for increasing AOV.
Always always always be thinking "what's in it for my customer to take this action?"
Stop worrying so much about lining your own pockets and think how much value can you sell to someone.
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i just did something today that i think i'm going to make into a repeated series.
I downloaded a Sales page copy and annotated it with notes on my Ipad with my thoughts.
Going to start dropping these in videos and sending out my annotated versions to whoever wants it.
Is that
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You dont really need to listen to people and gurus online...
Myself included.
No one knows for sure what they're doing and 99% of online content has to be watered down to fit into shorter formats.
Read books on advertisng and marketing.
Then go to the back of the book where
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Another example of an ad that doesnt look like an ad
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70% email open rate from a headline my bot wrote 🫡
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did a deep dive on ecomm M&A's today...
you'd be surprised how many holding co's have sub-par copy/marketing...
very interesting to see.
yet they're still doing multiple Billions in sales total.
minimal split testing and copy-paste ad copy on like 10+ ads.
potential
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How I'd help and
@dmenter_
Scale their gummies --- a Theory Post
All links to the assets will at the bottom for you to see for yourself, so read till the end.
1st.
I started with a broad overview of the brand and took some quick notes on things I
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A Pattern of how some of the best sales letters have been structured…
Headline > story > authority intro> testimonials > mechanism preview>scarcity/urgency intro > mech details + reveal > reagitate pain > soothe pain with mech. > bonuses intro > scarcity/urgency reminder >
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Recently my sister got sucked into the biz-op black hole.
I was on the phone with her yesterday, and she was talking about how she bought some biz op course at a seminar — for a couple thousand...
I instantly cringed, but kept smiling and listening…
She went on to tell me
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finally got the systems i need built out now im back to dropping some heat for yall 🫡🔥
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What a fucking ad.
America vs. France... whose bread is healthier? 🍞
Here's the answer & why it could be making a MASSIVE difference to American waistlines.
Get Bio-X4 now 👉
3K
13K
47K
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twitter is connecting me to some real heavy hitters...
This app is underrated af
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selling prevention will make your life harder than it needs to be.
The human mind doesn't care about what could happen to it.
Every person thinks they're invincible and that rare problems will never happen to them
So they can't logically rationalize buying something NOW that
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creative and copy is king
creative and copy is king
creative and copy is king
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why not just write headlines based on awareness levels...
If using '{X AMOUNT} testamonials from {CUSTOMER AVATAR}' is the hook strategy then something is fundamentally wrong...
That doesn't grab attention and most markets are very sophisticated to those kind of claims and
This tweet is for...
Anyone in ecom.
> Marketers in ecom.
> > Media buyers in ecom.
> > > Media buyers who sell DTC.
> > > > Media buyers who sell DTC and are responsbiel for writing headlines
Call out your target customer with as much specificity as possible.
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Only consuming content of 8, 9 and 10 figure people/ companies.
Just read a report from a hold co on how they eval businesses and dropping a fire vid on ecom forecasting today
Dive deeper.
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.65 CPC
7% CTR
4.33 ROAS.
COLD traffic.
rule
#1
in advertising is making your ads look native and NOT look like ads.
This doesn't look like a damn promotion.
and If you look at the page it's posted from, you'll see it's not the brand I wrote for....
Its a woman.
a regular
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online casinos gonna need traffic and marketing.
agency positioning there soon when USA legalizes it nationwide
they're already slowly ramping it with all these sports platforms partnering with gambling sites
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reddit is an underrated market research tool
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here's something that's been helping me out.
Stop looking at what other brands/ advertisers are doing when making creatives/ads.
you need to be paying more attention to what kind of organic content performs well on your chosen platform.
because thats what your ads need to
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I sent as many DMs as possible tonight, I got everyone else tomorrow morning
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political copywriting is probably a money-printing niche 😂
unlimited gvmnt funds and dudes have huge budgets for their elections
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the landing page in your funnel shouldnt have any links to alternative pages.
The entire goal of that page is to SELL something.
Why are you giving somone the opportunity to get distracted and NOT BUY?
everything should be optimized to help someone make a buying decision as
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understand this.
If a person with a big following tells you to start offering a product/ service
and you listen to them....
You've already failed.
You're now in competiton with 10,000 other people who are about to load up and offer the SAME EXACT THING.
Focus on
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