RT @anthonykatsur: You do not want to miss this #webinar on guidance for programmatic CTV genre mapping (which should definitely be on your…

congrats to @mikeosullivan and to @TheTradeDesk. Great move!

RT @TheTradeDesk: We're excited to announce we're acquiring Sincera. Sincera helps advertisers understand the quality of data provided by…

One highlight of #CES was updating someone I don't know on what I was up to in a very noisy, crowded place. They responded with, "So you're not doing the @AdtechGod thing anymore?" and then moved away before I could answer. What's a false prophet to do?

@JudSpencer @jtot415 The synthetic CDO of adtech

RT @shails: Please reach out to me or any of our team members for a free pass to the event next week.

@joe_zappa I just added to my AI assistant to add the extra space to anything I write to you. Oh, look! It’s working! #GenxAI

@Kantrowitz KISS 1988: Let’s put the X in X

Dynamic Take Rates hurt both publishers and brands, according to Rotem Shaul, CO-CEO of @sellers_guide / Primis. I asked him a few questions about his whitepaper here:

@Scrilla100 @happensinadops I realize that one of my points I tried to make wasn’t clear and I’m just someone who doesn’t tweet very well. I’m done

@Scrilla100 @happensinadops You made a point that the domain doesn’t matter and someone shared how a buyer brought to their attention that they could buy a premium pub through a curation house for a really low CPM. Maybe you are only focused on audience driven curation but I’d say that’s not the only case

@Scrilla100 @happensinadops It really comes down to how my inventory is being evaluated in a transaction in which I the pub is not a part of. If no one is representing my interests, I shouldn’t expect to get what I want.

@Scrilla100 @happensinadops The “everyone” comment: if my site is basically put in every bucket by multiple curators, the value of curation will go down, no?

@Scrilla100 @happensinadops He wouldn’t be alone. Curation without transparency isn’t ideal for the publisher and if everyone is doing it, how is it curation?

@mikeosullivan @joe_zappa @Scrilla100 @ericfranchi Someone else can bring the axe

@alextcone We have someone presenting on ARA in Denver and I’m working on Barcelona

@joe_zappa "Must" and "Critical" are stronger words than I would use. It's mostly noise, IMO, with occasional breaking news. It's only a small subset of our world on here saying anything meaningful and there is no way to parse out the "what I had for breakfast" posts vs useful posts.

RT @dough1221: AdTech sometimes assumes everything will go programmatic because they equate programmatic with progress. CTV is different.…