parsa
@pyroas
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$100MM+ in ecom sales 🛸 3x exits
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Pinned Tweet
I spent $850,000+ on TikTok ads in January,
Here’s what I learned >>
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UGC Outperforms Everything
Any creative that showed a face in the first 3 seconds averaged 80% higher performance & increased watch-time by nearly a 2x
Users don’t care about products/ads, but connect with faces on an instinctual level
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[3/5]
Creative Fatigue is Avoidable
Creatives usually burnout on TikTok within 1-2 weeks, but it’s easy to trick the algorithm by changing the sound/trimming off 1-2 seconds of the video
The same winning creative could be used for months if done right (on 1 ad account)
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[1/5]
Spark Ads Achieve a Higher Conversion Rate
Normal ads only have 1 creative & 1 chance to sell the user on the product, but spark ads allow users to browse the brand’s profile & watch every video
The more content they watch, the higher they’ll convert
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[4/5]
Beta Features Outperform Everything
Auto-Targeting & Value Optimization were some of the best performing campaign types we ran, average 2-3x higher returns
Auto-Targeting was unfortunately discontinued, but value optimization is being pushed to all accounts soon
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[5/5]
New Feature Releases Affect Performance
Every time a beta feature has been introduced, performance across all accounts take a hit & CPA volatility goes crazy. Takes 1-2 weeks to stabilize in my experience
Shoutout to
@tmurphofficial
for bringing this one up
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Learned a lot from these guys
@Adam_Wilbanks
@Muvtafa
@JemBourouhDE
@SouljaEcom
@tmurphofficial
@LucaNetz
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Infinite opportunity here, find a seed-stage company in the replies you want to build with and cold email the founder offering to help
Raising capital? Let's get you some meetings right now
Reply with your:
* name / url
* 1-line pitch for startup
* funding stage/round
* optional: link to your short deck
* optional: link to your product video
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[0/5]
Here’s the 2 other accounts,
This was done across several of my own brands, I currently don’t run ads for clients
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5// If you’re processing over $50k/month+ on Stripe, contact support to negotiate & reduce your processing fee
You’ll get a link to schedule a zoom meeting, and on that meeting also request a rep to be assigned to your Stripe account (rep will inform you of any future risks)
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4// Do NOT tell Stripe you dropship. Invoices from overseas suppliers are fine, but tell them you have a 3PL in your country
Most of my products are held in the US (and 20% is dropshipped), but during the review I forwarded invoices from my dropshipping agent out of laziness
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🤯🤯
i type in lowercase cause I never cap
black friday results
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There’s plenty of great alternatives to Stripe with 1/2 of the fees, do your research and you’ll find something much better
Hope this thread could save someone from a large hold in the future 🙏
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6// I personally still process on another Stripe account I’ve had for a while, but plan to switch soon
Scaling back to $30k days doesn’t feel safe with PayPal-like processors
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3// Keep a backup payment processor at all times. Plenty of alternatives, ask some friends for referrals
The moment Stripe emails you asking for documents to verify proof of inventory, fulfillment etc, swap out to your backup (until verification is complete)
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4// If your LIFETIME chargeback rate ever goes over 1%, switch processors immediately unless you’re certain it will reduce in the coming weeks
My chargeback rate over the last 3 months was 0.43%, but my lifetime chargeback rate was 1.1% due to some Q4 delays last year
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1// 3 weeks ago I got an email from Stripe informing me of a 100% hold, requesting proof of fulfillment, inventory, etc for verification
I thought nothing of it, since they’ve done this 3 times in the past and it was usually resolved next-day after submitting evidence
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2// So I processed $215k over 7 the next days, until they informed my business is too high risk (and 100% went on hold)….
Here’s how to make sure this doesn’t happen to you:
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@JemBourouhDE
@OneJKMolina
when jem gets tired of scaling google ad accs so he starts scaling tinder accs
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