Parse.ly
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is the premier content analytics platform chosen by newsrooms and marketing teams. Site: | Help: @ParselySupport
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Joined August 2009
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The total amount of "attention" online, stays roughly the same day to day, it just focuses on different topics. Except for today, when thousands of people *per second* stopped what they were doing, and then immediately went online to find out what that alert was on their phone.
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A whole new analytics dashboard is available from Parse.ly. Have you explored it yet?
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🔈Have you heard the news?! We’re teaming up with
@WordPressVIP
to continue to support our leading content analytics system. Get the scoop here:
#contentanalytics
#contentmarketing
#webanalytics
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"It’s time to help everyone understand the value of attention." Announcing a $6.8M Series B round:
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Gawker Files For Bankruptcy, Sends a Chilling Message to Independent Publishers via
@thedailybanter
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When people complement your product's design and you can say that your co-worker literally *wrote the book* on data visualizations with D3.
#dataviz
#proudtwitteraccount
Congrats
@Wattenberger
!!
🎉 and we're LIVE! ☀️
I'm so excited that the book is finally available! I've been trying to stuff everything I know about building data visualizations into one book, while also packing in fun projects and tips.
I'd be stoked if you checked it out at
❤
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1/ Today we’re excited to introduce Currents—a new product that shows what makes over 1 billion people pay attention. So what exactly can Currents show you?
#CurrentsMoments
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Not to brag, but
@Wattenberger
, author of Fullstack d3 and Data Visualization, drew the candidates in our Election Dashboard by hand. 🎨😮✨
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RT
@jeffbullas
: 8 Insider Secrets To
#GrowthHacking
Your Blog
#bloggingtips
#socialmedia
#contentmarketing
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.
@Flipboard
has long-standing relationships with publishers and media companies, which has helped them rise to one of the top five referral sources on mobile in 's network:
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TFW other people realize how awesome someone on your team is. 😍
Meet
#DataVizSociety
member Amelia Wattenberger, a web developer & designer focused on creating interfaces that translate data into insights. She spends her time in the Newbie, Critique & Best Practices channels. See her work at or
@Wattenberger
.
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Facebook still refers more traffic (41.4%) to sites in our network than Google (39.5%).
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New research: Long-form posts drive engagement and appear to be a good source of growth for
#digitalpublishers
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And our thoughts are with our product team, who sees a dip like this and immediately has a collective panic attack.
#PresidentialAlert
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If we get enough likes on this tweet, we will consider bringing back "fresh content, minimal garnish" as our tagline.
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Good morning! We've got some exciting news to share today...
http://t.co/3r0Pamvld8
http://t.co/TxuGAcC1aO
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.
@Flipboard
is "finding the best of the mobile web and giving that to people" with new publisher program:
@mashable
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2/
@Flipboard
currently ranks fifth in the top 10 referrers to the network, driving 1.9% of traffic.
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If you don't enjoy the weekend, someone else will 😳 this is your chance...good luck 💚
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BIRTHDAY ALERT ‼️ 🎂 🎉 Today our content marketer, Andrew Butler, celebrates his 27th 🎊 Fun fact: he runs our twitter account and typed this very tweet 🤯
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For
@Poynter
,
@Flipboard
was a top-10 source of traffic in 2018. Flipboard is also one of the top ten referrers to 's network overall. More via
@itsren
's Tools for Journalism newsletter:
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Google has surpassed Facebook as the primary source of referral traffic for publishers:
@TheDrum
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Editors, journalists, and audience dev pros - tune in to
@Poynter
's webinar on 8/10 with
@KelseyLArendt
:
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Keeping an eye on which candidates are getting the most coverge? Us too.
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🎉 NEW STUFF! 🎉
Automated reporting comes to Currents. Get the latest rundown of topics, categories, markets, and traffic sources right in your inbox:
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[NEW FEATURE] Introducing SMART TAGS 🤓 automatic subject matter tagging to save you time and headaches. Tagging
#content
is crucial in developing a successful
#contentstrategy
, so we put machine learning and NLP to work to do it for you. Learn more here:
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BIG NEWS: Parse.ly Launches the First Fully-Managed Data Pipeline for Real-Time Analytics via
@BusinessWire
#bigdata
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Our amazing editorial intern collaborated with
@NewYorker
and
@theintercept
to build content recommendations that respect reader privacy as part of her graduate work for
@Studio20NYU
. Here's what she found:
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"When people see numbers, they want them to be facts," says
@BenAlamarESPN
re: the biggest data misconceptions.
http://t.co/ukZOeUxGhQ
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A decrease in Facebook traffic over the course of 2017 indicates the algorithm change to de-prioritize publisher content was "a long time coming," via
@ranimolla
@Recode
:
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"At its peak, Cambridge Analytica was a bigger attention topic than all Donald Trump stories combined," via
@sarafischer
's
@axios
media trends newsletter
#axiosmediatrends
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PARSELY ANNIVERSARY ALERT!! Happy 6 years to our beloved Senior Software Engineer, Alexander (Xand) Lourenco 🌱 💚
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The program at
@LehighU
grows skills we think every student (and professional!) should invest in.
We started a data department two years ago to help our editors and reporters tell data-driven stories, create infographics and champion our relationship with
@parsely
. Data editor
@carina_bonasera
is back for another round of data storytelling.
#BWBoot
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We’re excited to introduce the ultimate way to learn from other audience development and growth teams: Analytics users now have the ability to benchmark their own sites against general attention trends in Currents.
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As Google optimizes its content-based products,
@KelseyLArendt
wanted to understand what’s driving traffic and what you should do to get on board. Here’s her analysis:
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.
@Flipboard
launches new self-service publisher program and RED Bolt performance mark for mobile-optimized pages:
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Today's the day! We're taking the day off as a company because we realize how important it is to vote! 🇺🇲
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How The Intercept is balancing useful analytics with reader privacy via
@Poynter
#privacy
#analytics
#digitalmedia
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New podcast episode with guest
@gabyaschwarz
of
@Flipboard
! Gabriella had a hunch that millennials cared more about news than they were given credit for and turned to data to confirm it:
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3 (more) stats showing the value of newsletters:
1. 10,000 people wrote in to the
@qz
Obsession newsletter in the first year.
2. People who come from newsletters stay on
@billy_penn
’s site the longest.
3. Direct sources drive 14% of our network traffic.
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We're thrilled to announce that Currents is now available for anyone to use. Tap into 1 billion people's attention today.
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Very proud to be part of The New Republic Fund thanks to
@guyvidra
and
@chrishughes
:
http://t.co/5wcJJAY2Bx
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Referral traffic insights and an interview with
@Flipboard
's Head of Growth on the
@mediavoicespod
podcast:
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Time to put on your weekend pants, people...it's FRIDAY ☀️
Have a good one ✌️
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We believe that rich, detailed insight into how audiences spend their time online should not be the sole privilege of the world’s largest tech companies. That’s why we’re making a free version of Currents available for anyone to use. Sign up now!
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We condemn all forms of systemic racism ingrained in our society and the institutions that murder, harm, or oppress Black people. While words are important, it’s actions that define us. Read about actions we're taking to support the Black community:
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We’re excited to introduce the beta release of Currents, the world’s first view of what 1 billion people care about online.
#CurrentsMoments
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News, business, and technology lead the list of top most read topics by millennials on
@Flipboard
. Hear the full story around the data on the latest
@attnpod
episode:
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Our research shows that 87% of Google search terms are now hidden. Up drastically from 50% in July. Read more:
http://t.co/uYNIaJvaNz
#ONA13
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August update 📈 External referral traffic to 's network:
- Google News is currently sending 2.3% of traffic and Twitter is sending 2.2%.
- Referral traffic from Pinterest, Google (other), and Bing is neck and neck.
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Happy Birthday to our CTO
@amontalenti
. It's clear we're not the only ones that look up to you!
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If you were looking for inspiration today,
@AnthonyBLSmith
provided it here at our office!
Our VP of Publishing & Growth,
@AnthonyBLSmith
, is speaking today at
@parsely
for a Lunch & Learn conversation!
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Worried about tracking your
@AppleNews
content when iOS 11 launches? Coming soon to Parse.ly: distribution channels.
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Revisiting the data trends that we found in 2017 and considering what the big questions will be in 2018:
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Looking for an alternative to
#googleanalytics
?
@sitepointdotcom
lists five good ones. Spoiler: we're one of them!
http://t.co/MaOhvkgyx4
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#parselyretreat
2015 is in the books! Want to join us next time? Check out our
#jobs
:
http://t.co/RGCxobd5CN
http://t.co/vfyjt3RVDw
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It was so great to have students from
@UVA
&
@HackCville
in the office today. Thanks for stopping by Parse.ly as part of your
#startup
trip!
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Want to see your team's top posts in the last 15 minutes on Slack? Now you can!
#slackbot
#digitalmedia
#insights
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At
#ONA14
? Retweet and you could win a Mophie powerstation mini from Parse.ly! Stop by our booth to learn more!
http://t.co/Q2lkXkJWqZ
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Announcing Currents, the world’s first view of what 1 billion people care about online. Sign up for beta access to Currents now:
#CurrentsMoments
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Social media face-off: guess which network may increase an article's lifespan
http://t.co/vtQK9bTYal
http://t.co/hYZI4rUBhB
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In our exclusive report, Content Matters 2022, we interviewed 800+ content marketers and found that almost HALF don't know how their content is performing...download the report to learn more 👀
#ContentMarketing
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We're hiring a Director of Communications! Learn more about the role and check out other opportunities here:
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"All-stars" only scratches the surface. How
@LUBrownWhite
approaches analytics and data journalism:
@realbenprobert
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According to our network data,
@Flipboard
is the number four traffic source for digital publishers, after Google, Facebook, and Twitter. Read more from
@DCNorg
:
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Amid conversation about pivoting to video, it's worth noting: Video is not one size fits all.
@clareondrey
@DCNorg
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Looking forward to
#WhipSmart
today! Catch up with Parse.ly at the talks -
@mackenziejanine
will be there!
Just over an hour to doors opening at
#WhipSmart
! We're all ready to go, and are looking forward to a great day of talks and insights.
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“Audience development roles are shifting more into a business function and less of an editorial function."
@travisbernard
, on the shift in audience development roles to focusing on revenue, via
@Digiday
:
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is STILL HIRING‼️if you're in the market for a career in SaaS, make sure you check out our openings here:
#saascareers
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A growing digital audience + shrinking digital revenue: How
@greentechmedia
monetized its digital audience.
#B2B
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It's been an action-packed three days here at
#DigidayDPS
! We'll be hanging out in Vail for one more day. Anyone up for some skiing?
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Research from
@knightfdn
examines podcast "super listeners," who listen to 10 hours of podcast content per week:
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Virtual bourbon tasting during our Business team's H2 Virtual Retreat. 🥃 Had a blast! How do your teams come together and team build in this climate?
#teambuilding
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According to
@Parsely
data across our network, Flipboard is the 4th biggest source of traffic. What are you seeing on your site?
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Comparing content recommendation strategies (sponsored and promoted content, by metric, and by relevance):
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