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Omar Kassim Profile
Omar Kassim

@okassim

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Stories of the startups and businesses shaping the future of MENA

London | Dubai
Joined September 2010
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@okassim
Omar Kassim
3 years
1. Be genuinely interested in what you’re building 2. Get to a place where there’s nothing else that you’d rather be doing
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@okassim
Omar Kassim
4 years
#Ramadan  Mubarak everyone! May Allah accept your fasting, your salah, your qiyaam, and your deeds, in this most blessed of months تقبل الله صيامكم وقيامكم وصالح أعمالكم #رمضان
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@okassim
Omar Kassim
1 year
How much money has @noon , @Amazon ’s only serious competitor in the MENA region, lost over the last two years? -$1.05 billion 🤯 Here’a a breakdown ⏬
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@okassim
Omar Kassim
4 years
At every setback, you have the opportunity to show who you really are: Do you turn vindictive, and use the opportunity to inflict as much pain as possible? or Do you dig deep and act with fairness, compassion and generosity? True character is forged in the furnace of hardship
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@okassim
Omar Kassim
4 years
Optimise for generosity: Give up your time, your wealth, and your knowledge to enable others, without want for anything in return Whilst counter-intuitive, the payback is usually by means unexpected and largely in spades
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@okassim
Omar Kassim
4 years
“Do not make the love of people your worry, people’s minds change often. They might love you today, and hate you tomorrow. And let your worry be how the Lord of the people will love you..”
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@okassim
Omar Kassim
4 years
Spend the time and energy connecting others to like minded people. It’ll pay off in ways unexpected and untold
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@okassim
Omar Kassim
6 years
⚡️One man and a bunch of mostly PHP out-earning your well funded startup. It's incredible where determination, drive and a keep-on-executing-attitude can get you 🚀 @levelsio Many congratulations 👏🏼
@levelsio
@levelsio
6 years
📈 I just passed 🏅 $52,843 in monthly revenue 🎒 Nomad List: $30,416/mo 👩‍💻 Remote OK: $20,467/mo 📖 MAKE: $1,960/mo 🗺 Hoodmaps: $0/mo 📊 Extrapolated ARR $634,116/year More details 👉
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@okassim
Omar Kassim
3 years
One of the unexpected winners of @Rivian ’s IPO is JIMCO, the investment subsidiary of @ALJCorporate , a 76 year old family business based out of KSA If rumour be true, what started as a seed cheque of $100k, eventually became a $303m investment, that..
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@okassim
Omar Kassim
3 years
If you've ever wondered what a bad term sheet looks like, this is up there: Received recently by a friend, this "investor" will pay you a whole dollar for 15% of your business, lend you $400k in tranches, which you'll need to pay back in 36 months, and pay 12% for your troubles
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@okassim
Omar Kassim
11 months
How painful is it to take the fight to @amazon ? In 2022, @noon , @amazon ’s only serious competitor in the MENA region, set fire to $2.3m dollars every single day, bringing their three year total to: -$1.92billion 🤯 Here’s a breakdown ⏬
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@okassim
Omar Kassim
5 years
Help others to help yourself
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@okassim
Omar Kassim
4 years
I've spent the last six months working with an engineering contracting firm. Never again ❌ Skillset aside, myopic mercenaries will likely do more damage than good with their forever focus on billable hours If you've got the option to build a team, hands down build one ✅
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@okassim
Omar Kassim
3 years
🗣 @mohamed_alabbar : "..Do it tonight. Drop it and let’s compete on 15 percent, let’s serve the restaurants beautifully .. You have been making money for so many years .. You got rich all these years .. Let’s not embarrass ourselves.” 🥊 @Careem : We're going to zero 🍿🍿🍿🍿🍿
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@okassim
Omar Kassim
5 years
MENA startup vs Valley startup
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@okassim
Omar Kassim
5 years
This is next level genius
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@okassim
Omar Kassim
5 years
💸 Two days ago I was scammed trying to buy tickets to @trevornoah ’s 👋 sold out show in Abu Dhabi, off the back of a @dubizzle listing Today, I unscammed myself and got my money back 💪 Hit ❤️ if you’d like to hear the story
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@okassim
Omar Kassim
4 years
⚡️ It’s been three years since we folded @JadoPado into @noon . So much has changed, but much has also stayed the same. A thread looking back at what once was :) Kicking off with a design concept from late September 2016, that went live very late in December vs @noon ’s current UI
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@okassim
Omar Kassim
7 years
. @EmiratesNBD 's future of banking = breaking every password manager out there + no copy paste + limiting passwords to 14 characters 🙄
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@okassim
Omar Kassim
3 years
A powerful note on Palestine by an anonymous Emirati writer
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@okassim
Omar Kassim
3 years
👋 I’m super excited to officially announce @Nomod , an idea that we’ve been quietly working on since late 2019 Nomod is a beautifully easy way for merchants around the world to accept card payments on their phone with no extra hardware 💳📲
@TechCrunch
TechCrunch
3 years
Nomod raises $3.4M seed to allow merchants accept payments without hardware by @ulonnaya
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@okassim
Omar Kassim
4 years
When your told that 75% of your parking must remain closed, build a drive-in cinema 🎥 This is so clever. Much props to @voxcinemas + @MallofEmirates 🎩
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@okassim
Omar Kassim
3 years
How not to build relationships and deploy your venture fund
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@okassim
Omar Kassim
4 years
⚡️ This has been an elusive rumour for at least a couple of years, but first concrete signs that a @stripe UAE 🇦🇪 launch is the works 🚀 I literally cannot wait for @patrickc & Co to fix our payments ecosystem (not that I don't 💙 @checkout et al..)
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@okassim
Omar Kassim
4 years
Kicking off a thread about startup and tech layoffs in the MENA region. I've you've got a story to tell, DM me. #COVID ー19
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@okassim
Omar Kassim
5 years
⚡️This exact bag, @peakdesignltd ’s Everyday Backpack Charcoal 20L has been my daily driver for coming on two years, 💙 Absolutely love it. Highly recommended.
@MKBHD
Marques Brownlee
5 years
NEW VIDEO - What's in my Tech Bag! [2019] - RT!
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@okassim
Omar Kassim
3 years
⚡️Last night’s @ycombinator Demo Day setup. Living the dream 🙏
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@okassim
Omar Kassim
22 days
An annotated map of UAE fintech
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@okassim
Omar Kassim
6 years
📦 In early January, we're kicking off an e-commerce fulfilment play for small lovable businesses looking to sell online in the region. We're calling it Farfill 💙 Drop us a line, give us feedback, please tell your friends 🙏
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@okassim
Omar Kassim
5 years
On Saturday 17th October 2009, my youngest brother Muhammad, was killed in a rear-end collision by a drunk driver. He was 17. It’s been ten years. Muhammad was bright, cheerful, and could light up any room in an instant. We were going to build an empire and take on the world
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@okassim
Omar Kassim
2 years
Dubai and by extension, the MENA region is the food delivery capital of the world Why? When you have a first world economy with third world costs, delivery works
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@okassim
Omar Kassim
5 years
We're doing ourselves a great disservice by looking at selective "research" and quickly trumpeting ourselves number one. The reality is far from it. Are we making progress? Absolutely Are we incredibly ambitious? Undeniably so Are we the best out there? Ring me over WhatsApp
@tdrauae
تدرا 🇦🇪 TDRA
5 years
The #UAE Advances from the 104th  to the #First Rank #Globally in the #Internet and Telephony Level of Competition #global Read more
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@okassim
Omar Kassim
3 years
Dubai is a city-state startup, whilst the UAE is a multi-family office hedge fund, which is why we can get a probe to Mars, but can't ring anyone over WhatsApp to talk about it
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@okassim
Omar Kassim
7 years
It looks like the Ritz Carlton in Riyadh is fully booked for the next 25 days 🤔
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@okassim
Omar Kassim
5 years
Banking and telco is broken in the UAE. So much so that it is hurting our economy. A thread 1/17
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@okassim
Omar Kassim
5 years
Stop fearing failure, instead embrace it Get used to to people saying no, use it as motivation to push on Be patient, be tenacious Work hard, play later
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@okassim
Omar Kassim
5 years
I used to think that compromising on quality on anything wasn’t worth it. I was wrong. It’s far more efficient to embrace good enough (but, never terrible) and learn what truly demands excellence.
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@okassim
Omar Kassim
6 years
In case you wondered what $30 billion in sales looks like the day after
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@okassim
Omar Kassim
5 years
⚡️ I spent a bucket load of time recently trying to model @careem 's cap table. It was a super interesting, wild ride wading through all sorts of company articles, public financials etc. I was writing a piece, but I think a Twitter thread may work better
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@okassim
Omar Kassim
5 years
⚡️ Yesterday @emaardubai announced Ease by Emaar, an @Airbnb competitor, which lists a bunch of rentals in Downtown Dubai, and today promptly sent out a notice to all homeowners in Downtown Dubai to kill off any potential competition Yay monopolies 🏳
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@okassim
Omar Kassim
5 years
When you think you're creating value vs creating value
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@okassim
Omar Kassim
4 years
🧙‍♂️ In true @careem spirit, a public list of xCareemers + startups and tech firms who are currently hiring has been compiled and is making the rounds, If you're looking for great regional Product, Engineering, and Ops talent, definitely worth checking out
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@okassim
Omar Kassim
4 years
5️⃣ @careem lays of 31% of its workforce representing 536 jobs "Our business is down 80 per cent and with that sort of reduction in the business, our losses are multiplying rapidly as well..”
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@okassim
Omar Kassim
6 years
Super excited to announce that we're working on @BitPado , an upcoming crypto exchange and OTC market for the Middle East, Africa and Asia 🚀 Sign up for early access:
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@okassim
Omar Kassim
4 years
No, No, No, No No, No, No, No, No No, No, No, No, No No, No No, No, No, No No, No No, Yes All it takes is one. Stay tenacious until you break through the wall
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@okassim
Omar Kassim
4 years
🙏 At an incredibly difficult time for @careem , @MudassirSheikha finds a way to remain humble, whilst renewing the organisation's focus. Following an all-hands earlier today, this note went out to the team As the saying goes, real leaders are forged in crisis
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@okassim
Omar Kassim
4 years
5️⃣ @careem lays of 31% of its workforce representing 536 jobs "Our business is down 80 per cent and with that sort of reduction in the business, our losses are multiplying rapidly as well..”
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@okassim
Omar Kassim
4 years
📣 We're kicking off a limited @Nomod UAE beta: 💳 A super fast way to accept card payments! 🙌 AED 50k in free card processing 💸 Money in your bank account 💙 And in exchange, we'd love blunt, honest, gut-wrenching feedback! ➡
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@okassim
Omar Kassim
3 years
World: 5 days UAE: 4.5 days Sharjah & woke startups:
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@okassim
Omar Kassim
5 years
⚡️ @FT has set the new bar for the world's best 404 page 💙
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@okassim
Omar Kassim
3 years
🌯 Not only is this a brutal assessment of the incredible difficulty of being a restaurant operator in a city like Dubai, but also nails why great product experiences win, even when they're not the biggest nor available in every market
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@okassim
Omar Kassim
2 years
🇵🇸 Incredibly privileged to be in Palestine and Jerusalem this week, kicking off a no comment, images only thread
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@okassim
Omar Kassim
4 years
“You don’t need money to progress, you need effort to progress” - My ten year old
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@okassim
Omar Kassim
6 years
⚡️ My 4 year old has set “iPad disabled” as his background “to trick people” 🤯
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@okassim
Omar Kassim
7 years
I’ve stepped down from my role @noon as of earlier today. I wish the team the very best and hope they go onto building a world class product
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@okassim
Omar Kassim
11 months
Last week my nine year old and I built our first project of the summer: A Raspberry Pi powered ADS-B receiver feeding into @flightaware that we took out to @DXB for a spin this morning ✈️
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@okassim
Omar Kassim
4 years
“Dubai Tax” = an unexpected fine, fee, request, expense, commission, slice, or demand for payment. Usually inexplicable, rarely contested, and celebrated with cake if reversed Also used colloquially to explain away arbitrary cost of living items, in lieu of paying taxes
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@okassim
Omar Kassim
5 years
⚡️ After being let-go by @noon in November 2017, my former colleague, Ayman focused on the side gig that he’d set up a few months earlier. 18 months later, Projeto Acai, is up to three stores and is swinging for the fences Chase your dream 🚀
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@okassim
Omar Kassim
4 years
Keep putting one foot in front of the other. When you next look up, you've made more progress than you thought possible when you first set out
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@okassim
Omar Kassim
3 years
⚡️ 51 days later, the first 🇦🇪 UAE citizenship grants have quietly kicked off
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@okassim
Omar Kassim
3 years
💥 A massive moment for the UAE
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@okassim
Omar Kassim
4 years
When you can’t quite figure out why your e-commerce operation is haemorrhaging money
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@okassim
Omar Kassim
5 years
⚡️ Selling on @dubizzle is a glorious way to level up patience
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@okassim
Omar Kassim
2 years
If ever there was a stupid solution looking for a problem
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@okassim
Omar Kassim
4 years
I've been lucky to be able to recently play with @pitch 's beta. The UI is clean and intuitive, whilst the graphics are beautifully rendered (reminds of @Pixar 's film, Up) and fit perfectly. But more so than anything else, the attention to detail is incredible impressive, wow 🤩
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@okassim
Omar Kassim
6 years
⚡️ My little brother had this posted on a notice board above his desk. Nine years ago today, he was killed by a drunk driver who hit him in a rear-end collision. The short life that he lead continues to keep me believing. Never settle.
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@okassim
Omar Kassim
4 years
⚡️ An open letter from @MudassirSheikha , co-founder and CEO of @careem , to governments, financial institutions, businesses, and the wider community across the region, to support our captains 🚀 We need so much more of this!
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@okassim
Omar Kassim
4 years
🚀 Inspired by @ZinaBon 's xCareemers list, I decided to kick off xMENA, a list for everyone else. The aim remains to connect laid off tech and startup talent with opportunities. And as with the original, it's open for anyone to edit:
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@okassim
Omar Kassim
4 years
🧙‍♂️ In true @careem spirit, a public list of xCareemers + startups and tech firms who are currently hiring has been compiled and is making the rounds, If you're looking for great regional Product, Engineering, and Ops talent, definitely worth checking out
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@okassim
Omar Kassim
6 years
⚡️In the UAE, we have all the right ideas and all the wrong gatekeepers. 💡 What could be the world’s greatest sandbox is being undermined by a fundamental misunderstanding of needs.
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@okassim
Omar Kassim
3 years
Good manners and impeccable politeness will take you a long way in life
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@okassim
Omar Kassim
5 years
Instead of comparing up, look down. See the millions that have less than you. Be grateful, be humble.
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@okassim
Omar Kassim
4 years
💸 Insistent profiteering at its worst No parent in their right mind is going to pay you for a service that you can’t provide. Cut your margins, trim your costs and inject some equity from the decades of highly profitable growth @DinoVarkey
@ArabianBusiness
ArabianBusiness.com
4 years
GEMS Education has said it will offer some parents discounts on school fees, subject to them submitting details of their financial situation
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@okassim
Omar Kassim
5 years
⚡️ First new bit of writing after combining the @EsanjoHQ blog + my personal blog into a new thing called Varhunt, 🤦🏻‍♂️ Incidents from @fetchr , @bitoasis & @DubaiEye1038FM , and why we should speak up about the challenges that our businesses face
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@okassim
Omar Kassim
5 years
⚡️ This is crazy impressive. Going back to something I said in early 2018: One man and a bunch of mostly PHP continuing to out-earn your well funded startup. @levelsio Many more congratulations 🚀
@levelsio
@levelsio
5 years
It took 4 years to get here, but we did it: $83,333+/mo revenue 💳 11,996 customers 💸 740 payments/mo 🤖 208 cron jobs 🧧 $115 avg payment 💎 2 apps: + 📦 1 VPS 🎫 0 ad budget 💰 0 funding ($83k is ✨special because * 12 is $1M)
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@okassim
Omar Kassim
4 years
"My grandfather rode a camel, my father rode a camel, I drive a Mercedes, my son drives a Land Rover, his son will drive a Land Rover, but his son will ride a camel" - Sheikh Rashid bin Saeed Al Maktoum
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@okassim
Omar Kassim
1 year
⚡️ @careem raises $400m from @etisalatAnd , spins out from under @Uber , and splits business to Rides and Technologies, with the latter being run by @MudassirSheikha and Co
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@okassim
Omar Kassim
1 year
⚡️ @etisalatAnd + @careem has been in the works for a number of months. Incredibly long DD and likely the ecosystem’s worst kept secret 😅 Great to see @MudassirSheikha & Co getting out from under @Uber and accessing the firepower to kick on with v2
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@okassim
Omar Kassim
7 years
When did entrepreneurship get this complicated? 😳 Accelerators, incubators, bootcamps, smart cities, mentors, industry experts 🙏 Just do
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@okassim
Omar Kassim
2 years
He had me at "Nomod is the best fintech app I've ever used"
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@okassim
Omar Kassim
6 years
My better half created “Mummy’s Deal” as a birthday present for our 9 year old 😂
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@okassim
Omar Kassim
4 years
At every setback, write down how long it takes you to both mentally and emotionally return to your baseline Over time, consciously attempt to bounce back faster and therefore build a more resilience self
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@okassim
Omar Kassim
5 years
👏 Launch 🤬 Attempt to ban competition 🤯 Unlaunch 🥳 Get schooled that you're not a regulator 🙄 Relaunch Day in the life of a corporate startup
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@okassim
Omar Kassim
2 years
Messing around with Tap to Pay on iPhone⌚️📲
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@okassim
Omar Kassim
3 years
“I view innovation as just intellectual immigration,” he says. “When you leave the comforts of what you know, expose yourself to criticism, go to something that people don’t believe is possible, persist, persist, persist ... That is what an immigrant does” Noubar Afeyan, Moderna
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@okassim
Omar Kassim
4 months
The CEO and founder of @SallaApp (KSA's answer to Shopify), Nawaf Hareeri: 🔥 Recently raised a $130m pre-IPO round 🕋 HQed in Makkah 📵 Does not have a WhatsApp account (or so I was told..) 👨‍🎓 And went the full nine yards by dropping out of college
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@okassim
Omar Kassim
4 years
⚡️ A little over a year on, it unfortunately looks like @AWOKcom quietly slipped into liquidation earlier this summer
@MENAbytes
MENAbytes
5 years
Dubai-based ecommerce platform raises $30 million in one of the largest Series A rounds of region
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@okassim
Omar Kassim
5 years
MENA startup vs Valley startup: Spot the Difference
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@okassim
Omar Kassim
4 years
Answer the first 1000 support tickets yourself It'll do wonders for your product, for how you understand your customer's problems, and will set the bar on delivering exceptional customer support
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@okassim
Omar Kassim
5 years
🧘🏻‍♂️
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@okassim
Omar Kassim
7 years
. @souq was acquired by @amazon for $580m in cash according to their Q1 2017 filing, . Great spot by @haghadi
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@okassim
Omar Kassim
8 months
How it started vs How it's going
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@okassim
Omar Kassim
5 years
Banking is broken
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@okassim
Omar Kassim
3 years
A new BTC/AED milestone 🚀
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@okassim
Omar Kassim
5 years
📣 Unfortunately, I’ve decided to terminate @jadpadbot project to give myself more headspace for a new startup. But rather than *kill* it, we’ve decided to give away whatever we’ve got so far, for free, to an interested someone. That includes:
@okassim
Omar Kassim
5 years
📲 In a few weeks, we're heading back into e-commerce with a new play in refurbished tech (my one true love, kids and family aside) 💙 👋 Sign up at , follow over @jadpadbot Feedback, comments and the usual is always appreciated 🙏 🚀
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@okassim
Omar Kassim
3 years
🎙Join @farazkhalid , CEO of @noon , @hosamarab , Co-Founder & CEO of @paywithtabby , and myself tomorrow night on ♣️ @joinClubhouse at 2130 Dubai, as we talk about the future of e-commerce, BNPL, grocery, food, and fintech in the Middle East 🎁🍏🍣💸🕤
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@okassim
Omar Kassim
1 year
Forget $8 blue, in Dubai we pay $1000 for gold and turn regular people into official orgs
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@okassim
Omar Kassim
5 years
And this little cheeky bit of paper that he carefully folded up, made me sign, and then triumphantly revealed 😄 انا لله وانا اليه راجعون May Allah grant him Jannah
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@okassim
Omar Kassim
7 years
New blog post: An update on @noon . Final seller pitch deck + rumoured launch date,
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@okassim
Omar Kassim
6 years
🖐 Too many of us don't pay attention to our cost structures until we're at the precipice. Even if you're crushing it and its raining VC dollars, cost discipline will always serve you well, ensuring survival when the game changes as it invariably does. Always be trimming.
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@okassim
Omar Kassim
4 years
Whilst many of us have Bachelors, Masters, PhDs, and letters that we carefully place after our names, when it comes to the Quran, we remain in preschool This year, Ramadan has exposed our weakness, as we’re unable to recite to lead our families in salah when called upon
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@okassim
Omar Kassim
2 years
After much fretting, @NamshiDotCom has been snapped up by @noon for $335.2m - in cash - netting @emaardubai a gross gain of $54.7m or 19.5%. On est. sales of $400m, that works out to a multiple of 0.8x, which is in line with comps but is light relative to historic performance
@okassim
Omar Kassim
3 years
“..Emaar is weighing options to sell fashion e-commerce business @NamshiDotCom that may include a listing abroad via a SPAC, three sources familiar with the matter said. An outright sale of Namshi may generate $600 million to $700 million in proceeds..”
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@okassim
Omar Kassim
6 years
🐪 We've been playing with a new idea in the jobs discovery space for the region, It feels like there's a gap between the products that we use every day and where we go to look for new work opportunities. Super early, feedback appreciated! 💙
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