As of this morning, the Trump campaign spent over $7,300 on at least 846 of these ads. The ads have already earned over 600,000 impressions. Facebook once again earning money off of conspiracy theories
Trump created this platform in part because he claims other platforms censor conservatives. So I took a look at his new Terms of Service and "prohibited activities." As a user, you agree not to: disparage, tarnish, or otherwise harm, in our opinion, us and/or the Site
I didn’t realize this wasn’t common knowledge among journalists, but Facebook NEVER took down Trump’s page.They only stopped him from creating new posts. In fact, his posts have been earning engagement this whole time because users were still able to react, comment,and share them
Deleted tweets saying the status of Trump’s Facebook and Instagram accounts changed because apparently that’s not the case. I didn’t realize those pages remained live to commenters even after he was suspended. Facebook says nothing has changed & he’s still indefinitely suspended.
@oneunderscore__
@jolingkent
Looks like this Facebook page was "You ain't right." In addition to that page being the most widely viewed, a TikTok account with a similar name accounted for 3 of the top 20 widely viewed links. That TikTok page also seems to be unavailable.
For years, conservatives have claimed that social media companies are biased against them, despite copious data proving otherwise. In a new study,
@mmfa
found that right-leaning pages consistently earned more interactions than left-leaning pages.
While Twitter just cracked down on QAnon for causing harm,
@mmfa
found that Facebook has allowed and profited off of at least 144 ads promoting the conspiracy theory in some manner since 2019
.
@mmfa
has found nearly 50 Facebook groups focused on the use of ivermectin for covid. I have seen so much harmful covid misinfo on FB in the last 18 months, but the content prevalent in these ivermectin groups is some of the most dangerous I have seen
In addition to his own crazy posting on Truth Social, this week Trump reached a milestone: amplifying QAnon-supporting accounts more than 500 times (in just 13 months)
I went on truth social to check if a “truth” was actually real and I was struck by just how insane all these “truths” are. Like this guy is literally nuts.
Facebook’s oversight board is currently assessing if Trump will be permanently banned.
@mmfa
analyzed all of Trump’s posts in 2020,2021 and found 1,443 posts —or roughly a quarter— had misinfo or harmful rhetoric. FB has removed other accounts for far less
A new report from
@mmfa
and
@glaad
shows anti-LGBTQ accounts saw substantial increases in both retweets of and mentions in tweets with the anti-LGBTQ "groomer" slur in the month since Musk took over Twitter
.
@mmfa
has identified at least 860 right-wing parents groups on Facebook, including at least six specific networks, that have amplified right-wing ideological agendas related to school policies -- anti-mask, anti-vax, anti-CRT -- and even organized protests at board meetings
For months, Facebook has allowed the Trump campaign to run ads with manipulated photos of Biden, including edits to make Biden look older.
@CourtneyHagle
and I pulled the data and found over 2,500 ads with manipulated media that Trump ran on the platform
Once again, Facebook, Instagram, Twitter, TikTok, & YouTube are struggling to stop the spread of misinfo. This time it's Mike Lindell's 2 hour video filled with wild allegations of election fraud that have no basis in reality.
My latest with
@OliviaLittle
:
The day after suspending journalists, Musk just reinstated at least a dozen more right-wing accounts. Among the reinstated accounts are far-right media and other figures, election and vaccine misinformers, and a white nationalist
As journalists are being banned on Twitter, here are the accounts Musk has been reinstating. They include the accounts of anti-LGBTQ figures, misogynists, misinformers, conspiracy theorists, and white nationalists.
As journalists are being banned on Twitter, here are the accounts Musk has been reinstating. They include the accounts of anti-LGBTQ figures, misogynists, misinformers, conspiracy theorists, and white nationalists.
You also agree not to: use the Site to advertise or offer to sell goods and services; engage in unauthorized framing of or linking to the Site; trick, defraud, or mislead us and other users; attempt to impersonate another user or person
Amid concerns about COVID-19,Trump has renewed his voter fraud claims, laying the groundwork to question the 2020 election results.
@mmfa
found that RW talking points,including attacks on vote by mail, get the most engagement in Facebook posts about voting
The 10 US [Facebook] pages with the “largest concentrated volume of likely violating Hate Speech comments” in the past 14 days were pages associated with RW outlets/figures, including Breitbart, Fox, Daily Caller, Trump, and Ben Shapiro
.
@mmfa
has documented many instances of fringe conspiracies reaching Trump and his allies, but this false claim that antifa was responsible for the mob breaching the Capitol spread very quickly. It was mentioned by Ted Cruz on the Senate floor only a few hours after the breach
New from me and
@ohhkaygo
:
False claims that anti-fascists were responsible for the Trumpist insurrection at the Capitol quickly circulated across all major social media platforms (Facebook, Instagram, YouTube, Twitter, & TikTok)
A local group in Florida working with extreme anti-LGBTQ and RW groups (ADF, TPUSA, etc) is an example of growing efforts by national RW orgs to build local networks — and rally parents on Facebook — to pursue their anti-LGBTQ agendas. New from
@mmfa
Covid cases are rising and the majority of deaths/hospitalizations are among unvaccinated people. Yet, Facebook is still allowing anti-vaccine groups to thrive. A new
@mmfa
study found 284 active anti-vaccine FB groups with over 520,000 combined members
.
@mmfa
found that a pro-Trump PAC ran nearly 400 Facebook ads featuring a video that falsely suggests Biden supported efforts to defund the police. While FB finally removed many of the ads, the ads had already earned more than 5.7 million impressions
Extreme anti-LGBTQ group Alliance Defending Freedom has been attempting to get a ruling like this for a long time. They finally had the justices that they needed to do it.
Sotomayor’s dissent: “Today, the Court, for the first time in its history, grants a business open to the public a constitutional right to refuse to serve members of a protected class.”
.
@mmfa
has found more ads on Facebook with misinformation about voting. In this case, Facebook has allowed Judicial Watch to run at least 263 ads with voting misinfo. These ads have earned over 16.3 million impressions and right now, 50 of them are active.
New
@mmfa
study: Roughly 65% of Trump’s posts mentioning right-wing media outlets exclusively amplified Fox or Fox personalities. Of course Fox wants him back on Facebook.
The Facebook Papers are evidence of what researchers and journalists have said for years: misinformation, hate speech, and extremism on FB is widespread and has tangible real-world harms. And, FB has had internal evidence of these harms and just chose to ignore it
After the election, Facebook reportedly authorized a change to its algorithm to increase visibility of “mainstream publishers” and reduce visibility of ideologically aligned pages. But
@mmfa
found right-leaning pages maintained their engagement levels
Clegg also boasted that FB suspended Trump for at least two years. He left out how FB is earning revenue from Trump’s PAC, which is still advertising on the platform. In fact, his PAC’s latest ads actually imply he is the “true president”
I started following misinfo on Facebook more closely in Jan. Since then, I have seen the same process play out many times. FB doesn’t catch misinfo, journalists point it out, FB eventually says they’ll remove it but it’s too late, and then journalists still find examples of it
Facebook spokesman says they’re removing the BS antifa wildfire conspiracy theories (two days after law enforcement said they were BS and consuming resources during catastrophic fires).
*reporter double-checks Facebook*
Facebook:
Tomorrow Meta will not allow any new political ads before the midterm elections, but Meta has already allowed ads that have been rated false by its third-party fact-checkers and seemingly violate Meta's ad policies
.
@mmfa
looked into how conservatives are using FB to fearmonger against critical race theory(the latest manufactured controversy). We found “local parents” that are active in RW movements and over 250 FB groups dedicated to or shifting focus to opposing it
Facebook has spent years telling us that it's reducing the spread of misinfo and extreme content in part by prioritizing "organic content" from friends on our newsfeeds. Now, they seem to be creating a team to do the exact opposite
Among the long posts about Sandberg's departure from Facebook is this tidbit: Meta is building a content team that will train AI recommendation systems to help users "discover the most interesting, relevant, and personalized content" across FB and Insta
In typical Trump fashion, the TOS also really emphasizes arbitration. Section 17 and 18 are the only ones that are mentioned at the top and the only ones that are bold
I'm always skeptical of Facebook's ad restrictions. Following the 2020 election, it banned ads about social issues, elections, and politics, but let The Daily Wire earn millions of impressions on ads that seemingly fit that criteria
Some key things in Meta's midterm announcement:
1. Ad ban the week before will happen again but no editing of the ads or targeting
2. Labels will only be deployed "in a targeted and strategic way"
“Libs of TikTok is basically acting as a wire service for the broader right-wing media ecosystem,” said
@AriDrennen
. “It’s been shaping public policy in a real way, and affecting teachers’ ability to feel safe in their classrooms.”
In less than a month, Trump’s blog was pulled after reportedly “attracting fewer visitors than the pet-adoption service Petfinder and the recipe site Delish.” But Trump’s old posts are still earning hundreds of thousands of interactions despite suspension
NEWS: Facebook will no longer block users from praising or offering support for Kyle Rittenhouse, in addition to halting a block on searches of his name
But FB "will still remove content that celebrates the death of the individuals killed in Kenosha"
Among the long posts about Sandberg's departure from Facebook is this tidbit: Meta is building a content team that will train AI recommendation systems to help users "discover the most interesting, relevant, and personalized content" across FB and Insta
.
@mmfa
has a new study about Facebook discussion of FL's new anti-LGBTQ law. Right-leaning pages earned over 6.5 mil interactions on related posts since Mar 29. Other news/politics pages earned 1.3 mil interactions combined. A picture is worth 1,000 words:
Facebook announced that it had removed events that were promoting protests against stay-at-home orders in CA, NJ, and NE.
@mmfa
found at least 25 violative FB events, pages, or groups hosting events and posts promoting events that have not been removed.
Tomorrow is the anniversary of January 6, so
@mmfa
looked at how Facebook has dealt with election misinfo in the last year. We found FB repeatedly FAILED to moderate “Stop the Steal” content, baseless claims of election fraud, and other election misinfo
Facebook’s Nick Clegg went on Reliable Sources last week and spouted misinformation to preempt the whistleblower’s 60 Minutes interview and congressional testimony
.
@mmfa
found that once again Facebook did the absolute minimum. Its narrow ban against Stop the Steal content allows much of the content to remain on FB. We found nearly 200 FB posts from GOP MoC & over 150 FB groups pushing STS & so-called election fraud
Yesterday (the same day as Trump posted on Truth Social and called for his supporters to protest) his Facebook page started running new ads for the first time since Meta allowed him to return because “the risk to public safety … sufficiently receded.”
Reminder: Tucker hosts anti-LGBTQ groups and figures that promote harmful and discredited conversion therapy and fight protections for LGBTQ youth against conversion therapy
As we all wait for votes to be counted in key states, voting misinformation is quickly spreading on social media to undermine the counting.
@mmfa
found dozens of posts with false claims about Arizona on Facebook, Twitter, YouTube, and TikTok
With Meta's shareholders meeting next week,
@mmfa
compiled all of its reporting on Meta from the last year & found over 13,500 violations of Meta’s policies. An unsafe platform is a risk for shareholders. They need to hold Meta accountable
#MakeMarkListen
Facebook put a sensitive content warning on Tucker's trailer for his Jan 6 special, but he has posted other promo videos and clips that have nearly 1 million views combined. FB labeled 1 of the videos with irrelevant "authoritative" covid info and the other 2 have no label at all
Musk just took the stage at a conference with some of the biggest advertisers,hoping to court them back. (Twitter has lost nearly 50% of its monthly ad revenue with him as CEO).But there are many reasons why advertisers should be concerned about returning:
Following
@stephemcneal
's reporting,
@CourtneyHagle
and I found that there are dozens of large pro-QAnon accounts still active on the Instagram, and backup accounts for both removed and active accounts are already gaining tens of thousands of followers.
One of the first guests that CNN has had on since the Dobbs decision is from anti-abortion anti-LGBTQ group Family Research Council. FRC refused to say they were against criminalizing going across state lines for an abortion and said the "abortion industry should be targeted"
I've had family/friends ask me about a viral anti-vaccine video that is full of conspiracy theories and misinformation about COVID-19. I found a network of 18 Facebook groups that had already been spreading these theories/misinfo for months
.
@mmfa
analyzed Facebook posts about Breonna Taylor and the ongoing nationwide protests following the recent grand jury decision. We found that 7 of the top 10 posts and almost half of all engagement were from right-leaning pages.
Apple has the responsibility to enforce its safety policies. If Trump or other users of Truth Social post misinfo or extreme content without appropriate moderation, then it's grounds for app removal until the app appropriately moderates such content
Recent activity on Truth Social makes it clear that it fails to moderate content that threatens or encourages violence, including from users who promote QAnon.The platform is not going to follow Google Play’s requirements,just as it hasn’t followed Apple’s
One FB study found that the risk of offline violence or harm is more likely when like-minded individuals embracing harmful topics come together and support one another to act. We’ve seen this time and again, including with the QAnon and Stop the Steal
Trump frequently pushed election misinfo on FB but was exempt from moderation. In fact, a quarter of his 2020 posts contained covid/election misinfo and extreme rhetoric, but there were times when Zuck actually stepped in to prevent removing Trump’s posts
Two days after the Rittenhouse verdict, Trump's fundraising committee -- which is his primary political vehicle right now -- started fundraising off the verdict
RWM have been invested in promoting critical race theory as a “top issue,” even though it has been part of academia for decades. Now,
@mmfa
has found that RW pages are also driving discussion on Facebook, with 90% of posts about CRT coming from RW pages
Good explainer on how fringe RW actors use Telegram, but an aspect missing: Facebook is used as a bridge to Telegram & its more extreme content. There are many FB groups also with telegram groups & group admin tell members to post fringe content on telegram to evade FB moderation
Great piece from
@OliviaLittle
about something I've even noticed on my own TikTok fyp. I've been inundated with ads for ADHD diagnosis & meds. TikTok should not be encouraging people to self-diagnose and treat themselves
FB continues to repeat its mistakes, as election misinfo is still thriving on the platform. In October, Media Matters found 22 public and private FB groups that were still active and specifically mention “Stop the Steal” or a “stolen election”
This happened under the radar last week: Facebook and YouTube allowed a 2hr anti-vaccine event to stream live despite bans on vax misinfo. During the event, anti-vaxxers pushed egregious misinfo about the COVID-19 vaccine and repeatedly attacked Dr. Fauci
A new
@mmfa
study from
@BriannaJanuary
found that online content about trans topics shared on Facebook from right-leaning sources earned considerably higher engagement (over 65% of all interactions) than trans-related content from other sources
Donie speaking FACTS. I probably think something similar every day.
“We found these ads very, very easily. If we’re able to find them, a trillion dollar company like Facebook with that resources, they should be able to find this stuff themselves.”
NEW: Facebook has sold ads promoting anti-vaccine messages, comparing the US government's response to Covid-19 to Nazi Germany, casting doubt on the result of the 2020 election, and even pushing political violence.
@AC360
This means that the ad isn't running as a political ad, so it does not require a disclaimer of who is funding the ad and it will not show spend or impressions in Facebook's ad library.
"American Frontline Nurses" (antivax nurses group) was approved to run Facebook ads. Their FB page was created in 2020 and originally called "Nurses for Patient Rights" but changed to "American Frontline Nurses" in April 2021. The ad doesn't say how much $
It's good that Facebook is providing this feature, but it ignores the fact that group admins are often part of the problem. Admins of groups filled with misinfo encourage members to use code words, the comments section, and other evasion methods
FB knows that its tools helped grow the movements but it said it didn’t know what was going on and it didn’t step in to fight them until after they already led to real-world violence or other harms
Trump is the latest to push the Ray Epps conspiracy theory.
@mmfa
tracked the conspiracy theory and found it goes back to a far-right group with ties to Stop the Steal. In addition to pushing J6 conspiracy theories, the group fundraises for J6 defendants
This is a stunning and massive victory for LGBTQ Americans. LGBTQ Americans cannot be fired for their sexual orientation or gender identity. Thank you to all the LGBTQ advocates who have worked so hard and to Gerald Bostock, Aimee Stephens, and the family of Donald Zarda
NOW: LGBTQ Americans just won a massive victory before the US Supreme Court — the court ruled that discriminating against workers simply for being gay or transgender violates federal law
Anyone else notice that Facebook ads seem to be everywhere lately? Well, FB spent at least $10 million on online/TV ads between Sept 15 and Oct 15- amid all the critical reporting. Many of the ads promote FB Groups, presenting a rosy (and skewed) picture
Watching this press conference about opening schools, all I can think about is my stepmom, who is immunocompromised from being treated with chemo for over a decade for a brain tumor, and my siblings potentially bringing home this virus from school that would be deadly for her
.
@CourtneyHagle
and I found 55 Facebook groups, most of which are private, dedicated to protesting the use of masks. Many are filled with misinfo about wearing masks, even though FB has removed similar content for causing "imminent physical harm"
It's good that Facebook removed one group, but what about all the other anti-mask groups?
@mmfa
identified 55 FB groups dedicated to promoting harmful misinformation about wearing masks and 53 of them are still available on FB
Facebook pledged to stop COVID-19 misinfo that can cause “imminent real-world harm” but has repeatedly failed to enforce the policy. Now,
@mmfa
has found at least 2 dozen posts promoting an upcoming “Million Maskless March & Mask Burning” in Florida
NEW STUDY: Facebook does not reflect who we are as Americans.
This 6-month study demonstrates how right-wing content disproportionately and consistently dominates
#FacebookTop10
best-performing posts.
There is a lot of reporting and data on links being shared on Facebook, but that only tells part of the story.
@mmfa
(h/t
@CarlysHandle
) will now be publishing daily data on posts from political pages including the top 10 posts from all post types.
"By continuing to support the network's outsized cash grab under consumers' noses, advertising agencies and cable companies are safeguarding the slush fund that enables Fox to dodge any form of accountability, no matter the detrimental effect it has on the American public."
My latest for Business Insider: Fox News isn't even pretending to be a news network anymore — it's time for consumers to force cable providers and advertisers to drop the network
Clegg also claimed that Facebook permanently stopped recommending civic and political groups to users, but The Markup reported on January 19, 2021 that Citizen Browser data found that the platform gave Trump voters political group recommendations.
@mmfa
Right-leaning pages have also posted hundreds of times pushing the absurd attacks accusing LGBTQ people and the law's opponents of “grooming” children to be LGBTQ or to engage in sexual activity
.
@mmfa
put together a comprehensive guide of all the ways Fox News recklessly promoted chloroquine and hydroxychloroquine for treating patients with coronavirus. In a now-familiar sequence of events, Trump began promoting them seemingly after watching Fox
This is Michael Farris, president of the extreme anti-LGBTQ group Alliance Defending Freedom, in the Rose Garden talking to Mark Meadows. With Amy Coney Barrett nominated, ADF will soon be able to add Supreme Court to its list of influential positions
Musk’s bid to buy Twitter in April, and official takeover in Oct, seemingly gave a green light to QAnon users to create new accounts & promote the dangerous conspiracy theory. Top Twitter advertisers need to stand up for brand safety before it's too late
Clegg boasted that FB labeled huge amounts of content, including content from Trump, but
@mmfa
found that FB labeled at least 506 of his posts in 2020 & 2021 and on average, the labeled posts earned over 2x more interactions per post than his overall posts