Nielsen Sports
@nielsensports
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The global leader in sports intelligence & measurement empowering businesses around the 🌎 to better engage with audiences via @Nielsen + @GracenoteLive
New York, NY
Joined February 2009
Athletes are taking their talents to the worldwide web as sports continue to be postponed due to #COVID19. 🌐 . During the week of April 2 – April 8, the #WWE Superstars dominated social engagement online, .with @WWE_MandyRose & @SashaBanksWWE taking the top 2 spots. 💪
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@joonlee @MLBTheShow @Twitch An interesting metric we found: @MLB is the only North American sports league that increased fan engagement across all social platforms due to the #COVID19 pandemic.
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The top social athlete remains Notorious. 👑 . From 5/11 to 5/17, @TheNotoriousMMA kept his title as the most engaged sports star online, while other @ufc fighters & @wsl's @gabriel1medina cracked the Top 10. 🏄♂️ . Subscribe for more social rankings: 👉
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NEW: Our list of the World’s 50 Most Marketable athletes is now available. 🌐 📝 . Get our complete @SportsPro analysis of over 6,000 athletes from 21 sports and learn which superstars and leagues are driving the evolution of sports culture and media. 👉
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Sports fandom is accelerating rapidly, and we're continuing to measure, analyze, and report on audiences worldwide. 🌐 . We're excited to announce the expansion of our Fan Insights platform, growing from 12 to 26 international markets! 📈 . Learn more: 👉
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Athletes from the #NFL and #NBA continue to lead the world of sports in fan engagements. 🤳 . During the week of 4/23 – 4/29, @Seahawks QB @DangeRussWilson was the top ranked athlete across social media, beating out @Buccaneers' dynamic duo of @TomBrady and @RobGronkowski. 🏈 📈
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The sports industry is facing an unprecedented crisis, and it's critical for brands to engage with fans by innovating their entertainment and content online. ⚽📲💬 . Download our report about The Impact of COVID-19 on the Social Media Landscape: .👉
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“Sports stars across the globe are raising acceptance levels of gaming & eSports through their own streaming. This represents a great opportunity for the eSports community to engage & retain new fans.” . Our @PhelanHill featured in @EveningStandard👇 .
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With live sports sidelined due to #COVID19, leagues like @NASCAR are shifting their gears to online virtual experiences. 🕶️ 🏎️. eNASCAR's #ProInvitationalSeries race on March 22 was the most watched linear #esports broadcast in history. 📈. Full insights:
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Football star Son Heung-Min is kicking off @SpursOfficial fandom worldwide. According to our data, over 11 million South Koreans consider Tottenham their favorite overseas football team. 🇰🇷. That's more Spurs fans than there are in the U.K. Our insights:
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Esports are here to stay 🥊. Listen to the first episode of the Esports Economics Podcast Series, featuring @nielsen and @riotgames, on the current state of the industry and future growth opportunities 👇 . a collaboration with @RichardGillis1.
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@A_S12 @sbjsbd @iRacing Thanks for sharing Adam! According to our data, eNASCAR's #ProInvitationalSeries race on March 22 was the most watched linear #esports broadcast in history. 🏎️ 📈 . Our full insights and analysis👇
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Esports are an effective way to connect with new and younger audiences as in-person events remain on hold. 🕹️ . Our new report explores the growing role of esports and competitive gaming within the sports sponsorship market:
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Pro-gambling legislation is gaining momentum across the U.S.— and the opportunity for brands, TV networks and sports fans is limitless. 💲 . Our new insights explore and identify key opportunities for growth in the billion-dollar sports betting industry:
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Between 2015 and 2019, sponsorship spend of Chinese-based brands rose at a compound annual growth rate of 9%. 🇨🇳 📈 . Download our new report on global sports marketing trends:
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#TheLastDance has started the running of Bulls fans across social media. 🤳 . For the week of 4/16 – 4/22, the @chicagobulls were the #1 most social team ranked on engagements across Facebook, Twitter, and Instagram. 💬
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#GenZ has high expectations for individuals in sports & entertainment, and it’s 🔑for marketers to leverage the power of athlete ambassadors to connect with young fans. Download our report on the next wave of sports consumers 🏈⚽️🗑️⬇️
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Viewership for @LaLiga is skyrocketing worldwide. ⚽ 📈 . According to our data: . 🇿🇦 South Africa +210%.🇧🇪 Belgium +130%.🇮🇳 India +72%.🇩🇰 Denmark +46%. Full breakdown via @ReutersSports: 👉
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We're delighted to be attending this year's 2020 ESA Awards Ceremony after being shortlisted for Agency of the year (pan-Europe). The awards ceremony will take place this coming Wednesday and we look forward to attending alongside other notable finalists.
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Home field advantage? Think again. @premierleague away teams' win percentage has skyrocketed from 30.2% of last year's games with crowds to 40.9% this season without fans present. @SimonGleave shares insights on our @Gracenotetweets data in @YahooSports
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The fans have spoken. 🗣️ 💬 . Sports should return as soon as it’s safe for athletes, and leagues and teams should support their local communities during COVID-19. ✊ . Check out the latest trending data from our U.S. Fan Study: Return of Sports. 👉
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Virtual and augmented reality are poised to level up their growth in 2021. 🕶️ . Last year, 71% of US #VR headset owners increased their device usage. Our Stephanie Llamas (@XRSteph) shares her predictions on the virtual gaming landscape via @_SuperData
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$3,585,218 ➡️ the media value of a sponsored post from Cristiano Ronaldo on average. ⚽. That makes him the most influential footballer on Instagram, according to our InfluencerScope data. More from @BBCSport 👇
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Logo exposure, sales impact attribution, fan demographics, and brand sponsorship impact.📊. Our Return on Sponsorship Investment (ROSI) solution measures all four to maximize campaigns for analytics-driven sports marketers. Read more via @MediaPost
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Sports events being televised from empty stadiums requires alternative ad strategies. 🏟️ 📣 . Our Managing Director @jon_stainer spoke with @monicroqueta about our latest solutions helping companies navigate the new sporting industry in @Adweek👇
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Interactive entertainment is still creating large-scale events that are best enjoyed live. @FortniteGame's Astronomical collaboration with @trvisXX was a worldwide success for brands, streaming platforms & the gaming world. 🎮 . Download our report: 👉
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“The big thing for the sports industry is how they best play in the virtual and digital environment, alongside the live environment where they’ve thrived for years.”. Our @jon_stainer on how leagues and sponsors can win back viewership via @Beet_TV:
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We're excited to announce Matthew Yazge as our Head of Esports in North America & Lead for @nielsen Esports Advisory Board! 👏. Matthew will lead commercial sales, client service, and new partnerships with esports companies. More via @esportsinsider:
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We're excited to announce David Faulknor as our SVP for Product Management. 👏 . An Emmy Award winner, David will lead our new product offerings to empower leagues and brands with smarter business tools and fan engagement solutions. Details via @sbjsbd 👉
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We’re thrilled to introduce Rob Balsom as our Head of Canada. 🇨🇦. In his new role, Rob will drive new partnerships with Canadian right holders, teams, and brands to maximize their marketing portfolios and opportunities. Read more in @sbjsbd:
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This Saturday @LFC and @realmadrid face off in the @ChampionsLeague final ⚽. Ahead of the match we're sharing insights into how media rights deals are shaping the global soccer landscape:
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In order to engage with the next generation of sports fans, it's 🔑 for athletes, owners, and leagues to understand the media consumption habits and cultural landscape that drive young people to amplify fandom 🏀⚽️🏈 . We've got the latest on #GenZ⬇️
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Win or lose, Conor McGregor remains a pivotal character that has transcended an entire sport. @TheNotoriousMMA generated 22.7 million online engagements during #UFC257 and had almost 2x more mentions than @DustinPoirier. Our data featured in @SportsPro:
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Sports fans in the U.S. are finding comfort with reliving their team's glory days. 📼 📆 . According to our latest study with @DynataGlobal, 14% of Americans are likely to watch old highlights of their favorite leagues, with #NFL and #MLB fans being the most nostalgic. 🏈
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"The involvement of stars can only be a good thing. We’ve seen it happen a lot in the U.S., w/ a number of @NBA & @NFL stars investing in the sport, along with entertainment stars such as Drake." Our Senior Consultant @PhelanHill on #ESports via @Forbes
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Brands have an opportunity to prove their sponsorship’s contribution to sales both in the short and longer term. Download our report on global sports marketing trends:
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It's a great honor having our team's work featured in this category for @SportTechGroup! 💪 📊.
This year’s Sports Technology Awards is celebrating some truly outstanding tech at the forefront of the sports tech industry - let’s remind ourselves who is shortlisted in Innovation of the Year. @btsport @GeniusSports @intel @ManCity @LifeFuels @nielsen @Teqball @wattbike 👏
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The #Olympics elevate the premise that gender equality is possible in sports. 🏅 . For brands, rights holders, and media, this two week competition creates unmatched opportunities to advance women’s parity and engage new fans worldwide. 🌏
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Events like @NASCAR's @iRacing #ProInvitationalSeries continue to amass high viewership as leagues go virtual in response to #COVID19. Coverage from Texas Motor Speedway on 3/29 earned 1.3 million viewers, surpassing last week's as the most viewed linear esports event ever.🏁📈.
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The @MLB's recent decision to move the #AllStarGame highlights how rights holders, brands and athletes are taking a stand on social and political issues. ✊ . Read our new analysis:
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Our Video Game Tracking is now live in Spain and Japan! 🕹️ 🇪🇸 🇯🇵 . Get our exclusive consumer analysis from our state-of-the-art monitoring solution that measures the mindshare of players across the international gaming market. 🌐 . 👉
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For women down under, it's all about love (for tennis). 🎾 🇦🇺. “With the #AusOpen tournament getting underway, marketers seeking to up their games with females would be well served to take note of this fact.”. — Our Managing Director, Marco Nazzari.
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We predict record-high viewership of this year's #BritishGP. One-third of the UK population and more than two-thirds of Formula 1 fans plan to watch @F1, driven by a post-lockdown thirst for live action. More from our @andrew_milnes via @SportsPro:
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Why is Gen Z is challenging the notion of the 'Hard-core' sports fan? Find out in this first extract from Nielsen Sports' Commercial Trends. Learn more about the ever-changing sponsorship landscape and the impact these trends will have on your business.
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How can brands reach e-sports consumers worldwide?. Virtual tournaments & gaming competitions this summer are poised for major growth. 🎮 . Learn more about our strategies for in-game advertising through our collaboration with @riotgames via @tylertreese👇
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It's official: our Hardware Tracking solution is now covering all 9th generation consoles including #PS5 and #XboxSeriesX. Learn how this premier perception tool is leveling up advanced consumer insights to brands, publishers, and console makers:
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When will sports fans return to live events post COVID-19? . Our latest insights report with @DynataGlobal takes a look at which time periods U.S. audiences will feel comfortable with after games are back in season.👇
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With live sports on hold, content from sport stars is becoming the best way to engage with today’s digital-savvy generation.🤳 . Our Managing Director @kelvin_watt examines the opportunities for brands across social media from athlete influencers. ⛹️🔍 . 👉
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Fresh off of the Beijing Olympics and Super Bowl we're sharing insights into how sports can strengthen marketing campaigns this year. 🤸. We’ll give you a hint: fans are changing the game.
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From back-to-back weeks, the #WWE had the highest increase in posts (51%) and highest increase in number of fan engagements (108%). 📈🤳 . @WWE fans amplified their league's social interactions across online platforms, coming off of a strong buzz from #WrestleMania Weekend. 🤼
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Our Fan Insights data shows that 7 of 8 @MLS sponsors saw sales boosts exceeding 10% against competitors 🚀
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“Show me the money!" 💰 . That's the focus of a huge revenue stream for televised live sports. 📈 . Tune in tomorrow as our @jon_stainer unveils key trends driving the changing value of sports sponsorship: #NATPE @NATPE
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Sports leagues worldwide are embracing virtual events to keep fans engaged. 🌐 . Our report examines data from the highly successful @EASPORTSFIFA @LaLigaEN tournament. 🎮 ⚽ 🇪🇸 . Download for free👇
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The NBA season may be on hold, but @chicagobulls fans are reliving the glory of 1998. 🏀 🏆 . According to our data, Chicago household ratings jumped during Episodes 3-4 of #TheLastDance on @espn. More from @phil_rosenthal via @chicagotribune👇
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Sports leagues and teams are becoming more active on social media due to postponements from #COVID19. During the week of March 26-April 1, the @NBA dominated fan engagement, w/ the @Lakers' Instagram post commemorating @kobebryant & @paugasol generating the highest interaction.
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Teaming up with the @premierleague is a sure bet. ⚽ . According to our data, partners for the English football association can receive up to €2M in global value per match. Our latest analysis explores the branding opportunities across media platforms.👇
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Consumers are immersing themselves in virtual reality worlds as in-person activities remain limited due to COVID-19. 🌐 . How can we enable brands to better reach audiences in digital gatherings? . Cast your vote for our #SXSW panel featuring @carterrog:
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Now that fans are back for in-person sports events, marketers need to think creatively about how to re-engage them. 🏀
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We're thrilled to be a partner for this year's #LeadersWeek hosted by @LeadersBiz!. Tune in tomorrow at 2:30PM BST / 9:30AM EST as our experts detail new trends for brand investments in sports and the changing value of sponsorship. Register to watch:
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This weekend the #FinalFour games will be played and the two winners will head to the #NCAA championship. 🏀. Ahead of the games, we're looking at what the Nielsen Impact Score (NIS) tells us about the teams.
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Tune in today at 1:30PM EST! @sportsilab.
1 HOUR TO GO! Join #JonStainer, MD of @nielsensports, one of the SPEAKERS of NATPE Virtual: The Business of LIVE SPORTS TV. This event is FREE, final call for everyone to register - 🏈⚽️🎾⛹🏻♂️🥊🏁📺 @Nielsen @GracenoteLive #NATPE #LIVESports #SportsTV
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How can brands shift their sponsorship strategies? . “Without fans in the stadiums, the opportunity for traditional revenue streams is no longer present. But new opportunities are also available without them.”. Our @jon_stainer quoted in @frntofficesport👇
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Home field advantage? Think again.🏟️ . According to our data, away teams now hold the edge as the percentage of home wins for @Bundesliga_EN has been sliced by more than 50%. More insights from our Head of Sports Analysis @SimonGleave via @ReutersSports👇
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'Tis the season for digital shopping. 🕹️ 🎁. According to our data, total digital game spending globally grew 13% from last year, with U.S. markets alone seeing a 32% spike in sales. Our @carterrog breaks down @_SuperData insights for the holiday season:
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What next for the @BarclaysFAWSL calendar? 📆 . “All the metrics around audiences are increasing. We know the interest is there. The appetite is there and the audience is there.” ⚽ . Our Global Lead for Women's Sport @LynsD featured in @BBCSport👇
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According to our data, global viewership for @F1's 2020 Spanish Grand Prix grew 14%, garnering 20.7 million viewers worldwide. 🏎️ . More #SpanishGP 🇪🇸 coverage via @StevenSportsPro @SportsPro👇
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Our Managing Director of North America @jon_stainer spoke with @Bill_KingSBJ on the #SBJUNPACKS podcast to break down how fans are spending their time and how brands are demonstrating leadership during the #COVID19 pandemic. Listen here 🎧👇:
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What does the competitive gaming industry look like after #COVID19? 🎮 . “More so than ever, #esports is coming to the forefront. What’s been interesting is seeing how quickly it’s adapted.” . — Our Senior Consultant @PhelanHill featured in @SportsPro👇 .
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Reaching new fans is a huge gain as tennis stars embrace #esports. 🎾 . “Kids’ first engagement is not through watching it on TV. It’s a different journey, it’s another touch point to get people on the customer journey.” - Our @PhelanHill in @ReutersSports
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Ahead of the @clubworldcup we analyzed data with Fan Insights and found that fan loyalty stretches from the team to advertisers and sponsors 👏
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The #NBA season may still be on hold, but the league continues to reach its fans online.🏀 . From 5/3 - 5/9, the @Lakers led all teams in social engagements, followed by @chicagobulls & @warriors, while #NFL franchises rounded out the Top 10. Subscribe:
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The #COVID19 pandemic has unexpectedly changed the entire sporting landscape. Our Senior Vice President Nigel Geach explains in @iSportconnect how @F1 is leading the way on how leagues can engage fans and grow audiences despite lack of live action. 🏎️📊 .
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“Considering all that MLB is up against this year at the start of its season, from COVID-19 to directly competing with the NHL and NBA playoffs, to getting underway at the heart of summer, these … stats are even more staggering,” Our exclusive data featured in @TheAthletic 👇.
Major League Baseball TV ratings are up in the first month of the abbreviated 2020 season -- a modest surprise. More notable? The demographics fueling the rise: women and younger people. More from @KaplanSportsBiz ⤵️ .
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Cricket's #IPL2020 in the UAE generated significant buzz for fans tuning in virtually worldwide. 🏏 🇮🇳. Our analysis explores the digital fandom and media engagement for the series of matches that generated over 70 billion social impressions. Subscribe:
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Acceleration towards fan engagement tools could have a lasting impact on how rights holders distribute and monetize content. 📈 . Our Managing Director Spencer Nolan breaks down how broadcasters are adapting to interactive content platforms in @SportsPro👇
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How much marketing value did the @KUHoops #NCAAChampionship run generate? . 302% more than the average college basketball program according to our NIS data. 🏀. See how the Nielsen Impact Score measures programs and contributes to their success: #NCAA
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What's next on the horizon for the global sports economy? 🌐 . Our Managing Director Spencer Nolan spoke with @DigitalSportUK's @RupertPratt on COVID-19's impact on sport media rights, new ways of fan engagement, and the future of the commercial landscape.
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Viewers across Chicago tuned in to catch the epic finale of the Bulls dynasty. 📺 . Episodes 9 & 10 of @espn's #TheLastDance were among the most watched of the program's five-week run. More data featured in @chicagotribune via @phil_rosenthal 👇
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“The sports industry has the unique ability to reach people on an unmatched scale, not just to entertain, but also to inform & motivate action.”🏅 . — Our Managing Director @jon_stainer on how can leagues & brands can step up their games during #COVID19👇
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Thanks to #Wrestlemania, the @WWE saw the largest week-over-week increase in number of fan engagements (+108%). 💪 . From April 2 – April 8, the #WWE was the only league to see increases across all social media platforms. 🤼 📈
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How are brands reaching gaming consumers?. @trvisXX rocking his iconic Jordans in @FortniteGame is estimated to have generated $518K for Nike in monetary value. Download our latest report on the limitless opportunities from interactive entertainment: .👉
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Media coverage of the esports industry is accelerating due to COVID-19 and the subsequent shutdown of more traditional sports. 🎮 📈 . Our @PhelanHill details how brands can utilize esports to engage with new fans and TV audiences via @DigitalSportUK.
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Virtual reality is becoming an escape for consumers. According to our data, 71% of VR headset owners are spending more time using their devices due to COVID-19. Our @carterrog shares how marketers can connect with audiences in digital meet-ups in gaming.
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Among players upping their online presence due to #COVID19, athletes from the @NBA & @NFL hold the top engagement across social. 🏀🏈🤳 TOP 5 Rankings: . 1. @StephenCurry30 973,653.2. @faridyu 968,163.3. @PatrickMahomes 744,323.4. @Giannis_An34 700,418.5. @Dame_Lillard 639,089
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Despite fewer sports programs available, fans still tend to watch more TV than the average viewer. 👀 . Channels are airing classic games and “best of” sports moments, while promoting esports, documentaries, and of course, league drafts. 🏟️ . More data 👉
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Tomorrow! Join our Managing Director @jon_stainer at #LeadersWeek to learn the latest data from our U.S. fan study with insights on what sports fandom will look like in 2020 and beyond. 🏟️ . More info available via @LeadersBiz 👉
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When marketers check the ROI for their sports campaigns after signing up for our newsletter. 📰 📈 . Subscribe 👉:
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Who are the favorites to win this year's #ChampionsLeague? ⚽ . According to our Gracenote Euro Club Index: . #FCBayern 30%.#ManCity 22%.#FCBarça 9%. See our full data projections in @BBCSport 📊
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Day 3 of Virtual Olympic Games🏅 :. 🇨🇳 China: 17 medals.🇯🇵 Japan: 13 medals.🇰🇷 South Korea: 12 medals. @adam_peaty takes home Team Great Britain's 2nd virtual gold medal. More data via @GracenoteGold👇
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