This year's
#SP50MM
top ten...
1️⃣ Lionel Messi
2️⃣ LeBron James
3️⃣ Alex Morgan
4️⃣ Giannis Antetokounmpo
5️⃣ Megan Rapinoe
6️⃣ Mikaela Shiffrin
7️⃣ Lewis Hamilton
8️⃣ Simone Biles
9️⃣ Kylian Mbappe
🔟 Max Verstappen
"The big six is who we're chasing and we're ready to kick the door down" - Aston Villa's president of business operations, Chris Heck, on the club's commercial ambitions
#SPLIVE24
#AVFC
#AstonVilla
🏆 Who is the world’s most marketable athlete?
Find out who came top of the pile, who missed out and if your favourites made the cut in the annual SportsPro 50 Most Marketable list, presented by
@greenfly
#SP50MM
#SportsBiz
EXCLUSIVE:
📺Disney Star clocks 482m viewers for IPL 2023
🏏Surpasses 2019 record by 4m with eight matches remaining
💬Sanjog Gupta, Disney Star's head of sports: "We're seeing more than 350bn minutes of watch-time"
#SportsBiz
#IPL2023
Noah Beck, who has more than 45m social media followers, will host an MLS TikTok show and create content around the league's youth programme
#SportsBiz
#MLSisBack
'I cannot see the logic' - Lewes FC CEO
@MaggieMrphy
on why it would be devastating for English women's soccer if the WSL was to ditch relegation and promotion.
#SPLive23
#SportsBiz
#WSL
Spanish soccer giants
@FCBarcelona
are reportedly in talks with Disney-owned animation studio
@DisneyPixar
over a feature-length film about the club
#FCBarca
As Covid-19 cases in Tokyo continue to rise, IOC president Thomas Bach says the Olympics will be the "most restricted sports event ever in the world" and the event can be held safely because of measures taken to avoid infection
#SportsBiz
#Tokyo2020
The verticals covered by AC Milan's deal with Roc Nation:
1. Philanthropy
2. Music programming
3. Merchandise collaboration
4. Brand amplification/creative activation
5. Digital strategy and execution
6. Commercial sales
7. Cultural events and experiences
🏆 Ranked
#3
in SportsPro 50 Most Marketable 2021 presented by
@greenfly
is
@Ashlyn_Harris
. The Orlando Pride and USWNT stopper ranks second overall in fan demographic, boosting her overall Athlete Influencer Score to 178 ⚽
#SP50MM
#SportsBiz
‘More than 60% of our followers are under 24, if we do the right things with them, we can engage them more with our content’ - Al-Waleed Al-Muhaidib, head of media and communications at Al-Nassr FC, on maintaining fan engagement through social media.
#SPMadrid
#AlNassr
OTRO is here... Lionel Messi, Neymar Jr and David Beckham are among the star-studded line-up that has already signed up to
@OTRO
, a digital soccer fan club which will house exclusive content posted by the world's best soccer players
Seven months after its formation, Togethxr's chief content officer
@jesscribe
outlines the strategy and the motivation behind its work to address the perennial gender imbalance in sports coverage
#SportsBiz
'These people are coming in and helping to revitalise the town' - Wrexham executive director
@thehumphreyker
on the influx of new fans providing a boost for the local community.
#SPLive23
#SportsBiz
#WxmAFC
FuboTV co-founder and CEO
@davidgandler
dives into the platform’s future goals, including integrating betting content, exclusive rights deals and international expansion
#SportsBiz
#FuboLife
'WWE Now Down Under' is launching in partnership with telecoms firm Mate, offering tailored content for Australian fans including exclusive interviews and behind-the-scenes content
#SportsBiz
#WWENXT
#WWENowDownUnder
Luna Bar, a US nutritional foods manufacturer, has pledged to pay each member of the US Women's National Team World Cup squad a $31,250 bonus to compensate for the pay-gap between the country’s male and female soccer players
#USWNT
#SportsBiz
The GOAT debate 🐐
Was Lionel Messi v Cristiano Ronaldo settled at the World Cup last year? They now sit 26 places apart on the
#SP50MM
list - a record-high gap between them.
With the pair now in the twilights of their careers, is this the last dance?
Let us know 👇
This year's IPL was already the most-watched edition of the tournament with eight games to go.
@Sanjog_G
tells
@_MichaelLong
how Disney Star drove audience numbers this season and outlines the impact the record viewership has had on advertising revenues
#IPL
#SportsBiz
PSG are reportedly close to securing an extension with kit supplier Nike, which could triple their current earnings to €75m a season
#PSG
#Nike
#SportsBiz
🏆 What is the world’s most marketable sports property?
Find out who topped the ranking and who missed out in the latest SportsPro 50 Most Marketable Properties list powered by
@sponsorpulse
#SP50MM
#SportsBiz
The Premier League's reported NFT deal with ConsenSys will be for still images, while Dapper Labs will get the video contract. Previous reports suggest the league could earn UK£434m from its digital collectible deals
#EPL
#SportsBiz
BREAKING: MLS and Apple have agreed a ten-year, global broadcast partnership that will see Apple TV become the exclusive home of the North American soccer league in a reported US$250m-a-year deal
#MLS
#SportsBiz
🏆 Ranked
#7
in SportsPro 50 Most Marketable 2021 presented by
@greenfly
is
@alikrieger
. The two-time Fifa World Cup champion's fan demographic score of 58 helped her notch an overall Athlete Influencer Score of 174 ⚽
#SP50MM
#SportsBiz
Following her appearance in the third season of Netflix’s Drive to Survive, motorsport presenter and journalist
@JennieGow
discusses the impact the behind-the-scenes documentary has had on Formula One and the future of the show
#SportsBiz
#F1
#OTT
💵 Amanda Staveley’s PCP considering providing 777 with capital
⚽️ 777's club investment portfolio includes seven different teams
✍️
@JoshSim8
: 'Deal provides an opportunity to align Newcastle with an existing multi-club ownership model'
#SportsBiz
#NUFC
Tennis Australia has confirmed it is in talks over a new ATP Cup-style tournament for women in 2021.
CEO Craig Tiley confirmed the plans were well underway for the event, which will reportedly be called the WTA Cup
#Tennis
#WTA
#ATP
#SportsBiz
The Glazer family have reportedly tapped the Raine Group to secure the sale of Manchester United in Q1 of 2023, with asking price set between UK£6bn and UK£7bn
#MUFC
#SportsBiz
Boston to get NWSL expansion franchise as group led by Jennifer Epstein agrees to pay $53m fee. Details👇
💰 Female-led ownership group to spend $100m+ on setup
🚀 Team will be Monarch Collective's first investment
⚽ 2026 season earmarked as expansion franchise's first season
The World Surf League is collaborating with Rolling Stone magazine on a range of content featuring surfers competing on the WSL Championship Tour
#WSL
#SportsBiz
🗣️
@JohnAmaechi
reflects on his NBA journey as part of a wider conversation on responsibility, honesty and change in the sports industry.
Listen to the SportsPro Podcast 👉
#SportsBiz
#SportsProPod
#NBA
Chief marketing officer at
@greenfly
,
@tomkuhr
, says clubs need to lean into the social media power of their athletes to deliver social media success
#SP50MM
#SportsBiz
PODCAST:
@BarryHearn
and
@EddieHearn
join
@eoinfconnolly
to talk about a big year and big changes for Matchroom, the rise of Anthony Joshua and Katie Taylor,
#darts
and the future of live events and content
Athlete advocacy posts are generating 63% more engagement for brands compared to other social content. Rights holders with sustainability agendas are also expected to see an 11% increase in sponsorship revenue in the next three to five years
#SportsBiz
Marcelo Bielsa's Leeds United are set to become the latest English soccer club to star in a fly-on-the-wall Amazon documentary series, according to the Daily Mail
#LUFC
#SportsBiz
#Amazon
Real Madrid are launching their own women’s team the RFEF has confirmed after Florentino Perez sanctioned a deal worth €500,000 for CD Tacón's licence to be transferred to Real, with the re-branded team to play in Liga Iberdrola next season
#Madrid
On the back of the signing of Flamengo star Lucas Paqueta, DAZN has added AC Milan's Serie A matches to its free-to-air offering on Facebook and YouTube ahead of its full platform launch in Brazil
#LucasPaqueta
#ACMilan
#Flamengo
#DAZN
#SportsBiz
Since January, 50% of posts by Marcus Rashford, Naomi Osaka, Lewis Hamilton and Megan Rapinoe have referenced a social cause. In addition, 48% of people aged 16 to 29 are showing an increased interest in socially responsible brands
#SportsBiz
'Our numbers are up dramatically from what we anticipated' - Sky Sports' Gary Hughes on the
@BarclaysFAWSL
's audience figures in the first year of the league's broadcast deal with Sky
#SportsBiz
#SPLIVE22
Bahrain-based Investcorp is reportedly close to acquiring AC Milan from Elliott Management in a €1bn deal, including debt, which would mark the first Middle Eastern investment in a Serie A club
#SportsBiz
#ACMilan
Wrexham’s fortunes have transformed since Ryan Reynolds and Rob McElhenney took over the club and so has their following on social media.
@thehumphreyker
and Shaun Harvey recently explained how they plan to keep the good times coming following promotion to League Two
#SportsBiz
The K League’s opening game of the 2020 season attracted 3.4m viewers on Twitter with a further 234,000 on YouTube. Turkey represented 18% the audience share, followed by Brazil (15%) and Spain (9%)
#KLeague
#SportsBiz
England’s victory over Australia in the third Ashes Test saw 2.1m viewers watch the game on Sky Sports, making it the broadcaster's biggest audience for a Test match
#Ashes
#skysports
Arsenal have announced a new partnership with global music and streaming platform TIDAL, which will initially see first team players Danny Welbeck, Hector Bellerin and Reiss Nelson combine to create a playlist for the platform
#AFC
#Sponsorship
An estimated 500 million viewers tuned in to watch Eliud Kipchoge's sub-two-hour marathon, including a 779,000 peak audience via the event’s live stream on YouTube
#INEOS159
#Kipchoge
#SportsBiz
In an industry first, multi-award winning agency and official
@facebook
Marketing Partner,
@WePlayCo
has launched their playbook ‘How To Win On Facebook: Strategies For Sports Organisations To Drive Revenue & Results’.
Get your copy here:
"We’ll negotiate with anybody who wants to employ tennis players…that’s why we exist” - PTPA director
@AhmadNassarBiz
has no intention of creating a breakaway tour but would negotiate with interested parties
#SportsBiz
Want to learn more about this year's 50 Most Marketable Athletes list? We're live now with USWNT star
@Ashlyn_Harris
, who ranked third in this year's
#SP50MM
Watch live 👇
🗣️ 'The dream is that we have players playing multiple sports and eventually able to move a Mike Trout card for a Mbappe card'
🎙️
@Ryanspoon
, Sorare COO, joins the
#StreamTime
Podcast to discuss blending NFTs, collectibles and fantasy sports with
@SportsProNick
#SportsBiz
More than 9m UK viewers watched England's 2-1 Women's Euro 2022 quarter final win over Spain via the BBC. The semi-final will likely break the 11.7m UK TV audience record for a women's soccer match
#WEURO2022
#SportsBiz
#Lionesses
Atletico Madrid are reportedly creating a franchise in Ottawa to compete in the Canadian Premier League later this year, with an official announcement expected in the coming weeks
#Atletico
#CPL
#SportsBiz
🗣️ ‘How can we make assistive technologies more affordable to people?’
@craigspence
, the IPC’s chief brand and comms officer, explains WeThe15, a campaign for the 1.2bn people with disabilities worldwide.
Listen to the full episode here 👉
#SportsProPod
'The launch of the ESL is a purely financially driven attempt by the owners of the largest clubs in Europe to de-risk their investment' -
@mrjordangardner
on why the ESL clubs want to break away and its potentially disastrous consequences
#SportsBiz
#ESL
Japanese tennis sensation Naomi Osaka has been named as the world's most marketable athlete for 2019, becoming the first Asian and second woman to top SportsPro's annual list
#50MM
Nascar’s influencer programme is key to its social strategy and changed markedly after the Confederate Flag was banned.
@zoomph
's platform identifies content strands to help the series attract new fans 👇 More details 👉
#SportsBiz
#Nascar
While Real Madrid president Florentino Perez insists the Super League is not dead, 90% of Gen Z soccer fans in Western Europe, North America and South America surveyed by
@eartotheground
opposed the breakaway
#SportsBiz
#ESL
It was a tough season for the United Soccer League, but pulling the plug on its title game hasn't stopped the competition from growing its audience in a year disrupted by Covid-19
#USL
#SportsBiz
Full article by
@Sam__Carp
👉
4. Spotify and Tidal are amongst the NFL's new platforms for its bolstered digital content offering, with users now able to stream highlights from this season, historical NFL footage, podcasts and curated playlists
#NFL
#SportsBiz
Tim Stott, digital executive producer at
@HBS_Tweets
, shares some dos and don'ts for sports rights holders when working with content creators and influencers.
#SportsBiz
#ContentCreation
The Space Between study found that 50% of women’s sport fans consider it important for brands to act with purpose, and that brand recall among women’s sport fans is twice as likely as it is among those who follow men’s sport
#SportsBiz
WWE's YouTube channel could be generating more than US$13m in revenue per year, based on ad-supported content
The company uploaded an average 510 videos per month in 2019, generating an average 756.4m monthly views
#WWE
#SportsBiz
5. Real Madrid are launching their own women’s team the RFEF has confirmed after Florentino Perez sanctioned a deal worth €500,000 for CD Tacón's licence to be transferred to Real, with the re-branded team to play in Liga Iberdrola next season
#Madrid
Sky Sports has confirmed a four-year broadcast and digital partnership to become the home of NBA coverage in the UK. The deal includes more than 170 live games and a record number of live weekend primetime matches
#NBA
#SportsBiz
Iker Casillas' Sportboost will offer advisory resources, business development, institutional relations and access to financing to turn sports-related startups into sector-leading companies
#SportsBiz