microtraction
@microtraction
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We invest $100k into Africa's most remarkable teams with technical founders building globally-scalable companies at the pre-seed stage. Apply in the link below!
Worldwide 🌍
Joined October 2016
Hosted a few weeks ago, this year’s Founders Retreat at Almat Farms was a well-deserved break. Our founders had a chance to recharge, reflect, and reconnect while surrounded by nature’s beauty.
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We are excited to announce the first close of our Community Fund [Fund II] with the continuous focus on backing the very best early-stage African startups.
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Congratulations to @YeleBademosi and @NateKorl for winning the 35 under 35 most inspiring young people in Africa in 2020! 🚀🎉. We are proud of you 👏🎊..Read more —>
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Happy birthday, @YeleBademosi. Your dedication, determination, and vision inspire us to always give our best. We appreciate and love you 🎉❤️
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Join our upcoming space on “Understanding SAFEs and Priced Equity Rounds” this Wednesday by 7 pm WAT. Our amazing panelists are @Mochievous, @adetolaov, @ElohoGM and @waleyinks. You don’t want to miss this 🚀. Link here:.
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Microtraction: Who We Are and Our Investment Criteria.
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We are excited to announce our New Venture Scouts 🚀. @annstellam, @yoowai, @tofani63, @Dkidanu1, @morolongza and Wanjiru. These highly skilled individuals will be aiding us in finding & supporting remarkable entrepreneurs across Africa!.
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Meet @MorolongZA, a Microtraction Venture Scout. .He is currently covering South Africa, Botswana, Zimbabwe, Namibia, Mozambique and Lesotho. If you are a startup in these counties and you are doing something interesting please reach out to him 🚀.
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Hurray!!! It’s our 3rd Anniversary and we’re so excited to share our journey with you 🚀🥳🎊. We want to thank our Portfolio companies, Network partners, Scouts and everyone that has been a part of the Microtraction family ❤️
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Happy birthday to our amazing Founding Partner @YeleBademosi. Here’s to a bright, healthy and exciting future!We love you 🎂🎉❤️
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We are thrilled to announce our investment in @getBumpa 🚀. Bumpa helps SMBs manage and grow their business both online and offline. We are so excited to be on this journey with @tushgeek, @TeeJaY_Codes, and the entire Bumpa family ❤️.
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We are excited to announce our Venture Scouts. @skweird, @TechMinem, @gossyomega, @atokwaminab, @edemkumodzi, @wizaj, @RichardSeshie . These highly skilled individuals will be aiding us in finding & supporting remarkable entrepreneurs across Africa!.
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We are excited to announce our investment in Raise 🚀 . @getraise is a simple fundraising and equity management platform for Africa.
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We are thrilled to announce our investment in @ChakaStocks 🚀. Chaka is an Investment tool that helps Nigerians invest in publicly traded companies in the United States, Chinese and Nigerian markets from anywhere in the world.
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We are excited to announce our investment in Plentywaka 🚀 . @PlentywakaNG is a bus-hailing app that helps Nigerians make trips around the country easily. We are glad to be partners with @johnnyena, @onyekaakumah, @darkshayy and John Shaibu.
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We are excited to announce that our investment has increased from $15k to $25k and we have reduced the percentage we take to 7%. Our goal has always been to be the most accessible and preferred source of pre-seed funding for African tech entrepreneurs🚀.
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We are excited to announce our Network Partners 🚀. The Network Partner Initiative is an elite network of individuals or companies with specialized skill sets interested in supporting/ providing their services to the next wave of entrepreneurs in Nigeria.
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Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results. .We are wishing you an amazing day.
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Starting companies with people you trust, talking to your users constantly and the importance of documenting processes are some of the advices @ireaderinokun of @buycoins_africa has for founders. #AdviceForFounders.
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We interviewed @kola_aina who is the Founder of @vplatformhub for today’s #AdviceForFounders series and if you want to know his favourite books, his advice to someone starting a company then this is a must-read.
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We are excited to announce our investment in Evolve Credit 🚀 . @EvolveCreditCo helps Nigerians review information about different loan products, compare loan product options based on price, terms, and other factors, and then apply for the best offer.
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We interviewed Olugbenga GB Agboola who is the co-founder and CEO of @theflutterwave and if you've been curious to know how he started his business, his favourite books and how he operates then this is a must read. #AdviceForFounders .
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We are thrilled to announce our investment in @LemonadeFinance 🚀. Lemonade Finance is a cross-border payments platform. We are so excited to be on this journey with @ridwan_olalere and @CochranRian ❤️.
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It's been a year but feels like yesterday. We've learnt so much over the past year. We have partnered with exceptional founders building amazing companies. And of course, we look forward to partnering with more! #MicrotractionIsOne
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We interviewed @razaqahmed1 who is the co-founder and CEO of @cowrywise and if you want to know what inspires him, his favourite books and the advice he has for anyone starting a company then this is a must read. #AdviceForFounders .
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Congratulations team 🥳🚀🚀.
We’re elated to be one of the selected startups across Africa to receive the Google Black Founders Fund.🎉 . This is a huge win for our team & customers.🤗.
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We interviewed @iaboyeji Co-founder @Andela and @theflutterwave on today’s #AdviceForFounders Series and if you want to know his advice for new founders, favourite books and how to overcome mistakes then this is a must-read.
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We are pleased to announce our partnership with @SmileIdentity🚀. They will give every current and future Microtraction portfolio company free KYC services (equivalent to 3,000–5,000 KYC checks).
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We are excited to have @CaddleMaya join us as a Venture Scout 🎉💙. We are lucky to have such a gem be part of us. Her experience as an operator and collaborator as well as the knack for finding exceptional founders will be very valuable to us and the African tech ecosystem.
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We interviewed @thejohnoke CEO of @walletsafrica and if you want to know the small change that made a huge impact in his life, his favourite books and his advice to anyone starting a company then this is a must-read.
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In the last 5 years, we have been fortunate to have partnered with some of the most innovative, mission-driven founders solving some of the continent’s most pressing challenges. Without them we wouldn’t exist.
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There are two harsh truths for startups. 1: Until you have users, you don’t have a product. 2: Until they’re paying you, you don’t have a business.
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Microtraction in partnership with Lagos Professionals Innovation Club (LYPIC) is hosting an intimate knowledge circle event focused on what startups need to know about raising funds from investors. Purchase your tickets-
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We're excited to announce our new standard deal at Microtraction. We now invest a minimum of $100,000 as first check into African tech companies we partner with at the early stage.
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Join our upcoming space on “Effective Media Strategy for Startups” on the 22nd of February by 7 pm WAT. Our amazing panelists are @Koromone_K, @onu_kwue, @WimbartHope and @tori_crandall . You don’t want to miss this 🚀. #spaceswithMT .
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We are thrilled to announce our investment in @honeycoinapp 🚀. HoneyCoin provides a global monetisation and peer-to-peer (P2P) remittance platform for African creators and their followers.
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We’ll be hosting a webinar to enlighten African startup founders on ways to survive with the current situation and succeed post-COVID-19. Confirmed speakers include @ireaderinokun, @Vickiefabs, @aboloresalami and @9jaeze. Registration Link—
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Congratulations to our portfolio company @ThankUCash on the $5.3M raise to build infrastructure for cashback, deals, and BNPL services. We are so proud of you 🚀🚀🚀.
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Happy birthday to our amazing partner and the coolest boss @NateKorl. Enjoy your special day! We hope it’s filled with lots of laughs and good memories. We love you ❤️🎉🎈
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Join our Partner @NateKorl and Cofounder / COO / VP Engineering @buycoins_africa, @ireaderinokun .on the Let’s talk, Instagram live series. Set your calendar reminder because It promises to be fun, educative, and enlightening 🚀. Time:3pm WAT. Date: Wednesday, 12th May 2021
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Congratulations to our portfolio company @getBumpa on the $4M raise led by Base10 Partners. We are so proud of you 🚀🚀🚀.
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After 20 Failed Startups, Here’s What Turned This Engineer’s Next Venture Into A $17.7 Billion App
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We are super excited to announce the Microtraction Scout Program — an initiative that empowers venture-backed founders & operators to identify & invest in high potential startups across the African continent.
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We are excited to share our 2022 in review. A big thanks to our Founders, LPs, Advisors, the Ecosystem, and all our Team Members! .
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Congrats to our portfolio company @StackDiagnostic, which is building 23andMe for Africa - @weare54gene, on getting into the @ycombinator W19 batch.
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Happy #InternationalWomensDay to our female founders - @ireaderinokun @madonnaononobi @iAngelaEssien - and to all women all over the world who believe, lead, work, and make the world a better place. We appreciate you all 🙌🏽 #IWD2019 .
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In celebration of our 5th anniversary, we thought to share our story through key milestones 🚀🚀
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Join us tomorrow as we discuss “Effective Media Strategy for Startups” by 7 pm WAT. Our amazing panelists are @koromone, @onu_kwue, @Wimbarthope and @tori_crandall. You don’t want to miss this 🚀.
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Happy International Women's Day!. We are celebrating 22 women that constantly break the bias every day and continually forge innovation in the African tech ecosystem in different sectors and roles 🚀. #BreakTheBias #IWD2022 #Microtraction .
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Congratulations to our portfolio companies @PivoAfrica, @clafiya, @gamrafrica and @Norebase on being selected as beneficiaries of the Google for Startups Black Founders Fund in Africa 2022 🚀 .
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Congratulations to MT portfolio company @thewalletng on getting into the @ycombinator W19 batch and pitching at the YC Demo Day. #ProudInvestor #YCDemoDay.
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Hi guys, we are having an Instagram live chat on 16th June by 5 pm with @razaqahmed1 , CEO/ Co-founder, @cowrywise. He’ll be talking about starting Cowrywise, and everything in between. Follow us on IG so that you’re notified when we go live
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Our woman crush for today is @OdunEweniyi who is the co-founder and COO @PiggyBankNG. If you are a startup founder or you want to start business then you should read her interview on #AdviceForFounders .
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Congratulations to @razaqahmed1 and @edwardpopoola as @ycombinator backs @cowrywise to make it easier to save and democratise wealth management for an average African.
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We interviewed @waleyinks who is the co-founder and CEO of @kudihq in another inspiring #AdviceForFoundersSeries .
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We invite you to join us as we discuss common growth challenges in tech startups and how to exceed growth milestones. Please RSVP here as seats are limited: . #GrowthFiresideChatbyMT
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Join us on Clubhouse this Thursday by 7pm WAT as we discuss acquiring your first paying 100 customers for your startup and business. Register here—->
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We are excited to announce our first non-Nigerian investment in @BitSikaAfrica. Bit Sika helps Africans send and receive money instantly, from anyone, anywhere at no fees.
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Our woman crush is @OdunEweniyi and she is the co-founder and COO of @piggybankng. ..We admire her strength, determination and contribution to the tech ecosystem in Nigeria and Africa.
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Our woman crush is @helloafua and she is the co-founder @sheleadsafrica, a media company for millennial African women. ..She is an expert in creating digital content and live experiences that impact and connect with a new generation of smart, ambitious African women.
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We are excited to partner with Allpro as they build the future of school management and financing on the continent. #SuperPumped.
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“A lot of startups spend untold time and resources cooking up a fancy marketing matrix when in fact you just need to have lots of real life conversations with like-minded people about their problems, and mutually explore how you can solve them.” - Des Traynor, Founder, Intercom.
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Microtraction in partnership with Lagos Professionals Innovation Club (LYPIC) is hosting an intimate knowledge circle event focused on what startups need to know about raising funds from investors. You can purchase tickets
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Ideally, we look for cross-functional teams of 2–3 founders with design, engineering, and marketing expertise. From our experience, we have noticed that a combination of technical, product and distribution talent is a winning combo...Have a fantastic Week ☀️
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We are excited to announce our investment in @festivalcoins @tix_africa . Festival Coins is an event technology company that helps event organizers reduce costs, maximize revenues and harness granular data from attendees.
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An Ex Jumia and CMO Shares User Acquisition Tactics For African Startups
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2020 was a year that required a rethink. Though very challenging and despite all that happened, 2020 presented significant progress and achievements for our portfolio companies and Microtraction that we are excited to share 💙🚀 .
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To everyone - African Founders, GPs of Funds, Web2 and Web3 Operators, African and Global HNIs, Sport and Entertainment Icons - we say a big thank you for trusting and believing in our mission to accelerate Africa’s transition to a sustainable & developed economy.
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.@YeleBademosi founder of Microtraction is doing an Ask-Me-Anything on TechCabal's Radar on August 25th #SaveTheDate
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🎙️Why investors reject startups.📅 Friday, October 6.⏰ 7 - 8 PM (WAT).📍 Twitter Spaces
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“There is no limit to what we, as women, can accomplish.” –Michelle Obama..Happy international women’s day from all of us 💜..cc @ciiwueke @deepjade_ @Callmethonia 💋🚀🔥
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Congratulations to Microtraction portfolio company @weare54gene on raising their $4.5m seed round from @ycombinator, Hack VC, Fifty Years - among others. We are super proud #ProundInvestor .
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Building a Startup Is Not About Building a Product, It's About Solving a Problem - Avni Patel Thompson of Poppy
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Join our Founding Partner @YeleBademosi and our Partners @ciiwueke and @NateKorl in our 4th Anniversary special on 16th July 2021 by 2 pm WAT . They will be talking about the journey so far, lessons learned, and how investment deals are closed. Register->
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Congrats to one of our portfolio companies @cowrywise. They are amongst the top 50 World-Changing Startups to Watch. Well done guys 👍🏽👏🏽 .
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How to Raise Capital for a Startup (or Venture Fund) That’s Ahead of its Time
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Join our Partner @NateKorl and Cofounder / COO / VP Engineering @buycoins_africa, @ireaderinokun .on the Let’s talk, Instagram live series. It promises to be fun, educative, and enlightening 🚀. Time:3pm WAT. Date: Wednesday, 12th May 2021
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Join us as we host a special AMA with Gbolade @gbolademmanuel CEO and co-founder of @termii_network . Kindly drop your questions below to ask him anything about his YC Experience using the #MTFounderStories #AskGbolade . He’ll be answering your questions tomorrow, April 9 by 4pm.
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Gbolade Emmanuel is a digital marketing expert and CEO @termii_network . Join us on the 21st of October 2021 on Clubhouse by 7pm WAT as we discuss acquiring your first paying 100 customers for your startup and business. Register here—->
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Happy Worker’s Day from us at Microtraction 🎉❤️..We dedicate today to all healthcare workers who are on the frontline battling the pandemic and to all the essential staff workers. ..We applaud you for the great work and we love you ❤️
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We are excited to announce our investment in @GradelyNG. Gradely provides an adaptive learning platform that helps parents and schools identify and close student learning gaps.
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Jack Ma is Earmarking $10 million Grant to Support African Entrepreneurs - Smepeaks
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Merry Christmas to you and yours from all of us at Microtraction 💙🎄
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We interviewed our Founding Partner @YeleBademosi in today’s #AdviceForFounders series and if you’ve ever wanted to know why he started @microtraction, his favourite books and his advice for new founders then this is a must-read .
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