Mia
@mia_unhashed
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Web3 Content (Writer. Marketer. Strategist) | content @moonpay @Ledger @thirdweb | @jumpnationhq | Co-founder @unhashed__ | Looking for a writer? DM me
San Francisco, CA
Joined December 2018
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Pinned Tweet
My agency has worked on content with some of the biggest names in web3
✅ Okx
✅ Ledger
✅ Internet Computer Blockchain
Here are 5 buckets in which big brands think of content
(**cannot be found on the internet)
A 🧵
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13
103
One marketing advice that I wish somebody told me earlier-
STUDY PSYCHOLOGY
84
182
2K
How many of you moved from LinkedIn to Twitter and ended up staying here?
136
8
617
70% of the value in web2 comes from companies who had some form of network effect built into their product—Amazon, Uber, Facebook, Google—you name it.
And
#web3
is built on network effects.
Here’s everything you need to know about how it works
A 🧵
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I am creating a FREE, EXCLUSIVE group to share
🔶 Freelancing resources
🔶 Content strategy tips
🔶 Tactics to go from freelancer ➡️ entrepreneur
🔶 Weekly q & a with content heads of leading web3 companies
(Graph, Moonpay, Filecoin...)
Who wants in?
Comment 'YES'👇
86
4
55
My journey into writing had a grim start...
I wrote letters for 9 years to a dead person.
He was my father.
And for a very long time,
I didn’t want to accept he was gone.
From sleeping on the streets to
writing for some billion dollar brands
This is my story
(part 1)
A 🧵
15
6
60
Everyone cannot be a writer.
Because,
the hardest part of writing isn’t writing itself (as most people think),
it’s ‘what’ to write about (the idea, the thinking, the substance)
7
6
46
🎉
We are now a fam of 1000 people
Thank you to everyone who's been a part of this crazy ride
And helped me get here in less than 45 days
Lessons +
Debunking a few myths 👇
A 🧵
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Done is better than perfect.
🔸 Write that blog post.
🔸 Start that podcast.
🔸 Launch that website.
🔸 Send that email.
🔸 Post that social content.
The best way to improve it always by DOING IT.
12
2
47
Old way of finding clients/jobs:
♦️ Reach out
♦️ Wait for response
♦️ Pitch them & sell
New way of finding clients/jobs
🔸 Build a personal brand
🔸 Let them message you first
🔸 Instant close. No selling
The cheat code is to build your personal brand.
Period
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1. VAGUE: I help you with content
2. CLEAR: I help you with SEO content
3. ULTRA-SPECIFIC: I help web3 companies drive more website traffic with SEO content
Start with 1, and keep niching down until you end up with 3.
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Moonpay
Alchemy
Dfinity
I had none of these brands 1 year ago
A lot of ppl write to me asking how I got these clients
Here's how I did it & you can too
(message templates attached)
From sleeping on the streets to
writing for some billion dollar brands
My story
(part 2)
A 🧵
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"What if nobody reads it?”
“What if nobody likes it?”
“What do I even write?”
Every time before I hit publish I am scared.
But now I've changed the questions:
"What if somebody reads it?"
"What if somebody likes it?"
There's infinite upside
And very little to loose
Go conquer
8
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Twitter hates LinkedIn
But I've done 1M+ content impressions & 100+ business leads from the platform
Here's how to use the LinkedIn the right way
A 🧵
8
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Cut it out 🔪
in order to → to
in regard to → about
for the purpose of → for
at the present time → now
the vast majority of → most
during the time that → when
due to the fact that → because
Never use more words when less will do.
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Every successful community needs to define its
Who → Who is the community for?
Why →Why does the community exist?
What → What is important to the community?
How → How does the community define success?
Go get started
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1 minute Twitter copywriting tips:
🔸 If it sounds too long, it's probably boring.
🔸 If it isn't very specific, it's probably very vague.
🔸 If it feels like writing, it's probably better rewritten.
What would you add?
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I used to think being rich meant:
♦️Wearing Guccis
♦️Owning a mansion
♦️Driving a Mercedes
Now I think being rich means:
🔸Doing great work
🔸Being in your best health
🔸Building my own schedule
Chase fulfillment.
There's nothing like it.
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1
38
“What if nobody reads it?”
“What if nobody likes it?”
“What do I even write?”
These fears always exist
Everyone feels it
And it never goes away
you just learn to deal with it
Get STARTED
It's not about the
-numbers
-brand
-business
It's about who you'll become in the process
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🔥take: AI tools cannot replace writers
🔶AI has access to words, not ideas
🔶Words are just the medium, what we communicate is ideas
🔶Since AI cannot think/have ideas, it cannot take over those who do
➡️ The future has space for original thinkers, not copy cat artists
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On Twitter, you can:
→ write tens of tweets
→ publish thread after thread
→ make your profile stand out
But without engaging, all your efforts = 0
→ create Twitter lists of atleast 20 people
→ turn on notifications. comment early
→ engage consistency everyday
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Forget about adding "value"
Add personality instead
Here's how to create a 'niche of YOU' & dominate in 2023
A 🧵
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My best copywriting is not about writing
It's about knowing your audience
✅ who they are
✅ what they want
✅ how you can help them
The challenge is not words
It’s knowing your audience well-enough to create something that:
🔸 Resonates, &
🔸 Is meaningful to them
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Has anyone been able to find out the ideal posting time on Twitter?
12
1
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Friends, Big news
I am co-hosting the "Web3 Decoded" Twitter Space with the one and only
@cj_zZZz
Tomorrow, we are releasing
Episode 2 with
@BagAmbitious
Topic:
🎓Twitter is taking over the web. How to grab this opportunity
Wen?
PT: 8 AM
Set your ⏰
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If 2022 taught us anything, it's this:
→ Budgets get cut.
→ Algorithms change.
→ Social platforms come and go.
But a well-built brand can outlive them all
Invest time & energy in building one
📈
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After 1 week of writing on Twitter, I got:
♦️1m views
♦️10K followers
♦️10,000 inbounds
… said no one ever
When you've just started, don't run after vanity metrics
Instead, focus on
🔸Relations you can build
🔸DMs you can send
🔸Intros you can get
Business opp >vanity metrics
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l̶o̶t̶s̶ of people use Twitter
→ millions of people use Twitter
I posted a̶ ̶l̶o̶t̶ on Twitter this week
→ I posted 5 times on Twitter this week
cut words that say nothing to the reader → add more precision ✌️
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Web3 Twitter are too many
♦️Memers
♦️Shitposters
♦️Crypto bois
There are very few educators
This is a big opportunity
Create content that:
🔸Teaches people something
🔸Helps them get better
🔸Adds value
99% shitpost
If you are in the 1% that educates, you’ll stand out BIG TIME
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People don’t read, they scan.
That’s why you should:
🔸 Get to the point. FAST
🔸 Use heads and sub-heads
🔸 Keep your sentences short
🔸 Bullet-point your arguments
🔸 Use more periods. Less commas
HOW you're writing matters as much as what you're writing
7
1
31
If your Twitter page doesn’t show:
🔸who you are
🔸what you do
🔸who is your audience
🔸how you can help them
… there’s no point in being on Twitter
✌️
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You can't fail as a freelancer if you:
✅ Do cold outreach everyday
✅ Publish content online
✅ Deliver results for clients
✅ Network in your space
✅ Believe in yourself
You can't miss any piece.
Do all 5 for a month.
You'll see the change yourself.
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Unpopular opinion:
Consistency is bullshit
Showing up everyday doesn't make much difference if you aren't doing anything different or improving
Staying consistent is good advice for beginners—gets you the initial motivation. But you've to get over it & ACTUALLY make progress
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Behind every sexy startup story is a shit ton of unsexy work and long hours.
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Want to improve your writing? Write daily.
Want to build a community? Comment more.
Want to build authority? Share what you know.
Want to succeed overnight? Wake up in 6 months.
It's not complicated. It just takes time.
Show up everyday ✅💪
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Your Twitter profile = your landing page
The place where people can see:
🔸 who you are
🔸 what you do
🔸 what you know
🔸 why should they listen
Work on it everyday
📈 Tweet high quality content
📈 Engage 10x with others
📈 Send DMs + network
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1
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Vayner3 just put out a report highlighting the 8 trends for Enterprises to watch in 2023.
I read through the whole report, so you don't have to....
Here's what you should know about what's coming in 2023 for big companies & how to prepare yourself for it
A 🧵
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People don't buy what you do.
They buy what you do FOR THEM.
So, stop saying
♦️ I do content
♦️ I do design
Say,
🔸 I help you rank on Google fast with SEO content
🔸 I help you get the design support for your startup success
Results over everything. Period
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The difference between content & copy?
Content creates awareness, copy creates sales
Content creates attention, copy converts it into 💰
Good content gets you followers,
Good copy gets you sales.
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Every tweet you put out follows:
1. Hook
2. Body
3. Conclusion
The goals for each of them respectively
1. Catch attention
2. Deliver value
3. Inspire action
All good tweets have these 3 parts
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28
You don't have to come up with new ideas.
🔸 Find old ideas that resonate
🔸 Communicate them in your own way
🔸 Teach them with personal stories
"New" is not always possible
"Old + you" is the new way to go
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2
27
Cut it out 🔪
in order to → to
in regard to → about
for the purpose of → for
at the present time → now
the vast majority of → most
during the time that → when
due to the fact that → because
Never use more words when less will do.
5
1
28
98% of people consume
2% create
The window for creating and building a platform has never been more open
Don't worry about getting it perfect. Just start creating.
You need to get the bad stuff out before you can actually create something good.
6
1
27
1 minute Twitter masterclass:
You post quality content - consistently
🔸You comment on other profiles everyday
🔸You create new conversations
🔸You get noticed by others
🔸They visit your profile
🔸They follow you
🔸They connect
🔸You're hired
This is how it works
📈
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1
28
Don't say you're gonna get to 10k followers.
Instead, say you'll:
🔸 Find your niche
🔸 Optimize your profile
🔸 Comment 10x everyday
🔸 Put out content consistently
🔸 Be patient for 1 year
Habits come before results
Figure out the habits, results will follow
4
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Every one has imposter syndrome
And there's only way to break it: Action
No one starts at 100%
Everyone learns as they go
Just START. Action will:
⚡ End suffering
⚡ Give satisfaction
⚡ Make information real
Act now
Act everyday
Act till that voice in your head goes away
5
0
27
When I started out on Twitter,
I just saw everyone posting:
✨success stories
✨how much money they made
✨selfies with cars, mansions, gfs, etc
And I felt terrible
There were v few relatable folks
If it's going good, awesome
But if you're still finding your feet? It sucks
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27
Quality content + consistency is HARD.
Creating products is HARD.
Building a business is HARD.
9-5 is ALSO hard.
POVERTY is ALSO hard.
Choose your type of hard.
5
3
26
One year ago, I had
—No skills
—No Twitter
—No income
Now, I work with Ledger, Moonpay, Alchemy
+ my writing *more than* supports me
Copywriting is a skill.
But most ppl don't do it because they don't know where to start.
Here’s some billion dollar advice for beginners
🧵
2
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27
To improve how you write,
you've to improve your content diet.
✅ Read articles
✅ Listen to podcasts
✅ Curate your feed for value info
✅ Analyze content that does well
✅ Pause useless notifications on phone
Remember: what gets in, gets out
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2
27
Your Twitter is your Sales Funnel
🔸Awareness: Problem-oriented banner
🔸Interest: Describe the pain point in bio
🔸Evaluation: Solve for the problem with content
🔸Action: Add CTAs to product/services (1 in every 4 posts)
Writers who make money from the platform follow this📈
4
2
27
Want to know if your Twitter content is working?
Here are the signs:
🔸You are getting inbound leads
🔸People DM you about your posts
🔸You don't have to "sell" on a sales call
Forget about likes
You know your content works
when it achieves 50+ % of the above
✌️
6
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26
GPT-3 has racked up 1 million users after going live just 3 days ago.
AI seems to be the new buzzword...
It has taken over the internet by storm...
If you haven't tried it yet, here's a comprehensive list of all the tools available right now
A 🧵
6
6
27
To succeed on Twitter
What people think you need:
♦️ Creativity
♦️ Extra time
♦️ Achievements
What you actually need:
🔸 Good content diet
🔸 Systems + processes
🔸 Courage to share the journey
Building a personal brand is easy
You just have to focus on the right things
7
1
26
To grow on Twitter, you don’t need to:
♦️ post gm all the time
♦️ do engagement farming
♦️ spend hours on the platform
To grow on Twitter, you need to:
🔸 know your audience
🔸 show up everyday
🔸 set up systems
Focus on the right things
And you'll be unstoppable
7
0
27
Want to know a formatting secret?
Follow the 'staircase copy' ; ascending or descending
Asc: Every next line is slightly longer than the previous one
Desc: Every next line is slightly shorter than the previous one
🔸 Make long lists
🔸 No white spaces
🔸 Add some rhythm
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1
25
Your content needs to have
Mental takeaways:
—Ideas
—Reasoning
—Conclusions
Practical takeaways
—Guides
—Checklists
—Frameworks
Quality content is at the intersection of the two.
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2
24
If you want to build a startup:
🔸Research
🔸Talk to customers
🔸Invest in a personal brand
If you want a job:
🔸Network
🔸Send Warm DMs
🔸Invest in a personal brand
In 2023, personal brand is a must
✌️
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0
26
Try short copy.
Try long copy.
Try images in your copy.
Try no images in your copy.
Try a 30-day trial.
Try a 90-day trial.
Test. Test. Test.
There are no rules in copywriting.
There are just failed tests.
And successful tests.
4
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25
96% of thread writers focus ONLY on the hook
This makes the rest of the thread fall apart pretty quickly...
Making the content feel
♦️a click bait
♦️templatized
♦️not actionable
Hook grabs attention
But your body keeps attention
Good content needs both
✌️
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1
26
Writing for everyone = builds following
Writing for a small group = builds a niche
Writing on a specific topic = builds authority
Writing to solve a specific problem = builds clientele
Which camp are you in right now?👀
8
1
25
Underrated writing tip
→ use "you" to address your reader directly.
❌ "Every Monday, I'll send you a copywriting tip"
✅ "Every Monday, you'll get a copywriting tip"
✌️
4
1
24
Good copywriters are good storytellers.
Good storytellers get attention.
Attention gets you—
✅ Opportunity
✅ Connections
✅ Optionality
✅ Leverage
✅ Income
And more...
Learn copywriting.
It might very well change your life.
5
0
23
Imagine your business 2 years from now:
🔸You're the authority in your industry
🔸New inbound leads hit your inbox everyday
🔸You charge your worth and say NO to bad fit clients
The only way to make this possible is to put in the work
Start marketing yourself today
✌️
5
1
23
What matters? Quantity or quality
Quality = Some Results
Quantity = Some Results
Quality + Quantity = Insane Results
Also, quantity over time leads to quality
6
1
22
Stop chasing vanity metrics
✅ Likes
✅ Shares
✅ Followers
They don't pay your bills.
Skills do.
Pick up one.
And learn
✅ Copywriting
✅ Content writing
✅ Web Designing
✅ Web Development
The online world makes it possible for you to master anything.
Now, LFGroww 📈
9
0
22
7 principles that’ll teach you more about copywriting than a $2,998 course
1
4
23
we have planned some fun things 👀🤡
wine? manicure? sequence?
fireside chat?
we’ll try to have it all🫡 🫶
come join
@DXBxZo
habibis
Zo Zo Zo!
Join Her Crypto Circle, a ladies' night hosted by the Founders of
@The_Zo_World
at DXBxZo! 🌎💄
🗓️ 23 June, 6 PM GST
📍 DXBxZo
Register ⬇️
2
5
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0
5
22
To grow on Twitter, you don’t need to
♦️ post gm all the time
♦️ do engagement farming
♦️ spend hours on the platform
To grow on Twitter, you need to
🔸 know your audience
🔸 stay consistent
🔸 engage every day
Focus on the right things
And you'll be unstoppable
4
0
23
Most of us get stuck at writing because we
♦️Judge as we write
♦️ Want to get it perfect
♦️ Are terrified of a blank page
🔑 NEVER write & edit at the same time
Here's the process to follow
🔸Brain dump ideas
🔸Organize them
🔸Edit, edit, edit
Progress over perfection. ALWAYS
7
1
23
Most web3 creators DON'T (and can’t) use ChatGPT
Why?
It sources data as recent as September 2021.
Web3 moves fast.
And there’s more that’s happened in web3 last year than the decade before that
But there's a way to upgrade your ChatGPT for the most recent data
A 🧵
2
1
22
Want to succeed as a copywriter?
Remember you're not writing for
❌ B2B
❌ B2C
❌ B2G
❌ B2CDEF
You're always writing
✅ P2P - People to People
Copywriting isn't about words, it's about people
The hardest part isn't ideas, but creating something meaningful to your audience
5
1
24
Before you hit publish on your tweets
Re-read.
Re-write.
Check
🔸 Does it feel good?
🔸 Does it sound good?
Ready?
Post!
2
1
24
Twitter people talking about LinkedIn:
"Too professional. Everyone there is boring and corporate."
LinkedIn people talking about Twitter:
"It's toxic. All speculation and price. Everyone on there is angry."
8
0
22
@NFT_GOD
So agree with this.
I think what you're writing matters as much as
HOW you're writing it.
Make your content scan-able
—Get to the point. FAST
—Use heads and sub-heads
—Keep your sentences short
—Bullet-point your arguments
—More periods. Less commas
You got this 💪🫡
1
0
19
High ROI content stack
➡️ How to-s
➡️ Your story
➡️ Lessons learnt
➡️ Unpopular opinion
➡️ Fast forward 5 years
Double down on this for 3 months.
And watch your growth explode.
5
2
23
It took me
6 months
312 posts
to realize:
💡Authority building > Audience building
✅ If your content doesn't convert, you're doing it wrong
✅ No. of followers mean nothing. HOW you get there matters
✅ Repelling the WRONG audience is as imp as attracting the right one
3
1
23
Marketing is just applied psychology
You can extract lessons from your own thought process
Check:
✅ Why did you like that post?
✅ Why did you share it?
✅ Why did you click?
💡Self-awareness will teach you more than any marketing thread.
4
1
22
Writing is 51% of the job
49% magic comes from distribution
Distribution gives you:
🔶Reach
🔶Network
🔶Opportunities
To increase distribution,
Build relationships with ppl:
✅ Join spaces
✅ Make introductions
✅ Comment on other profiles
Content alone is not enough.
4
2
22
Twitter copywriting is not about
❌ Grammar skills
It's all about
✅ Understanding people
It's that simple
And that complicated
10
1
22
Web3 Decoded Show - Episode 4
🥁
Host:
@cj_zZZz
Co-host:
@mrig__
✨
Guest:
@BagAmbitious
@ballanutsa
🎙
Date: Tue, Nov 22 (Tomorrow)
🎓Topic: Web3 Agencies & Golden Opportunities
Set a reminder guys
⏰
4
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21
Can AI write a seemingly human-made text? Yes
Can AI writing impact the demand for human writers? Sadly, yes
Can AI replace why humans write? (to communicate ideas)
No. Not now. Nor ever
✅ Write originally
✅ Write to communicate ideas
No AI will be able to replace you✌️
4
3
22
Some ways to ship great content faster:
🔸 Share drafts early and often
🔸 Use AI to create rough first drafts
🔸 Don’t wait until something is “perfect”
🔸 Rely on data & double down on what works
🔸 Remember: you can always fill in the blanks later
What else would you add?
1
2
19
Follow the 3–2–1 success rule
3 tweets a day.
2 threads a week.
1 year of patience.
It's not that easy.
But it's not that difficult either.
Keep writing folks.📈
2
1
21
Founders who don't understand business
—Chase followers & likes
—Do engagement farming
—Attract ppl only here to make quick money
Instead of
—Building a loyal fan base
—Nurturing meaningful relationships
—Creating a strong community
Learn business
Learn long-term value creation
5
3
21
To explode on Twitter in 2023: write more threads
Long form content is king when you've just started
It allows you:
🔸Show your expertise
🔸Please the Twitter algorithm
🔸Build trust with your audience
Double down on it,
And watch your growth explode.
4
0
20
People tell me my marketing advice is repetitive.
And I want to ask- what else do you expect?
Great brands didn't do anything very exceptional. They just did common things well consistently for years.
4
3
21
This thread took a lot of courage to write
But I've nothing to ask for today.
I just want you to know that you're loved
If you read it till the end,
drop a ♥️ to the first tweet so I know
My journey into writing had a grim start...
I wrote letters for 9 years to a dead person.
He was my father.
And for a very long time,
I didn’t want to accept he was gone.
From sleeping on the streets to
writing for some billion dollar brands
This is my story
(part 1)
A 🧵
15
6
60
1
1
21
Less popular opinion:
Engagement farming is not bad
Community building requires a healthy balance of:
-Content
-Giveaways
-Collaboration
The problem is when you make it only about your giveaways, GMs, etc
If you know what you're doing
It might not be a bad thing
✌️
7
0
20
Ledger. Moonpay. Dfinity
Our agency has taken a lot of startups from 0 to 1 with content
A lot of founders write to us asking if we would do “strategy” for them.
Reality check,
There’s NO “strategy” in an early stage startup.
ONLY execution.
A rant🧵
3
1
19
How to know or test if your content flows well?
✅Read it out loud
Problem?
❗️Sometimes we've memorized our copy so much that we can read it out loud flawlessly even if there are mistakes
Solution?
💡
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A lot of people ask me about the tools I use to run my agency
Here's the list:
🔸Belief
🔸Intuition
🔸Momentum
🔸Persistence
🔸Consistency
Tell me what's missing?/
What would you add?
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Set up process for your content creation:
🔸Systematize how you get content inspiration: Make lists
🔸Templatize the actual content creation: Use Notion
🔸Automate posting on social media: Try Hypefury
Motivation is temporary
Discipline with systems is how you stay consistent
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Content is the best salesperson:
- Never sleeps
- Works for free
- Works internationally
- Doesn’t need a work permit
- Won't come to work hungover
Invest in it
✌️
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Writing on social media gives you reach.
Consistent reach builds your distribution.
Distribution gets you opportunities.
Write everyday.
Sell your
- Idea
- Vision
- Product
- Solution
- Customers
You'll unlock unlimited opportunities.
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Copywriting is NOT a once learnt & over thing
You've to keep practicing.
Here are 3 tips to hone your copy skills
✅ Rewrite a trending piece of content
✅ Practice hooks, formatting, CTAs
✅ Create your swipe file for inspo
Most importantly,
Dedicate 30 minutes/day to learn
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