Meeta Malhotra
@meetamalhotra
Followers
4,867
Following
363
Media
327
Statuses
4,587
Founder @thehardcopyco Previously Partner, Ray+Keshavan
Bangalore
Joined January 2009
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At Bangalore airport. Maestros Shiv Kumar Sharma and Hari Prasad Chaurasia quietly eating breakfast.
Next to them, founder of hot startup, mobbed for selfies.
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Sorry but your marketing calendar is not your marketing strategy
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Poetic CRPF guy at Blore airport looking at my tray with laptop charger / phone charger/ watch charger / kindle charger / battery pack charger
‘Kya madam, aaj kal toh life in taaron mein ullajh kar reh gayi’
(Seems like life today is only entangled in wires)
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Met a fashion startup who has v little runway left.
One of the founders is also chief designer and he said to me ‘Regardless of what happens, I get up in the morning and design the most beautiful clothes I can that day. I can’t control anything else but I can control that’
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No, I really do not know a ‘small, hungry agency’ who will deliver a vast scope for a ‘reasonable fee’ in 2 weeks and be grateful for the ‘exposure’
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I cannot believe the shameful discussion around docking pay for domestic workers is emerging again
The lockdown is not their fault.
Pay them. Give them high-quality masks. Pay for their treatment if they are sick. And for God’s sake, pay for their vaccination if needed.
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Am surprised by how many COVID+ patients are dismissing / not practicing proning
I have 3 COVID+ patients in the house and can testify to its effectiveness in bringing up o2 levels.
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We redesigned MTR Foods for founder, Mr Sadanand Maiyya several years ago to enable its modern retail push.
Every meeting would start with Mr Maiyya feeding us a new recipe he was trying. My team was up several kilos by the end of the project.
JUST IN |
#MTR
Foods has been renamed as Orkla India after its current owner, Orkla ASA, has a deep presence in the food vertical across the globe, decided to reorganize the sales operations and digital play of MTR Foods, which owns food and curry powder brand, MTR, and Eastern.
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We will see more of this.
Ikea has merged design, product development and marketing / comms into a single Chief Creative Officer Role and appointed Linus Karlsson as its first CCO.
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Trying to explain the concept of open rate to my family
How was your Sunday?
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Boxing class after 2.5 years. The metaverse will have a hard time beating this feeling
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Shout out to National Heart Institute, Kailash Colony. The only place we could find still doing tests in S Delhi.
Orderly, outdoors and such kind staff
Check out if you are looking for tests in the area
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Met a young design firm yesterday.
CMO of a well-known company had made them do free work for 4 months, dangling the carrot of a big project and ‘exposure’
Ofc nothing materialised.
When does this nonsense stop?
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Unpopular opinion: All creative agencies should take a crash business course
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Major advertising push in India from
@Headspace
Why didn’t we build a world-class meditation app? Always been a pet peeve
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You can’t suddenly wake up and order in an employer brand
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How ironic that Atlas Cycles shut its last factory yesterday - on World Bicycle Day
Sad to see the demise of an iconic Indian brand. Apparently Dr. Amartya Sen’s Atlas cycle hangs in the Nobel museum - he used it for field work in Bengal.
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We desperately need dedicated courses (from school-level) that teach us how to write clearly + succinctly
We are unable to read half the pitches / mails we get at THC because it’s just masses of unstructured info
No one has been taught to consider the reader!
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So important to have friends/community outside of your work.
Constantly stress this to workaholics.
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@Payalee
I did indeed. Apologised for interrupting them but had to say ‘pranam’ and a thank you for enriching our lives. They were so warm and gracious. Said their ‘kala’ was inspired by the love of their listeners.
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No other brand could have created this kind of euphoria around buying
@airindiain
- and it’s not just because of history.
Indians trust Tata. That fact hasn’t changed in decades and cannot be bought by money.
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Buying these stunning mugs made by tribal artists at Frogg Design.
India has such an incredibly rich heritage - wish we promoted more of it vs neutral, global look-alikes
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Appreciation tweet for Captain Kunal Mashru of UK 849 last evening
@airvistara
Not only did he bring us home safely thru bad weather, the way he communicated with (and reassured) tired, anxious passengers was outstanding
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Tomorrow, I launch my 4th venture
@TheHardCopyCo
at
@DesignUpConf
Getting asked a lot how its different now. So here goes
Top advantage – understanding people better.
People who said ‘Count on me’, will not come thru. And complete strangers will.
You are prepared for this.
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Bid for and won ( currently hosted at the )
I’m taking it as a sign :)
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Spotted on my morning walk in Delhi: These lovely fellows wearing matching purple booties to ‘avoid COVID germs’
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Of course Dior’s debut collection for India features elephants
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To a billion now
@SharmaShradha
There’s a place for positive stories. It’s YourStory! And we're so proud that we now have a community of 1 million loyal subscribers who agree.
Subscribe to
#YourStory
's broad suite of newsletters to discover the power of positive storytelling!
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Am always amazed by how the smartest people with posh business degrees don’t get basic, common-sense branding concepts
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Interesting how after
@a16z
stressed the importance of content, so many people have reached out asking how to develop ‘high-quality’ content
My answer is always the same. High quality content = High quality writers = proper budgets
There is no other way
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‘Would rather be a unicorn in revenue than market-cap’
@NandanNilekani
An important and timely interview
@SharmaShradha
Must watch!! Says it like none other. The SCALE MAN of India.
@NandanNilekani
on what is the right way to build a business. Full Video here
#India
#startups
#unicorns
#valuations
#funding
#business
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It’s 2022. Could we please have pockets on women’s clothing?
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For everyone kindly inviting me to their podcast, I honestly don’t know what the future of branding is
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Great piece of thought leadership, so well-written and designed
@PhonePe_
Pulse
Loved this thoughtful detail
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@SharmaShradha
@PMOIndia
@narendramodi
Well-deserved recognition
@SharmaShradha
and
@YourStoryCo
You provide inspiration for millions of aspiring entrepreneurs and that is exactly what India needs.
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Hot take: Blore’s T2 is a great example of poor design - money & focus on everything but passenger convenience.
Like Dyson taps in bathrooms which are already a mess
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Rooting for young Aditi Ashok who is playing stellar golf at
#Tokyo2020
- her mum is caddying for her
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I’ll be holding a ‘Branding without BS’ workshop at
@_TechSparks
Oct 11th
I’ve been so caught up with
@TheHardCopyCo
that I’m hardly doing any startup branding workshops now, but
@YourStoryCo
and
@SharmaShradha
are special!
@AlokSoni
Creating successful brands is no ‘piece of cake’, but she has over the years built brands with global acceptance, thanks to her sound understanding of design and customer preferences. Lend your curious minds to
@meetamalhotra
at the 10th edition of
@_TechSparks
.
#tsparks
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The entire nation will be gathering around their TVs to watch a match today and it won't be cricket!
#SindhuForGold
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Founder: How do I take on this big global brand?
Me: Try a David vs Goliath framing
Founder: Ok but is there a feature we can add quickly
Me: Afraid not. It’s a slow process with multiple tiny initiatives
Founder: (Eyes glazing over) Ok nice to meet you
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@SharmaShradha
Congrats on being one of
@EconomicTimes
hot young business leaders. So well deserved
@YourStoryCo
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The hardest part of running
@TheHardCopyCo
has not been finding readers - we’ve exceeded all our readership projections.
It is this. Getting people to share their stories honestly and generously.
A young founder reached out last year and said "Quite sad that even though India tech ecosystem is almost 15 yrs old, we still have to rely on learning from US founders on Twitter because Indian founders rarely share".
So true and thats when I picked up tweeting regularly.
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Appreciation tweet for my husband who has insisted on buying only from local Kirana and veg vendors during the lockdown, and pushed everyone on our street to do the same
They now send us little gifts like this fresh mint, which arrived at our doorstep this morning
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40k live participants! Hats off
@SharmaShradha
and Team
@YourStoryCo
A big big thank you to
@RNTata2000
for sharing his life lessons with all of us 🙏🙏🙏40,000 live participants and close to 300,000 mins of video consumed on YS today. To the next one, coming very soon ❤️❤️
@PMOIndia
#ThankYou
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#tsparks
2019 was jam-packed and buzzing with young entrepreneurs. Amazing energy
@YourStoryCo
@_TechSparks
@SharmaShradha
“We are people selling to people. It’s not hard if you actually spend some time talking to your customers” says Meeta Malhotra (
@meetamalhotra
), Founder, The Hard Copy (
@thehardcopyco
).
#tsparks
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Perhaps the most abused and misunderstood word in the creative world is ‘strategy’
What does it even mean to be ‘strategic?’
@andybudd
breaks it down in a way that no one else could. Do read.
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How many of us know how to give CPR? Why don’t we teach it in schools?
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Just finished a great chat with
@ashwinielephant
co-founder
@Elephant_social
‘We didn’t fire anyone or cut salaries this year. What’s the point of being around for 30 years if you can’t see your people thru one unusual year?’
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Spotted a record number of huskies while walking around Bandra. Feel like there should be a law against that
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Strategic pivots all morning to make sure the sun warms her belly
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A problem that’s not discussed enough:
Getting teams to serve the brand instead of the founder
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Feel like there is a big space for an agency that combines brand, product, design, growth and a separate vertical to train internal teams.
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Point me to a small to medium size digital marketing firm with decent design capabilities.
This is for an immediate assignment
DM or tag please
🙏🏼
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So many brand /design stories in India to be told
@TheHardCopyCo
is looking for freelance writers.
Practitioners who like to write work best for us. Pl DM link to prev writing only.
We pay fairly, within 14 days of publishing.
RT / tag 🙏🏼
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Take a bow
@YourStoryCo
You've played big role in shining the light on
#startups
and making this day a reality
#StartupIndia
@SharmaShradha
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My article on why
#startups
deserve better in
@Yourstoryco
@shradhasharma
When angels fear to tread via
@YourStoryCo
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What a ride!
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Unpopular opinion: If you want first party data without burning money, you need a brand
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I don’t think there is any doubt that
@UrbanLadder
built a much-loved brand from scratch, in a completely new market - and I will always admire them for that
@telljeeves
Ashish Goel
@nandiniv
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I’ll be running a workshop on the missing link between business and design.
See you there
Having run three successful startups so far, it is no surprise that
@meetamalhotra
has a serious obsession w/ the right intersection of design, brand, marketing, & tech. At
#FoW2020
, Meeta, Founder of
@TheHardCopyCo
, will teach you how to make a successful business out of design.
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The love & goodwill of the
#startup
ecosystem is the wind beneath your wings
@SharmaShradha
@YourStoryCo
Thank you to each one of you, love you and we ain't giving up...our madness.
#happydusshera
#India
#startups
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Current state of the world in one image
Schrödinger's Plates:
The plates are both broken and not broken until you open the door.
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Repeat after me: Quantity of Data is not a replacement for common sense
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Be at
#tsparks
this weekend! We'll be talking abt your own personal
#brand
. Sat 23rd, 10 am. See you there.
@YourStoryCo
@SharmaShradha
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Exactly one year ago, I registered the domain for
@TheHardCopyCo
Other names that were considered:
- AboveTheFold
- Connectively
- Ligature
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‘Whether it’s a poor person on the street or a billionaire, I talk to them and treat them all the same way’
Whenever a lady wd enter a room, Mr. Tata wd be the first to rise to his feet, no matter who she was. Have personally experienced this. Lovely photos
@SharmaShradha
One story you must read today.
@RNTata2000
bares his soul and in the process shares some timeless perspective with all of us. Do read here
@PMOIndia
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Appreciation tweet for
@saasboomi
and the amazing ecosystem they are building.
Experienced it first-hand yesterday
Take a bow
@avinashraghava
@ArvindParthiban
and everyone in the team
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Called in to advise two young companies last week. They had prepared reams of slides with mgmt consulting type models
Worth reiterating what I said to them ‘What do you want people to say about you’ In the simplest terms. In a conversation for eg.
Start there!
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Here's an initiative that truly celebrates women. A company called Saraplast is converting old buses into clean, modern toilets for women in Pune.
#HappyWomensDay
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Absolutely! You make us proud
@SharmaShradha
@YourStoryCo
Inspiring talk by top Indian woman founder
@SharmaShradha
with Silicon Valley VCs and technology founders. No doubt
@YourStoryCo
, already a huge success in India, will be on the global map.
@ahtsao
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Layoff letter from
@stripe
worth a read. Sums up the 2 reasons behind tech bloodbath
1. Over-estimated digital impact of pandemic
2. Can’t absorb costs now that capital is tight
@Jessicalessin
adds a 3rd
3. Traditional cos are catching up fast in many sectors
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Very happy to be back at
@DesignUpConf
Amazing how
@jdallcaps
and team have created this community
@dharmeshba
@beingshivashiva
@soosixty
#DesignUp22
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Looking forward to speaking about storytelling at
@saasboomi
today
Fun fact: I co-founded a SaaS company many years ago.
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Have been talking to a bunch of agencies on behalf of a client - and honestly there is room for an agency whose USP is that you don’t need to continuously follow up with them.
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Dismayed by this photo shoot in a publication like
@FT
featuring leading Indian designers. Tone-deaf to the plight of millions who have to queue up for water.
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@nandiniv
Ok can’t resist this story
Am running a workshop for a big corp client
CEO comes to me half way and says ‘do you have naughty kids?’
Apparently, I kept clapping my hands and saying ‘ok, get on with it’
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Great choice
@avinashraghava
-
@YourStoryCo
&
@SharmaShradha
have played a critical part in the success of India’s startup ecosystem
My next protagonist is an entrepreneur who's helped showcase 1,000s of other entrepreneurs through her media platform. 💯
🔗
You may not be a fan of
@SharmaShradha
, but you cannot deny being a fan of what she's built (
@YourStoryCo
).😉
#JeenaIsiKaNaamHai
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My Biki Oberoi story
He commissioned us to rebrand Trident hotels. At that time, the business hotels used the Hilton brand and EIH had 90 days to make the change, so it was an intense project
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Here’s a video
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Excited to share my personal journey, and discuss how to think about your
#personalbrand
- even if you hate the term :)
@YourStoryCo
@SharmaShradha
@_TanviD
We are thrilled to have Meeta Malhotra (
@meetamalhotra
), angel investor, as a speaker at
#WomenOnAMission
Summit. Come and listen to her talk about how to build a unique and memorable brand on 6th March, 2019.
More Details:
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3 high-impact entrepreneurs talking about a high-impact moment for the ecosystem. Here’s to many more
@SharmaShradha
A ride like none other. Big moment in the Indian STARTUP story where
@_sachinbansal
invests 650 crores in Ola
@bhash
Biggest domestic investment in a DESI venture. Full story here We hope more such domestic investments will follow.
#India
#Entrepreneurship
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