Marissa Sharif
@marissa_sharif
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Associate Professor of Marketing at the Wharton School of the University of Pennsylvania
Philadelphia, PA
Joined August 2013
Excited to see my paper with @Kaitlin_Woolley out at JCR! We find that consumers rely on the proportion of categories completed (e.g., sets of workouts) rather than their absolute progress (e.g, total number of workouts completed) when determining their goal progress. @JCRNEWS
Goal achievement frequently involves completing a number of smaller goal-related actions. Consumers categorize such actions and determine goal progress based on the proportion of categories completed. By @marissa_sharif + @Kaitlin_Woolley Read more ⬇️
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RT @whartonknows: Making New Year's resolutions? Keep this finding from @Wharton professor @Marissa_Sharif's research in mind. Achieving g…
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Thanks to @marissashandell for a fantastic visual depiction of our work!
@Wharton @marissashandell We often abandon bigger, long-term goals when suffering setbacks along the way. "Emergency reserves" – "flexibility within a goal that’s available if you need it" – can help you stay on track, @Wharton Prof. @Marissa_Sharif found: 📝: @MarissaShandell
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RT @whartonknows: To hit your goals, break them down into smaller subgoals. In a study of volunteering, research by @AngelaDuckw, @Katy_M…
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Super cool to read about the successful impact of emergency reserves at Noom! Thank you Aline for the support!
I’ve been crushing on ‘emergency reserves’ ever since I read @marissa_sharif’s first paper on them. So I was beyond thrilled to hear @jackbres share how @noom uses them to help its users. Read my interview with Jack in @Forbes:
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Check out our new paper finding people are more likely to spend their remaining resources in a used (vs. unused accounts). Lead by the amazing Siyuan! Keep an eye out for her as she’s going on the job market this year!
🚨New paper (w/@marissa_sharif) is out in JEP:General! We find that people are more likely to spend their remaining resources in a used (vs. unused) account. For example, people are more likely to spend the $10 remaining on a used $100 gift card vs. an unused $10 gift card.
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RT @ShannonMDuncan: 🚨New paper out at Cognition! Examining ethical judgments of poverty portrayals in charity ads, we find lay judgments hi…
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RT @aneeshrai17: Check out our @sciam op-ed highlighting the benefits of breaking big goals into smaller subgoals for increasing productivi…
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RT @ama_journals: A Journal of Marketing Research study shows completing tasks that require more #selfcontrol lead to higher perceptions of…
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RT @socscipredict: New on SSPP: What's the impact of different forms of choice architecture on people's estimates? @KellenMrkva, @marissa_s…
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RT @katy_milkman: How many days does it take to form a habit? In *new* #research out in @PNASNews, we use ML to analyze over 50 million dec…
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RT @BehaviorChange: #Choiceology with @katy_milkman is back for its 11th season! Check out the first two episodes below: The Power of Do-…
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RT @JennyGin18: New paper alert 🚨 I’m thrilled to share that our new paper, “Common Cents: Bank Account Structure and Couples’ Relationshi…
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RT @SJDMOfficial: Hello world! 😊👋This is the New Official Twitter Account of SJDM. Could you help us spread the word so that we can reach a…
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RT @katy_milkman: When you set a challenging #goal, does it help or hurt to give yourself some slack? Research by @Wharton's @Marissa_Shari…
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RT @Rachel_D_Arnett: 🚨 New Paper Alert! Can you be yourself at work without sacrificing professional success? My new paper demonstrates how…
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RT @i_evangelidis: You all probably know the attraction and compromise effects. But have you heard of the upscaling effect? If not, then th…
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RT @HalHershfield: I'm thrilled to announce the publication of YOUR FUTURE SELF, out in June 2023! The book focuses on why we have a hard t…
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RT @ama_journals: Ever get sucked into YouTube for longer than you wanted? A new Journal of Marketing Research study examines why people ge…
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RT @ShannonMDuncan: Check out our paper about risk preference profiles now out at the Journal of Risk and Uncertainty. Some really cool ana…
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