Lia Cromwell
@lmcromwell
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Partner @UpWestVC . Pre-seed investor in @CyCognito @GetBalanceHQ . Forbes 30Under30. Allergic to dairy. Go @DukeU 😈
Tel Aviv, Israel
Joined September 2009
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Pinned Tweet
Excited to announce I was promoted to Partner
@upwestvc
! We lead pre-seed & seed rounds in Israeli founders building in the US. Let's gooo
@shulygalili
@gilbenartzy
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Israel is amazing. Half the country was up until 3am watching the IDF defend us against Iran, and today life is mostly back to normal (minus school closures). I just got in a fight at a bakery over who was in line first. It’s like yesterday didn’t happen. Iran who?
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I think the new signal you’re doing something right on x is when
@paulg
blocks you. He isn’t just an antisemite; he’s a coward, too!
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@paddycosgrave
No one is asking you to "relent." Quite the contrary: we are happy you made your views clear, so we can respond accordingly. People are pulling out of WebSummit because your views are abhorrant, not because they are forbidden
#cancelwebsummit
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If these people told a customer they couldn’t use the restroom because they were black, the entire country would be up in arms. But anti-Jewish racism? Apparently this is what the far left is peddling.
Jewish woman refused entry into a bathroom.
Honestly struggling to wrap my mind around the reality that this is happening anywhere.
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Excited to finally announce
@upwestvc
Fund IV!! We raised an oversubscribed $70m fund to lead Pre-Seed & Seed rounds in top Israeli founders building US companies. Thrilled to keep running with
@shulygalili
@gilbenartzy
@AssafWahrhaft
@gilbirnboim
🚀🚀🚀
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Proud to know you
@gdibner
. Thank you for standing up for what’s right 👏🏼👏🏼👏🏼
#CancelWebSummit
@paddycosgrave
I was looking forward to participating in and speaking at WebSummit. In light of these comments that show a complete lack of moral clarity, I have no choice but to cancel my participation. I know I am joining several other people in making this decision.
I unequivocally condemn
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Jews make up 0.2% of the world’s population and probably 50%+ of people blocked by
@paulg
on x
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Founders, take note: this is how to hyper personalize cold emails 😤😤
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Okay so this is how *not* to message someone whose team you are applying to join...
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This is very cheesy but it's also very true: feeling so fortunate to spend my birthday with my
@UpWestLabs
team here in Tel Aviv! There really isn't anything else I'd rather do to ring in 26. (Work/life balance is a myth; but also if work brings you joy, I think that is balance)
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This is validated by archeology. Jews were in Israel for millennia before Islam was even created. The dome of the rock is built *on top of* the Jewish Temple Mount. We were there first. And we offer to share, but the Palestinian leaders rejected every peace offer to split land.
All that matters now is what to do from here, and how the world can help to secure for Palestinians and Israelis a life of peace and dignity. But the people who insist that the Jewish people don’t belong in Israel are lying to you; and you have to ask yourself why that might be.
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Hamas made it crystal clear what "from the river to the sea" means - genocide against Jews. There is no justification for the mass murders, gang rapes, kidnappings, paradings of Jewish corpses in Gaza. If you still support them, you're an antisemite. There is no nuance here.
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So the consensus among
#duke2015
grads right now is that Paul Farmer is definitely delivering his speech drunk
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AOC: uses antisemitic dogwhistles, panders to antisemites, encourages participation in rallies calling for genocide against Jews
Also
@AOC
: waaaaah why do people think I'm antisemitic??? 😭😭😭
Now more than ever, we must emphasize the importance of separating people from governments.
Antisemitism is disgusting and unacceptable. We have a responsibility to defend our Jewish brothers, sisters, and siblings from hatred. No movement of integrity should tolerate it. Ever.
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4/ I'm not sure what my point is with this thread, but maybe we should start shaming the people who act inappropriately in business settings instead of shaming the women who are forced to witness this abhorrent behavior. Some food for thought...
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Tweeting this because I think people (investors) often forget it: 1) *everyone's* time is important; but 2) entrepreneurs' time is more precious than investors'
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1/ I've noticed that entrepreneurs sometimes scoff when I take notes in meetings. My sense is they see it as a sign I am very junior, like an intern taking notes to share with the adults... this is false...
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Have you ever fixed a broken sink by yourself in quarantine because a plumber isn’t legally allowed to enter your apartment? Well apparently now I have 🙃
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Truly, truly THRILLED to finally share today's announcement from
@CyCognito
. This was the first deal I ever worked on at
@UpWestLabs
. It's incredibly rewarding to watch such an amazing team get the recognition (and funding!!) they deserve:
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US visits are always nice, but I couldn’t be more excited to fly home. See you soon, TLV!!
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Huge news for
@UpWestLabs
portfolio company
@AiroboticsUAV
!! Not pictured: me posting this while wearing an Airobotics t-shirt :)
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1/ Woman in VC here 🙋🏼♀️ I previously worked in finance and tech. I'm used to being the only woman in the room (sadly), so I rarely even think about it during meetings. But every once in a while some moron makes a joke about his dick size while pitching their startup...
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Great piece on
@UpWestLabs
portfolio company
#Zone7
.
@talbrown
and
@eyale0301
are maximizing human performance and availability by predicting injuries before they occur:
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We're specifically seeing larger seed rounds creating a massive opportunity at pre-seed. Founders are looking for a $100k-$500k check to validate the market before raising $3M+ seed rounds.
In Israel,
#seed
#investments
are getting bigger, says Lia Cromwell, Principal at UpWest
@upwestvc
@Ourcrowd
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Why I love
#TelAviv
: I sat by the beach for an hour this AM with my coffee. The entire time, a ~75 year old man was making snow angels in the sand nearby. This is my new retirement plan
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I have so many emotions. I lived on Dizengoff for 2 years. I was supposed to be there last night but rescheduled plans. It's jarring. But my
#1
takeaway from this is that in Israel, when terrorists attack, civilians fight back; and I'm so proud to be Israeli.
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SJP demanding Hillel be kicked off campus is the full story. This is their real goal — to remove Jews from public spaces. At least they’re finally being open about it 🙄
Let me tell you something: if you're demanding that Hillel be fully removed from UC Santa Cruz, you're an antisemite.
Hillel is a cultural lifeline for Jewish students.
If you want it gone - that means you want Jews gone.
There's no negotiating on the antisemitic nature of
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Rescued from the heart of a “refugee camp” in Gaza. It’s almost like Hamas is hiding hostages in civilian areas or something…
Noa Argamani (25), Almog Meir Jan (21), Andrey Kozlov (27), and Shlomi Ziv (40) were rescued in a special operation by the IDF, ISA and Israel Police from 2 separate locations in the heart of Nuseirat after being kidnapped by Hamas from the Nova music festival.
They are in good
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Shame on them!!!
Here are the 9 members who voted "nay" for funding Israel’s Iron Dome:
Cori Bush of Missouri
André Carson of Indiana
Jesús García of Illinois
Raúl Grijalva of Arizona
Marie Newman of Illinois
Ilhan Omar of Minnesota
Ayanna Pressley of Massachusetts
Rashida Tlaib of Michigan
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Thank you everyone for the surprise! Today I'm celebrating 1 AMAZING year at
@UpWestLabs
with the team and some of our entrepreneurs. This weekend I fly home in Tel Aviv to find more of Israel's most promising startups. The grind never stops
#yalla
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@TPAIN
Today I was pulled over by DUPD because the cop didn't appreciate my blasting "I'm N Luv (Wit A Stripper)" from my car
#stripperLUV
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Congratulations to
@UpWestLabs
portfolio
@DondeSearch
on the Series A!! Read all about it in TechCrunch:
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When your team is 5/6 women 😅😅 next retreat we're doing pedicures
When your team is split between two continents you must do all you can to find time for quality, in-person connection. Here
@upwestvc
roamed California’s coastal trails 🌞. Yes, we have a guy in our team 😉.
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Am I the only one who thinks Simha Rotman looks like (never mind seemingly emulates) Buster Bluth?
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Sally Kornbluth was also responsible for my favorite professor’s tenure being revoked because he wasn’t woke enough. She was awful and I was happy when I heard she left
@DukeU
for MIT.
@BillAckman
MIT President, Sally Kornbluth has a disturbing record of mismanaging antisemitism as the Duke Provost!
This led to a successful discrimination complaint against Duke with the U.S. Department of Education’s Office of Civil Rights (see resolution agreement)!
As a result, the
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Of all the reasons why now is a great time for investing in early stage startups, it is *not* because of mass layoffs, and I am very uncomfortable with VCs cheering on layoffs suggesting this leads to innovation…
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Anyone still denying that anti-zionism = antisemitism, please explain why are all of these protests globally are attacking synagogues and Jewish-owned businesses?
Anti-Israel protesters today attacked a hotel in Barcelona owned by a Jewish businessman
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An important thread. Hamas terrorists often wear explosives to combat so that if all else fails, they can “become martyrs” when captured. Thus, the IDF has them strip as a safety measure to ensure they are not armed.
Since there has been a sudden burst of experts on the handling of prisoners of war, here is what I see from the photos of the
@IDF
and Hamas prisoners of war in Gaza. 🧵
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A little belated, but I am so excited to share
@UpWestLabs
' recent investments from three months ago! So happy to have
@CyCognito
,
@LoadmillTeam
, and WeFind join our portfolio - read more here
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I'm in the Bay Area this week for work, and I just don't understand why *so* many people here are still wearing masks? Especially in outdoor spaces?
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Don't think I can stress enough the importance of capital efficiency for Seed stage startups. I hear so many stories of founders with VERY little developed/proven raising $4-5M+ Seed rounds and failing to grow into the valuation in time for the Series A... Sometimes less is more.
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Thanks so much to our guests from this week's episode in Israel! Episode available now!
@oshikefrati
,
@Home_Biogas
,
@OritEfrat
,
@orenezer
,
@jayshofet
,
@omer_dvd
,
@daviddarrenkahn
,
@ConserWater
,
@investinisrael
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Thought I'd be more grown up or sensible in 2018 but it's Jan 1 and I already forgot I shouldn't rub my eyes when I have hot sauce on my fingers.
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Excited to see
@UpWestLabs
portfolio company
@SentinelOne
named to Calcalist's top 50 Israeli startups of 2019!
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It’s remarkable that in 2019 a medical doctor can pitch her medical device company to a crowd and be written off by the emcee as “just a lady with a story.” The audacity of arrogant men in tech will never cease to shock me...
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I can't help but wonder why no one is talking about the reason Hamas themselves gave for the pogrom they executed that started this war: they said they were "defending Al Aqsa." Let's unpack that a little bit:
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It's not a good look when a CEO calls your fund UpWork multiple times during a pitch meeting...
@Upwork
is a cool company and all, but we're
@UpWestLabs
🙃
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I get so many bizarre cold emails lately from folks claiming to be founders of YC-backed startups that at this point the only possibilities are that they're lying about YC, or YC reeeeally stopped helping their alumni with fundraising...
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I'm excited to share this with you all: The Most Important Lessons Learned in My First Year at
@UpWestLabs
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Pretty sure I've tweeted about this before... if you email someone who's address is FirstName
@domain
.com, you have no excuse to misspell their first name in the email body
#WhoIsLisa
#WhoIsLeah
#ThatsNotMyName
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Apparently today is Tchaikovsky day for the
@UpWestLabs
office Sonos speakers, and my inner high school orchestra nerd is really geeking out 🎻
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So why did you vote AGAINST the house resolution to ban antisemitism on college campuses? Liar.
Now more than ever, we must emphasize the importance of separating people from governments.
Antisemitism is disgusting and unacceptable. We have a responsibility to defend our Jewish brothers, sisters, and siblings from hatred. No movement of integrity should tolerate it. Ever.
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This response from
@Lemonade_Inc
to the
#10xEngineer
absurdity is the best I’ve seen
If what
@skirani
is talking about are
#10xEngineers
then I want to be a
#1xEngineer
. What does all of this mean? Check out our job description. It explains everything 👏
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A personal favorite part of living in Tel Aviv is the frequency with which I am honked at to move by cars that are driving on sidewalks. A modern metropolis indeed
#startupnation
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An excellent post from
@gilbenartzy
in
@TechCrunch
, and a must read for entrepreneurs building early stage startups:
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Imagine a world where b2b payments are actually easy --
@GetBalanceHQ
is making that a reality
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I’m always fascinated by people who reach out to me via email and call me Lisa. Where did the S come from? Not my email address... Is it a typo, or do they really think I’m Lisa? Did they decide to change my name because they just prefer it to Lia? Should I start asking them? 🤔
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I have yet to see the US government call for elections in the West Bank, where Abbas has ruled since 2005. After being elected, Abbas changed the PLO constitution so he could rule indefinitely.
When a leading member of Israel’s war cabinet calls for early elections and over 70% of the Israeli population agrees according to a major poll, you know it’s the right thing to do.
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1/3 Thrilled to write that
@UpWestLabs
companies
@GenooxTeam
and
@QuarterbackGG
both announced new financing rounds today! We were the first investors in both co's, and participated in Quarterback's new round. Links to come...
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In Tel Aviv next month? Come hear
@gilbenartzy
speak about how the
@UpWestLabs
portfolio has raised $500M in follow on rounds in the past 6 years + best practices for your startup. RSVP:
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So proud to be part of the
@UpWestLabs
team always, and now as we announce our third fund. Working with
@shulygalili
and
@gilbenartzy
is nothing short of an honor and a pleasure
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Excited to be named in
@Forbes
Israel
#30Under30
! Thank you especially to my amazing team
@upwestvc
and to all the founders who push me to think bigger and enjoy the ride 🤘🏻
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Why do Swastikas *keep* popping up on
@DukeU
’s campus? Are Jewish alumni expected to continue donating? I’m struggling to reconcile this
@DukeAlumni
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Fun fact I learned today from an entrepreneur: statistically, men are more likely to drown than women🤷🏼♀️
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I need to start keeping an organized tally of the number of Israelis who think I'm from CA. And within that, the divide who falsely think this because I am (1) blonde vs (2) "laid back" ...being called laid back is almost as hurtful as being mistaken for a non-New Yorker
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Amazing piece by
@Lisa_Calhoun
: VC's talking about
#femalefounders
-- read it!
http://t.co/4yc7HtyqFb
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Sometimes my phone autocorrects my name to “lol” when I sign my name at the bottom of emails. Often I catch it, but not always. I wonder how many entrepreneurs think I finish serious / important / confidential emails with lol... lol.
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@fendien
@garrytan
@garrytan
especially since Paul’s way of handling Jews who call him out on his antisemitism is to block them. Proud to have invested alongside you in
@GetBalanceHQ
but I will be telling Israeli startups to avoid YC from now on as long as Paul is involved. He’s atrocious.
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Wow I feel this. I grew up with my two Holocaust survivor grandparents constantly telling me they were so thankful my brother and I turned out blonde (no one else in the family is) because we would survive the next Holocaust. And now here we are...
In just two generations we went from being gassed for not being blonde and blue eyed to being smeared as blonde and blue eyed.
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Okay this is a 🧵. 1/ So I hurt my left shoulder and am in a sling. I’m left handed. This is a failed experiment in my ability to be ambidextrous. I’m comically incompetent.
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@semil
@upwestvc
-- our main office is in Palo Alto and we're currently investing out of UpWest IV, which is a $70M pre-seed and seed vehicle. First investors in
@SentinelOne
,
@honeybook
,
@Stampli
+ others
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.
@firstround
my mom has been watching your holiday video on repeat since I showed it to her yesterday. I'm learning the words.
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It's mind blowing how many salespeople think "hope you're staying safe" is still a relevant cold email opener 1.5 years into the pandemic.
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In case anyone was questioning if Israel is really the
#StartUpNation
: there is a "VR illuminated Hanukkiah" on Rothschild Blvd this week. Yes, as in you need to wear a VR headset to see the Hanukkiah
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3/ Along with this are the times men curse in meetings then apologize to me, the female, rather than to the group; as if my femininity makes me so fragile I may combust at the sound of an F bomb (never mind that I'm a New Yorker and I curse like a sailor)
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Thank you
@ArynneWexler
for the potent response to twitter's unfortunate
#JewishPrivilege
hashtag (cc
@HenMazzig
I think you'll appreciate this)
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#CoiffeurGate
is a much needed reminder that socialists are no better than any other politicians; they're just more self-righteous
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One of my favorite days of the year is when
@FortuneMPW
is released. It's what moms should show their daughters and say "this can be you"
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Per international law, when combatants use civilian locations (schools, homes, hospitals, mosques, ambulances) as cover, they are no longer deemed civilian spaces and are thus a fair target. Please get your facts straight before coming after Israel. They are in the right.
A Hamas terrorist cell was identified using an ambulance. In response, an IDF aircraft struck and neutralized the Hamas terrorists, who were operating within the ambulance.
We emphasize that this area in Gaza is a war zone. Civilians are repeatedly called upon to evacuate
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3/ Moreover, it shows that I'm paying attention to the pitch and find it worth remembering. I can't tell you how many times other investors have told me about bad meetings where they zoned out in the middle and realized they had no idea what the startup even does...
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Join us tomorrow at 9AM PT to discuss how F500 CIOs are thinking about innovation and where the next big opportunities lie:
What's on the mind of a CIO and how should startups engage? Excited to present our May 18th session with
@ProcterGamble
VP of IT/Digital Innovation, Alan Boehme, in conversation with
@Rob_Gurz
CEO of
@CyCognito
and UpWest's
@shulygalili
more here:
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Great interview with
@shulygalili
discussing
@UpWestLabs
' unique approach to investing in Pre-Seed and Seed stage Israeli founders:
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Had an incredible day representing
@UpWestLabs
at
#CyberTech2019
. And of course, it’s always great running into the one and only
@iren_reznikov
#WomenWhoCyber
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In case anyone was wondering, someone is currently blowing a shofar near Dizengoff Circle
#TelAviv
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How are tech leads managing their teams through the current environment? Join us next week for a deep dive:
Our next session for startups July 1st will feature top
#tech
leads working through changes. Excited to host
@SlackHQ
@box
@jolt_io
to discuss pressing issues in managing teams, products and scaling during uncertain times.
@gilbenartzy
@GoogleStartups
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Received a cold email today from someone saying he found me through the
@Georgetown
alumni network. My knee-jerk reaction was to be offended because I went to
@DukeU
... and in that moment, I finally understood why everyone hates Duke. We really are a bunch of assholes.
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Another Hamas rocket falling short and hitting Gaza civilians. This time it was a UN-supported school. Where is the condemnation
@UN
@nytimes
????
Scenes of Chaos at the Abu Hussein Primary School (UNRWA-supported) in Jabaliya after it was apparently hit by an errant M-75 heavy rocket fired by Qassam in the last salvo
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Thrilled to announce
@UpWestLabs
' further investment in
@Zone7ai
, an AI-powered platform bringing injury prevention intelligence to pro sports teams.
@ResoluteVC
led the round. Kudos to the founders
@talbrown
and
@eyale0301
- this is only the beginning!
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I've had a lot of college students contact me lately for career advice. This is my
#1
: if you work really hard at what you do - and prove that you're good at it - your age absolutely does not matter.
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Celebrating one year with this lil angel!! Adopting an 11-year-old dog was the best decision of my life. Ketem is the kween. (Last pic is from the day I picked her up — what a glowup)
#AdoptDontShop
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"Fracking or frats: which is more chill?" A paper topic just proposed by some dude in a snapback in my PubPol class...
#lordsaveusall
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