Liam Bradshaw
@liambradshw
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$50k/m business got permanently terminated, so documenting new journey to $100k/m📍Cape Town, 20 yr old
Cape Town, South Africa
Joined July 2022
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i consistently get a crazy roas with my ecom brands,
and it's largely due to the way I edit my creatives
i've put together an in depth video going over how exactly I edit my ad creatives.
like, comment & rt and I'll send it over for free 🤝
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Journey to $100k/month profit.
DAY 3: Rapid Scaling With Margins Staying Strong
💰$7473 Rev
📦 $2768 Cogs
📈 $1869 Ads
🌐 33% Margins
Net Profit: $2436
Overall Profit: $4801
We hit rock bottom and we are bouncing back stronger than ever.
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life is good.
wake up.
sun in eyes on my rooftop balcony.
workout.
check phone, bagged $5k in my sleep.
check & optimise ads.
check in with team.
hit the beach.
roast in the sun, nothing like some vit D.
dinner.
life is good.
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a lot of work can cause a lot to change in a couple months.
scroll back on my Twitter and you’ll see.
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when it rains it pours.
no complaining.
time to rebuild. ⚒️
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Day 12: these metrics are looking outrageous now…
Journey to 100k/m profit…
⁃wrote some UGC scripts
⁃sent out samples to 2 UGC creators
⁃bumped up ad spend
💰 $6678 Rev
📈 $1011 Ads
🎯 6.60 ROAS
🌐 42% Net Margin
Net Profit: $2798
Monthly Profit: $14849
Vision is
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Day 26: just cruising rn
Journey to 100k/m profit…
- great day yesterday, happy that margins have been so consistent the whole month
💰 $4793 Rev
📈 $835 Ads
🎯 5.74 ROAS
🌐 41% Net Margin
Net Profit: $1920
Monthly Profit: $21953
At these levels now, I just need to
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Day 34: new crib, mustangs & twitter minimum wage reached
Journey to 100k/m profit…
- downscaled ads due to cash flow issues
- launched new product on store which is getting great metrics
- focussing on getting alot of UGC
💰 $3273 Rev
📈 $625 Ads
🎯 5.23 ROAS
🌐 37% Net
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Jan was life changing although
got hit with some issues at the end,
but everyone problem has a solution,
so diving head first to get them fixed 👨🔧
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Day 9: Accidentally launched a new product at $700/day
Journey to 100k/m profit…
- launched some image ads that are ripping at 4 roas
- launched new prod in the same niche
💰 $3685 Rev
📈 $841 Ads
🎯 4.38 ROAS
🌐 31% Net Margin
Net Profit: $1159
Monthly Profit: $9704
I
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Day 11: ad account bans, sunset walks, and barber call-ins because time is money
Journey to 100k/m profit…
- ad account got banned but thankfully got reinstated in the evening
- negotiated with supplier & factory and got COGs down slightly
- 3 new creatives added
💰 $4107
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Day 25: refining the backend
Journey to 100k/m profit…
- first few customer complaints coming in
- working with supplier to get a higher quality version of my product produced
💰 $2804 Rev
📈 $520 Ads
🎯 5.40 ROAS
🌐 41% Net Margin
Net Profit: $1141
Monthly Profit:
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Without good decision making you will burn through money & waste time…
How do you make good decisions?
By effectively reading data.
I put together a short video going over exactly how I read data from Facebook & Shopify
And then use this information to make data driven
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Day 8: Surpassing average South African monthly salary in 1 day
Journey to $100k/m…
- added 3 new creatives
- bumped ad spend up
- new creatives are ripping
💰$3690 Rev
📈$575 Ads
🎯 6.42 ROAS
🌐 39% Net Margin
Net Profit: $1446
Monthly Profit: $8545
No doubt now that
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Day 28: month is off to a good start, although margins slimming
Journey to 100k/m profit…
- noticed margins dropped pretty low today
- uploaded 3 new creatives
💰 $6525 Rev
📈 $1493 Ads
🎯 4.37 ROAS
🌐 35% Net Margin
Net Profit: $2270
Monthly Profit: $2270
Just waiting on
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Day 7: Margins looking thicker than Greek yogurt
Journey to $100k/m profit:
- bumped ad spend to $500
💰$2778 Rev
🎯 5.60 ROAS
🌐 36% Net Margin
Net Profit: $1012
Monthly Profit: $7099
Going to start scaling incrementally because I’m impulsive. Massive scale will begin
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another day of progress completed.
life is simple when you have clear goals.
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Looking for an Amex investor for my E-Com brand.
Here’s the deal:
I use your Amex for ad spend,
You get points from my spend AND
I’ll give you 10% of the profits. (should do $60k this month)
Drop a comment if you’re interested
I’m being serious lol
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Being focussed feels so good.
Its freedom.
When you have full control over where you are directing your attention,
It’s a blissful feeling.
So next time you start to lose focus,
Remember how good it feels to be focussed.
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Day 17: these numbers are fucking pathetic
Journey to 100k/m profit…
⁃store has been approved for new payment processor, now just waiting on integration
⁃still not running any ads
💰 $124 Rev
📈 $0 Ads
🎯 0 ROAS
🌐 57% Net Margin
Net Profit: $70
Monthly Profit: $17206
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new scaling crib.
some solid work is about to get done here
(ignore the wine)
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Day 21: picking things up again
Journey to 100k/m profit…
- turned ads on again (running with 20% reserve)
- got another email saying I got denied for payment processor (spent $3.5k on this lol)
💰 $1150 Rev
📈 $185 Ads
🎯 6.22 ROAS
🌐 40% Net Margin
Net Profit: $465
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Journey To 100k/m Profit
Day 5: Making A Comeback
Transferred my store to a new Shopify admin.
Launched new ads at $300 per day.
ROAS is looking solid
Going to hover around this ad spend for the next 2 or 3 days before I start scaling incrementally.
I’ve learnt my
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Journey to 100k/m Profit…
Day 6: This shit is easy
- Hovering around $400 ad spend
- Custom packaging being produced
💰$2560 Rev
🎯5.59 ROAS
✅$1033 Net Profit
Staying steady around this ad spend until I get my first payout, then the scaling begins 🚀
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Day 27: reflecting on June
Journey to 100k/m profit…
- constant pursuit of more is what gets you very far in the long run
- life isn’t always going to be fun
- every problem has a solution
- always go the extra mile
- never get comfortable
💰 $6357 Rev
📈 $1276 Ads
🎯 4.98
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lol spent $230k on this new ad account with no credit
how many Amex points would this equate to?
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Day 10: bad day… But crossed money twitters minimum wage
Journey to 100k/m profit…
- card got blocked & ads only started spending in the eve so it spent the budget way too fast
- added some custom designs to the store to make it look more branded
💰 $2970 Rev
📈 $742 Ads
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Day 41: slow week, but got access to credit so time to scale
Journey to 100k/m profit…
- secured a deal today with a partner who has access to credit, which will help a lot with cashflow
- lots of new UGC landed this week (vital for scale)
💰 $4337 Rev
📈 $1101 Ads
🎯 3.94
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Mid day & at $1k profit for the day.
I think $1k/day is a great sweet spot to be in
Most day to day expenses feel free
The possibilities with ecom are way higher (I’ll be doing $10k profit days soon with this new brand)
But unless you’re balling out on stupid shit,
It’s
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Rio is fucking sick.
Beautiful views.
Gorgeous women.
Great weather.
Cheap living.
Can’t ask for more tbh.
Why don’t more people talk about Rio?
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recently, my main store got permanently terminated.
it was generating me $50k per month profit
just brushed it off.
i knew I’d easily rebuild👷
day 2, things are looking promising.
time to scaleee
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Day 13: healthy margins healthy roas
Journey to 100k/m profit…
- was Father’s Day yesterday so took my family out for steak
- didn’t do any work
💰 $2309 Rev
📈 $529 Ads
🎯 4.36 ROAS
🌐 36% Net Margin
Net Profit: $824
Monthly Profit: $16324
Always a blessing to not have
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Day 46: email marketing securing us lunch money while profile is banned
Journey to 100k/m profit…
- fb profile got banned
- copped a new fb setup, waiting on it to land
💰 $144 Rev
📈 $0 Ads
🎯 0 ROAS
🌐 61% Net Margin
Net Profit: $88
Monthly Profit: $19722
Frustrating
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Day 14: emails that make me want to do no ship
Journey to 100k/m profit…
- received another payment reserve. this time it was because I am dropshipping ( never had this one before)
- got set up with a super solid third party payment processor a while back but never used it
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decided to start running ads again at a low budget despite my 20% payment hold.
margins & roas are solid so can afford to stash 20% away and wait 3 months for it.
still waiting for new payment processor integration,
but for now we ball with our 20% profit
cash flow is
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Day 15: optimising store for new payment processor
Journey to 100k/m profit…
-Paused ads, don’t want to donate money to Shopify
- Spent the day changing my store to fit the requirements of the new payment processor
- wrote some new UGC scripts
💰 $120 Rev
📈 $0 Ads
🎯 0 ROAS
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Day 12: putting out fires
Journey to 100k/m profit…
- card got blocked again
- pulled out crypto to my South africna bank account & connected that to my ad account
- downscaled ads (didn’t want to sell to much of my crypto considering market is down)
💰 $2180 Rev
📈 $593Ads
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Day 48: ad metrics gone to shit
Journey to 100k/m profit…
- new Facebook setup secured after ban
- metrics have gone to complete shit
- from <$0.5CPC to $2
- just going to continue spending until they optimise
💰 $0 Rev
📈 $237 Ads
🎯 0 ROAS
🌐 0% Net Margin
Net Profit:
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2 random skills that I can attribute my success in ecom to
firstly, sales:
understanding pursuasion & using that to get people to buy from you.
secondly, video editing:
pairing strong sales abilities with solid editing is a recipe for an insane ROAS.
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recently found out you can get leaner & more jacked,
by only working out 15 minutes per day, 3X per week.
1 week in and feeling leaner & stronger already.
feel bad for all the mfs waisting hours in the gym lol now I have more time to make more money 💰
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Day 16: email marketing keeping us going
Journey to 100k/m profit…
- still waiting on my store to be approved for the new payment processor
- still getting sales from email marketing, although only a small amount since our list is still small
💰 $301 Rev
📈 $0 Ads
🎯 0 ROAS
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ecom guys:
do you think welcome discounts are a yes or a no?
I’m conflicted between having them or not
Yes it’s good for building the email list,
But it doesn’t seem to effect my CVR positively and only decreases my margins.
Thoughts? 💭
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£22k generated last month through EMAILS alone.
£10k profit.
you can do this too, but your email marketing sucks…
like, retweet & comment “email” and I’ll connect you with my guy. (he’s a beast)
he’ll do a free audit & work on a performance basis, so it’s a no brainer.
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just hit 1k subs on yt.
younger me is proud
grateful for everyone who has showed support.
100k by the end of the year 🙏🏻🤝🏼
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had to jump on the wave haha.
raw reality of making $50k pm at 19 in south africa
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£32 876 on hold for no reason for almost 3 weeks now.
Was told it is a standard review that will take 72 hours MAX.
I have received 0 emails from Shopify at all about this.
And of course support is useless...
Anyone know how I can get my money?
Any help appreciated 🙏🏻
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Journey to 100k/m profit.
Day 4: It's Not Always Sunshine & Rainbows 🌈
Scaled too fast (7k day on day 3) and got hit with a 100%, 120 day payment reserve.
I hadn't even received any payouts yet which means I basically just gifted 15 thousand dollars to Shopify.
3 ads that
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I like to use hard & soft selling.
Let’s break it down to masculinity & femininity.
The feminine likes to be lead, and is generally more submissive.
The masculine is repulsed by being told what to do, and prefer to be the hero of their own story.
Since masculine & feminine
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I may not be ultra successful but
I have always lived life on my own terms.
Never worked a 9-5, never gone to uni, never worked a part time job.
I have only placed confident bets on myself.
And that’s something to be proud of.
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quick shout out to
@CommerciveCo
honestly one of the best sourcing & shipping agents as i’ve come across
great prices, fast shipping times and impeccable communication
plus they offer a 3PL shipping right outta FL
exactly what you need to dial in your back end
comment
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dropshippers are about to get fuckeddd with CNY.
i had to DOWNSCALE because of Chinese NY coming up.
would have never known to do this if I didn't have a good agent updating me about factory production & inventory.
like & comment "agent" and i'll put you in touch with mine.
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Truth is.
There is no reason not to enjoy life.
Your problems are so insignificant
Life is great in the grand scheme of things
Think bigger and watch how small things start mattering less and less.
Everything always works out in the end
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I rarely do consultation calls,
But when I do I make sure they fucking bang
Hopped on a call with
@liambradshw
Got so much sauce that I will need to rewatch it a couple of times to process everything.
One thing is certain - I am changing my shitty (as I understand now) strategy:
testing less products, and spending much more time on product research,
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shit is tall but I feel like for the tallest building in the world we could have done better.
how are the clouds beating it ffs
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Anyone got a good book keeper/accountant that knows his way around ecom?
Any recommendations would be greatly appreciated 🙏🏻
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Just had the most insane call with
@Jamessymonsmp4
inside of my ecom community.
With over $10m spent on meta, he definitely knows what works and what doesn’t.
I would have honestly paid $10k+ for the value he dropped in an hour.
Keep learning & expanding your knowledge 🧠
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Used to dream about having $1k in the bank lol.
Now I’ve got $1k on my wrist.
Crazy how times have changed.
Not quite a Rolex, but that’s next years mission.
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If you have ZERO good friends,
That’s fine...
Rather be a complete LONER than hang around people that bring you down.
People you hang with have a massive impact on how you think.
Protect your energy, & improve.
Eventually you’ll be able to attract people just like you.
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Refresh your brain with a new environment today.
Sometimes you just gotta go out alone to a nice place for breakfast.
Do some work, and give the waiter a fat tip.
I guarantee you will feel good afterwards
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Your intuition will outsmart your brain anyday.
I turned down life changing money because it didn't feel right.
8 months later and I'm making 3x more than I would have been.
Always follow your gut feeling.
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If you want fulfilment, kill your ego.
If you want success & power, make your ego stronger than ever.
If you want both: learn how to gain control over your ego, turning it on and off when needed.
You can learn to control your ego by cultivating awareness & presence.
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Even if you’re broke,
Do everything you can to get yourself into empowering environments.
Even if that means going to an expensive hotel and only getting a water.
Getting a taste of the lifestyle will motivate you
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i dove deep into these on a yt video, would appreciate a watch and any feedback. 🙏🏻
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@top_george0
It is real my friend.
It’s just a matter of time before it becomes yours.
Let’s run it up 🤝🏼
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one word my child won't ever hear:
"expensive"
this word can manifest into a crippling scarcity mindset.
don't want my kids to ever think anything is out of reach.
NOTHING is expensive.
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The WORST thing you can do is overthink.
Trust me, I’ve been there…
Overthinking every action & decision.
Not only is it a massive WASTE of time, it’s crippling.
Don’t think, just do.
Be impulsive
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Life isn’t always going to be “bliss”.
Some days you’ll feel on top of the world, some days you won’t.
That’s just how it works.
Just understand that the bad days are temporary,
And so are the good ones,
Appreciate both. ☯️
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Here's how I lost $12,210.00 & Bought 51 people early Christmas presents 🎁
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How can you expect anyone to believe in you when you can’t even keep the promises that you make to yourself?
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This one skill will put you ahead of everyone…
The ability to make fast decisions.
The longer you take to make decisions, the more you are prolonging your growth.
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It’s impossible to please everyone.
Stop being unauthentic to yourself by trying to get on every single persons good side
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How to stop being a loser and become insanely confident. 3 easy steps🧵
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Need it Cape Town winter has been getting me down.
Love to see the boys getting tanned & shredded
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Don’t let brief moments of pleasure make you forget about the pain that you feel from that source too.
This can apply to many things:
- drugs
- bad food
- relationships
It’s very easy to forget about the negative aspects of things when the current moment feels positive.
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Your mind doesn’t care about anything that you have, or how you feel.
Your mind only cares about being right.
If your mind believes that you are gonna fail, there is absolutely no chance that you will win.
If it believes you are going to win, winning is inevitable.
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