Leo Serpa
@leoserpaAds
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Generated $15M for clients. Addicted to scaling eCom brands. Google & YouTube Ads For 6-7 Figure eCom Brands.
Book Your Free Audit 👉
Joined December 2022
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Pinned Tweet
𝗪𝗲 𝘀𝗰𝗮𝗹𝗲𝗱 𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁 𝘁𝗼 $𝟮𝟲𝟰𝗸/𝗺𝗼𝗻𝘁𝗵 𝘄𝗶𝘁𝗵 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀.
Here's how we did it:
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I created a step-by-step Guide on how to advertise to 4.3 Billion People through Google Ads
You'll learn to:
⁃ Create Winning Campaigns
⁃ Reach your ideal Target Audience
⁃ Achieve Guaranteed results
Just Like and Comment “GOOGLE”
(Must be following so I can DM)
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I created a step-by-step Guide on how to advertise to 4.3 Billion People through Google Ads
You'll learn to:
⁃ Create Winning Campaigns
⁃ Reach your ideal Target Audience
⁃ Achieve Guaranteed results
Just Like and Comment “GOOGLE”
(Must be following so I can DM)
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I've Created a HUGE Checklist showing How To Become a 6 Figure per Month E-Commerce brand $$$
This Could 5x Your Business In 2023.
And it's all yours For FREE.
Not sure I'll be giving this away again.
Like & Comment "send" & I'll DM you a copy
(Must be following)
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I've Created a Checklist teaching you How To Become a High 6-Figures per month E-Commerce brand $$$
This Could 5x Your Business In 2024
For the next 48 hours, it's all yours For FREE
Like & Comment "ECOM" & I'll DM you a copy
(Must be following)
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I created a step-by-step guide on how to advertise to 3.71 billion people through Facebook Ads
You'll learn to:
⁃ Create Campaigns
⁃ Leverage FB & IG to get clients
⁃ Achieve Guaranteed results
100% free if you Like and Comment “SEND”
(Must be following so I can DM)
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9 BENEFÍCIOS DE USAR O FACEBOOK ADS (META ADS) PARA O SEU NEGÓCIO
1. Os anúncios do Facebook/Instagram permitem que você chegue até um público específico e aumente as chances de conversão.
2. Com a base de usuários da Meta, você pode alcançar praticamente todo o mundo...
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I've Created a HUGE Checklist showing How To Become a 6 Figure per Month E-Commerce brand ($$$)
This Could 4x Your Business In a few months.
I could charge > $500 for this
but today it's all yours For FREE.
Like & Comment "SEND" & I'll DM you a copy
(Must be following)
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I’ve Created a Complete Beginner's Guide On How To Use GOOGLE ADS For Your Business
This Has The Potential to get you an extra $20k+ p/m in 2023.
And It’s all Yours For FREE
Like & Comment “SEND” and I’ll DM you a copy
(Must be following or I can’t send)
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@elsdawg
He exclaimed: “Vini???“ he just didn’t think Vini should’ve been subbed out
That’s stupid
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I helped LA VIE SPORTS increase their sales revenue by 172% in just 2 months
I documented everything in this doc so you can use it for your business
✅ FB Ads
✅ Google Ads
✅ Strategy I used
It's all yours if you want it
Just Like + Comment "172" & I'll DM you
(Must Follow)
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@Squirrels19689
@jp37mcfc_
@DeadlineDayLive
No it doesnt lmao... My country is just a non-sense regulation filled hell hole
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We took our client from $41k/mo -> $264k/mo with Google Ads.
I created a case study showing you how we did this.
You'll learn to:
• Setup profitable campaigns
• Scale those campaigns
• Profit… a lot 💵
Just like and Comment "ADS"
(Follow for DM)
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@sweatystartup
You either sacrifice the house for boston.
Or you sacrifice Boston for the house.
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@JefeDelCopy
“Looks like a man has gone through there”
Yes… her present and loving dad which didn’t give her severe mental health issues
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How I Helped my client grow 172,66% in Revenue after just a couple of months
This thread is worth anywhere from $5K to $15k, the price a company would pay you to do the same thing.
Today I'm giving it to you for free
THREAD 🧵👇
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HOW TO DOUBLE YOUR GOOGLE ADS CONVERSIONS (the EASY way)
Have you ever searched for something on Google and one of the results just magically matches what you searched for?
They are not mind readers, they just know what's in this thread:
Thread 🧵
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HOW TO TAKE YOUR BUSINESS OUT OF STAGNATION AND SCALE YOUR SALES
In this thread, I'll explain how to grow your company in an organized and effective manner, just like I did for my clients who have already achieved over $ 1.4 million in sales.
BIG THREAD INCOMING👇
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I created a step-by-step Guide on how to go from $50k/mo to $250k/mo through Google Ads
You will:
⁃ Learn from a real case study (my client)
⁃ Reach your ideal Target Audience
⁃ Achieve Guaranteed results
Just Like and Comment “SEND”
(Must be following so I can DM)
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READ THIS TO INCREASE YOUR REVENUE
Today, I conducted a Google Ads audit for a potential client.
In this thread, I'll share the main insights from the audit.
Applying these to your business could potentially double your results in under a month.
THREAD 🧵👇
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Wifey is away so for this Friday…
I had to go with Pizza and Uncharted
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We printed $98k for our client in 7 days
You wanna know how?
Hard work, no shortcuts.
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@thejustinwelsh
In other words:
- get a flexible job.
- work hard on it.
- pick a fundamental high-income skill.
- start a business around it.
- make an offer and sell the skill.
- don't stop until success is the only thing you have left.
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Stop changing your Ad Campaigns everyday, do this instead:
I know I know... I already said here previously that you shouldn't touch your campaigns everyday, but I understand the urge - specially if you're a business owner
So I'll show you with the best possible alternative.
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Wanna make 7 figures?
Optimize everything.
• Bids.
• Targeting.
• Keywords.
• Landing Pages.
Don’t leave any stone unturned.
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Want a 10/10 quality score?
Here's exactly how you can get one:
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NOT doing anything is a superpower
Most of my clients don't know this... but one of the main reasons they pay more for my services is to let me do nothing
what?
Clients with poor past experiences with other media buyers are anxious.
They shouldn't be, but it's their money
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I'm sorry but this HAD to go on Twitter
also, i'm sorry goalkeeper
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Number 1 productivity hack:
Checklists.
You gotta start using them, they are simple but they allow you to get so much stuff done.
BONUS: Read "The Checklist Manifesto"
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Today I audited a Google Ads account for a prospect
In this Thread I’m going to share the Key takeaways from the audit
If you apply this to your business you could 2x your results in less than a month
Thread 🧵
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I've made my clients $15m with Google Ads.
If you want me to take your brand past the 6-7 figure mark.
DM me "FIGURES".
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Ads and Funnels run side-by-side when scaling your business
You won't get very far running ads to cold traffic directly to your $ 1,000 product/service's landing page
If you develop a Funnel that already works without ads, chances are that ""just"" inserting Ads into the
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So, my birthday party’s theme yesterday was… Leo 😂
Very funny surprise from wifey. Loved the pics she picked
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9 ADVANTAGES OF USING FACEBOOK ADS (META ADS) FOR YOUR BUSINESS
THREAD 👇🧵
1. Ads on Facebook/Instagram allow you to reach a specific audience and boost conversion chances.
2. With Meta's user base, you can virtually reach the entire world to gain new customers.
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You shouldn't even be running paid ads or hiring a media buyer until:
- Your offer
- Your CRO
- Your email flows
- Your fulfillment
are all on point
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If I ran a 5 figure brand,
Here's how I'd scale to 6 figs with Google ads:
1. start off with general shopping campaigns
2. Create separate campaigns for bestsellers
3. Optimise all my bids and continue scaling
The more I'd profit, the more I'd spend. All of it reinvested.
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What's better on your opinion?
Working or fishing (relaxing doing nothing in general)?
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2 years ago, I was a burned-out college student
Studying a course I hated
I stuck it out because I learned to not quit things halfway
Now I work with something I love, growing my own business while helping other amazing people grow theirs
It is definitely hard too, but If I
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You can use Google Ads audience targeting to "STEAL" traffic from a competitor
1. get their URL
2. insert it into a custom audience
3. start advertising to them
then sit back and enjoy the results.
REMEMBER: In this example you need to use a distinct approach or a unique angle
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Best decision ever:
Learning a high-value skill.
It doesn't take long (compared to a university degree, for example),
and it'll make you tens of thousands.
I chose Google Ads -- and It's paid off wonderfully.
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Unorthodox tip: Play chess.
And do it with 3 min time limit or less, it will teach you to not overthink.
It makes your mind turn a little bit faster.
And with a fast mind, your biz won't fail.
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How down bad you have to be to pay this?
No, seriously.
Go to a coffee shop or start a new hobby. Whatever, just not… this
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Reached the 1k mark yesterday
It's been fun so far guys, appreciate the milestone
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@Guilherme332241
@SFLBrasil
Na ditadura militar os artigos de jornal proibidos pela ditadura eram substituidos por, por exemplo, receitas de bolo de chocolate
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@ModestMitkus
Skills are the steps on the ladder of success.
The more you stack, the higher up you can go.
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Brazil is fun.
We have mango's,
beautiful houses,
and we have awesome beaches.
Best place to live.
Better place to work.
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HOW TO TAKE YOUR BUSINESS OUT OF STAGNATION AND SCALE YOUR SALES
In this thread, I'll explain how to grow your company in an organized and effective manner, just like I did for my clients who have already achieved over $ 1.4 million in sales.
(Note: It requires work)
BIG TWEET
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Tired of hearing "You need to optimize your Google Ads Campaigns" without an explanation?
Then here you go...
These are the 6 items that you should Review, Test and then Optimize weekly:
- Bids
- Keywords
- Negative Keywords
- Ads
- Ad Sets (audiences)
- Landing Pages
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I'm very grateful for everything I achieved so far
How did I do it?
- Hard work,
- Smooth systems,
- and top-notch client results.
That's the formula for my success. No need to complicate it.
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Stop paying for clicks!
Use maximize conversions.
If you already have a history of conversions you can set a target CPA.
And it'll adjust your bids according to the likelihood of a conversion happening.
Inside your target CPA window of course.
Profitable scaling.
WIN - WIN.
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Being relevant is your best friend.
You want relevant everything.
• USPs.
• Keywords.
• Product titles and descriptions.
You don’t even know how much money relevance can print you.
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Are you advertising everywhere?
If you are, STOP.
1. Go to your location targeting
2. Exclude poor performing targeted locations (cities, states, countries)
3. Save your settings
This will save you so much money, you have no idea.
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Don't bid on random keywords.
Just because they're relevant doesn't mean they're good.
Focus on the intent of the keyword.
Look for phrases like "for sale".
Or a keyword that includes a product brand and loads of product details.
This is called high buyer intent.
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Life is beautiful if you remind yourself that there are variables you can control and variables you can't.
You can control:
• Your Time
• Your Food
• Your company
Don't let the variables you can't control kill your spirits.
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Increasing your budget is scary, but in order to scale...
- You need data
- You need insights
- You need to optimize
Sometimes you need to take the leap
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IMPORTANT REMINDER:
The “Boost Post” button in your Instagram posts can be VERY useful.
Some Ad professionals might have told you to ignore the “Boost Post” button under your posts.
They do this because...
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Don't forget to RECYCLE your content when you can
- Nailed it with a TikTok ad? Give it a go on Reels and Shorts
- Had a Twitter thread that blew up? Convert it into a blog post using ChatGPT
- Video got a lot of views? Repurpose it as a YouTube ad on Google Ads for TOF
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It is definitely "fun" to run ad accounts with higher budgets ($$$)
But the real challenge is in managing lower-budget accounts
You have to be really smart about your budget allocation and ad creatives, and the best gems come out of that environment...
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9 BENEFITS OF USING GOOGLE ADS FOR YOUR BUSINESS
1. Google/Youtube ads allow you to reach a specific audience and increase conversion chances
2. With Google's user base, you can reach virtually the whole world to acquire new customers
3. You can advertise in various formats
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Bid optimization checklist:
1. Devices
2. Locations
3. Keywords
4. Ad groups
5. Products
Find each group's best performer, then increase their bids.
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Track everything.
It doesn't matter what is it, track it. Better be safe than sorry
• Conversions
• Website visitors
• Cart & checkout abandoners
• Product Page views
These will all help you optimize
And with better optimizations comes more money.
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How to OPTIMIZE your Google Ads campaigns:
1. Test new copies (titles and descriptions)
2. Test different placements (display + youtube, for example)
3. Apply Google's campaign quality recommendations
4. Improve your Landing Pages (CRO)
And...
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We scaled our client to $264k/mo.
This was done with:
Proven checklists + optimizing and scaling bids (customized to the client's situation)
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LEARN WITH OTHER PEOPLES MISTAKES
I can't stress this enough
Better than reading case studies is reading what they were messing up before getting it right
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A-hole jumped in front of me, had to “fold” myself midway through the dive
Scratched my back right after it too
Her friend didn’t jump but was just laughing at the edge of the pool the entire time
Completely disrespectful
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Google ads advice:
Always disable the auto-apply suggestions feature.
Keep in mind that Google's aim is to make you spend more, not necessarily to deliver you superior outcomes.
You should maintain control over how your budget is utilized.
ALWAYS
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Don't advertise in all states.
Some of them barely return any sales.
1. Campaign performance tab.
2. Sort performance by location.
3. See which states are underperforming.
4. Go to your 'Locations' tab and exclude them.
An optimized ad spend brings more sales.
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Got a client that helps customers with international goals: moving abroad, digital nomadism, passports, etc
Main Top of Funnel Strategy?
👉 Promoting IG posts about a country to Audience Interested in said country
- NO complicated ad config
- NO metric overanalysis
Just
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Biggest mistake ecom brands make:
ONLY focusing on keyword optimization
Sure, it's a good thing to do
But there's way more to optimize, like:
• Bids.
• Product feed.
• Landing Page.
Don't put all your eggs in one basket, scale horizontally to scale vertically.
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$1m biz hack:
1. Know what you must do.
2. Work hard and complete them.
don't over complicate and don't overthink.
you'll figure out most things as you go.
Everyone should listen to this.
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Don't stay behind your competitors
👉 Optimize your shopping campaigns
Here's my exact checklist for doing so:
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Trust is key to scaling.
Here's how to build trust with your customers:
People just wanna know there's a real person behind your website that can help them if needed.
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Microsoft Ads so far has been like finding a diamond in the rough
Always had that preconceived idea that it would be… useless compared to Google
But because of that you got way lower competition, and it works really well for an older target audience (at least)
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Google Ads gurus:
"Add negative keywords".
Me:
"Here's the process for adding the right negative keywords."
Don't be a guru,
be an authority.
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Authority
I’ve made my clients millions with Google Ads.
The secret?
Analytical improvements.
Gather data → A/B test → optimize → scale.
It’s that simple.
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A quick tip on Google Ads KEYWORDS:
generic = expensive
Long-tail KW's = affordable
"pants" will have a larger search volume and will come with a higher cpc
However, "men's black jeans" will have a smaller search volume - making it cheaper and more targeted to your audience
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I scaled my client to $264k/mo with Google ads.
Doing this taught me 1 thing:
Test then optimize everything.
Doesn’t matter how old your campaigns are or how amazing you've set things up
You can't let go of the helm!
Test everything then optimize everything.
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