Kushaan
@kushaanshah
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📍 sf 💼 marketing @grammarly | @umterps + @berkeleyhaas alum | ✍️ writing, tech, tacos, hoops and serendipity | #DifferentHere
San Francisco, CA
Joined March 2011
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Found a Linkedin viral post generator and it's already my favorite part of the week lol
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Starting a new thread of some favorite viral tweets so I don’t lose them
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RAY LEWIS: "Colin Kaepernick can't be both an athlete and an activist."
MUHAMMAD ALI:
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The worst part of adulthood is when you stop seeing "She sells sea shells by the sea shore" as a cute tongue twister and start to see it more as a lesson about an entrepreneur who fails to understand localized market economics
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Innocent boy spends months as an indentured laborer due to incompetence of our legal system.
#RenameAFilmLiterally
http://t.co/YeiCDtg6mI
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Reminded of this quote from Warren on not getting the nomination 🔥
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CEO of bookmarking random marketing threads, using none of them in my day job since everything moves so fast and the problems end up being so anecdotal that little of the advice matters, and then bookmarking more anyway
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Been a long time since I’ve had first day jitters but super excited to share some news: I’ve joined the marketing team at
@Grammarly
!
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15 years ago, I was 4'7".
Today I'm 5'7".
Here's how I did it, a 🧵
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There is no level of disrespect worse than Eagles fans taking the "SKOL" chant and turning it into a "Foles" chant
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Today years old when I learned that you could send Amazon boxes filled with donations to Goodwill for free 😦
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You ever wonder why the sounds you hear from Netflix and HBO starting up are cemented in your head?
It's all part of a fun phenomenon of sound called sonic branding.
I wrote all about sonic branding, why it matters and some musings on its future 🎶
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@elizabethjdias
Who would you rather have on the floor of the Senate?
Ten babies
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Ted Cruz
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@likaluca
@doliver8
“Passion is never enough; neither is skill. But try. Forget your name in the street; tell us what the world has been to you in the dark places and in the light. Don't tell us what to believe, what to fear. Show us belief’s wide skirt and the stitch that unravels fear's caul.”
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Might be one of the coolest onboarding tricks I've seen recently - do different tasks for a product onboarding to add days to your free trial 🤔
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Villains of Love is Blind season 4:
- Bliss’ dad
- Irina
- Shelby
- Netflix infrastructure
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#Ham4All
: 'Right Hand Man' on Jay Z's 'Heart of the City' to aid immigrants:
@ChrisisSingin
@slesin
@Lin_Manuel
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Hidden gem on Netflix is
@TheIndianDet
- great performances by Russell Peters/Anupam Kher and brilliant storylines. Romantic comedy meets crime drama 🕵🏽♂️
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@pattimmons_
Will sometimes intentionally abandon online carts just to see how good a company’s re-engagement strategy is 😂
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When Gilly reads out one of the biggest revelations in the show but gets ignored.
#GameOfThrones
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@SeanEcom
Much closer to this imo. Not sure anybody is nervous about staying in the Embarcadero Four Seasons lol
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@baeenelle
@jaboukie
"He said, whoever has the youth has the future. Fill your children’s minds with what is true and right and noble, and then they can overcome evil with good because they can actually discern between what is evil and what is good.”
The context is still terrible lol
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He'll tweet while you are sleeping
He'll tweet when you're awake
He'll tweet when things are bad or good
He'll tweet until things break
#AddTrumpRuinAnXmasSong
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Simu Liu’s Deloitte to Marvel run might honestly be the best big firm to celebrity run since John Legend leaving BCG
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Thinking about how owls might be one of the most historically overrated marketing channels. Hogwarts sent Harry 150 letters and he opened none of them. Abysmal conversion rates. Patently negative ROI. Blowing up their CAC for no damn reason smh
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Current favorite email newsletters ✉️
- Medley (
@nateliason
)
- Brainfood (
@farnamstreet
)
- Granted (
@AdamMGrant
)
- Five Ideas (
@AspenInstitute
)
- One Thing (
@dcancel
)
- Five Bullet Friday (
@tferriss
)
- Product Habits (
@hnshah
)
-
@saas_hacker
- Essays from
@andrewchen
-
@theskimm
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“I mean it’s one blue check, Michael. What could it cost, 20 dollars?”
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My only formal opinion on the Academy Awards is that we riot if this isn’t the year Lin-Manuel Miranda gets his EGOT, tysm
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In personal news , beyond excited to share that I’ll be starting a new life chapter with the PT MBA program at Berkeley’s Haas School of Business this Fall! 🐻🎉
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The millennial urge to comment “Congrats! They’re so lucky to have you!” on the Linkedin post of someone you watched black out two weeks ago
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Honestly so excited to see half of you become CMOs in a few years and change nothing about your Twitter personalities lol. We're about to see a generation of C-Suite tweeting shitty puns and fan cams and I'm here for all of it 🥲
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For those accustomed to privilege, equality feels like oppression.
#WomensMarch
I'm planning a 'Men's March' to protest at the creeping global emasculation of my gender by rabid feminists. Who's with me?
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Doing 'My Shot' on beat for Eminem's 'Lose Yourself' to support immigrants
@Lin_Manuel
@DaveedDiggs
@slesin
#Ham4All
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He really said Courtside Karen, I’m crying 😭
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"I watched the Boston Massacre happen. I watched as thousands of colonists were cheering. Saw it with my own eyes."
#1776Trump
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@heyalexfriedman
Aww I really like this - I work in tech and my partner is a therapist and we're both so endlessly fascinated by each other's jobs slash recognize how hard they are since it's a foreign domain. Definitely like the balance :)
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@Rahuligma
My friend Ben Dover is hiring a new engineer for his stealth startup. Hugh Jass is one of the investers. DMs open.
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For anyone in marketing looking for a revelatory doc, the Abercrombie downfall on Netflix is a good watch. Fascinating to look at things traditionally celebrated in brand building (associations, scarcity, seeding aspiration) and how it all blew up 👀🍿
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If a marketer sees their shadow tomorrow, there will be six more weeks of Temu ads
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Sitting in the Lyft minding my own business and this dog just popped up out of the passenger seat ready to fight 😂
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- rupi kaur
those who attack space
maybe don’t realize that
space represents hope
for so many people
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Is anyone just bamboozled by the Facebook notification system these days? Feel like I’m getting friend updates I never subscribed to, page updates for pages I haven’t engaged with in months, nothing actually related to site activity. Complete chaos 😵💫
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Has anyone else gotten hooked on a rotation of like ten outfits max? Lol quarantine really has me wearing like the same comfy shirt once a week 😭
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ME: "When you've worked in marketing for a while, you can't get easily influenced by the ads. You start to notice tricks. You know what their end goal is."
ALSO ME: *Inexplicably on the Kith website after five seconds of seeing a Steve Buschemi fashion ad*
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I frequently think about this great answer from
@JohnArnoldFndtn
on the importance of parsing advice.
(Source: Tribe of Mentors,
@tferriss
)
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*Getting ready to sleep in on a holiday without an alarm*
Body clock:
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When I talk about wanting to be a fly in the wall in ad campaign brainstorm discussions, it’s for stuff like this 😂
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