Joel Runyon
@joelrunyon
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IMPOSSIBLE ® (@impossiblehq) Athlete & Entrepreneur #pushyourlimits https://t.co/H4l85u0Hsp https://t.co/IbHI6EPksm https://t.co/i1DjSVxFEm
Austin, TX
Joined February 2009
For the last 3.5 years – the fake meat giant @impossiblefoods has been suing my company @impossiblehq (est 2010) trying to cancel our trademarks. After their first attempt was thrown out, they doubled down & now are suing me (personally) as well. Here's what's going on 👇🏼
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You can make a lot of people angry just by refusing to be afraid.
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“One of the biggest traps for smart engineers is optimizing a thing that shouldn’t exist" - @elonmusk.
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A quick video update: @ImpossibleHQ is being sued by a multi-billion dollar processed foods company called @ImpossibleFoods in an attempt to cancel our legally registered trademarks. Here's what's going on:
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Month 17 of a pandemic and I still haven’t heard any public officials talk about the benefits of eating real food, maintaining a healthy body weight, and increasing vitamin D exposure towards positive public health outcomes. Weird.
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We just entered the biggest opportunity zone of the decade. Take advantage of it.
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The biggest lie my generation has swallowed is that you can have it all. You literally can’t. That’s what makes the things you do choose special.
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Imagine screwing up a $6B donation this bad.
World's richest man offers $6billion right away if World Food Program shows accounting of how they would use it. Head of WFP gives lame-ass response showing they probably have no plan. They could've easily got an intern to outline a rough plan, then add details along the way.
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Took 30 days off caffeine after regularly drinking 400-600mg/day. Surprisingly easy (no headaches or withdrawal symptoms). Benefits: Almost none. Conclusion: life is better with caffeine. Longer video & writeup coming soon.
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Lesson I learned a long time ago:. Never care about someone else’s problem more than they do. You can end upside down real quick. Help them as much as they help themselves.
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This should be required for all health related statics. 42.4% of America is obese. Another 31.8% is overweight. Incredible.
U.S. has an obesity rate of 40%. It’s media and medical malpractice to report COVID deaths without explaining the obesity connection.
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All these people talking about how "hateful" twitter is, and I have no idea what they're talking about. Seems like basic user error. Simple formula to avoid this:.* Follow interesting + inspiring people. * Ignore the outrage machines. * Mute people trying to pick a fight.
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The Productive Paradox:. The busiest people often respond the fastest. Use that information how you will.
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The fact that grown men use the word “adulting” to describe taking normal human responsibility over their life is one of the signs of the apocalypse.
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The most selfless thing you can do for:. * you.* your family.* your country.* [insert any other group you care about]. is to get down to a reasonable weight and put on lean muscle mass.
This should be required for all health related statics. 42.4% of America is obese. Another 31.8% is overweight. Incredible.
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@Cernovich "act alone, solve equations, analyse a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects." – Robert Heinlein.(2/2). This always seemed like a good list to me.
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When you find very smart, but completely different people coming to similar conclusions via very different methods, it might mean there’s something there:. @joerogan .@jordanbpeterson .@jockowillink .@benshapiro .@SamHarrisOrg .@tferriss .@RubinReport .@EricRWeinstein.
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Twitter is still the best way to connect with smart, like-minded people with interesting ideas. If your timeline is crap, it has more to do with your values + who you’re following than it does with twitter itself.
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Fairly sure he came out with a snarl and dunked on the doctor who delivered him. #beastbrook2point0
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Accidentally joined a hunger strike today by sleeping in today.
You’ve seen “tech bros rebranded skipping breakfast as intermittent fasting” but have you seen
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PSA: If you use the word “toxic” in a conversation follow it up with any other words besides “nuclear waste”, I’ll probably stop paying attention.
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If your new years resolution is "get in shape" after time off, you're better off skipping the annual January gym zoo chaos and focusing on 1) giving up liquid calories and 2) going on walks. Build those habits and then add the gym when it clears out in February.
New Years coming up. PLEASE DO NOT HIRE A PERSONAL TRAINER AT A COMMERCIAL GYM. Personal trainers overall are a menace. I have to keep my eyes down and avoid watching the stuff being done to people. Having old / untrained people doing "HIIT" and Bosu. It's injury central.
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Fixed it for you @Apple
This Apple ad is what happens when you try to be “edgy” with no consideration for strategy. Consider first principles:. 1) Apple is a brand built on giving people a sense of inspiration and joy (eg, the colorful 2000s iPod ads). 2) Their target audience is consumers who are.
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@Cernovich "A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate. ".(1/2).
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I forget who said it, but someone mentioned we should start calling CNN anchors content creators. Kind of hilarious to imagine. "Brian Stelter is my favorite content creator" - said nobody ever.
Even with a major war ongoing, the continued disappearance of MSNBC and CNN's audience is extreme and rapid. The number of viewers under 55 watching MSBNC's prime-time shows is barely 100k or less. These are mid-level YouTube numbers.
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@chrispavlovski @elonmusk Google doing a 60m deal with reddit right before IPO & then juicing them in the search results immediately after is on the of the most underreported stories in tech .
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@0xgaut Okay, how about running around a track as many times as possible from sunrise to sundown on the longest day of the year?
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Even weirder, after establishing their brand on irish grass-fed butter - they launched a version of "butter with canola oil.". Who is asking for this in the first place?
There’s a real opportunity for someone to do this stuff right.
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Money won’t make you happy. But debt, debt will make you miserable.
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Just went for a walk outside alone. No music. No electronics. No internet. 10/10 Would recommend.
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Downed an unnamed black cylindrical object in south Austin. Currently dragging it to a warehouse for further inspection. It appears to have some regenerative effects on the knees. Will report additional findings soon.
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Same.
Website works fine for me.
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Blueberries are the best fruit and it's not even close.
I suggest eating 1-2 servings of blueberries a day. They are a “superfood”. They have flavonoids called anthocyanidins, these are potent antioxidants & anti-inflammatory. This helps protect brain cells from damage & improves cognition, motor control & enhance neuroplasticity.
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One thing I've noticed lately:. Some of the most successful people both. 1) Respond much faster than you think they would be and.2) Are much more helpful than you think they would be. There's a lesson in there somewhere. .
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Alcohol and caffeine are not even in the same universe when it comes to side effects.
Everyone’s quitting alcohol. The next trend will be quitting caffeine.
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Two words:. Metabolic health. I bet you’re gonna see them pop up a lot more over the next 24 months.
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I think @EdLatimore said this first, but. "Lots of people say they're competitive. But most people don't really like to compete. They like to win.". Being competitive is a skill. Winning is an outcome.
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Accurate.
Working a job 40 hour/week: "Ugh I want to work for myself so I can set my own schedule". Working for yourself: *works 80 hours a week*.
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Unpopular opinion:. Men don't bond by talking about feelings. They bond by doing hard, meaningful things. We have a lack of hard, meaningful challenges - not a lack of emotion.
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Knocked out a half marathon on 48 hours notice today after not running more than 5 miles in the last year. Nothing wild but good to know the legs still got it. Daily reminder: do hard things
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The best part of learning another language is that it actually forces you to THINK differently. When you realize that other cultures + languages have more accurate words + phrases to describe concepts, it opens you up to how much of your “reality” is simply your perception of it
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Twitter's biggest product misstep was not making it easy for people to learn how to easily clean up their feed and instead tried to do it for them.
Twitter is great bc if you don’t like people you can unfollow, mute, block its your choice. Where they failed is when they unilaterally decided there were people no one should listen to. Hopefully @elonmusk fixes this.
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LAWSUIT UPDATE: Impossible Foods - a multi-billion dollar processed foods company is suing my company IMPOSSIBLE ® (@ImpossibleHQ) to cancel our registered trademarks. Their first case was thrown out, but now they’re doubling down. Here’s what’s going on👇🏼👇🏼👇🏼
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The amount of pro athletes who diet consists of "candy" will make you rethink everything you've ever thought about "talent".
There’s an interview with an nba trainer said he devoted every waking hour into basketball & training in college but couldn’t make it professionally. When he joined the nba as a trainer he learned that some of the best players eat complete shit & work out like twice a month.
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Turns out:. Sugar is bad. Fasting is borderline magical. Carbs are useful when training but you probably don’t need to eat them constantly if you watch Netflix all day. 🤷🏼♂️.
I'm reading @drjasonfung's book The Diabetes Code, which is excellent. His analysis cuts to the heart of what diabetes is and how to cure it with fasting and low carb. He puts mainstream medicine to shame.
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Show up. The days you want to quit are the days you need to keep going.
Don’t focus on the multi-million dollar exit. Focus on making the experience better for your customers.
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Known about @kneesovertoesg for 2+ years now. Finally got sick of the knee issue being an issue and decided to go HAM on the exercises about a month ago. 4-5 weeks later. Most of the pain is gone. Absolutely Infuriating.
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Also, . Once you realize you can increase your earning power, it’s a heck of a lot easier to figure out how to make an extra 1k than it is to skip a latte for 250 days straight.
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“The bros always know”.
“Evidence based” goobers used to say collagen supplements were worthless as it “all break down into amino acids.” Totally wrong, as bros knew collagen helped the joints. So many people live in pain when they listen to supposed experts.
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Day 1 - Fever sweats + fatigue.Day 2 - Body Aches (bad).Day 3 - Body Aches (less bad).Day 4-6 - Head cold / allergy style symptoms. 6+ - Bored waiting out quarantine. Weirdest part was the different symptoms changing throughout the experience (haven't experienced that before).
Hey people who have had COVID, when will I feel better?. I’m on day 2 I think. This shit is brutal.
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18-22 coincides with the end of the “life script” that most people follow from a young age. 22 is when people realize there is no script for life - and sit around waiting for a new one while thinking things are going “downhill.”. Write your own script. Keep “peaking.”.
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I can’t believe it took me this long to find out about this, but this 10 minute track will fix that annoying iPhone bug where “that one track that starts with “A”” playing every time you plug your phone into your car. Gamechanger. via @samir.
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Libraries are the most underrated remote-working location. Fast Wifi. Outlets Everywhere. And being quiet is a requirement.
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This photo from the certified badass @nimsdai ruined the entire appeal of Everest for me. The Sherpas are the real athletes of the trip. Everyone else is along for the ride.
50-100K. I’ve been reading The Climb. Summiting Everest is big money and most people have no business going there, they endanger the lives of others, don’t carry their own supplies, and use oxygen as they don’t have the conditioning or stamina needed.
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Good habits compound. Take a cold shower, you’re more likely to work out. Once you workout, you’re more likely to crave healthy food. It’s the snowball effect in the positive direction.
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Really surprised (or not) that they didn't even include some obvious potential changes in the past years that could cause this including:. Lack of proper nutrition (too much sugar). Explosion of social media / phone usage. Limited access to the outdoors.
Major depression is on the rise among everyone, new data shows
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"Some of us get more done than others" - @Cernovich . I saw this quote a few weeks ago and I can't stop thinking about it.
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Spent the week with my cousin who works in a no-name midwest town and taught himself a [redacted] trade 2 years ago. - married w/ 3 kids.- great income : lifestyle ratio.- started a homestead .- 6 acres, several cows, chickens.- at home he’s actually “off” (underrated) .- turns.
Yes this is what you should teach them as an OPTION. Smart people get bored, then figure stuff out, then create huge companies. Why tell kids to aspire to be a lawyer - high suicide rate. My doctor friends say they don’t want kids to be MDs. “White collar” ain’t all that.
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@shl literally just dropped this guide. a lot of overlapping items. will add this thread as a resource. 👍🏼.
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I always say "figure out how to run 5 miles". If you can run 5 miles, you can run 10 (it's only 2x). Even a marathon is only that 5 miles, 5x. If you only can run 1 mile, a marathon is 26x!. Run 5 miles, you can run forever. Disclaimer: I run ultramarathons and I hate running.
I don't think running is the best exercise for any physical attributes. The real value is the mental strength required to do 5 miles. Runners don't think about this, but consider the mental and emotional effort required to even run 2 miles. ESPECIALLY without music.
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What's the most recent thing you realized you were wrong about?.
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Would be interesting to do a SIMS-like civilization version of the spider-drug experiment. Take groups of people, allow them to use a specific drug and see what they build.
Western civilization was built on nicotine, and while I don’t drink alcohol, it’s clear you can have well ordered Western society with beer and wine. We tried weed and saw the results. Your own brain is FRIED.
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Crazy how people (news companies) will just use a photo (and profit off it) w/out credit or paying licensing fees. Here's the guy that took the famous Everest traffic photo going around lately 👇🏼.
Sad that agencies are using my photo without credit or sign of payment.Risked my life to get it & took my gloves off in freezing cold to take this. It’s UNFAIR & UNPROFESSIONAL for these big agencies to use it without asking when they know #ProjectPossible is short of funding.
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Going back to beginner mode. Asking more questions. Being the dumbest person in the room. Trying different things. Feels good.
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Not going to lie - I would subscribe.
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Usually stuff like this is a scam, but Bill is the real deal. Crazy.
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Learning another language is a way to break your brain out of the matrix. Your understanding of the world + reality is shaped by the words you have to describe it. Other languages can use different/better words sometimes + force you to shift your understanding + worldview.
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good mental framework.
Make as much money as possible . Spend as least money as possible . Help as many people as possible . Travel to as many places as possible.
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Spent time in the cold and the heat today finishing off the last of the c-v-d. 10/10 would recommend.
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TLDR: They are seeking to cancel our federally registered trademarks, bully us into submission and have us pay for the entire legal process.
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When you realize your problems aren’t unique you realize the solutions don’t have to be either. You can just change things if you really want to.
This line in the Rich Roll autobiography . ☠️ ☠️☠️. "You're what I call terminally unique. You think you're special. Your problems remarkable and singular. People like you die. But you're just a garden-variety alcoholic. Nothing more, nothing less.”
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Good reminder to fail publicly at something every once in a while. Oof.
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Imagine thinking Mark telling people to eat real food is a public health threat.
Not as much as I enjoyed selling my food business for $200 million.
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