Joe Cassandra
@JoeCassandra
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50+ threads on building my financial marketing firm . Sold $35M+ | Millions in RE deals| Married Dad of 4|Read pinned for controversial takes
Atlanta, GA
Joined June 2012
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Controversial money advice learned in 35 years.
My parents didn't teach me this... yours didn't either.
Time for some straight talk on $$$.
No BS 👇
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Me at 28
- Terrible job
- Couldn't afford a $500 bill
- 1 hr commute
- 1 kid & wife struggling w baby & job
Me at 33
- Write copy generating $25M+
- 6 fig passive income streams
- Multiple biz
- No commute
- 4 kids, wife at home
5 years can change a lot. Don't give up.
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Facebook was founded in 2004 by drunk college kids.
Worth $573B.
Up 449% since 2012 IPO.
Twitter was founded in 2006 also by a college kid.
Worth $34B.
Up 8% since 2013 IPO (in greatest bull market ever)
Every Twitter board member should've already quit years ago.
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We're in a restaurant bubble
To now the point where going out to eat doesn't even make sense anymore.
Just last week...
PANERA: Family of 6 (4 young kids) - 6 entrees & 6 drinks was $73.
LOCAL GRILL: 6 entrees, 2 waters & 4 kid drinks - $78 (they also charged me a surprise
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Most common DM I get is about medical bills:
Never pay the first medical bill you get.
It's the suckers bill. Think usury.
Just throw it out.
40% chance you never hear from them again
40% chance you get 5 more then offered a big discount
20% chance you go to war
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Harsh truths about having kids for millennials on the fence about whether they should or not
(Have 4 myself. Come from family of 11 kids)
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"We have a 2.7% mortgage, we're never moving."
Umm...
If wifey comes to you and says "we need to move to XYZ school district", it doesn't matter if rates are 19%, you'll likely be packing boxes soon.
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Quit my job with a 1 yr old, 17k in bank & a lot of debt.
Wife said "You better be right about this"
1st day, I lay on our bed, had a panic attack saying "I can't do this"
Without missing a beat she says while holding our daughter "Better figure it out" then walked out of room
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@PicturesFoIder
Issue isn't he has a celebrity crush. Everyone does.
It's you don't embarrass your lady in public... one of the worst things you can do.
(and vice versa)
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Went to chiropractor.
Co-pay with insurance - $95
Chiro tells me, "If you don't go through insurance, just pay out of pocket.. it's only $65".
Health insurance is a scam.
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Controversial money advice learned in 34 years.
My parents didn't teach me this... yours didn't either.
Time for some straight talk on $$$. No BS
👇🧵
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There's a multi generational Asian family in our n'hood. They live in 6 houses on the street
There's about 20 kids among them
You'll see one grandma pick kids + cousins up at the bus
Another w all of them at the pool
You never see this w the avg American family
I want that
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Everyone shouldn't start a business.
If you can get to $250k/yr + bonus w/ a W2, you're making more than most small business owners + less stress.
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Men are expected now to make way more money,but also be 50/50 raising kids & keeping up the house
Women are expected to keep a Instagram home & perfect kids (w/ no help),be 'active' at school, & make $ now
It's a crazy battle going on in the US
How we stay married w/ 4 kids:👇
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Many 30-somethings...and 40-somethings go around depressed b/c they realize they picked the wrong career.
And they now feel they're stuck. (sunk cost fallacy).
You can reinvent yourself until you're dead, fyi. Life isn't over at 48
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Having 4 kids is easier than 2 kids.
Majority of people I meet around my age have 0-2 kids.
4 is "a lot", they say. (I grew up with 10 siblings)
Dads say "I thought I wanted more but the 2nd one was so hard, so I snipped."
2nd one is hard.
Harder than 1 bc there's no "you
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Took my wife out to date night & see some houses (then a football game)
This restaurant charges a 4% fee for using a credit card
1. Bull as there's no heads up
2. Biz don't owe 4% for fees. It's 2.5-3% plus $0.1-0.35/swipe.
So they're making a spread
Restaurants laughing at
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The wealthiest people you'll meet in real life usually
1. Do something very niche
2. Majority of avg people don't know "that's a thing"
My wife's best friend's family growing up were quietly rich. All they did was sell cardboard boxes to businesses.
Yes, that's a thing.
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I know grandparents who charge $$ to babysit even for a few hours.
Millennials will hopefully bring back the 'generational' family living & helping each other through life.
I already tell my 4 kids (aged 2-9) regularly that they need to live near us so all grandkids, kids,
My wife: So your boomer parents will drive to Texas to watch an eclipse for 2 minutes and 30 seconds… but not visit for their first and only grandson’s birthday? And the only kid’s books we get in the mail are from Dolly Parton?
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We sold our children’s brick-and-mortar retail business…
But it was ultimately a failure...
Ending with our manager yelling at us in front of the new buyers about how we’re the ‘worst bosses she’s ever had’
Bought it after seeing a tweet on here about biz for sale on
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No, $70k/yr won't make you happy.
The key to happiness is sprinting as fast as you can to $10-30M in assets you own 100% that can throw off 5-6% liquid cash...
Being content w that income.
Not touching the principal
Then doing whatever you want from there no matter what it is
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I've worked for massive companies like KPMG down to startups & my own businesses.
If you have any ambition at all... working for a large company will wreck you.
No amount of swag or endless coffee helps.
- Endless meetings that go nowhere (no real work done)
- Everyone
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Most common DM I get is about medical bills:
Never pay the first medical bill you get.
It's the suckers bill. Think usury.
Just throw it out.
40% chance you never hear from them again
40% chance you get 5 more then offered a big discount
20% chance you go to war
Our healthcare system is nuts.
In October 2022, my son had genetic testing done, the provider quoted us ~$500.
In January 2023, our insurer paid the testing co ~$34,000.
In April 2024, we received a bill for the residual in the amount of ~$10,000.
How should I approach
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There's a childcare crisis in America
Babysitters are $25+ an hour
Day camps over summer are $500/week per kid
Grandparents charge for babysitting help nowadays
They need to remove all red tape from opening new daycares & running one
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Responses are hilarious:
"🤡 if it's so expensive, don't eat out dummy"
That's not the point of post, Matlock.
If I say "house prices are in a bubble"
Is your response "🤡if it's so expensive, just don't live in a house dummy"
A normal response is either agreeing or
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Everyone should have a side hustle
1. You could get fired tomorrow
2. You can write off a ton on taxes
3. Most problems are solved by making more $
Most just don't know where to start
Here's how to make $10,000 in 60 days as a side hustle 🧵
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If your relationship w your spouse sucks before kids
It's going to 50x suck with kids
Honestly, the
#1
tip to handle kids is have a rock solid relationship...and to keep working at it
Because you'll find the magic wane as you lose sleep + being elbow deep in poop
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As someone who owned a physical biz that was a money pit, my best advice is give it 1-2 years, learn a ton, get ass kicked then get out.
He's learning about managing a P&L, people, and problems.
Another lesson he will learn is about DD he missed during acquisition.
He's
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There's a childcare crisis in America
Babysitters are $25+ an hour
Day camps over summer are $500/week per kid
Grandparents charge for babysitting help nowadays
They need to remove all red tape from opening new daycares & running one
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In 2020, I bought 6 rental properties in 6 months using 5 simple tools
All while investing part time.
In the next 12 months, we could see opportunities to buy rentals at 60-75 cents on the dollar again
Here's the 5 tools I use to buy without a realtor or RE license 🧵
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@Tori_Bedford
Small business owners: "Please don't do lockdowns, we'll go out of business."
Govt: "Sorry it's for the people"
Delta CEO making $13M: "Please throw out Covid rules so we can make our profit."
Govt: "You got it Eddie. Golf, Saturday?"
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Harsh truths about having kids for millennials on the fence about whether they should or not
(Have 4 myself. Come from family of 11 kids)
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New hack:
Eat out at the gas station
2 sandwiches, 2 yogurts, 2 candies
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Controversial money advice learned in 33 years.
Your parents never taught you this.
Time for some straight talk on $. No BS.
👇
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There's a multi generational Asian family in our n'hood. They live in 6 houses on the street
There's about 20 kids among them
You'll see one grandma pick kids + cousins up at the bus
Another w all of them at the pool
You never see this w the avg American family
I want that
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Guy I went to HS school w is thinking of divorcing his wife after 7 yrs & 2 young kids bc wife is "different after kids"
Men don't realize the mental & physical toll having kids is
Moms put on brave faces...but it's tough for them
It makes moms the strongest species on earth
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Geez, these whiners making us millennials look bad.
Look millennials, here's some harsh truths:
1. This idea you can't 'afford to have kids' is BS. You'll never be ready to have effing kids. You just do it & you figure out life. "I need $100k/yr & $50k in savings," shut up
Do Millennials have it tougher than previous generations?
🔊 ... 🤨
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A big issue happening w the massive boomer/millennial wealth gap is how much costs keep getting pushed down from old to young
1. Property taxes
In my red county, boomers get a massive discount as they pay pennies for the school tax. Young families carry the bag
In TX, they're
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Being a part time real estate investor can add 000s to your net worth fast
Just 1 house per year will put you in the 1%
Hardest part is starting.
Here's everything you need to know (from a fellow part timer) 🧵
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Everyone shouldn't start a business.
If you can get to $250k/yr + bonus w/ a W2, you're making more than most small business owners + less stress.
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My wife struggles bc in many social groups she's in, she's one of the rare stay-at-home moms
One group recently, a Mom made a crack "If I was a SAHM, I'd have all the time in the world"
I tell her it's a gift we do well & she can stay home. We know it's best for our kids
"Many
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"Oh,you're a dead beat cheapskate."
I'm not. I tip well, pay all my vendors on time and usually add extra.
Healthcare is messed up in America. The more you succumb and pay whatever BS they send you, the more you solidify it to never change.
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Since Twitter's Nov 2013 IPO:
Twitter stock is up 8%.
Tesla stock is up 2,874%...
Every Twitter shareholder should be DM ing
@elonmusk
to take over tomorrow.
$TSLA $TWTR
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@KrissBergTweets
I've learned just doing anything... even if small... kills anxiety fast
Sitting around pouting just makes things worse
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Married couple in front of me at a quick serve breakfast place.
She orders, pays for herself.
He then orders, then pays for himself.
It was embarrassing to watch.
No wonder testosterone levels are at record lows.
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September:
$81,573 last month in income thanks to doing what I love.
5 years ago:
$48,000 per year in a job I hated.
It pays to pursue your talents.
Start today.
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I've done this for 10 years.
I've had 4 kids, in a hospital, C sections, multiple day stays and only paid what her OB required upfront
Someone DMd me, their bill went from $3300k to $750 in 6 months from following this
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How wussy real estate agents can cost you a ton:
A house we loved was listed for $1.05M for 3.5 months before we looked at it.
At that point of looking at it, they had lowered it to 975k.
We toured it... liked it, but didn't like the price, we told the agent that. (that's
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Don't hire HVAC folks, plumbers etc who drive around in those fancy painted cars
They're not a 'contracting co.' They're marketing companies
They take what it costs, double the price
Just go to a FB group for "RE investors", ask for XYZ contractor
You'll save a fortune
That
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Hardest part of kids is NOT money
It's prioritizing where your focus is
Because someone gets neglected. Yourself, your spouse, your career etc
What are you willing to give up?
All your kids want is your time. Not new toys. Your spouse too.
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Hilarious how people think if the market crashes, they'll be lining up to buy houses.
1. No you won't. You'll be scared
2. Mortgage co likely won't lend to you without huge down payments
Also hilarious how many on X seem to be begging for a recession/depression as if
Most surprising?
1/3 of the Americans who said they want a crash are HOMEOWNERS
They cited lower property taxes and to stabilize the market as reasons for wanting one
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Every personal finance guru says "As you make more income, don't let your lifestyle creep up?
I say that's BS
What fun is that?
Why work hard at all if you don't enjoy spending it (esp w kids in the house)
I'm supposed to save it so to spend when I'm 70? Wtf
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@sweatystartup
If they hired me to do something, I don't tell them a price, they pay a premium each month and I charge them a 2000% markup...
Yes I'd expect them to
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I'm telling you...
The bigger the company you work for... the dumber you get.
Your time ends up in meetings vs. building.
But you won't notice until you're laid off & you realize you have no skills
Find a small biz, get hands dirty & you'll never worry about not having work
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Every year, I call my CPA (who I pay $5k/yr for tax work)
And he never remembers who I am. I have to re-tell him everything
I give him clean books, never badger him, & send him everything way early
How many biz models' only moat is "clients are too lazy to switch"
I want that
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The red circle is a summary of my last 6 years of trying to lose weight
Yo-Yo up & down despite lifting 3-5x per week + intermittent fasting
Green circle is last 10 weeks when I finally changed it up
Now, I only lift 2-3x week, but got a treadmill to do 10k steps/day
Plus
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We plan to move & ditch our 3.2% mortgage rate
Moving to get into the best school districts for our 4 kids.
7+% mortgage will suck but it's a better community to be in
The returns = our kids in top 10 elementary, middle, HS in the state
Worth more than a mortgage rate
"Why
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@MySportsUpdate
Don't they always say the defender isn't playing the ball
And the defender is playing for the ball
Not sure the exact rule tho
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Travel sports for kids is a $39B industry
Insane these parents take out 2nd mortgages & lose their weekends for yrs for their kid to end up riding pine at a D2 college
Save your $$$ & take your kids around the world instead.
They'll learn more & you'll put on less weight.
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"Kids are expensive"
I mean, sure diapers, wipes, formula, car seat are the basics then a pack and play to sleep in. Basics don't break the bank a ton
Look, you'll never be financially ready for kids
You figure shit out. Your budget shifts
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Throwing out the bill is the first step of negotiation.
In capitalism, you agree upfront "I pay $ X for Y services" If you don't like it, you negotiate or find someone else
That's not how healthcare works
It's facilities doing what they want & charging whatever
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A few harsh truths if you want to make a lot of money but you're feeling stuck
(From someone who was there 6 years ago)
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This is why we have so many weak men nowadays.
Men who want no responsibility over anyone or anything...
They just want to sit around, "chill vibes", not build anything & think life is about leisure
Life is supposed to be struggle
Men need struggle to feel alive.
I have zero desire for riches.
My only desire is to:
sleep in late, surf a little, meditate mid-day, train whenever I want, and stroll into town to sip wine and eat well with friends.
Call me unambitious, but I don't think money can buy anything better than that.
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People will respond "I did this + it went to collections" or "I got a court summons"
Chill
Call them, offer 75% off and then play hard from there.
P.S. this worked for me for 10 years w wife + 4 kids. Play hard at your own risk. My credit is stellar. Don't blame me for yours.
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Caveats:
1. Blood draw places will never let up. labcorp/quest diagnostics. They will find you.
2. Can't do this for basic doctors like a pediatrician. It's for specialty and one off bills (like having a kid hospital bill)
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"What about my credit?"
You're worried a small chance about your credit dropping 75 points vs being forced to pay a 1000% markup on Tylenol or $thousands$ to a doctor who did nothing but say hi & tell you to cough
Read % of OP tweet again
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Every thread I've written about
- Investing (stocks/real estate)
- Career (going from broke to multiple 6-figures)
- Finding your passion
- How to not eff up your kids
- Tips on buying/selling homes
- Marketing tips/selling (main expertise)
& more
(organized for easy reading)
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@aargreen
Very much agree
Took my wife out for a steak and seafood dinner. Was $250 ish , but incl drinks ,desserts, great service and delish
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Told our n'hood FB group (of 300) we were selling our house.
Within 2 hours, 4 said they knew people who were ready to buy asap
Two already said the price worked & actually lived in the n'hood (just wanted a basement for their growing family). Another wants it for their kids.
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More millennials would own homes if they had gotten married + had kids at age 24 instead of 34.
Many could've bought with prices down from 2011-2017.
Instead, my generation got a dog and a 600 sq ft apartment.
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Family member at Xmas dinner is panicking b/c he's expected to bring in business for his CPA firm now. (he is NOT a salesmen, hates sales)
Just made partner after 20 years in the industry and rubber's meeting the road...
Here's what I told him to do to add 6-7 figures of new
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The best financial tip I can share on this app:
Never pay the first medical bill you get.
It's the suckers bill. Think usury.
Just throw it out.
40% chance you never hear from them again
40% chance you get 5 more then offered a big discount
20% chance you go to war
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A big issue happening w the massive boomer/millennial wealth gap is how much costs keep getting pushed down from old to young
1. Property taxes
In my red county, boomers get a massive discount as they pay pennies for the school tax. Young families carry the bag
In TX, they're
Millennials out here right now fighting for our lives within our tiny sliver of the pie
An avocado toast fast doesn’t fix this
h/t
@zerohedge
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We bought this house a few yrs ago for $155k (worth $245k at purchase).
Needed 25k in repairs
Rents = $1875/m
Worth $325k now
After refi around $215k, we had $0 in it
Problem is taxes/insurance skyrocketed so it doesn't cashflow
i.e. where investment properties are going
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I've posted this before & people said "Lies, I can do all these."
It's BS. They're lying.
Or they're in denial that their spouse resents them & they don't see their kids as much as they claim
Going all in on spouse, kids and your career will take up 18 hours of your day alone
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The truth is, juggling
- Spouse
- Kids
- Job
- Health
- Friends
- Hobbies
- Meeting new people
- Sleep
- Relaxing
Is impossible. Dad bods are a thing bc most guys neglect health
You'll have to choose 4, maybe 5 and the rest are put aside
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@ChrisJBakke
Nothing makes you want to work hard to earn 8% in 8 years like having no skin in the game
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Driving w/ wife through a n'hood we're interested in living in.
Every house is cute as heck, lawns perfectly cut, a gaggle of moms playing tennis at 11
Then we drive by this beater.
Looks abandoned.
"This should be our house," my wife says.
I go up and knock on the door.
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As someone who supports capitalism...this is where it fails...
Fails big time.
Because this is not capitalism. You take 200M for yourself then ask for 6B in handouts...only to ax 19,000 people...
That's the opposite of capitalism
I see that American Airlines fired 19 THOUSAND people today, a few months after their $6 billion bailout.
Did you know that CEO Doug Parker cashed in $200 million in stock-based comp over the past 7 years?
Burn. It. The. Fuck. Down.
#BITFD
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You'll never realize how much free time you had until you have kids.
The 'on the whim' "Honey, want to go to the movies?"
Those days are over for at least 10 years..20 with multiple kids
Everything must be planned
Less events out, less money spent on entertainment
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@moirawebb
On the flip side, an old college friend used to do in house deliveries to Jennifer Lawrence , and said she was super sweet b& cool
So some Jens are good
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Met an HVAC guy with multiple crews. Did amazing work for me. His Dad & Uncle did the biz for decades
His day starts at 6a driving around to different projects.
When I worked with him, he had to finish up a job around 9p as his crew had left & they messed something up
Think
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"I need time for my friends"
Honestly, you'll lose friends after kids. Esp the non kid friends
You'll probably need to pick a handful you'll stick with and dump the rest
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In 1995, Warren Buffett revealed
...err maybe let slip...
The secret to getting rich from investing even if you don't have a lot of money
It's not compounding, index funds, buying Coca-Cola, or dividend stocks
(Video in last tweet)
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If someone you love smugly tells you,
"I'll never sell my 3% mortgage house, I'll just hand to a property manager & collect rent checks" slap them in the face
Bc they don't know what they're talking about
Being a landlord isn't passive & it's not cheap
One of our properties
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I've found I can only do 4 of these well MAX
- Present w Kids
- Present/romantic w Spouse
- Successful at work
- Good Networker
- Hobbies
- Relax time
- Exercise time
- Time w 'my buds'
- 8 hours sleep
I see people on here who seem to be able to do it all
Not sure how.
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Talking to different mortgage brokers/realtors, there's an overwhelming belief from them:
- Mortgage rates will drop to 4-5% by Dec 2024
- A housing buying frenzy will start all over again
- RE prices will skyrocket higher once more
My thoughts:
1. Seems illegal to tell
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Don't be surprised when the SMB/Retwit/entrepreneur guru you follow announces their divorce too
Your wife & kids don't care about your "million dollar portfolio" you're building
If you're not showing up for your kids games that the wife now wants to date the coach, that's on
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Guy I went to school w is thinking of divorcing his wife after 7 yrs & 2 young kids bc wife is "different after kids"
Men don't realize the mental & physical toll having children is
Moms put on brave faces...but it's tough for them
It makes moms the strongest species on earth
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Huge opportunity coming in chain sit down restaurants.
All the dinosaurs are pure crap now
Applebee's, Olive Garden, O Charley's, iHop, Red Lobster, Cracker Barrel
Food quality ⬇️
Portion size = smaller
Menu = shrunk
Prices ⬆️
Service 🤢
These places will be JCPenny'd soon
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People without kids don't understand the feelings you get when you have kids.
That's why they only think about "Kids take away your freedom"
When, really, they bring you more joy beyond the things you think fulfill you.
For example, someone without kids doesn't know the
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Seems weird this has to be said ---
Life is supposed to be about work.
Working not just your "job", but also working on family, building a home, doing good to others.
This new "idea" life is should be about leisure, fun, vibes, is a lie.
You think God put you on this earth
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All of this sounds negative, it's real truths
Positives outweigh the negatives
I've made MORE money since kids.
Things get easier as they can do things on their own
They become the best companions. Nothing beats hearing their laughs at new experiences or funny things
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Kids will do 1 of 2 things
1. Get you to step up, grow, mature & able to take on even harder challenges
2. Or, you cave, run from responsibility bc "you don't feel like your old,fun self" & give up
There's not much of a middle
There's a reason most successful people have kids
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Biggest scams of last 10 years
1. Crypto = Inflation hedge
2. Clipart NFTs of random animal
3. No-profit startups IPOing
4. Bloated RE syndications
5. No medical cost disclosures
6. Airbnb cleaning fees
7. SPACs
8. Wife saying 'I won't get mad, tell me anything'
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Things that don't make sense in America:
1. Why do millennials think 'waiting' to have kids is easier than just popping them out & figuring it out? It's more difficult to have kids later than earlier. Your 'financial situation' doesn't affect that.
2. Why do our leading prez
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Met a successful trader yesterday who told me about a family member who's a billionaire.
"He's not on the Forbes list. No actual billionaire would want to be on that list."
The relative sold his financial company in the 80s for 9-figures, then bought up huge chunks of literal
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If you're a woman, married w a career but doing EVERYTHING, tell your spouse to step up.
Be direct
Men are more prone to dumping it all on the wife
If she's also working, you need to man up.Make sacrifices. Yes,tell your buddies you can't go out drinking every weekend anymore
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Hard part is finding care/help.
Family or friends? The first 3 years, you'll want to cash in all your favors right away
No help (like us) - Be ready to run on a single income else daycares expensive
We found it best to double down on just my career & my wife stay home (worked)
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