Joe Benson
@joebensonx
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Eversite (Inc 5000) • 20+ yrs in web/marketing. Leadership, dad/SMB life, optimism, uplifting stories & New Zealand. I'll roast your website for free 🔥
USA & NZ
Joined June 2008
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Pinned Tweet
I'm moving my family 7,865 miles to the best city on the planet for 3 months in 2025.
You should do it too (remote work ftw!).
The name of the city and why we're going?
Let's talk... ⬇️
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Had to take my 3 yr old son to the ER last week.
Fear was appendicitis but after 45 min of moaning he burped for 5 seconds & was fine🤦♂️so we asked to leave.
The bill? $4,179 😵💫 WHAT?!
I called the hospital billing dept. You won't believe how this ends.
Here's the breakdown:
4K
6K
38K
Hey kids, let’s go see Despicable Me 4 at the…
Wait, what?! $152.69
No 🥤or 🍿. This can’t be sustainable.
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@drop_dead_fed1
5 kids are the best 5 decisions in my life sir. Even if that means we don’t frequent the theatre.
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Thankfully, my son's okay.
If you like posts about real life, dad wins, small business & marketing tips, follow me
@joebensonx
I'll also roast your website for free 🔥
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@the27guy
Appreciate you Adam, but those without the kids don’t know any better. It’s all good.
I’ve experience both sides.
5 kids > less or none
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@StocksRus007
I’m not complaining about kids.
This would have cost $70 not all that long ago.
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@Shawna_Show
@drop_dead_fed1
It’s not the total, it’s the per person cost. $20 per ticket (only) is crazy. You can buy movies for less.
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Our oldest son used to gaze up at the sky, MID SOCCER GAME, to catch an airplane flying overhead.
He was always athletic, but not always interested.
We didn’t push.
At age 7, he quit soccer.
At age 10, he decided to try playing again.
He wanted to play competitively, but had
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Wow, this really took off 😅
FWIW, it’s not that we can’t afford the movie. It’s that the cost seems high & imo outweighs the value.
“The movies” wasn’t always the way.
Maybe I’m a sucker for a great deal/value. Even have a business centered around it:
Don't spend $10K+ on a new website.
Use it for marketing!
Meet Eversite:
💡 Website-as-a-Service
💨 New custom site in 90 days
🤑 Just $399/mo ($399 setup)
🤯 Unlimited on-demand edits
😍 Blazing-fast turnaround times
🔥 SEO+PPC power-ups that crush
Why wait? DMs are open 👍
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What am I missing?
I have a teen and regularly hear words that clearly have a meaning I’m not familiar with.
Here’s what I’ve picked up on so far.
Cap - Lying or exaggerating
Bet - Agreement or acknowledgment
Tea - Gossip or juicy info
Yeet - To throw something with force
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Gauging interest for a post about the "sports shed" we built last summer for our family? [This is only half of it]
Like/comment to let me know what you want to know.
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@JungleGoat
Yeah, I'm sure it's complex, but in the end driving up the costs of insurance just nets more people without insurance.
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@ShannonJean
Oh I know! Makes the tickets looks like they’re fee.
It’d an app/Fandango fee.
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For less than $50K, we turned a beat up, old metal building into the ultimate sports shed for our family.
You can too!
Here’s the How-To for your family!
For our family it’s been sweat equity & a dream come true.
This is the post series you've all waited for.
HERE WE GO! 😎
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Boys & I started playing Monopoly a few weeks ago. I am currently undefeated.
They hate it.
It’s now become a quest to “take dad down.” They’ve yet to team up though.
Am I supposed to “let them win?”
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A former key employee would often joke that "he couldn't wait for his Golden Apple Watch" at his year 15 hire-versary.
He’d been with us for years 10+ years.
We'd have a good laugh, believing that time would come.
Fast forward a bit. He is offered a position at a new (much
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How is health insurance $1700/mo with an $8000 deductible?
It was 2015. Premiums were on the highway to hell.
Then I found the best kept secret in healthcare (out of desperation).
Today I pay $327/mo for my family of 7.
In this post I share how you can unlock the same for
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We’ve saved $153K+ in health insurance premiums over the last 9+ years.
Today I pay $327/mo for my family of 7!
You can unlock the same benefit.
Here’s a deep dive (the follow up post) into the health care sharing plan we use & how it stacks up against traditional insurance.
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I’m going to share how you can save up to 40% on list AirBnB prices.
It's a little-known AirBnB "secret" feature.
I used it just this week! Works like a charm & it’s incredibly easy.
It’s Friday. You’re looking for a quick, affordable weekend getaway.
Here’s the playbook:
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Where are my LEGO parents at?
This app is incredible.
Scan your pieces, get hundreds of build ideas, with step by step instructions 🤯
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@mcuban
Our health share organization
@SamaritanMin
has been around for a long time and handled many high dollar needs, thankfully.
But I hear you, you’ve got to be careful.
We’ve been with them for 10+ years without a problem. Great people.
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@naterdogg
@drop_dead_fed1
Not complaining about kids.
Just pointing out the per ticket cost is sky high. You could change the post to be a single ticket and it would work the same.
I just happened to be looking for the whole family.
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@Shawna_Show
@drop_dead_fed1
We can afford it. But there are better options for the price.
$20 per ticket is high. Check the comments. Many others are $7-$10 each.
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My 3yr old son has been waiting all week to ride the ferris wheel.
Today it almost ended in tragedy.
You see, they set up the festival rides almost a week early.
We live a half dozen blocks away and so we see it high in the air every time we leave the house.
He’s been asking
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Anyway, if you’re a fan of value & values, I regularly post more valuable content about SMB life, dad wins & digital marketing tips. Occasionally a post about New Zealand.
Would appreciate a follow:
@joebensonx
I’ll also roast your website for free:
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Nelson, New Zealand is a hidden gem in the world.
Why? Beauty, people, activities, culture, safety, climate, the whole 9.
I spent 5 years of my life there & visited 6 times since.
Here's what I can't wait to show my kids:
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@stats_feed
Fast food.
It’s cheaper for me to buy delicious to-go meals from a local caterer ($45 feeds my family twice) than it is to eat Canes, Chick Fil A, or most other places.
A mid tier restaurant isn’t much more expensive these days.
Wild.
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We lost our largest marketing client out of the blue in March 2023.
$30,000 in MRR vanished in an instant.
For context:
Our avg website client is $399/MRR
Our avg marketing client is ~$3K/MRR
Timing was terrible, too. Why did they leave?
To be completely honest, we were
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From my nephews aged 13 & 11.
You love to see it.
My brother paid a guy to train his two sons how to wash/detail cars properly.
This guy had paid his way through college detailing vehicles & sold them all his equipment & supplies for $250.
How do you reply?
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@jcolesimpson
Those 11 families are just the first generation Cole.
A few decades from now you will have enabled 100s of people to improve their livelihood.
It’s what makes the hard days good days.
Keep on keeping on brother 👌
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1. Abel Tasman National Park!
It's all about golden beaches, huge granite cliffs, lush forests, and super clear waters.
Perfect for a day walk, a serious hike, or even kayaking along the coast.
They've got water taxis and boat tours that'll drop you off at cool little island
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This is my oldest son at age 5.
He hasn't drawn in 5+ years now (he's 13).
His potential continues to be sky high, but I also knew the fastest way to kill enthusiasm was to force the issue. He picked up other hobbies.
So after some encouragement by me was followed by push back
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I've found that unless you're intentional about making time with your kids, years will pass you by.
My oldest loves to fish!
We got invited to fish Grand Isle this wknd.
All other plans got rearranged.
Don't miss the boat! Make it happen.
Memories don't make themselves 🎣
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You can productize your service business.
We used to charge $10K+ to build a website, but now offer a better website for only $399/mo.
Next year we'll do $1M+ in recurring rev from our website-as-a-service excl marketing revenue.
Here’s the why, the benefits & a few hurdles.
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Part 3 of 6
We built a Sports Shed for our family.
I'm sharing exactly how to do the same for yours!
Buildout Steps 4 & 5
Step 4: Finishes
Step 5: The Court
Details below ⬇️
Please like, ask questions & share!
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We used to charge $10K+ upfront to build a website.
Now we offer a website-as-a-service that’s only $399 upfront (for an even better website).
Lots of benefits making the swap, but some huge hurdles to overcome too.
Thinking about putting a post together on it.
Any interest?
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5017 days in a row.
That’s how long we’d been changing kids diapers.
Then 2 days ago unprompted our youngest (3) called my wife and I into the bathroom “to see” the goods.
He’s been diaper-free since (pull-ups at night). Only 2 accidents (
#1
).
This week feels like a win.
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Here's how I lost over $334,000 on a robot food business.
Follow along with me so you don’t make the same mistakes I made.
In 2018, I took worked half-time at my agency to pursue a huge opportunity.
How huge?
The upside potential of $3,582,096 in profit per year – from one
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Tbh I'm exhausted. Some months, running a biz is like being underwater with almost no time for air.
This was my February.
It comes in seasons and is almost always related to momentum.
Sometimes it's a season of missed opportunity and losing momentum. Fighting to stay afloat.
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@JungleGoat
The fact that they're profitable after paying these types of bills tells me everything else I need to know.
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There were 3 elderly women (75+) working at a Chick-Fil-A we ate at today.
Each was sweet as can be, capable, eager to help & a delight to chat with.
So many thoughts ran through my mind.
Is this a new trend?
Should they be enjoying a retirement?
I think it’s awesome that
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This is it guys.
Here's the FULL VIDEO TOUR!
Making this was a much bigger undertaking than I anticipated, but it's done 😅
Ask any question & I'll answer best I can.
If you want a specific product, comment & I'll DM you a link. Happy to help.
Please share!
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@ShannonJean
I can’t even fathom trying to keep finances separate tbh. I don’t see any benefit for a committed married couple? Then again, I am always open to being enlightened.
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You have to give up two forever:
1. Steak
2. Alcoholic beverages
3. X / Twitter
4. Watching sports
Which do you choose?
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Don't spend $10K+ on a new website.
Use it for marketing!
Meet Eversite:
💡 Website-as-a-Service
💨 New custom site in 90 days
🤑 Just $399/mo ($399 setup)
🤯 Unlimited on-demand edits
😍 Blazing-fast turnaround times
🔥 SEO+PPC power-ups that crush
Why wait? DMs are open 👍
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@Shawna_Show
@the27guy
Merely pointing out an expensive ticket. If that’s a “fit” fair enough.
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WOW! A bit overwhelmed with the response to our sports shed (name to be revealed).
I’m going to work hard on giving y’all everything you want to know – the complete story!
It’s going to take some time, so until then here is a sneak peek. There is a LOT to put together. Good
Gauging interest for a post about the "sports shed" we built last summer for our family? [This is only half of it]
Like/comment to let me know what you want to know.
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My wife’s weekend packing for sports is next level awesome.
Double-decker cart, pop-up tent, 6 seater foldout bench, portable fan.
Everything fits in its spot in the van, like Tetris.
Freshly chopped fruit and veggies, protein bars, sandwich stuff, water, liquid IV.
She has
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My wife is more valuable to our quality of life than I am.
And she doesn’t bring in a penny.
She is everything a mom (& wife) should be.
Most say “she is a natural,” but I also see the love & sacrifice it takes.
It’s a lot to raise 5 boys.
This weekend, we spoil her rotten!
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Nelson, NZ is a special place – no doubt!
There's much more to do "off the beaten path," so let me know if you'd like to hear more about it.
I post occasionally about NZ, but regularly about SMB/dad wins & digital marketing.
Suit you? I'd appreciate a follow
@joebensonx
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@LEBassett
Lems shoes (or whichever zero drop shoes you prefer).
Changed my life.
I used to be able to stand no more than 2-3 hours without my feet killing me.
Now I stand exclusively at my desk all week long without issue.
Only change: I wear Lems.
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@Shawna_Show
@the27guy
We handle the kids just fine 😉
They’ll survive not seeing a movie in theaters due to pricing.
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We will save $1,034,580 homeschooling our kids.
Let's do the math.
I've got five children aged 3, 7, 9, 11, 13.
The average cost of private school is $11,814/yr (Daycare-8th grade).
The average cost of private high school is $16,287/yr.
If we assume the average child stays
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Wife and I just had dinner with my brother and his wife.
He shared a quote he’d heard. Simple yet profound.
—
If your world is caving in, you may feel buried.
Perhaps you were planted instead.
—
So much of life depends on your mindset.
Flip the script 🚀
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I was valedictorian in high school.
Didn't finish college.
It wasn't that it was too difficult (had a 3.9 GPA at LSU) or too boring.
It just wasn't providing an advantage.
Started in computer science. Curriculum was so far behind the ball. We literally wrote code with pencil
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Update: dad wins again.
They’re really starting to pick up on tactics. Closest game yet. Won’t be long.
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@JessicaJ1225
@MrFOMO88
Idk, but if you don’t lie I can’t imagine it’s illegal.
Just say “I’m paying cash” when they ask for your insurance.
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Sheesh y’all are relentless.
HERE’S YOUR PROOF 😅
Just priced it again. It’s the same cost right now, even on a Monday night.
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Lost my mom to cancer 11 years ago.
She met two of my five children. They were the world to her.
Beautiful, charming, vivacious… the kind of person you met for an hour and felt like you’d known your whole life.
Missing her today. Celebrating her also.
Don’t waste a moment!
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@cleanwithmike
Software as a Service is the recurring revenue holy grail, but there are ways to piggyback on the model.
We created a hybrid, a productized service. A website-as-service with digital marketing power-ups.
Finding a way to “SaaS-ify” our market has been a huge win for both
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Time for a few Güler Legacy homepage tweaks (perhaps revamp?). Huge potential for a great site though
@sinanguler
!
WWWednesday – Week 4
Your website is *costing you clients* and you don't even know it! Wanna know how I know?
1. Comment with a link to your company website.
2. Follow me to get a personal video roast pointing out your "website woes" and recommendations to fix them.
Website Woes Wednesday / week 4
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I want to be a morning person, but I’m naturally a night owl.
Jealous of the 5am’ers.
Is this genetic, or can one be trained?
Thoughts/tips genuinely appreciated.
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Just got off the phone w/ the CEO of a credit union.
I was a little concerned when my phone rang.
I love speaking to clients, but we have processes that rarely result in a call with me at this stage in the process.
We're about to launch her new site.
What could be wrong?
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All of the ChatGPT replies sound too polished, almost robotic. Am I right?
That is, until now.
I figured out the secret sauce that has made using AI for emails, descriptions, explanations, etc. sound more realistic. More human.
It's actually super simple. All you have to do is
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A local kid started a fantastic 'Mailbox Restoration' business at just 15.
$130 for a 21-step restoration process.
Experiencing entrepreneurship at a young age provides a huge advantage. I love niche hustles like this.
Got any other good examples to share?
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Man, sometimes I get lost the in the weeds.
Success is fun.
But for me the hard work will only be worth it if I get:
→ A better version of myself
→ Happy, confident, prepared children
→ A fulfilled, loved wife through it all
That's the good life! Recenter accordingly 🎯
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@TaylorTwellman
Zero chance this isn't a handball.
This is ignorance or corruption. That simple!
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𝕏 changed my life in 2 big ways.
I'm sharing what I've learned to build momentum so that you can do the same.
Do it!
In 4 months:
- Picked up 87% of my followers
- Made (expected) lifelong friends
- Landed 12 clients
And I'm a small account.
6 steps to get traction ⬇️
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