Javi d'Erausquin
@javiderausquin
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co-founder, @gala_health
San Francisco, CA
Joined April 2023
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Pinned Tweet
we moved to SF ✅
we built Gala, the AI Nutritionist ✅
we got the first users ✅
we start getting traction ✅
this is our moment. we’re accelerating.
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once i rent my own apartment in SF i’m gonna bring as many spaniards as I can.
a lot of spanish builders need to come here and see how the future is being built.
🇪🇸🤝🇺🇸
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Supongo que itnig ha ido muy bien para factorial, (no sé si era el objetivo o simplemente era por compartir) pero realmente da igual, lo importante es lo que han generado
Lo que han hecho Bernat y Jordi en favor del emprendimiento para hispanohablantes es brutal
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Emprender es la leche. No lo cambiaría por nada del mundo.
- Aprendes hard skills (sino no creas)
- Aprendes soft skills (sino no vendes)
- Aprendes a gestionar riesgo
- Aprendes a tener un negocio en marcha
-Aprendes a liderar
El mejor máster que uno puede hacer.
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Qué buen tío y qué crack es
@earandasaez
echando un cable desde el día 1 que llegamos a San Francisco.
Ayudar a otros 🇪🇸 que están llegando/empezando es algo que haré 100%.
Si puedo echar un cable (en lo que pueda) a alguien que esté pensando en moverse a 🇺🇸, DMs abiertos!
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How to Successfully Move to the US 🇺🇸 and Start Your Own Company
This is a step-by-step short guide based on my own experience building Gala and moving to SF (for fellow immigrant founders 🇪🇺).
Let’s dive in 👇
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2023 fue el mejor año de mi vida. Espero hacer un x10 este 2024. Está todo de cara.
Retos claros y actitud para darlo todo. Let's go!
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First goal of 2024 accomplished:
✅ Launching in the US 🇺🇸
Now let's grooooow!
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Una de las frases que me gusta más de Naval es la de “Play long term games, with long term people”
Emprender junto a personas que sabes que son fiables, trabajadoras y que si hay un problema van a estar, durante años. (Siendo tú una de ellas)
Esa gente es tu network.
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20K en IG en 45 días
+1M de impresiones en 30 días
Adquisición orgánica de clientes con la url de Gala en la bio
El desprecio de los emprendedores a los infoproductores es injustificado. Ellos han ententido mejor que nadie la distribución
La marca personal lo es todo.
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Me han pedido consejo profesional + de 50 chavales por tiktok:
A los de mkt: les recomiendo Personal Brand desde ya en redes
A los startuperos, conseguir prácticas/curro en startup
A los derecho: >8 media + ingles
A los banca/consultoria: los derivo a Zrive
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Moving to SF in 2 weeks! Any consumer founders that I should meet?
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in the end, this is what really matters.
a spanish user of our beta product on WhatsApp loving the new Gala app on AppStore.
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riding in a waymo is the closest experience to time traveling to the future that any human can have.
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AI girlfriends, AI psychologists, AI Nutritionists are going to be huge markets
Building Gala (AI Nutrititonist) we’ve found out that people actually prefere to talk to an AI Nutritionist than a real one, because they don’t want to be judged
People prefere chatbots over humans
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Hi consumer founders!🌉
I'm going to share the creator strategy that has led me to grow to +70K followers across all platforms (+1,5m views a month)
With this strategy you can promote your startup/brand and get an organic user acquisition stream.
Follow and I'll keep you
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we’re so back.
an AI Health Partner that helps you live healthier.
@gala_health
already on AppStore.
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Run Clubs as a dating alternative to bar and club dates reinforces the tendency of declining alcohol consumption.
This health wave is real.
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Not better plan than a saturday night session with the team.
Enjoying every minute of this ride !
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SF is magical
i know it has its problems, and the city can be a mess. But the people building in the Bay are so ambitious and driven that they lift you up
this doesn’t happen in any other city in the world
immigrant founders: come here! this city will change your life! 🌉🇺🇸
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Ya no hay nada que hacer… abandono mis 20s.
Algún consejo para los 30s???
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Pocos emprendedores en España lo hacen (creo que por el estigma que todavía hay) pero en pocos meses vamos a ver cómo aparecen emprendedores con marca personal.
Crear una marca personal fuerte es hackear la distribución de tu producto/servicio.
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to grow on social media (ig, tk…) you have to assume you’re going to be cringe the first 1-2 years.
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Product-Led growth works!
People referring Gala and users start sharing their success with friends and family.
Today is the best day of our startup so far! Vamoooos
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Imagine your personal Weight Loss Coach, but it's AI and in WhatsApp: Welcome to the Future!
We're excited to announce that at Pulso AI, we've pioneered the first Weight Loss Coach on WhatsApp!
This revolutionary step is already making waves in the nutritionist market across
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- Morning walk ✅
- Double Iced coffee ✅
- Loud music ✅
- Hoodie on ✅
Time to launch Gala. There’s no way we’re not succeeding.
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Note to myself:
2023 has been the toughest but greatest year of my life:
-Living without a salary
-Building an AI company
-Growing professionally
-Meeting the most driven people I know
-Learning from the best in USA & Spain
Thanks to all of you. 2024 will be 10x better.
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@Raggiomoral
Recuerdo cuando la experiencia que sufrió Varsavsky junto a su familia en la final de la Champions de Saint Denis le hizo cambiar su opinión sobre la inmigración ilegal y no integrada en ghettos y banlieues de ciudades europeas.
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Moving to SF changed my life:
- I've met dozens of ambitious founders.
- I've learned from the best builders in Consumer AI.
- I've gained a deep understanding of what it truly takes to build a great company.
If you're considering moving to SF, you're probably right about it.
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never again i'll accept advice from someone who hasn't achieved what I want to achieve.
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Esta es una de las mejores cuentas de Twitter
Un área de desarollo clave para mi son las “difficult conversations”
En todos los ámbitos de mi vida: personal y profesional
Por lo general, solía evitarlas a toda costa
Hasta hace poco - donde uno de mis mejores amigos - me enseño el valor que tiene hablar las cosas
👇
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I've decided to start posting in English on my IG account and on my TikTok account. (over 50k followers)
why?
Because most people who are willing to pay for health solutions are American.
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10K seguidores en Instagram en 1 mes.
Objetivo? Dar a conocer Gala y crecer orgánicamente (sin paid)
Como lo he logrado? Aportando valor.
La distribution lo es todo en b2c. Estamos despegando fuerte, let’s go!!
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If you’re not grinding today you’re ngmi.
Happy Fourth of July 🇺🇸
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Gala is the first AI Nutritionist, aiming to make an impact on the US weight loss market.
- Provides emotional support.
- Helps you track your meals and calories.
- Makes the weight loss journey fun.
She is already helping hundreds reach their health goals.
If anyone wants to
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your life changes once you abandon zero-sum games and embrace a positive-sum game mentality.
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Retention has always been a challenge for consumer startups. AI is now enabling us to build really cool products with high retention and intensity of use.
Excited about building in Consumer AI in SF 🇺🇸
What a time to be alive.
Consumer AI means *some* tarpit ideas are no longer tarpits. You can build things for yourself again.
It is still as hard as ever to get users for them though. And we have to remind founders retention is grinding fixing 1000 bugs.
But it is truly fun to fund consumer again
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Hard work is a necessary condition: if you’re not putting the hours, you’re not even playing the game.
But it’s not a sufficient condition.
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Tras soñar varios meses con el cac, finalmente en Pulso hemos logrado reducirlo a menos de la mitad.
Si algún founder está empezando en b2c consumer y necesita que le eche una mano con cac, que me escriba y ayudo en lo que pueda!
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Acquisition through short-form video content is the most effective way to get organic users in a B2C startup.
This is what I learned:
1-Test, test, test.
2-Identify the content, hooks, and format that work.
3-Publish what works on several accounts.
4-Repeat the same format with
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100%
Tener responsabilidades te mantiene cuerdo.
Regla de vida es ser siempre funcional. Que aunque no le encuentres sentido a nada, mantenerse funcional, con las responsabilidades suficientes para poder mantenerte a flote.
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La única vez que me ha salido algo realmente bien ha sido cuando he estado obsesionado con ello.
No sé si es sano, pero la energía que te da esta obsesión parece ilimitada.
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Ha nacido Pulso AI.
El primer Nutricionista 24/7 en tu WhatsApp.
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Los founders de hace 10-20 años lo tuvieron más difícil que nosotros.
Hoy internet está lleno de videos de YC, essays de PG tweets y posts de founders que han llevado su compañía a la IPO o un gran exit...
El conocimiento sobre como crear una empresa se ha democratizado.
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2016's CPM is not 2024's CPM. Paid is dead.
Organic through personal branding is the new sustainable way to grow for startups.
Especially for consumer apps. Especially on tiktok.
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In the future you'll have an AI Health Companion that will take care of your nutrition, fitness, stress management...
This is already starting to happen.
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Tener un propósito, algo por lo que luchar y levantarte las mañanas, hace que te importe menos la opinión de los demás.
Lo descubrí hace años y ahora lo estoy experimentando: cuando te importa mucho algo concreto (en mi caso Pulso) el resto deja de importar.
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american founders shouldn’t look down at european founders.
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people often talk about how SF elevates you by surrounding you with highly ambitious people.
but for me the greatest thing about the city is that everyone is willing to help, and this energy is contagious.
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@Edu_Riera_
@naval
“Play stupid games, win stupid prizes” tuvo un impacto bestial en mi vida. Fue revelador.
Qué tio…
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For everyone trying to succeed at consumer subscription:
- Do whatever it takes to get payback on the first payment.
-Prioritize longer plans.
-The funnel is as important as the product.
- 50% of your acquisition should be organic.
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You are not prepared for this conversation, but...
...humans prefer talking to machines rather than to other humans
- We don't feel embarrassed
- We don't feel judged
- We get an immediate response
Chatbots are taking over in every new category (psychologist, nutritionist...)
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Qué buena esta entrevista de
@jaimenovoa
a
@jjvelazs
Obligatorio escucharlo para cualquier joven que quiera salir fuera de España, buscar curro, emprender…mucho que aprender aquí.
Además tuve la suerte de conocer a JJ y es un crack!
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It’s easier to transform attention into capital than capital into attention.
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100% de adquisición orgánica (La mayoría de referral)
Gran % de planes anuales.
Cuánto learning este año amigos!
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i really believe there's never a perfect time to do something that scares you:
- Leave your job and build a startup.
- Leave your country and move to SF
- Change your career.
When it feels scary to jump, that’s exactly when you should jump.
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Sabes que estás creando algo único cuando llamas a un usuario pensando que ha entrado por social media, y te contesta: “vengo por mi padre, que lleva tiempo con vosotros y está muy contento”
Objetivo: 10% customer acquisition por referrals.
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Working on sundays is a hack! You start the week one day before!
We are crafting an amazing product with more energy than ever!
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Love it.
@gala_health
's tracking is incredibly fast and getting better everyday.
I'm getting used to track my meals everyday when months ago it was hard for me. DM me for free access.
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Las dos cosas que me gustan más:
-El conocimiento que comparten para el 0 a 1 (etapas donde se necesita más guía y la gente está atascada)
-Liderando una empresa como factorial, sacan el tiempo para volver a juntarse los jueves y compartir con los que lo están intentando
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Let me introduce you to 𝐆𝐚𝐥𝐚: the first AI Nutritionist that helps people eat better and achieve their health goals.
AI is already transforming the way people track their eating habits and health. Now, thanks to Gala, people will have a Nutritional Coach to provide the
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If you don't cringe when you remember what you were doing last month, you are not growing fast enough.
Especially when building a company.
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🌉Being in SF status be like:
○ Single
○ Married
○ In a relationship
● Building an AI Companion to transform an industry.
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Los dos podcast de moda: Huberman Lab y Lex Fridman han invitado a
@pmarca
.
En los dos, cuando Andressen ha hablado de AI, hace referencia al asistente personal con el que conversarás en el futuro para todo.
Sigo 👇
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Hi SF! 🌁 There's a waitlist to try Gala, the AI Nutritionist.
DM me for free access 🫡🚀
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Hemos empezado con el community building de los users de Pulso, en Grupos de WhatsApp. Muy muy buena pinta.
Mi objetivo: Retention + word of mouth para cac-free acquisition (long term)
Resultado inesperado: Full feedback para mejorar producto
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La currency más importante hoy es la attention.
Tienes attention, tienes distribution. Llados lo entiende, el startup founder medio no.
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all that matters is to survive. the rest is just words.
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on the 'How to win' talk,
@danielgross
says that social media is "too good" and it's really hard for a startup founder to succeed with sm.
but if you're a consumer founder, you NEED to be on sm. as
@isabellacomelli
puts it: chronically.
b2c is the 100m of the startups olympics.
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Dar sin esperar nada cambio te transforma la vida.
- Vives más tranquilo, sin expectativas, porque no esperas nada de nadie.
-Cuando recibes, te alegras (no lo esperabas)
-Eventualmente te empiezan a pasar cosas buenas.
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A weight loss journey is more about psychology and mental health than about nutrition.
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