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jason yeh Profile
jason yeh

@jasonoliver

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@jasonoliver
jason yeh
14 days
Announcing Patron's $100M Fund II We’re excited to announce Patron Fund II, a $100M seed-stage fund dedicated to supporting founders building for the next generation of consumers. This new fund is shaped by our experience as early builders and investors at Andreessen Horowitz,
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@jasonoliver
jason yeh
2 years
Boom! Huge congrats to our good friends at @LOUDgg , what a way to cap off an incredible 2022. Super excited for the big year ahead and all that’s in store for Loud fans around the world in 2023. cc @brunoplayhard @loudgods @loudmh
@LOUDgg
LOUD 🇧🇷
2 years
O Brasil é a LOUD, a LOUD é o Brasil 🇧🇷
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@jasonoliver
jason yeh
1 year
@lolesports
LoL Esports
1 year
WELCOME TO #WORLDS2023 : Congratulations to @LOUDgg on winning the #CBLOL Final and qualifying for the 2023 World Championship!
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@jasonoliver
jason yeh
2 months
Cannot wait for Pachinko S2, also Rosé with the powerful cover of Coldplay in the OST and trailer
@AppleTV
Apple TV
2 months
Feeling the ripple effect of WWII, the fate of the Baek family echoes across four generations. Forbidden love, resilience, and moral dilemmas define the journey of Pachinko Season 2 — premiering August 23 on Apple TV+
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@jasonoliver
jason yeh
3 years
This early Axie community driven growth reminds me a lot about League’s initial launch and the strength of our own community. One big difference is how Axie has become a driver for economic progress for its entire community. Excited to see how things evolve from here.
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@jasonoliver
jason yeh
10 months
Loud team continuing to pull more transcendent talent into the fold as they create the definitive platform for youth culture and community in Brazil 💚 @brunoplayhard @loudgods @loudmh
@JakeSucky
Jake Lucky
10 months
Vini Jr, footballer for Real Madrid, is officially a Co-Owner of LOUD
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@jasonoliver
jason yeh
2 years
Incredible September for @LOUDgg , product of competing at Worlds in both @PlayVALORANT and @LeagueOfLegends
@BrendanHusebo
Brendan Husebø
2 years
Esports organisations with the highest total engagement in Q3 2022. 1 @LOUDgg 🇧🇷 8.12M 2 @Sentinels 🇺🇸 3.63M 3 @G2esports 🇪🇺 2.61M 4 @FaZeClan 🇺🇸 1.75M 5 @OpTic 🇺🇸 1.62M 6 @crazyraccoon406 🇯🇵 1.39M 7 @FNATIC 🇪🇺 1.28M 8 @paiNGamingBR 🇧🇷 1.19M 9 @TSM 🇺🇸 1.1M 10 @KOI 🇪🇸 1.08M
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@jasonoliver
jason yeh
1 year
LFG @LOUDgg , 1m CCU for Day 1 of #Worlds2023 Play-Ins is insane. Also how in 2023 does @LCSOfficial seed 3 teams into the main event, it’s honestly comical. They definitely don’t justify it based on competitive performance and LCS teams arguably have significantly smaller fan
@EsportsCharts
Esports Charts 🇺🇦
1 year
As expected, the change in format and the jarring timeslot has affected #Worlds2023 Day 1 analytics. More details on Worlds: ➡️
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@jasonoliver
jason yeh
10 months
We’re excited to drop the second episode of /all chat, our roundtable podcast where we discuss some of the most interesting and current topics within the gaming industry, startups more broadly, and venture capital. In this episode, @brianjcho and I are joined by @slimborama
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@jasonoliver
jason yeh
1 year
@JustinHerzig I feel like half of Brady’s career he was throwing to completely random walk-ons
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@jasonoliver
jason yeh
15 days
@austin_rief Lol even if kids love watching these videos on YouTube there’s no way most parents will send them to school with this
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@jasonoliver
jason yeh
3 years
Excited to build alongside @brianjcho to back founders building across games, consumer, and Web 3.
@brianjcho
brian cho
3 years
1/ ⚡Announcing what @jasonoliver and I've dreamt about building together for many years! We are proud to debut Patron. An early-stage venture firm investing in the convergence of games, consumer, and Web 3. We call this the "Spectrum of Play." 🧵
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@jasonoliver
jason yeh
5 years
Just landed in LAX from Bali via Taipei. From the plane to the street in about 20 minutes. Not one screen of any kind and I was on a plane with a ton of ppl from Europe transiting through Taiwan. They probably just need to shut airports this week for a few weeks.
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@jasonoliver
jason yeh
5 years
@CarlosR @freyafoxtv Carlos is spot on, if you are relying on media/advertising revenue you are going at it dead wrong. Build a brand , cultivate a global community of fans and supporters and you will create value. @G2esports one of small handful of orgs taking right approach
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@jasonoliver
jason yeh
5 years
The future of entertainment: Characters loved by millions of players + talented musicians + holo projection + Humen AI content generation + Possible Productions magic presented as live experience & live-streamed broadcast
@lolesports
LoL Esports
5 years
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@jasonoliver
jason yeh
1 year
. @spacecapsgg esports org @LOUDgg continuing to engage their audience at an unmatched clip. Building an incredibly large passionate community and finding ways to create and deliver meaningful experiences and products directly to them. Gearing up for a big 2023 across all of their
@BrendanHusebo
Brendan Husebø
1 year
Top 10 most engaged esports organisation Twitter pages in Q1 of 2023: 🥇 @LOUDgg 🥈 @TeamVitality 🥉 @KarmineCorp 4 @crazyraccoon406 5 @FNATIC 6 @OpTicTexas 7 @Sentinels 8 @OpTicTexas 9 @losgrandesgg 10 @FaZeClan Following up with brief analysis after a couple more charts. 1/9
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@jasonoliver
jason yeh
6 years
Dear god @RiotVedius what have we created cc @RiotQuickshot @Deficiolol I blame you guys #LEC
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@jasonoliver
jason yeh
4 years
Honestly by far the most talented content team in esports has to be Riot’s Berlin crew. Another amazing song and video from @Riot_Mooncake @DanielDrakos @Vedius and co and shot against the perfect Berlin location in Teufelsberg
@LEC
LEC
4 years
LEC: Crown
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@jasonoliver
jason yeh
5 years
@CarlosR Peak NA Esports. Not content with burning investor capital only on retiring foreign stars and building nonsensically extravagant training facilities, but now using those funds for CEO pissing contest wagers!
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@jasonoliver
jason yeh
5 years
@G2esports @CarlosR This was a good announcement and a great signing, well played @CarlosR
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@jasonoliver
jason yeh
4 years
What a move by Bytedance to instantly become a market leader in mobile games in several geos, and while the price was likely high relative to comps, really smart to prevent Tencent or even Garena from getting Mobile Legends.
@ZhugeEX
Daniel Ahmad
4 years
Bytedance, the owner of TikTok, has acquired Moonton, the developers of Mobile Legends. This is one of the biggest acquisitions of the year and shows how Bytedance is serious about entering the core gaming space Mobile Legends is one of the most popular smartphone MOBA games
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@jasonoliver
jason yeh
2 years
We’re so excited to have @AmberAtherton join us in building Patron. The more time we’ve spent with her, the more clear it was how much she shares our worldview and how she natively understands community building and it’s impact on the internet.
@AmberAtherton
ꕥ Amber Atherton
2 years
Some personal news: After almost 2 years @Discord I’m excited to announce today that I'm joining the early-stage venture fund, Patron, as a partner!
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@jasonoliver
jason yeh
3 years
Most consumer subscription services secretly hope ppl forgot they subscribed and can sneak through a few auto renew cycles. @italic is the opposite, got a nice note upon renewal and some additional credits to use toward first purchase this new year.
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@jasonoliver
jason yeh
6 years
@sjokz Reus and Brandt should start over Draxler and Ozil next week
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@jasonoliver
jason yeh
3 years
My cofounder spends more time gaming than I spend sleeping ❤️ congrats on this incredible achievement @brianjcho now back to work (or sleep)
@brianjcho
brian cho
3 years
I went full degen the last few nights and finished @ELDENRING Beat what may be the most insane (optional) boss fight @Fromsoft_US has ever created in #Malenia All said easily one of the top 5 greatest games ever made
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@jasonoliver
jason yeh
7 months
Our DNA at Patron is formed from the forges of Riot Games and Discord. Two companies that started out building for gamers, but expanded to become broad consumer success stories, now impacting hundreds of millions of people around the world each day. This is why we strive to back
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@jasonoliver
jason yeh
1 year
The real business opportunity in music. Most of us listen to music every day of our lives. Music has been a huge part of my own life since an early age. Growing up I learned piano, violin, and percussion, and playing and listening to music became a daily habit. I quickly became
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@jasonoliver
jason yeh
1 month
@ruima This entire article is baffling. It seems she didn’t consider the possibility that this was a Chinese game studio making a game based on an incredibly popular Chinese mythology/story for a Chinese playerbase.
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@jasonoliver
jason yeh
8 months
It’s tough to be a trend following investor, especially at the earliest stage. At Patron we’re excited to have a worldview that the internet is about to explode with new consumer apps built for a generation of users growing up on gaming centric platforms like Roblox and Discord,
@theinformation
The Information
8 months
Venture capitalists have given up on the idea that they’ll make their career finding the next hit consumer marketplace, retail brand or media company. Dealmaker by @KateClarkTweets
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@jasonoliver
jason yeh
4 months
The Future of Games with AI @brianjcho and I were really excited to have this founder chat the other week, and we're even more excited to finally share the discussion broadly today. For our 7th episode of /all chat we brought on two of our Patron portfolio founders, @blitzrick
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@jasonoliver
jason yeh
5 years
Great for all involved that @FNATIC will join @Origengg & @G2esports at the #LEC show in Rotterdam for semis and finals. They bring a huge/passionate fanbase that travels and watches from home and it’s great that all 3 teams are popular with EU fans.
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@jasonoliver
jason yeh
1 year
Venture Investing in Games The gaming industry has seen explosive growth in the past decade, attracting significant VC funding. However, only a select few startups have managed to achieve true venture-scale outcomes. Drawing from personal experience at @riotgames , a game studio
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@jasonoliver
jason yeh
5 years
#MyFirstGamesJob was joining @riotgames a few months before the launch of @LeagueOfLegends to form the initial publishing team alongside @RiotPendragon . Fun to imagine going back to that time @ explaining what we were all in store for in terms of creating fun for ppl worldwide
@MarcMerrill
Tryndamere
5 years
#MyFirstGamesJob was co-founding @riotgames . If current me traveled back in time to show gaming neophyte me a glimpse into the future of @LeagueOfLegends I never would have believed it
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@jasonoliver
jason yeh
4 years
This is Sleeper’s year! @SleeperHQ all you fantasy nerds out there now is the time to switch to the actually good mobile native platform and get off of that dinosaur ESPN/Yahoo junk. You’re welcome
@TeamJuJu
JuJu Smith-Schuster
4 years
My 2nd annual celebrity fantasy league hosted by the @TheFFBallers is all set, drafting tomorrow! Live stream going at 12 PM EST for everyone to tune in at and at 12 pm est tomorrow! @SleeperHQ
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@jasonoliver
jason yeh
4 years
Refreshing @EvaluateMarket is the new refreshing @blockfolio 👀
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@jasonoliver
jason yeh
2 years
5/ But they didn’t stop there. Spacecaps is at its heart a startup studio building venture scale businesses aimed at their 10m+ community of gamers in Brazil They will soon launch a tokenized reward program, using web3 to deliver value to @LOUDgg fans based on their actions
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@jasonoliver
jason yeh
1 year
New episode of the Patronage podcast is now live 📢 How Games Shape Culture Ft. Thomas Vu, Executive Producer of @arcaneshow , and @royleeroy25 , Founder of Vertigo Entertainment We discuss: ➔ Gaming’s influence on mainstream culture ➔ The nuance of gameplay vs film ➔
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@jasonoliver
jason yeh
3 years
@briannekimmel Really loved Exhalation by Ted Chiang
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@jasonoliver
jason yeh
1 year
We’re excited to debut /all chat, a new roundtable podcast where we discuss some of the most interesting and current topics within the gaming industry, startups more broadly, and venture capital. In this first episode, @brianjcho and I are joined by @slimborama (former Executive
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@jasonoliver
jason yeh
28 days
Super exciting to see the @Altera_AL team continue to push the bounds of what agents can do with one another online. While many people are rightly focused on using agents for things like onboarding, training, or productivity, it's clear that there will be so many more and deeper
@GuangyuRobert
Robert Yang
28 days
Introducing Project Sid: the first simulations of 1000+ truly autonomous agents collaborating in a virtual world, w/ emergent economy, culture, religion, and government Humans are the only species to land the moon, because we can cooperate at a vast scale Can AI do the same?
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@jasonoliver
jason yeh
4 years
Whatever happens in this deciding Game 5 between @G2esports and @Rogue in this #LEC semis, I bet that both teams will make it out of groups at #Worlds2020
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@jasonoliver
jason yeh
2 years
Excited to see more artists like @JamesJeanArt building and creating in the NFT space, with #FragmentsNFT . Been a fan since buying one of his art books 10+ years ago and seeing him partner with AA to bring his art to new/younger collectors. Love the Halo Moonbird as well!
@outland_art
Outland
2 years
Outlanders, the @JamesJeanArt #FragmentsNFT drop page is live: Website: Opensea: Full minting schedule below:
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@jasonoliver
jason yeh
11 months
Fun to be in Brooklyn for opening night of this new NBA season w/ @brianjcho . While we didn’t get the W, I’m excited for the season ahead with a strong young core of selfless players buying into team basketball. Look forward to being back for some games later in the year.
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@jasonoliver
jason yeh
4 months
Exciting to see @AmberAtherton once again featured on @BloombergTV to share about Patron’s thesis and worldview. Games have historically been on the cutting edge of new technology adoption and we believe this will be the case around generative AI and how it redefines how people
@brianjcho
brian cho
4 months
"It's very difficult to see where consumer technology and AI is headed if you don't understand gaming." Our Partner @AmberAtherton had another opportunity to be featured on @BloombergTV , this time to discuss how gaming is becoming an exciting wedge for advancements in AI.
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@jasonoliver
jason yeh
10 months
We’re excited to drop the third episode of /all chat, our roundtable podcast where we discuss some of the most interesting and current topics within the gaming industry, startups more broadly, and venture capital. In this episode, @AmberAtherton and I are joined by @pplpleasr1
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@jasonoliver
jason yeh
6 months
We’ve been excited to partner with a couple of SR companies during the first 2 batches and it’s great to see them come back to LA for the next iteration
@andrewchen
andrew chen
6 months
BIG NEWS: i'm investing $30M in the next 45 days via the a16z SPEEDRUN program 😎 Yes, $750k per startup that joins the SPEEDRUN program plus obv it'll be a great way to work together on something. So come work with me at a16z's SPEEDRUN program -- we'll invest, work with you,
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@jasonoliver
jason yeh
1 year
During VALORANT's development, it faced substantial skepticism for pursuing the tactical shooter genre, a niche market at the time dominated by Counter-Strike and perceived as not growing, while everyone else were diving headfirst into the Battle Royale trend popularized by PUBG
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@jasonoliver
jason yeh
2 years
And like that The DECA is born. Such a great idea to build a lasting digital native museum to celebrate art and the artists that create these incredible works. Excited to see this evolve from here and what pieces the community collectively decides to enshrine into this
@0xDecaArt
Deca 🟥 🟩 ⬛ 🟪
2 years
1/ A moment for the history books. The Eternal Collection begins The community has decided. And 7 incredible pieces of art have been acquired by the DECA for Epoch 2023.1 Each inducted piece will also be Etched in the next few days to provide curatorial context
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@jasonoliver
jason yeh
2 years
Really great discussion between @derekedws @MariaShen and @kevinrose on some emerging concepts in the NFT space including the nouns ecosystem and cc0 based projects and IP development
@MariaShen
maria 🐸
2 years
Listen to @derekedws , @kevinrose , and me round up the most interesting developments in NFTs in the newest Proof podcast. We spend the first 20 minutes on @lilnounsdao and @nounsdao ⌐◨-◨
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@jasonoliver
jason yeh
2 years
I moved back to LA last summer around the time that @KatiaAmeri and @andrewchen and the a16z team started planting roots here. It’s been fun to see firsthand all of the energy and excitement happening here especially in areas core to Patron. Can’t wait for #LATechWeek
@KatiaAmeri
Katia Ameri
2 years
Big news! #LATechWeek 2022 is officially here!!
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@jasonoliver
jason yeh
5 months
🤖 🚀 So excited to partner with the incredible team at Altera on building toward a future of digital humans that are empathetic, can serve as real friends, and ultimately help to bring more fun into our lives.
@brianjcho
brian cho
5 months
Our Investment in Altera As an investor, it's rare to encounter a startup demo that hints at a true paradigm shift in how humans interact with computers. Games have long served as fertile ground for testing emerging technologies, acting as a gateway for mass consumer
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@jasonoliver
jason yeh
5 years
It was a great experience being at the #Worlds2019 Finals live in Paris. Europe Esports has come a long way since we setup the Riot run EU LCS back in 2014, transforming into the #LEC this season. The fans are amazing and have helped build EU into a global force in LoL
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@jasonoliver
jason yeh
3 years
@amytongwu @paulbz Think it isn’t right to apply web 2 online games lens to judge gameplay and design of emerging P2E games. Reality is players play games for different reasons so as long as the game appeals strongly to a core motivation that is the only thing that matters.
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@jasonoliver
jason yeh
6 years
@Deficiolol An organic material, what a complement
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@jasonoliver
jason yeh
2 years
8/ We’re thrilled to be backing @brunoplayhard @loudgods and @loudmh as they build a world-class team to launch and operate businesses under the Spacecaps banner Using web3 to deliver value to their massive fan community of gamers in LatAm and worldwide
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@jasonoliver
jason yeh
9 years
Riot Games Esports AMA over on Reddit right now
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@jasonoliver
jason yeh
6 months
Huge congrats to @andrewchen @Tocelot and the entire @a16zGames team on raising and launching Games Fund Two. We've enjoyed collaborating with them on our Fund 1 portfolio companies @raidbaseinc @rascalgamesco and @Altera_AL , and look forward to finding more exciting companies
@andrewchen
andrew chen
6 months
after many months of cross-country flights, zoom calls, and late night deck revisions... whew... I'm glad to finally be able to share what I've been up to for the past bit: yes, that's right-- A16Z GAMES FUND TWO 😎 I'm super proud of the team for putting this all together.
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@jasonoliver
jason yeh
8 months
Consumer Technology in 2024 When @brianjcho and I started Patron in 2021, we had collectively spent 10+ years helping to grow @riotgames from a single title game developer into one of the largest consumer outcomes spanning games, sports, and broader entertainment and IP. We are
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@jasonoliver
jason yeh
2 years
New now live 💚
@brianjcho
brian cho
2 years
pa·tron /ˈpātrən/ noun a person who gives financial or other support to a person, organization, cause, or activity. "a celebrated patron of the arts" today we fully embrace our namesake with a brand-new website and wordmark! 👇
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@jasonoliver
jason yeh
10 years
Big thanks to @StubHub for the upgrade on our super bowl tix, very pleasant surprise, can't wait for tomorrow
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@jasonoliver
jason yeh
10 years
They are playing Warriors at the Super Bowl to kick off player warmups. Surreal.
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@jasonoliver
jason yeh
3 years
I’ve spent hundreds of hours playing @wildrift since EU beta started last December. Amazing milestone for the game to finally launch in China especially given the long-held interest in mobile MOBA games going many years back. Congrats to all involved over the years!
@NanDuan
Nan Duan
3 years
Wild Rift finally launched in China. The Apple App Store feature story is all about esports & streaming nostalgia.
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@jasonoliver
jason yeh
11 months
Big day for the @StorycoHQ team as @DiscoballHQ goes live! This is the first IP launching on their interactive storytelling platform which looks to reimagine how IP is developed and published, and how creative talent can participate and be rewarded for their contributions. We're
@StorycoHQ
StoryCo
11 months
1/ We are thrilled to announce: 🚀 @DiscoBallHQ is officially LIVE 🚀 It stars Stephanie Beatriz, Costa Ronin, Lionel Boyce, Teddy Sears, and Baron Ryan 🚀 There are new Co/Create opportunities at Experience THE DISCO BALL —>
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@jasonoliver
jason yeh
6 years
The analyst desk is spot on especially @Froskurinn & @Deficiolol (giving credit where credit is due). Seems like really lazy prep and research and between game adaptation from G2 in such an important series. They had a great series against RNG but IG is unfortunately not RNG.
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@jasonoliver
jason yeh
1 year
Really enjoyed this conversation with @bennypjacobs and was fun to chat about how my Riot experience shaped our worldview at Patron and our broader gaming thesis.
@bennypjacobs
Ben Jacobs
1 year
New Scenius Studio episode just dropped 🧠🎙️ This week I chat with Jason Yeh ( @jasonoliver ), Co-Founder of . Jason understands the intricacies of the gaming industry and its interplay with web3 better than anybody👇
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@jasonoliver
jason yeh
2 years
Music has been a big part of my life since I started playing violin and piano around the age of 5. Excited for the launch of @tonicmusicapp and the community they are building centered around practicing music 🎶 🚀
@raychenviolin
Ray Chen
2 years
Can you guess who this is? 😄 It’s me! Celebrating Tonic’s public launch today! 🎉 Join today and create your own avatar! Let’s practice together! 🎵 Join now:
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@jasonoliver
jason yeh
7 years
I can’t even imagine how hard Faker will work to never experience this feeling again.
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@jasonoliver
jason yeh
6 years
@LiQuiD112 The entire Riot EU esports team has been lights out in rebranding and relaunching the league into one of the most exciting esports leagues in the world in any game. Sponsor traction is great but it’s a collective upgrade across the board (broadcast, brand, publishing, team drama)
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@jasonoliver
jason yeh
2 years
1/ New investment update! @joinkudos was actually one of the first investments we made out of our debut fund and we doubled down during the pre-seed/seed as the lead with participation from @QEDInvestors @SciFiVC @svangel @precursorvc A short thread on why we invested x2 👇
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@jasonoliver
jason yeh
6 years
Yikes
@ESPN_Esports
ESPN Esports
6 years
Sources: Call of Duty franchise spots to sell at $25 million per team.
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@jasonoliver
jason yeh
9 years
You are not a real dad until you have projectile poop fly into your mouth. I am now a real dad.
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@jasonoliver
jason yeh
5 years
This is the most excited I’ve been for any sports event in a long long time. Can’t wait to head to Paris to experience this live on Sunday #Worlds2019
@lolesports
LoL Esports
5 years
Two teams, one goal: The 2019 World Championship Finals between @FPX_Esports and @G2esports is this Sunday beginning at 12PM CET / 3AM PST with #Worlds2019 Countdown followed by the Opening Ceremony Presented by @Mastercard at 1PM CET / 4AM PST! #FPXWIN or #G2WIN ?
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@jasonoliver
jason yeh
7 months
Kicked off Frieze/Upfront week in LA with an intimate Patron event tonight at the London in WeHo. Thanks to our incredible Fund 2 LPs @ttm00n from UCLA, @Samirkaji from Allocate and @CarterReum from M13 for joining me to chat about the current state of early stage VC. We’re
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@jasonoliver
jason yeh
6 years
The exception to this is @CarlosR because @G2esports are disgusting talented and fun to watch. He should continue spamming Twitter after every stomp. Excited to watch @Origengg go up against G2 later today #ogwin #lec
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@jasonoliver
jason yeh
5 years
This is an amazing pivot and our friends at Ernst in Berlin were one of the early @tock restaurants leveraging the togo product to deliver amazing produce boxes to Berliners.
@nickkokonas
nick kokonas
5 years
Putting on my @Tock hat here for a few posts. Expand the chart to see the drop off in reservations from end of Feb. to March 15, when almost 85% down. Our team quickly built Tock to Go and launched in a few days to help restaurants and communities. (cont..) /1
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@jasonoliver
jason yeh
10 months
@ljin18 There’s a great book recently published called “The Learning Game” by @anafabrega11 where she talks about pointsification vs gamification and the impact of creating a system built on extrinsic motivations vs intrinsic motivations. Generally speaking just adding points and making
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@jasonoliver
jason yeh
6 years
@blakeir @Ninja There’s a huge disconnect between how much individual influencers earn compared against how much game companies for games they play earn, even though you could argue he’s one of the biggest drivers of engagement for Epic last year (over almost/all other publishing initiatives)
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@jasonoliver
jason yeh
3 years
@Vasu This was unbelievable and at the same time completely expected
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@jasonoliver
jason yeh
1 year
@curlydpool @JustinHerzig This is the other half of Brady’s career
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@jasonoliver
jason yeh
4 years
Most businesses look purely at the short-term unit economics of each transaction, few look at the long-term investment in delivering joy and quality to customers. @italic is in the latter camp and it’s exciting to see a company build customer loyalty and trust this way
@italic
Italic
4 years
🕯 The Story Behind Your Favorite Candle 🕯 We set out to develop a candle as unique as our story. Now one of our most beloved products, we’ve decided to share why we chose to lose money on them and show just how far we will go for our members
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