Sums | Email copywriter |
@iwrite__stories
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I use the power of storytelling to help small frustrated brands cut through the noise 🢒 Sharing here what I've learned over the years.
15 min story session:-
Joined July 2023
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Ever been called boring?
Yeah, I have.
But let me take you back.
To the whispers,
The stares of judgment.
‘No fun bone in her body,’ they said about me.
➣ Am I not allowed to be different?
➣ Am I not allowed to choose myself first?
I questioned myself,
My very
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Fuck it, I have to ask.
Question for all the guys out there :
→ Is making money more important than being handsome?
I’m so curious.
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You’re not just out of ideas,
You’re boring.
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Are you waiting to get hit by a bus?
There's no perfect time.
→ Start now.
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You are to blame.
Your lack of weariness.
I grew tired of:
•Doom scrolling
•Hollow people
•Netflix
Then, I envisioned.
I shut my eyes and it's there.
Purpose.
I sense it
It moves me to tears.
Does it do the same for you?
Or is your mind clouded by endless scrolling?
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In my home, a cloud of low self worth hovers.
Spilled milk?
You can’t do anything in your life.
Late for an event?
You are incompetent.
Spoke for something you care about?
You lack proper manners.
If this hits home,
I say to you,
Ignore them hard.
Find your voice NOW.
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You want make it in life?
Stop telling people your vision.
Show them.
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No risks, no growth.
But it can get worse.
How?
No risks = Extreme boredom.
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Your girl passed her exams.
Big hugs to those who waited for me <3
Storytelling here I come…..
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I had it all wrong.
You don’t learn a skill by completing a course.
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It took 20 years for me to become this person.
So why do you expect a change in 2 days now?
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I'm toxic.
I admire those who ruffle feathers.
Piss some people off.
Say what they mean.
Forget playing it safe or sounding smart.
Even if you're all justin welsh-like,
(And yeah, he stirs things up.)
You should too.
If you're not being real,
Ask yourself:
Is finding
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Craved a different life
An absent father
Yearned for those picket fences, envied others
Ached with emptiness
Hated my home
Avoided it, suffocated
Accepting
Forgiving
Moving forward
Saved me.
Now at a cafe writing this,
SMILING AT THAT MOUNTAIN OF PAIN
Grateful for it.
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I listen to country music in the gym.
Am I a freak?
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Rest or work?
Stop it.
No one cares.
Do what you want.
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I’m alone.
I look around and see no one.
The sibling labeled as the "quiet killjoy"
The girl with only books for friends.
The kid always in the back of the classroom.
No one knew why I did
what I did,
how I felt,
or why I didn’t listen.
And I loved it.
But the price I
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Do you know the world’s biggest idiot?
It’s me.
I just turned down a job offer.
It's crazy,
It's stupid,
Or is it magnificent?
Here’s why,
➸I just graduated.
➸I have all this time to explore.
➸A fresh perspective on what I want to do.
Sure, I could’ve said yes.
And
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So there's this guy...
He’s fun and energetic,
Always the life of the party.
Everybody calls him the equivalent of sunshine.
➼Lifts everyone,
➼talks a big game,
➼smiles even through the worst times,
➼and makes people feel good about themselves.
But here’s
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Self-improvement is a scam.
If you lose:
➣ Present moments.
➣ Daily excitement.
➣ Friendships.
➣ Curiosity.
➣ Smiles.
➣ Jokes.
➣ Beers.
In the process.
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The secret to having fun while writing?
Don't follow everybody else.
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I’m losing my mind.
Like my thoughts aren’t even mine.
Like I can feel control slipping away..
Even breathing feels like a struggle.
Whenever I catch myself being human, like:
➣ laughing
➣ singing to my favorite songs
➣ getting excited about something silly
This tiny,
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How to get more followers easily?
Forget everything.
This isn't about growth guides or tactics.
It's about:
➸Doing what works for you
➸Showing up as who you are
➸Being brave enough to tell us your lame jokes
If I'd known that early, I'd be far ahead.
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Want to be Justin welsh?
Don’t be.
Be YOU.
He didn’t do anything differently.
Just failed 98% more times.
It’s you vs you.
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I started as a rebel.
In my house.
Always questioning.
➣ Saying no often.
➣ Refusing to fit in.
➣ Exploring new things.
But my parents didn't pat me on the back for it.
Instead, I got:
➣ Constant taunts.
➣ Cutting insults.
➣ Sarcastic jabs.
This became my daily diet.
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Late-night mind party? Check.
Constantly planning my life in bed? Absolutely
I'm out here mapping my future at 2 am
But in reality—I'm not even near the bridge I have to cross
A reminder:
•Question negative thoughts
•Set realistic goals
•Cue the tunes
& write from heart
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Plans 𝐚𝐫𝐞𝐧’𝐭 everything
I worried a lot over juggling X and exams
Didnt think I’d be able to balance it
But I did
The crazy thing? I didn't plan it
• Seized free time & opportunities
• Engaged at every moment
When you know failure isn’t an option, you make it happen.
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I graduated today.
It was awesome.
There were:
➣ tears of joy.
➣ laughter everywhere.
➣ champagne popping.
But guess what?
I didn't go.
It just didn’t feel right.
To:
➣ celebrate one last hurrah
➣ cry tears of joy, like how?
➣ make fake promises to people
Here’s
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𝐓𝐡𝐞 𝐝𝐚𝐲 𝐈 𝐬𝐭𝐫𝐮𝐠𝐠𝐥𝐞 𝐭𝐨 𝐧𝐨𝐭 𝐰𝐨𝐫𝐤, 𝐢𝐬 𝐭𝐡𝐞 𝐝𝐚𝐲 𝐈’𝐥𝐥 𝐤𝐧𝐨𝐰 𝐈 𝐦𝐚𝐝𝐞 𝐢𝐭.
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I'm a failure.
Went to uni for a lecture.
Instead, engaged the whole time.
How will I ever live this down?
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I'm going mad.
Totally crazy.
And...you might just agree to it.
I just learned how to change a tire.
Why?
I was curious.
I learned how to tie an Eldredge knot.
Why?
I was curious.
I learned to speak Italian by my own.
Why?
I was curious.
I just learned a new
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I'm a madwoman.
"What if I make a joke of myself?"
"What if I say something wrong?"
"What if he doesn't like me?"
These thoughts plague me,
➢ Every night
➢ Every time I open X.
➢ Every time I see someone else's milestone.
I try to focus,
Shut my mind off,
And distract
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A gentle nudge for your day:
Life is more than just impressions, followers, likes, and DMs.
• Savour the real conversations
• Enjoy the sunset
• Simply be present
𝑺𝒕𝒓𝒊𝒌𝒆 𝒂 𝒃𝒂𝒍𝒂𝒏𝒄𝒆 𝒃𝒆𝒕𝒘𝒆𝒆𝒏 𝒕𝒉𝒆 𝒅𝒊𝒈𝒊𝒕𝒂𝒍 𝒂𝒏𝒅 𝒕𝒉𝒆 𝒕𝒂𝒏𝒈𝒊𝒃𝒍𝒆.
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𝙔𝙤𝙪’𝙧𝙚 𝙪𝙣𝙘𝙚𝙧𝙩𝙖𝙞𝙣 𝙬𝙝𝙖𝙩’𝙨 𝙣𝙚𝙭𝙩?
Good.
You’re making progress.
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Ever wandered in the DARK, looking for CLARITY?
Lost in the 'why' of your journey?
Why write THIS?
In those moments, I recall:
That time I chased numbers, not dreams
When daily life felt scripted
And I asked myself 'How am I different?'
Stir your soul
Reflect.
Then act.
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Back in the day,
I'd come home from school.
Watch some random TV,
and my mum would ask,
"What is this teaching you?"
No undertone, just a basic question.
Later, I'd hang out with friends,
She'd come to my room and ask the same question.
At the time, I got irritated
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Every 2000th post on X.
"I used to drink a lot.."
We know bro.
Welcome to the club.
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My vibe today.
Deep morning sessions for the win.
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Best writing advice that I learned from Justin Welsh :
➣ Write about YOUR opinions on life and work.
➣ Talk as if you’re having a drink with your audience.
➣ Aim for making a conversation instead of a speech.
It's simple stuff, really.
But many of you're still scared of
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I've given up,
On writing tweets.
Instead, I :
-write emails
-study humans
-run my agency on the side
-Live. Breathe. Lick soap. Whatever weird people do?
And you know what?
It's a win in my book.
→Everything I share here is straight from the heart. No guides. No
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The weather around us changes us.
And you think a few people won’t?
Huh.
Really.
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In the dark—𝐈 𝐟𝐢𝐧𝐝 𝐦𝐲 𝐡𝐚𝐯𝐞𝐧.
Silence, raw and consuming
Alone with my thoughts
Fueled by pure passion and purpose
You dream when you sleep,
I work on my dreams while you sleep.
Remember : Dreams don't wait for sleep—they're made in the night's hustle.
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I don't see beginner's hell.
I see beginner's luck.
Think about it:
➣ Your mind is fresh.
➣ You're just starting out.
➣ You don’t know the rules yet.
➣ You’re in the best spot to learn.
And that?
Makes you all wide-eyed,
Like a deer caught in headlights.
Or it makes
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I live in a different world.
I don't let chances slip by.
I spot opportunities.
I write and experiment.
I try different things.
I meet new friends every day.
It’s all incredibly exciting.
Then why are some dorks telling me that I'm missing out on “life and THE fun”?
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You do not need to read more guides.
Or connect with people mindlessly.
It's time you implement what you know.
𝐅𝐮𝐜𝐤 𝐮𝐩 𝐚𝐧𝐝 𝐟𝐢𝐠𝐮𝐫𝐞 𝐨𝐮𝐭 𝐚𝐥𝐨𝐧𝐠 𝐭𝐡𝐞 𝐰𝐚𝐲.
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I changed how I talk.
Not talking of ‘have to’ -> ’get to’
•Take a notebook
•Sort recent events into feels good & does good
•Feels bad & does bad
Trying to network?
Anxious?
Feels bad at first, but does good in the long run.
Live for instant pleasure & you lose foresight
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Email marketing isn't about shoving your product down your audience's throat.
→ It's about seducing them with it first.
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I don’t know everything
~But these truths stand tall~
•You win 10x quicker by building in public
•Growth thrives when collaborating
•Strive to be mentor worthy
•Application over reading hormozi books
•Don’t fixate on a niche
•Diversify
•Be the dumb one in the room
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Do you ever stop crying?
I lost 4 followers
I only got 3k impressions
Everybody secretly hates me
Yes, this was me.
Hating myself,
Questioning my every post.
But then I remember,
This is what 3k people look like.
Cool, isn't it?
Now I'm back to:
➸feeling good
➸learning
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You know what?
It's a mess right now.
•Exams
•Short on time - the whole shebang.
Studying feels pointless, but I won't throw in the towel.
Still going to study.
Give it my all.
What I learned this week:
•The dialogue in your head carries more weight than you realise
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𝐘𝐨𝐮 𝐝𝐨𝐧’𝐭 𝐤𝐧𝐨𝐰 𝐰𝐡𝐚𝐭 𝐭𝐨 𝐰𝐫𝐢𝐭𝐞?
Stop looking for ways.
Start living your life.
𝐈𝐠𝐧𝐢𝐭𝐞 𝐲𝐨𝐮𝐫 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐠𝐞𝐚𝐫𝐬.
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Time for a TRUTH bomb.
I multitask
Not every thought gets journaled
Can’t do 5 AM wakeups
Out of sync with the fam
Daily future freak outs
BUT
I’m just human
I stumble, fall, wander
Progress is my GAME
•A real goal
•A deadline
•Quality sleep
•Fasting
•Heavy lifts
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I've posted over 14k times
I've written more than 14k words.
It's...good.
But not impactful.
You know what is?
The fact that I've made
Countless mistakes,
Faced failures,
Started from scratch only to change direction later.
And if I could do it all again?
➣ focus
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I'm not here to inspire.
I'm here to improve.
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Quick newsflash:
People are weird.
They actually love it when you mess up.
A lot.
So? Screw the f*ck up.
➣ Learn from them
➣ Laugh ugly over them.
➣ Cry...and take pics of your face if you want.
And then?
Write a masterpiece about it.
Still not convinced?
One
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I skipped a few hangouts to fuel my ambitions.
*scoffs*
“𝘞𝘩𝘰 𝘤𝘢𝘳𝘦𝘴 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘢𝘵?”
I do.
About my future, my dreams.
Call me 'dumb’ for prioritizing my success.
I'm on a path that's mine.
Always 𝐢𝐧𝐯𝐞𝐬𝐭 in your own success story.
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𝐆𝐫𝐨𝐰𝐭𝐡 𝐡𝐚𝐜𝐤:
Consistency + commenting 200x a day.
But if your focus is solely on gaining followers, likes just a quick dopamine hit—pause and question:
“How does this approach bring me closer to a client?”
•congrats, now
•you’re on
•the
•right
•track
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My eyes are taped.
I can't look away from the screen.
So I figure out why.
"Why do Justin Welsh’s emails always hit home?"
Writes as he talks.
Knows his audience’s language.
Gives actionable advice to save time.
The crazy thing?
He’s just being himself.
Unapologetically.
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From making coffee to making money.
That’s Esther.
I just talked to her,
And I'm buzzing with excitement.
She's a powerhouse businesswoman,
But behind the scenes?
She’s warm,
encouraging,
and incredibly sharp.
We bonded,
shared secrets,
traded friendship bracelets
and
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Everyone will mostly take you at 𝙛𝙖𝙘𝙚 𝙫𝙖𝙡𝙪𝙚…
That’s what some call the ‘𝘩𝘢𝘳𝘴𝘩 𝘵𝘳𝘶𝘵𝘩’
•Nobody is evaluating you the way you’re evaluating you.
•Nobody cares that much about what you do, don’t do.
This isn’t meant to hurt you but 𝙛𝙧𝙚𝙚 you.
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I felt invisible.
Just a normal girl from a small town,
Fading into the background.
At night, I'd hug my stuffed to-
No, I'm kidding.
I didn’t always get what I wanted,
Even the little things.
I used to go to sleep,
Praying for a new book or a pen.
Always living in a
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Talk a dirty game.
Yes, you heard me right.
Don’t be mr. always too shiny and clean.
Wiggle your toes in the dirt.
➣ Think beyond boundaries.
➣ Experiment with styles you believe in.
➣ Build systems that are messy and unpolished.
And, most importantly share your late
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𝐈 𝐝𝐨𝐧’𝐭 𝐦𝐚𝐤𝐞 𝐦𝐨𝐧𝐞𝐲 𝐰𝐡𝐢𝐥𝐞 𝐈 𝐬𝐥𝐞𝐞𝐩,
𝘠𝘦𝘵
But I make 𝐢𝐝𝐞𝐚𝐬 while I sleep.
Still a win.
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Not from a million "I believe in you,"
But from tons of mistakes,
I've made 10,000 errors, maybe more.
Surprisingly, these mishaps built my
faith.
Now, I'm dreaming bigger.
Crazy how that works.
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𝐈 𝐡𝐚𝐝 𝐢𝐭 𝐚𝐥𝐥 𝐰𝐫𝐨𝐧𝐠.
2019:
My friends were my sanctuary.
2020:
My books were my sanctuary.
2023:
I became my own sanctuary.
You must go through all the bad stuff to realise that growth isn't in places or people, but within
It’s the homecoming within yourself.
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I’m 20,
And, I feel like a burden.
➸What if they are ashamed of me?
➸What if they kick me out one day?
➸What if they secretly wish for my failures?
These fears are real,
Born from the fact that I still haven’t:
➸Made millions
➸Retired my parents
➸Seen that look of
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Stop for a moment.
Take a close look around.
Every element holds a purpose:
-the faces you encounter
-chances waiting to be seized
-even the device in your hand
They can serve as your tools or become your downfall.
And here's the kicker--You're fully aware of their potential
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You are scared.
You don't want to keep going
Why? Feeling small on 𝕏
I've been there.
If I was told to stop because I'm no good, I'd have quit.
That’s what I believed.
But I refused to be stopped by that:
•Lessons
•Rewriting
•Consistency
You’re only one change away.
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I have zero friends.
•Be genuine with who you talk to
•Engage and support their content
Nothing’s working.
•No overnight success
•Refine your basics
•Identify what works for you
•Your spin+resonate
I’m feeling low.
•create ✅
•compare❌
Excuses? None left.
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Thankyou to my parents for never believing in me.
You changed my life for the better.
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me after following every growth guru’s advice:
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The easiest way to get stabbed in the face by overthinking?
Always make a strategy beforehand.
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Hoping for viral ideas?
It’s simple:
➸Use templates.
➸Live life to the fullest.
➸Peek at your bookmarks.
And you'll get a viral idea.
But the game-changing ones?
Only come when you:
➸Stare at the wall for 30 minutes.
➸Work out without music.
➸Truly listen to others.
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Between doubts and yearning,
Picture yourself alone, holding a candle in the darkness
There IS strength in being alone.
And self-belief matters, sure. But you know what's even better?
Others acknowledging your journey.
REAL.
Each one of you is inspiring to me.
Grateful🫂
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Everyone you know is truly f*cked.
Everyone has secrets.
Everyone’s hiding their pain.
Everyone’s haunted by their past.
Everyone’s fighting invisible battles.
No one knows how to:
➼Think clearly
➼Take decisive action
➼Control their emotions
But here’s the silver lining:
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Quality engagements,
Or
→ Are you just being lazy?
Know where you lie.
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I've been killing.
My friendships.
Because
I,
Vanished
For half a year.
Didn't bail.
Didn't ditch my hustle
To “hang” later.
And then you complain that you are bad at socializing?
No wonder.
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"I have writer's block”
Of course, you have.
You don't:
-talk to weird people
-listen to some badass music
-not think about ideas
There's no THE way,
You get ideas by being human,
Staying curious and living.
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I'm drowning in work.
Can’t even breathe.
But weirdly, I've never felt more alive.
My days are crammed with:
➣ Studying like crazy
➣ Squeezing in skill-building
➣ Racing to finish assignments on time
Time management?
Not my strong suit.
I hate leaving things
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I have a fatal flaw.
➣Gave up after one failure.
➣Put off learning copywriting for a year.
➣Wasted money on courses I never started.
Cause, why?
I can worry all about that later, right?
But then came the shame, burn, anger, and sadness.
So, I made a promise to myself.
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I just talked with Ben Chan.
You know him as the storyteller guy,
But behind the scenes,
He’s a lover of cats,
He's honest,
He's creative,
and humble.
Too humble, I should say.
And he spilled the beans...
On how to gain authority in four easy steps:
1. Take credit
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The biggest lesson I’ve learned:
People extend their help only when they recognize your worth
I was once in the same shoes, underestimated and overlooked
But I refused to let that define me
People recognize effort.
Ain't nobody wasting time on potential that doesnt step up.
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Amateurs:
“Feelings are for girls, not men”
Pro:
“Leverages feelings to target people”
Why?
You're not after wealth.
You're yearning to feel powerful.
You're not striving for 100s of clients.
You're aiming to elevate your status here.
You not only want to
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I've got a confession.
That's gonna leave you all screeching and screaming.
Or (maybe) make you nod in agreement.
Scrolling?
It's not all bad.
Before you scoff,
Let me explain.
➣ It's about what resonates with you.
➣ What sparks your creativity.
➣ What lights up your
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Every guide you read
Is slowing you down.
You're bombarded with suggestions, yet unsure where to start.
Guess what? None of them have all the answers
They guide, but you've got to take the wheel:
•Target your weak areas
•Pick one style
•Test the waters
•Improve
•Assess
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I bang my head against the wall
For what feels like the 100th time,
The dull thud echoes through the room.
“What's wrong with you?” I mutter to myself,
Frustration clear in my voice as I clench my fists.
“You couldn’t even figure this out?”
The question echoes in my mind,
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Ever felt overwhelmed by information?
BEEN there
Last week, read guides—felt pumped
‘Got 100 ideas’
But reality hit
Mind scattered
Now, a strategy
•Write
•Edit rigorously
•Read aloud
•Assess value & advice
•Trial & error
Flop or not, learn
•Checklist before posting
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I don’t have a strong why.
I just know that if I don’t do this,
I might end up with nothing.
➸porsches
➸stacks of cash,
➸and fancy restaurants?
They don’t excite me.
You know what does?
➸Writing cool stories
➸Earning respect and trust
➸Seeing my work make a
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You’ll cease to exist at some point.
But what could you become if you gave it your all?
•The pride in your parents' eyes
•The laughter shared with your friends
•The beauty in life's small moments
Every effort worth its weight in gold.
Recall this, when quitting tempts you.
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I blinked. And then I blinked some more,
"I’m sorry what did you just say?"
Even though I fully understand what she's asking of me,
"Do you know how this will help me?" she repeated,
Her voice slow, and hopeful lands on my ears.
I suddenly feel frozen, my mouth dry as
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After one month,
It hit me like a ton of bricks.
That writing tweets about fuck all wasn't cutting it.
It took me 3 months,
To see any rise in my follower count.
It took me 4 months,
To actually write somewhat decent tweets.
So why are you so worked up to see instant
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Try to lean too heavily on others for support
And watch how the minute you stumble
𝐓𝐡𝐞𝐲 𝐩𝐨𝐢𝐧𝐭 𝐟𝐢𝐧𝐠𝐞𝐫𝐬.
Growing up,
Seeking help brought favours
If I didn’t, I’d just be ungrateful.
But let me tell you, the moment I took charge and faced everything,
I grew.
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Doubt doesn't just knock, it pounds on my door.
It screams, 'Stop it's not going to work'
It urges me to overthink every step, reminding me it's too saturated
Yet I reply,
I'll only rest at the TOP, never halfway or at the start
Defy those doubts.
- Conquer your climb.
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I’m at a thrilling spot in my life.
And maybe you don’t see it that way.
What spot?
It's,
➣Riskier.
➣Reckless.
➣Rebellious.
But oh, it's alive.
It beats the safe road,
The one with its tidy gardens and secure jobs.
➣ A safe job.
➣ A steady career.
➣ A predictable
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I was screaming in the void.
Trying to take the next step, without knowing I had hands over my eyes.
Putting in all that effort, but barely seeing any results?
They say it's all part of the ride.
But it's also a wakeup call to pause and reflect.
Here's the lowdown to break
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My life?
My work?
My mindset?
All fucking changed drastically when I compared myself to the right people.
And they say, don't compare.
I preach the opposite.
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I’m leaving.
•comparison
•laziness
•solitude
Behind.
This marks my liberation.
It’s time to go out there and claim your place.
What are you stepping away from this year?
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This post.
I repeat this post.
Which got 6.9k impressions,
Reeled me into Brandon's world.
------------------------------------------------------------
Here is a short breakdown of it:
I want you to,
>Assess.
>Learn.
>Apply.
Trust me when i say is,
The best way to get to
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My life once tailored to their demands.
A pre-written script
Weighed down by expectations from the get-go
Before I decided to write my own story
Your goals?
They should echo your passion, not someone else's.
•Be crystal clear
•Underpromise
•Overdeliver
•Never deceive
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A mind blowing breakthrough won’t 𝙘𝙝𝙖𝙣𝙜𝙚 your life
•You dont need to relocate, meet countless people to find selfworth
•You dont need a flashy job to redefine your life
Change isn't intimidating,
All it takes is one small shift
New habits
And let the momentum build.
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