John Cocktosen
@indiewhacker
Followers
2K
Following
974
Statuses
449
Learned DR marketing, sold $90mm in digital products. Semi-retired now acting as a coding assistant to our AI overlords 🤖
New York, NY
Joined January 2015
I swear at the models in @cursor_ai way too much. Yes, I know how dumb and pointless this is. Yes, I will probably keep doing it.
0
0
2
98% of your prospects' actual internal monologue if you're selling to consumer
This can’t be it man. Slaving away for a pay check. Watching Netflix on the weekends. Repeat. And then one day you’re 60…wondering where the years went
0
0
12
For me its kind of a feel thing. Once you've made your argument, and feel you've sufficiently flipped their preconceived beliefs and they've accepted "ok this sounds plausible" because thats when the self doubt rush comes and you gotta get them over - can I actually do this - will I look dumb if I can't? - what will others think? And they start going through the risk/reward calculation internally
2
0
3
@father_mihai I always add "almost" to anyone because it makes it more believable. kills the "nothing works for everyone. this must be bullshit" objection
0
0
9
Its all just numbers on a screen
I want a million dollars liquid People who’ve actually made a million dollars How does it feel?
1
0
10
@buyerofmedia The water ad is prob my fav indirect piece of all time. Just a work of fucking art where he starts to where he takes you with it.
2
0
8
Copy's very different. Im talking about the people who get 1 winning split test on a button color and decide they are so good that they can start an agency charging for it. We were also a dream client who wasn't against testing even weird ideas, and had good traffic and measurement capabilities. I do know the dynamic you're talking about though with copy clients, and would never write on performance unless I was 100% sure the shit I wrote would actually get tested without being butchered first.
0
0
4
Yea I've prob worked with 6-7 of them over the years and know lots of people with this same experience . Every time its the same thing. Step 1 lets install heatmaps Step 2 lets put a survey (as if customers don't lie. Either purposely or accidentally because they don't actually know the real reason they bought or didn't or they can't articulate it) If those are their first 2 steps and you just paid them $5k, you are cooked.
2
0
3
The expectation that just because someone messages you, that you are obligated to respond at all (let alone promptly), is idiotic
I hate MFs who purposely forever to respond. Nobody works 12 hours without checking their messages. I make $300k per month. I will respond to texts in under 5 minutes. There’s zero excuse.
1
1
20
The Halbert part and the personal story about the testimonial are both examples of some candy 🍬 I just gave you in here btw
0
0
1