Think all friction on your website is bad?
Think again! Positive friction can actually be your secret weapon for more conversions.
Here's how:
☞ Boosts User Confidence: Educational onboarding screens or security checks show you care about user experience and data protection,
🛠️
#imTOOLS
: Does your keyword research and selection process need an overhaul?
Sometimes the best place to start in improving your process is to use better tools.
One of our favorite keyword research tools is just that.
@keywordinsights
helps brands master topical authority
🗂
#imFAQs
: Is your WordPress website built to support the platform’s latest and best features?
If not, you’re missing out on some of the latest advancements that make site and content management easier and more scalable.
One of these features is full-site editing (FSE).
FSE
Edition 27 of our lead-generation newsletter for Realtors is out!
This edition, sponsored by PodPitch, covers...
📈 12 CTR-Boosting Tips for Your Email Campaigns
🧹 Our Favorite Tool to Cleanup Your Email Database
🏠 A New AI-Powered Home Search from
@Zillow
Read the
📜
#imQUOTES
: Are you relying too heavily on marketing tactics without considering the deeper purpose of your business?
This quote emphasizes the importance of understanding and embodying the essence of commerce in your marketing efforts.
As a merchant, you intimately know your
Every month, we test at least 10 tools that can help us become better marketers and web developers.
Here are three helpful marketing and website tools we discovered and tested recently…
👩🏻💻
@WordPress
Showcase - Browse some of the most impressive and innovative websites, all
📈
#imSTATS
: Did you know that a single second could cost you 20% of your potential customers?
A mere one-second delay in your website's loading time can slash conversion rates by a fifth.
In today's fast-paced digital world, speed isn't just a luxury—it's a necessity.
Users
This shift in search behavior presents both challenges and opportunities for marketers.
Here's why...
Challenge: Traditional SEO tactics might need to be more. Users are seeking conversational and personalized answers from AI tools.
Opportunity: Embrace AI by creating
💡
#imTIPS
: Are you still A/B testing email subject lines based solely on open rates?
It's time to rethink your strategy.
While open rates are essential, they don't tell the whole story.
Consider focusing on click-through rates (CTR) instead.
CTR measures how many readers
Growth Loops > Growth Hacks 🔄
Forget those fleeting "growth hacks" - it's time for long-term growth loops that keep your audience engaged and coming back for more!
Here's why...
🔄 Customer Advocacy: Loops like referral programs incentivize loyal customers to spread the
🛠️
#imTOOLS
: Have you been wanting to launch a podcast but don’t know how to get started?
Planning, recording, editing, publishing, and promoting your podcast can be a lot to wrap your head around.
This makes us appreciate the popular, well-produced podcasts.
You don’t need to
🗂
#imFAQs
: Are people searching for your brand by name?
If not, you might be missing out on valuable branded traffic.
Branded traffic is when users visit your site after searching for your company's name or product names.
It's a powerful indicator of your brand's strength and
Edition 26 of our lead-generation newsletter for Realtors is out!
This edition, sponsored by
@Betterment
, covers...
💡 An easy SEO tip to earn a featured snippet
📹 Our favorite tool to get video testimonials
💼 A new real estate organization goes live
🔗 Link in the
📜
#imQUOTES
: Are you struggling to capture attention in a visually saturated world?
Bob Gill's insight, "Interesting words need boring graphics," challenges conventional marketing wisdom.
This principle suggests pairing compelling copy with understated visuals can create a
Feeling overwhelmed by who to target with your marketing?
Here's why defining your Ideal Customer Profile (ICP) is the key to achieving your marketing goals:
🔎 Laser-Focused Targeting: Knowing your ICP allows you to tailor your message and outreach directly to the customers
📈
#imSTATS
: Are you still sending one-size-fits-all marketing messages?
It's time to rethink your strategy.
A staggering 72% of consumers say they only engage with personalized marketing content.
This means that nearly three-quarters of your audience might be ignoring your
You can craft killer content, but if no one sees it, what’s the point? Here's why content distribution is just as important as content creation in marketing:
🎯 Reaching the Right Audience: Great content needs the right platform to reach its target audience. Distribution helps
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#imTIPS
: Are you struggling to make your comparison articles stand out in search results?
Here's a powerful SEO tip to boost your content's visibility and user engagement.
Start by identifying or creating pages with "vs" in the title.
Use the search operator
Struggling to keep up with content creation demands? AI can be your secret weapon for a higher content marketing ROI! Here's why:
👉🏼 Content Brainstorming: AI helps generate topic ideas, keywords, and even outlines, saving you valuable brainstorming time.
👉🏼 Personalized
🛠️
#imTOOLS
: Having a hard time keeping up with your favorite podcast guests and topics?
Yeah, us too.
There are just too many podcasts and too few hours in the day to listen to all of our favorite ones.
@JoinOverlap
wants to solve this problem with its AI-powered podcast