Idará
@idaratbn
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Writer, Community Strategy & ops.
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Pinned Tweet
Don't hire a copywriter for your crypto blog
A copywriter is not a content writer
Let me explain why:
1/10🧵
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Writing in web3 doesn't end at being a threador
Teams and protocols need people to write product descriptions/docs, articles, web copies, etc
Don't limit yourself to just being a Twitter writer. upskill if you're not skilled enough, there are opportunities out there
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@centredevils
@MailSport
It must suck to be a public figure. You can't even enjoy life in peace. Cameras, media, etc
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“I don't know how to write”
Bro, as long as you think, you can
Write what's in your head
Spill your guts on a piece of paper
Just how you speak, then refine it
Read it aloud. REPEAT
Good writing is not a natural gift
You have to learn to write well
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Content creation is easy
It's 75% ideas and 25% creation
Unfortunately, most creators struggle more with finding ideas than with creating
Here are 7 easy ways to solve this:
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Starbucks ended its NFT program and Nike is (rumored) dropping RTFKT by year end
Big mainstream brands are failing in Web3
Here is why: 1/🧵
(What this means for Web3)
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You'll get Web3 jobs once you stop hunting them and focus on what matters:
Why a founder should hire you
I shared this in my latest newsletter
[ Link in bio ]
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This is 2024
Don't pay to learn crypto
Everything has been made easy. By creators, communities, and thought leaders to bring you up to speed
You just have to put your curiosity to work and don't hope to be spoon-fed
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Company A is hiring
The role: content manager
About the role: “we are looking for an all-around creative who is ready to lead our marketing and...”
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Over the weekend, I went on TikTok to learn about the Chinese economy.
I found this creator that said something I will never forget.
He said the reason the Chinese are doing so well in different sectors is not because they're so amazing.
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Writing is such a beautiful craft
Because from it, you can tell a lot about people just from the way they write
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If you're a creative, don't copy an existing style or idea; invent your own
Yes, you can reinvent an idea
But don't let your audience perceive your creation as something they’ve seen before
Differentiate yourself from a crowd of copies. Create your own pattern, your own meta
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Circling back to listen to the recording of a Twitter space is hard for me.
I believe I'm not the only one.
That is why I converted this Twitter space hosted by Ascend to a podcast on Spotify.
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Avoid jargons & niche grammar
Start where your readers are. Write clearly, your reason for writing is to explain something,
not to prove you're smart
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Web3 and blockchain technologies can't fit into a single learning syllabus.
You can't get all the resources in a single place.
Looking to get started?
See below for resources that will help you streamline your learning curve.
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The influx of money into crypto products this Q1 shouldn't be taken lightly.
The institutions are already here.
Soon, crypto-related searches will dominate major search engines.
As a founder, here are 4 things you should be doing for your product:
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I started community management and moderation in Q4 last year.
This year, I have managed and implemented strategies that helped me grow a community from 100 to 3750 organic members in 4 months.
Here are 7 skills that played a huge role in this growth success:
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My plans this week
-consume but create more
-study monad
-increase my push-up reps
-practice pomodoro technique
What about you?
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There are hundreds of formats for sending cold DMs to founders
But I will tell you this truth for free:
None of them is close to when a DM is natural and unscripted
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I don't like people who complain
I mean those who spend time lamenting an unfortunate event instead of finding ways to fix it
or, at least, learn from it and move on
I avoid these people because such habit is as infectious as a disease
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I discovered something yesterday
A new market for crypto creators (brands included) outside Twitter
Bros, pay attention…
*******
Faceless pages have increasingly become a thing on Instagram and TikTok over the years
Wealth, health, motivation and sports spearheads the top
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I met this vendor at the park yesterday.
A very good salesman.
Almost everybody who came to board a bus bought his product.
This prompted me to move closer to see this ‘holy grail’ that got everybody hooked.
(1/5)
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Don't ask for follows
Give someone a reason to do so
Better to attract, than chase
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An account raised $30m in 17mins in this memecoin frenzy
but builders struggle to raise one-third of that amount in 2 years
Does that not bother you?
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Producing garbage is part of the creative process
In every good content, there's a lot of garbage in between
It happens to the best
Don't overthink it
You're not as bad as you think
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@ToyosiGodwin
I saved this tweet last year.
I didn't understand it then, I think from the comments I'm reading here I get the idea now.
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It may not seem like it but…
Slowly, we are becoming everything we hate about TradFi, the “Matrix” and Web2
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2024 is a very pivotal year for crypto
Every quarter of the year is filled with market-shaping events
To make the best out of this next run, one must pay close attention to these events
- Thread -
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Creators, threadors, let's do better
Adding “DYOR” to a thread you wrote about a project is good but it doesn't mean you should grow lazy to let your research skills go to sleep
Research. Make sure what you put out isn't a brewing rug or cash grab
Don't help these foul players
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Showing up to put in work when you're not seeing results is another level of grit
Another level of belief and obsession
If this is you, hats off
You are built for anything
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@defiprincess_
“Hey there!
I've gone through your whitepaper, not too long, spot on and a great read.
However, the use technical jargons makes it hard for normies and investors outside this niche to understand.”
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I've been leveling up on tokenomics design
I'm also looking to connect with Chads with experience as well. Please, tag/recommend when you see this, thank you!
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If not anything, the past few days have shown me that there are more yappas than doers in the crypto space
More larpers than traders and sadly, more Photoshop genies than success stories
Many things aren't what they seem to be
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Creating is hard
If no one will tell you, I will
It only gets easier when you find something you're passionate about
This way you don't get hooked on numbers,
but rather how to improve
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Moving to a new social media platform seems just like moving to a new house or city.
Who else feels the same?
GM!
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you can't plant a seed and harvest it fruit the same day
give yourself time:
to grow, to fail and to learn
don't stop showing up
your time will come
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“We are building the next…”
Founders, please, refrain from this line
Build your stuff. Sell it, if it's good, we'll buy
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Sponsored content is not bad
Nobody should be judged by it
What's bad is making it the core messaging of your brand and platform. Not only will your audience feel “sold to,”
Your genuine opinions will be misinterpreted
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How powerful is Yuga's IP (intellectual property)?
@ZakaiMill
raised this question some days back.
But here's how far Yuga has come to maintain an unbeatable IP and what it takes to break it:
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I have to hand it to magic Eden, man
From Solana to Eth, ordinals, and now, Base
Marking territories on every good-looking chain, tapping from every volume they can
You just gotta respect their onchain business acumen. The real Medellin cartel of NFTs
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My account was suspended yesterday without any reason other than what they said here lol
I filled an appeal and went to bed
Then woke up to see it back up
Was this just me?
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𝗡𝗲𝘄 𝘄𝗲𝗲𝗸, 𝘀𝗮𝗺𝗲 𝗽𝗹𝗮𝗻𝘀:
Be in the market, don't time it
Chase alphas, act on them
Take profits; don't be an exit liquidity
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Real-life conversations are the alpha you don't know you need
It's okay to lock in and go full Xen mode on the work and grind
Just don't underestimate 1v1 conversations with someone on the same frequency as you
That's where the best ideas start
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Chance for me to say this again:
Just because 7/10 people you meet are mods and collab managers doesn't mean there's no demand for other non-technical roles
Don't ditch your “web2” career to chase another in crypto
If you're a personal assistant offchain, you'll make a good
Web3 lawyer gigs have started picking up again
Target web3 game projects, DePIN, and LST
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𝐓𝐡𝐢𝐬 𝐢𝐬 𝐨𝐧𝐞 𝐨𝐟 𝐥𝐢𝐟𝐞'𝐬 𝐡𝐚𝐫𝐝𝐞𝐬𝐭 𝐩𝐢𝐥𝐥𝐬
Someone will outdo your 1000% efforts, your best attempts with ease.
Note, this doesn't mean you're not good at what you do or not built for it.
Do they have an edge? Maybe.
But some people naturally have it easy
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I had a rough day
But one of my memcoin is mooning
So. Technically, it wasn’t all that bad
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I wake up
I check price; good price
I walk to the mirror
I tell myself: I choose RICH
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A lot will change at the end of this cycle.
Degens will turn into investors;
Either building or joining venture arms.
Creators will turn into builders, etc.
These are our days of little beginnings.
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I've spent a huge chunk of the past 28 hours learning how to set up Telegram channels and custom bots from scratch
I'm adding that to my arsenal
Hit me up when you have a gig
Thank you!
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We often confuse branding for the wrong things in the crypto space
A nice pfp, a good banner, and unique typography are all nice to have
But your BRAND isn’t any of these
Branding is PERCEPTION
And yours is the perception you give to those who consume your content
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The money you want to come into your life will come from other people.
To take this money from them, you have to persuasively communicate your value and competence to them.
So, in whatever you do,
Learn the law of communication.
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Gone are the days when Solana NFTs are traded or collected based on only what is trending on Twitter and hype.
Before, collectors would ape into projects just to end up catching a falling knife.
Not anymore. The game has changed.
Let me show you how: 🧵
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Your clients do not have ideas
They're not supposed to. If they did, they wouldn't reach out
What they have are problems
It's your job to bring ideas, solutions, and help them solve their problems
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My fren,
@AbelIonadi
, sent out his first issue today
“How I became a web3 writer”
Milestones, secrets and Shortcuts
The link is down below↓
give it a read if you're starting out
it'll be worth the time
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I learned a valuable lesson today:
You don't have to like someone to do business with them.
It's a game of mutual interest and opportunity.
Once you pick your ego over these two you're breaking a rule in business.
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Security in Web3 is very important.
It is what a hinge is to a door,
Do not ignore it.
You can make a lot in no time but…
One mistake could cost you all your months of hard work and grind.
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Your reputation; so much depends on it.
Guard it with your life.
- Robert Greene
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Some “alphas” are not alphas
They are just general information
You didn't know because you're trying to be everywhere at once
Stop looking, pay more attention
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Working in the crypto space and degening at the same time is hard
People make it seem easy but it's not
Especially, if you're intentional about the work or the degen grind
It's almost like serving two masters
With time you'll compromise one for the other—they both need
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Read more, binge podcasts
Repeat what you learn in your writing and in conversations with people
This is how I improved my vocabulary
If I can, you can too
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Keep your eyes on Solana teams.
They just got back from breaking point and will be looking to release all that energy into building disruptive solutions.
This is not an alpha call. This is a fact.
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The last time I sent out a newsletter:
-I left no stone untouched
-I cooked myself & my bros in the trenches
-I made sure substance was delivered
Link is in bio, you should dial in
I will be getting back to it this week
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I lost access to the internet in the last 72 hours of the previous week
*courtesy of my good service provider
I couldn't tweet or access Dexscreener, Notion, and everything I need to function as a creative except discord
However, one would think I'll miss out of events and
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I’ve been leaning towards Stoicism.
Through the teachings of the masters, I've been reminded of the true essence of life while I grind my way out of the trenches.
So far, one concept that has stuck with me is 𝗔𝗺𝗼𝗿 𝗙𝗮𝘁𝗶, which translates to loving fate.
A stoic term
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It's 2023 and I'm still reading whitepapers and technical docs with irks on my face
Founders, please stop delegating these tasks to devs. These people have bugs to fix
Bring them to me instead, I won't confuse your audience🙏🏾
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Watching Shōgun over the weekend felt like stepping back in time to feudal Japan
A good series with great narrative
So far, I've learned a lot about Japanese culture that I didn't know before
The cinematography is excellent!
A feast for the eyes, I'd say
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Comparison won't do you any good.
Your reality and that of whom you're trying to compare yourself with is different.
What you need 10 hours to do, another person can get it done in 4 hours.
That's reality; that's just how it is.
Don't compare. Stick with the 1% rule.
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I woke up at 8 AM and
Jumped straight into replying to GMs
No cold showers, no meditations
Let's see how unproductive today turns out
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Memecoins are a size game
I understand the urge to make 20SOL with 0.2SOL but here is the thing:
It's easy to succumb to greed with a small size. Holding for a 100x of what could have been a 2-5x with a bigger size
The game is designed to get in and get out. Except for
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PayPal adds its stablecoin to Solana to harness its speed and scalability
Bloomberg's headline:
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𝗔 𝗺𝗮𝗻 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗮 𝘀𝗺𝗶𝗹𝗶𝗻𝗴 𝗳𝗮𝗰𝗲 𝗺𝘂𝘀𝘁 𝗻𝗼𝘁 𝗼𝗽𝗲𝗻 𝗮 𝘀𝗵𝗼𝗽
This ancient Chinese proverb has taught me a lot in the past few weeks so I'm going to share one: ↓↓↓
A community builder is no different from a shop owner. Both of them need strong
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In the end, staying profitable isn't about not taking Ls but
Not constantly screwing up
Realizing that what you've made can be taken away from you
*just as fast as anything*
I was told all I needed was EDGE
[𝐒𝐭𝐚𝐲𝐢𝐧𝐠 𝐚𝐡𝐞𝐚𝐝 𝐨𝐟 𝐭𝐡𝐞 𝐜𝐮𝐫𝐯𝐞]
But I’ve come to
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Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth
Learn from any account you find valuable
but be careful, nothing is as it seems
Consider all angles before agreeing with a thought, a tweet or comment
Anybody could be wrong
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Jose Mourinho is one of my favorite coaches—one of the greatest to grace European football
His philosophy and approach to winning titles earned him the alias “The Special One”
But the pivotal moment of his career came from his achievement with the 2003/04 Porto side which,
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In June, I researched and developed a community-building strategy for this CTO
Today, they've grown to over 2,000 users
It ain't much but it's honest work🙏🏾
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Nothing is free.
Everything has a price.
Fairly, not all prices appear on labels
and not all prices are monetary.
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Never leave money on the table as a crypto or web3-native creator
Farm, degen, jump on opportunities that your skills or services won't bring
But then, don't clog up your mind
That's where your clarity flows from
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It's the weekend.
You're not a bot, take some time off, touch grass, and engage in real life.
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I will not be bullposting with you people.
I don't own Bitcoin but congrats to Bitcoin and ETH maxis.
This madness is long overdue.
I'm on the sidelines, though.
Let me know when it's time for Side B.
[Ada, Tia, bonk, etc]
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Notcoin, Blum, Hamster, Pixelverse
These telegram play-to-earn games are about to cumulatively onboard +100m new people into the crypto space
The last crypto-based game to pull the weight this way was Axie Infinity from last cycle. (onboarded ~3m people)
9
0
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I've spent 2 hours researching a topic I didn't understand today on Twitter
And guess what? I still don't understand it
For the first hour, I thought I was the problem. Then I left it to do something else
I got back to it and still got the same result
So clearly, the problem
3
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Founders: “We're scaling a permissionless decentralized liquidity infrastructure layer using ZK proofs”
Their audience looking confused asf:
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Another one bites the dust, sigh!
You read that “local laws” and think they're implemented to keep the local users safe
Lol…on to the next, they say
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This is the second time I'm getting inbound leads from Twitter this year
If you're selling a skill in the crypto space you have an unfair advantage
The least you can do to stand out is to:
- Optimize your profile
- Show up and show competence
Your prospect will come calling
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I wish I didn't ask that question, G
Now I wake up everyday to watch one of your videos on YouTube. All I wanted was to complete this video, not a new addiction
Your use of stories and analogies to deliver your messages gets me hooked every time
In the end, I always end up
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What I'm looking forward to seeing this year:
• Content writers actually producing content, not just whitelist materials.
• Marketing teams doing marketing instead of just collaboration and shill.
• Gaming projects investing more in lore/storytelling rather than just hype.
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𝐈𝐟 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐠𝐞𝐭 𝐛𝐞𝐭𝐭𝐞𝐫 𝐚𝐭 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐝𝐨, 𝐫𝐞𝐚𝐝 𝐭𝐡𝐢𝐬:
Don’t run from negative feedback
An OG in the space gave me this advice in May
“Don't get defensive”, she said
Assume it’s true (at least most of it) and nothing personal
Work on your
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20
The people who I admire the most are people who show up on their bad days.
Everyone has pain but not everyone can show up and smile through theirs.
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Marketing is such a powerful niche
Imagine seducing someone into buying something they never intend to buy
A coin they never intend to buy, a tweet they never intend to read. Etc
Think about that
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