1/ Why your brand sucks and how to fix it
A long thread, bookmark if you don't have time now. If you're serious about growth & tired of the B.S. read on...
👉 Life of a web3 ghostwriter
You work for a client, behalf of a ghostwriting agency
The client doesn't know you, bt he replied to 1 of your posts
You know it's an anon Reply guy working for the agency
You don't know how to feel → carry on writing this week's posts for him
A morning thought exercise for you
You have short attention span coz:
- TikTok, reels & all other reasons
OR
- People said you have short attention span, they made you believe it
But really, do you have short attention span?
Test it out. Deliberately believe you have a
Almost at 1K followers
Planning to launch a Telegram channel
❌ In there, you WON'T find
• Alpha calls
• Gm messages
• We're so over sad stories
✅ You FIND
• Writing lessons
• Insights as I navigate life
• Topics I can’t cover here
✍️ on a different arc (be tuned)
✍️ I'm the slowest-growing X account
Yet, with my advice, a profile gained 120 followers in 4 days. How? Failure teaches lessons while success teaches nothing. Like Edison, I now know 1000 ways how NOT to grow an account
Good luck competing with your success story ser 😎
I miss replies sometimes
but I always catch up the next day
But deadlines? Never missed one
No matter how short, tired, sick, or even admitted
Every thread/tweet was & will be on time
That's how you make them feel the service
✍️ Just applied Unfungible to join as a copywriter
Would be wild if I got selected
Diving deep into web3 marketing has always been my goal
No better way than working under legends like
@leonabboud_
&
@crypto__kermit
Wish me luck
10X my income in the last 6 months
Not memecoins, not scamming or gambling
But by skills, network & putting in the goddamn work
Good ways to make money still exist
The
@ExploreOmnia
made a list naming Gaming KOLs to harass
And added top web3 gamers to the list
Every single one of em made a fun post about it & Omnia now gained everyone's attention
Free marketing done right
Everyone talking about content
Not many talking about positioning
Look at all the people you get inspired by
They all have a solid brand positioning
I am willing to help 3 people with positioning
Dm me & let’s make it work ✍️
Don’t improve your writing
They’re lying to you, instead improve your ideas
👉 Here’s the formula:
• Great idea + great writing = Banger
• Great idea + average writing = Still impressive
• Weak idea + any writing = NGMI
Ideas > words
Building a following is simple
🔊 But monetizing them is a different story
It stems from proper brand positioning & creating the perfect identity
It’s not as easy as just showing up every day
It requires skills, thoughts & strategy
I am planning to help 3 people today with
I was sick, admitted
Too tired to even sit straight
Yet I’ve finished 150 replies & 5+ posts yesterday
Wrote 2 threads today & planning to scale the biz from tmrw
It’s just a matter of how bad you want it
It took me 4 full years to be here
No way a fever is gonna stop me
Everyone: Why aren’t you farming for those airdrops? Are you lazy?
Josh: Not a fan of free money, the brand I am building will be worth more
Everyone: He is coping
Josh: They won’t get it
Lesson: be like Josh
In web3, you can't schedule content for a month & relax
What was hot last week feels like history already
People are shipping & shilling 24/7
🫵 must stay vigilant & catch up before the trend fades
Looking for a job/client/collab in web3?
You need to network & build real connections
To do that → You need a solid X profile
To build that → You need consistent quality content
For that → You need ghostwriters
It’s simple.
Just 25 followers away
from opening a telegram channel for you
There you’ll see unfiltered content in its raw form
Gonna include information from all aspects & dimensions
Perfect for free-minded people like you 🫵
In this cycle, I’m not chasing 6 or 7 figures
My aim is to amplify my presence, so leads flow even in the bear market
Here for the long term. This run is all of ground works
Fock ghostwriters & reply guys
The TGE is done & I don't need you 🫵 anymore
Let me back to my comfortable 2 posts in 3 weeks' schedule
- Some dearly web3 founders
P.S. They're yet to understand retention is the real play here
Picture this:
Two candidates
Both got equal skills & qualifications
1️⃣ Candidate A
• Sharp
• In shape
• Looks like he got his act together
Basically presentable
2️⃣ Candidate B
• Rockin' a beard that's seen a month
• Got a wild hairstyle
• Shows up in casuals
Now,
Showing up is bare minimum
So posting daily ain't gonna magically download loyal followers
One must work for it strategically
As a founder, you should first know what direction you're going
A friendly ghostwriter is all you need to figure this game
I don't have a 10-year plan
I don't even have a 6-month plan
Life's too chaotic to plan anything
I'm just building confidence so that when sh*t hits the fan
I know I'll keep it moving & eventually make it
That's the only plan
Josh is super consistent
He comments daily & built a solid network
He is loved, vouched & seen as an inspiration
He charges $1500 for a sponsored thread & do you think
he wouldn’t pay $100 for a ghostwriter to automate it?
Only 2 ways to create content:
• Do cool sht → share it
• Consume cool sht → share it
If you aren't doing both, you can't create content
As you can't multiply zeroes
Just figured out
If I actually sit my a$$ down & write content for me (like I do for my clients)
My account would grow
Only ghostwriters can relate to this
How’s life? Staring at the cursor on a blank screen, wanting to post something fresh, unique & jaw-dropping but with no idea of where to start
How’s life? Spending hours to write a post, only for it to flop when others with basic content thrive📉
How’s life? Knowing there’s
People with under 1K followers can make more money than people over 100K. It's all about positioning & creating the right identity
The sooner you get this, the sooner you make $$$
Whether the market is up, down, or sideways
✍️ People won't stop consuming content. Once you're in the branding & content game, you MUST post daily. People crave your thoughts, pov & ideas 24/7. So it's on you to feed them
Think you can do that without a ghostwriter? 🫵
People attract & connect with me coz of my weird vocabs in unique places
This is one of the best tools if you're trying to differentiate yourself
I am incorporating this in my clients' profiles in different ways
I can do the same for you🫵 if you're in my DM
✍️ Writing for Web3 is a different game
Unlike other industries, you can't research for a day or two & write mind-bending articles here
It requires a daunting pre-work
Even after months, you may feel like you're scratching the surface
And that's the best thing as it
You can dominate your niche
But you're instead sharing alpha & chasing trends
Even when you stick to one thing, you run out of content
Now you got two options
1. Hire a ghostwriter & fix this now
2. Keep going & ruin your brand
I'm here to help you 🫵. But you have to DM me
Alpha callers in shock when they realized
• they had no real content
• people followed them for alpha and
• their engagement is hanging below basement now
The funny part is some are still wondering what went wrong
All you need is a good ghostwriter 😹🫵
13 Angles for Powerful Persuasion. Don't miss
#7
.
#1
Smash opening:
Your initial pitch. For eg...
🔥 Yo, I am the ghostwriter.
____________
#2
Action-Packed Assertions:
Skip the blah-blah. Toss your proof like,
🔥 Check out this newsletter I run:
Reply guy is a great start, but don’t stay there too long
You'll make a lot of money but zero career growth
• Start as a reply guy
• Become a ghostwriter
• Social media manager
• Full-fledged marketer
• Launch an agency
• Start your web3 project
Each step may take a year
Unpopular opinion:
If you work 12 hours a day, you're just slow
Sure if you have 30 tweets, 5 calls & 3 threads to write, it makes sense
But aiming for perfection wastes time
Art can always be improved
The game is about raising the bar so you hit the banger on the 1st draft
If you have paid attention to my writing
You would find, I don't have a standard tone or voice
Sometimes it's off the top & sometimes it's more neutral
And I love it this way.
Josh is a founder
He works all the time
He has unique insights to share on X but no time to write
He chants 'Time is Money'
So he hired a ghostwriter
Now his brand is consistent
He’s making more connections, closing more deals & earning more $$
→ Lesson: Be like Josh
When people glance at your post, is it inviting him to read? That’s how you should arrange your sentences.
Doesn’t matter how brilliant your idea is, if it ain’t visually pleasing to read, he ain’t reading & you failed a brilliant idea.
Focus on presentation.
I know this may sting, but I want to help you
Your content isn't performing because it SUCKS
It's long, boring & can be conveyed easier in a single-line
Accept this reality, then find ways to flip it
The draft of my edition
#1
is ready
Took me 10 minutes to write, but 6 hours to craft the idea
After client work, I'll refine some parts (aiming to post it by tomorrow)
✍️ Link's in bio
Spoke with
@AChuhunou
yesterday
The man's a web3 veteran & 24/7 hustler. As a web3 brand, hiring
@AChuhunou
as an intern (for replies) is your biggest leverage. He knows how 𝕏 operates & you get to see his 6 years of hands-on experience in action. Stop fading players like him
Threads are underperforming af
I wouldn't recommend any more than 2 per week
Go all in on posts, esp. short form, 2 or 3 lines at max
That's the meta now
People won't remember:
- Your name
- Your 10000X
- The wisdom you shared
But they'll remember & judge you:
- If you're not on Abel's telegram group
_______
dm me the word: BERRY to get in ✍️
Best job in web3?
Being a reply guy for influencers.
• You never miss alpha
• You're always in the news loop
• You understand all the narratives
• You read/ comprehend/ type faster
• Your creativity spikes
What else?
Reply guy is a meta
When it's apparent everybody uses one
The bubble will burst & the demand will drop
Best to use it as a first step than a career path
✍️ Dear founders
You know this market lacks perfect product-market fit
Yet every successful project has one common denominator
i.e. a trusted founder & his strong presence on X
And trust me, now’s the time to lock in your
• Content
• Brand
• Presence
Coz when the market
@closingUSD
In my experience, being silent never worked. We can be Thomas Shelby in our mind. But it's not it's perceived. Fun guy charms the room and takes the bitches
The words you use make your brand
How do you differentiate yourself if you use the same words as everyone? Esp in a text-based app like 𝕏?
You're unique, you just don't know how to use it 🫵
'Web3 lacks quality copywriters'
Oh yeah?
1. Go to my profile
2. Click view more on my bio
3. Argue with me if you still believe it
Don't check it if you can't handle rhetorics
• Oct: All in on web3, understood nothing
• Nov: Read blogs, YT & CT
• Dec: First client + reply guy
• Jan: Improved my ghostwriting
• Feb: Client happy with results
• Mar-Apr-May: Work
• Now: Working on the next arc
✍️ JOBS.NOT.FINISHED
Working on my newsletter
We're in this together, building from scratch
1st edition dropping soon
If you're not subscribed yet, the link's in my profile
Up only
___
P.S. Still setting up the confirmation email, so you won't receive any at the moment