Our Christmas advert has been banned! So you won’t see it on TV, but you can watch it here We are keen to keep raising awareness of rainforest destruction and customers can now choose a no palm oil Christmas
@icelandfoods
@foodwarehouse
I’m proud to announce that
@IcelandFoods
is the UK’s first major supermarket to remove
#palmoil
as an ingredient in our own label products. Why? Because it’s causing extinction to some of the world’s most endangered animals. Watch now to learn more!
#PalmOilAlarmCall
BREAKING NEWS: We're the UK's first supermarket to commit to removing
#palmoil
from our own label products by the end of this year! Watch here to find out why...
#PalmOilAlarmCall
Rather than spend millions creating and sharing a TV ad, we chose to invest the money supporting our customers during the cost-of-living crisis. No-brainer.
#DoingItRight
2 of our vans in Southmead were burnt out last night during disturbances in the town. At a time when home delivery is literally a lifeline for some vulnerable people, this is sickening.
Early childhood matters, and I'm so grateful to
@KensingtonRoyal
for our conversation in our Aylesbury
@FoodWarehouse
to discuss the role businesses like ours can play in her
#ShapingUs
campaign. Together we can help the next generation thrive
#DoingitRight
The foundations for so many of the soft skills businesses are looking for in their workplaces are developed in the earliest years of our lives.
Great to chat with
@icelandrichard
all about our
#ShapingUs
campaign with
@earlychildhood
▶️
CO2 is essential for a wide range of food and medical uses. Yet 60% of the UK’s supply comes from only two sites, owned by one foreign company, who have decided to close due to profitability. Surely matters of national security should be state-controlled?
.
@stjohnambulance
saved my life yesterday.
I collapsed unconscious just over a mile from the
@LondonMarathon
finish line with a temp of 42.
The medics were just incredible. Absolute heroes who I can’t thank enough 🙏🏻❤️
So proud that Iceland will be the first UK supermarket to sell mince pies that are free from plastic packaging (alongside nearly 50 other festive products) 👏
Huge shout out to our teams for giving our customers the choice of a greener Christmas dinner 🎄
#TooCoolForPlastic
Pre-pandemic, enough of these non-recyclable, single-use sachets were produced every year that they could wrap around the entire planet. Now it must be much worse. As things return to normal, it’d be great if restaurants could
#sackthesachet
and go back to bottles & dispensers.
Huge victory for
@BootstrapCook
and the millions who supported this campaign for transparent reporting on the true cost of inflation.
I fully welcome the changes outlined by
@ONS
and hopefully this will help in bringing about much needed change 💪
During
@KensingtonRoyal
's visit to
@FoodWarehouse
to talk about the importance of early childhood, we also discussed my expedition to the summit of Everest to raise critical funds for
@BrainAppeal
. It was an honour to share my motivations with HRH.
Today we’ve disclosed our full plastic footprint - it’s horrific. Every business should now follow & government should make it law. As we say in business: “You can’t manage what you can’t measure”. It’s time to be honest.
#OnePlasticFootprint
My Blog 👉🏻
At just 17 years old, Aleece has been doing overtime in our Ebbw Vale store since her college closed. She's been earning more than usual, so decided to spend her week's wages on treats for NHS staff in her area.
So proud to have you on the team Aleece!
#NewsWeNeed
Today I am announcing that Iceland is committing to become the first major retailer globally to eliminate plastic packaging from all of its own label products by 2023.
#toocoolforplastic
In awe of the bravery of HRH The Princess of Wales making the announcement of her diagnosis herself with such calmness and positivity. All my good wishes are with her for a full and speedy recovery - and I really hope HRH and her family now get the break they deserve from
A first: 100%
#plasticfree
mince pie packaging! We managed to produce 100,000 packs (out of about 850k) - so still a long way to go but aiming for much more next Christmas.
I’ve received a complaint that we don’t have plastic films on some of our boxed ready meals, and they are threatening to “expose” us on Facebook & to local MPs. Not enough plastic in our packaging...definitive proof that sometimes in life you simply cannot win! 🤔 😂
BUNS BOOST: Big shout out to trendsetters Rees Mogg and 30p Lee for bigging up Iceland’s hot ‘tick’ buns. They weren’t for real btw lads - and sales of our devout and trad hot cross buns were up 134% yesterday 🙏🏻
51 years ago today, the first Iceland was opened by Mum & Dad, Peter Hinchcliffe & his wife, in Oswestry,
#NorthShropshire
. Happy Birthday to all our colleagues, and here’s to the next 51 years! ❄️ 🎉
Hugely honoured to take up my new job as Executive Chairman of
@IcelandFoods
- a position my Dad has filled with total passion & dedication since 1970. Delighted he remains fully committed to bringing us ideas & telling us how it should be done in his continuing role as Founder.
It was great to welcome
@Keir_Starmer
to Iceland Warrington today. Spending time with colleagues and customers, we heard about his vision for the country and what Labour would do to help families.
On
@bbcbreakfast
this morning with
@marcusrashford
discussing the formation of his Child Food Poverty Taskforce. The change Marcus is bringing is incredible, and we are delighted to support him.
Fantastic news that the Pfizer/BioNtech vaccine is now approved in the UK. As I told the Prime Minister last month, if helpful Iceland stands ready to support with our cold chain logistics.
Our Covid-related absences are growing exponentially. Within a week or two they’ll be the highest ever. Covid rules end 19 July. Self-isolation rules not eased until 16 August. This will be a shit show for business.
Bonny the Butterfly landed in all stores last week! All profits donated to
@savebutterflies
. Oh - and
#Palmoilfree
, produced in Wales & 100% recyclable packaging.
🦋 🦧 🏴 🧁
Some of the media are trying their very best to stir things up. Buy all the toilet roll you like - but there’s no product shortages and certainly no need for panic buying.
We’ve joined the fight to save
@chesterzoo
and have adopted the entire rookery of penguins 🐧
I am asking the government to allow zoos to open with strict social distancing guidance in place.
See how you can help or adopt an animal:
Hugely honoured to pick up my OBE at Windsor Castle today…and horrified to learn afterwards that my nature-loving daughter’s stick insect came along too!
Iceland has donated 7.8 tonnes of food (18,000 meals!) to
@TeamTBBT
in the last six months so it was great to see
@JasonManford
popping in with a food donation at the end of his shift with us today. Thanks again for joining us Jason! 🙌🏼🚚
Speaking both as a business leader and a parent, it is an honour for Iceland to be part of the Taskforce led by
@KensingtonRoyal
. We have a responsibility to ensure each child has an equal opportunity to fulfil their potential
#ShapingUs
#DoingitRight
#ShapingUs
is all about the societal impact we can have to transform lives for generations to come.
Today we launched the Business Taskforce for
@earlychildhood
in the City of London, the next chapter in our
#ShapingUs
journey.
Over a decade ago my dear Mum was diagnosed with early-onset Alzheimer’s. Last night she slipped away from us, surrounded by family. It’s a horrible disease, prevalent, yet still under-funded.
I just bumped into a wild Lynx!!! Such stunning animals, which are slowly making their way back into this part of Spain.
It would be amazing to see them in the UK, and benefit from all of the ecosystem services they would bring.
I'm proud to announce that we've reduced plastic in own label packaging by 29%, just two years into our five-year
#TooCoolforPlastic
commitment. We remain the only retailer to have committed to remove plastic from all own label products, and today marks a significant milestone
Goodbye plastic, hello paper bag! We’re trialling paper bags for our potatoes as we continue to find ways to remove plastic from our fresh produce packaging
#TooCoolforPlastic
🍌
#TooCoolForPlastic
update! 🍌
One of our top selling products is a bunch of bananas. To ensure none snap off & the same amount per bunch, we wrapped them in a plastic bag. That’s 10 MILLION plastic bags a yr - how bananas is that?!
Another UK 1st & such a simple solution!
Iceland was founded 50 years ago today!! 🎉 ❄️ Happy Anniversary to our many colleagues, old and new, who are part of the Iceland family and have made the business what it is. Thank you. 🙏🏻 🥳
Our ex-offender recruitment scheme is rapidly expanding. Given his time as Prisons Minster it was good to get some insights from
@RoryStewartUK
about how we can improve the rehabilitation system to benefit business and society.
A decline in the rate of increase is not a reversal of the escalating cost of living. Self-congratulation will be cold comfort to my customers over in the real world…
Shocked and hugely honoured to have been awarded an OBE for services to business and the environment in today's Birthday Honours List - which I accept on behalf of the real business heroes: my 30,000 Iceland colleagues.
Good discussion on the real cost of inflation alongside
@BootstrapCook
this morning - such an important issue and one that needs urgent action from the Government
'We're starting to lose some customers to food banks or, not being overly dramatic, to hunger.'
The Managing Director of Iceland says they can already see the effect of price rises on staple foods in their shops.
Trialling some of our new paper board trays today: not straightforward, as the world is designed around plastic! Many problems to solve...but we are getting there.
What an AMAZING welcome home from my Iceland family this morning 🥲 ❄️
It was because of my colleagues’s encouragement & support that I was able to keep going to the summit & back.
Thank you 😊 🙏🏻 🏔️ ❤️
Iceland AXES its Christmas TV advert: Supermarket's 'no brainer' move to plunge the 'millions' of pounds it would have spent on a festive marketing campaign into slashing prices | Daily Mail Online
In the time you take to read this tweet, an area of Indonesian rainforest the size of a football pitch will have been destroyed to make room for
#palmoil
crops. It’s time to sound your
#PalmOilAlarmCall
. For every SHARE we will donate £1 to
@IAR_updates
, to help orangutans.
We had 20,000 & will have sold out within days. At £35 it’s a market-beating price (at which we don’t make a profit), AND saves money ongoing compared to cooking in a conventional oven
@MartinSLewis
@MoneySavingExp
We better order more!
Great to see that a couple got engaged in our Tonbridge store this week! 🎉
He had planned to propose in Iceland 🇮🇸 but as their holiday was cancelled, he chose the next best thing 😉
Enjoy your honeymoon to Iceland on us. I wish you a lifetime of happiness!
#NewsWeNeed
Encouraging news from
@DefraGovUK
today although the potential ban in 2024 seems a long way away.
I’m proud to say we’re taking action now and will no longer be selling peat based compost in our stores, as of the end of this month.
@WildlifeTrusts
Well done
@AldiUK
dropping the price of their own brand baby formula - delighted to be undercut👏 Come on other retailers & big brands, let's make this happen!
#FormulaforChange
There’s a cost of living crisis. There’s also £millions worth of healthy food going unclaimed to 130,000 families on very low incomes.
To raise awareness, we’ll be promoting the
@NHSHealthyStart
& Best Start schemes on 90m milk bottles in stores nationwide - an industry first.
Firms constrained to a single narrow objective (making profit) has wide-ranging & damaging consequences. Walking the tightrope between purpose & profit is not easy…big respect to Boston Tea Party for recognising that business has a much wider role to play
I’m proud to support the
#BackyardNature
campaign. I strongly believe that children need to know about nature in order to want to protect it, and this campaign is about supporting them to do just that. Sign up at:
Removing palm oil has been a massive challenge. We didn't want to drive our suppliers to the wall, or make our customers pay any more, so we've invested hugely ourselves. Here's exactly what we have done:
WOW! Everyone should listen to this superb maiden speech from newly appointed Prisons, Parole & Probation Minister
@JamesTCobbler
in the House of Lords today
What an absolutely inspired appointment this is👏👏👏
For those of you tempted to put a few more items than you actually need in your shopping basket, take a long look at this picture. We must all shop responsibly to ensure that everyone - especially the more vulnerable - get what they need.
The hardest news to keep quiet (for a year!) but I’m beyond excited that you can pre-order my book The Green Grocer now. A manifesto for corporate activism, it explores my life and business lessons, and passion for
#sustainability
and
#socialchange
:
Today we’re committing to a price freeze across our most popular £1 frozen lines to help our customers through these inflationary times.
Data out today shows that inflation is at a 30 year high and we hope this helps to reassure customers who are feeling the pinch.
Interesting to see Rees Mogg and Anderson more passionate about the trial of some new buns than the cost-of-living crisis. Hot cross buns are here to stay at Iceland - hopefully the same won't be said about some MPs
Wow - seriously impressed with the fiscal support the Chancellor
@RishiSunak
is announcing. Helping businesses large & small with cashflow & financing. More to be done, but government now really stepping up to severity of the situation.
#WhateverItTakes
Ridiculously honoured to present the legendary Sir David Attenborough with his
#PlasticFreeAward
. At 93 he’s still humble, hardworking and changing the world.
#Respect
If mandatory face masks in shops will make our customers & colleagues safer then they are welcome - but we won't put our staff at risk by asking them to police this. The UK cannot afford a second wave, so we all need to play our part & show care and consideration for each other.
👋😮💨 Greetings from Everest base camp. We are now safely back down after an eventful summit and three-day descent. A huge shout out
@kentoncool
and Dorjee Gyelzen for your guidance, and to
@icelandfoods
and
@IcelandCharity
for your unwavering support. We're half way to our £1
Loved dropping in to see the fantastic team
@IcelandFoods
Hackney, where we’ve ditched the plastic & gone 100% paper bags. It’s working - staff & customers loving it!
#TooCoolForPlastic
Everest? ✅⛰️
After an exhilarating journey we have reached the summit and have now raised over £500k for
@BrainAppeal
to create the world’s first Rare Dementia Centre. Thanks to all who have supported and donated. I'm over the moon (and exhausted).
Lots of concern over availability of key items in shops due to Covid-19. Please do not panic! There are no supply shortages or stock issues from our side.
All of our Iceland, Food Warehouse and Swift stores will be closed on Monday, in order for people to pay their respects to our late, great Monarch. Colleagues will of course be paid for the hours they would have worked.
💥 And another step in our
#TooCoolForPlastic
journey! Our Luxury chilled steaks now in paper board trays rather than black plastic. This has removed 11 TONNES of plastic per year! Last challenge for us is to replace the plastic film on top.
Nearly a million children in the UK are living below the poverty line and don’t qualify for a FSM. Why should me being on the candidate list and running
@IcelandFoods
prevent me from caring and speaking about that??
What on earth is
@BBCr4today
doing having the MD of Iceland Richard Walker on, to promote his store & the fact he is on Tory candidates list all under the pretext of talking about free school meals? Ridiculous.
I spent today helping our Home Delivery drivers do their rounds in Chester 🚚
It’s been great to get out & about, meet some of our customers in the area and see our amazing team in action. Thank you to all the Chester team - but especially Paul for being patient with me!
A lot of people are asking me how the Iceland Food Club is going…since launch on Tuesday we’ve had 40,000 applications. It shows the real need for affordable micro-loans to help struggling families with the
#CostOfLivingCrisis
. Government & mainstream lenders take note!
I want to say a massive thank you to all of our amazing store teams. It’s been a crazy week, with unnecessary panic buying, but your tireless hard work and proactive response has been nothing short of inspiring.
#BeIceland
🙏🏻 💓
“The choices we make in the next 20 years will determine our planet for thousands of years”. Sir David Attenborough at the world premiere of
#OurPlanet
. A very special evening.
As we face the challenges posed by Covid-19 together, here is our latest update. The first hour of opening will now be dedicated to elderly and vulnerable people every day.
Thank you to all our customers for the response and feedback so far.
We continue to innovate, test and learn from our trials to reduce plastic packaging in our fresh produce. Great to see our latest pilots landing in stores
#TooCoolforPlastic
😎