Hermen Hulst
@hermenhulst
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CEO, Studio Business Group, Sony Interactive Entertainment
Amsterdam, The Netherlands
Joined March 2009
I’m absolutely thrilled to welcome Bungie to the PlayStation family! Bungie create community-driven games with outstanding technology that are enormous fun to play, and I know that everyone at PlayStation Studios will be excited about what we can share and learn together.
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The studio’s brilliant re-creation of Demon’s Souls for the PS5 launch proves that @bluepointgames knows @PlayStation games inside and out. We are so excited to welcome them as the newest member of PlayStation Studios! Congrats to everyone at Bluepoint Games!
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A friend gave me this incredible woodblock print yesterday. Modern costumes traded for the medieval ones, but I think the essence of the characters in ukiyo-e style remains. samurai snake!!
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Wow, Horizon Zero Dawn has officially sold over 20 MILLION copies around the world across PS4 and PC! What an incredible achievement @Guerrilla, and a big thank you to our hugely supportive fans!. Now, let's get ready to visit #HorizonForbiddenWest in a week.
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Thrilled to announce @Housemarque has officially joined PlayStation Studios! The extremely talented studio with a proven track record and best-in-class gameplay has a bright future and we couldn’t be more excited to be part of it!
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#GhostofTsusima is our fastest-selling first party original PS4 game with more than 5 million copies sold since its debut in July. What an incredible achievement by @SuckerPunchProd!.
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Don't miss the deep dive into PS5 with secret agent Cerny tomorrow 9am PST!!.
Tomorrow at 9am Pacific Time, PS5 lead system architect Mark Cerny will provide a deep dive into PS5’s system architecture, and how it will shape the future of games. Watch tomorrow at PlayStation Blog:
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I want to thank all the studios who worked so hard to prepare for today. We hope you all enjoyed it and are excited about the future of gaming. We’re just getting started! #PS5 #PlayStation.
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Check out Aloy and her friends! Amazing artwork by our Concept Artist Choro Choi. Happy #InternationalWomensDay
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It’s a true privilege to be asked to lead the new Studio Business Group for Sony Interactive. I’m excited to continue working with incredibly talented teams and studios to deliver unforgettable game and entertainment experiences. #sony #playstation #playstationstudios.
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Thank you to all our fans for making the first year of PS5 so special. Your support and passion for PlayStation games mean the world to us. I can’t wait to show you more of what our amazing PlayStation Studios teams around the world are working on!
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Lots of exciting things going on at PlayStation Studios. Can’t wait to show you what we’ve been working on 👀.
📅 Save the date! . PlayStation Showcase 2021 broadcasts live next Thursday. Full details:
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Finally got a chance to spend some good time with @evan_wells @Neil_Druckmann and the ridiculously talented team at Naughty Dog. Couldn't be more excited for what this team is cooking up
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Excited to announce that the talented Dutch studio Nixxes Software will be joining PlayStation Studios. It's a real pleasure to welcome a team with such deep technical expertise and vast experience to the @Playstation family. Huge congrats to everyone @NixxesSoftware!.
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Happy #PS5 launch day. Congratulations to all the teams across PlayStation that made this launch possible, during very unpredictable times. And to the incredible gaming community - thank you for your unwavering support. This launch is for you. We hope it brings you joy!.
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Sunhi is a Legend. So much flow. Show off!.
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Our PlayStation Studios family sharing love for its new member. Welcome Jin and #GhostOfTsushima
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Excited to officially welcome @HavenStudiosinc to PlayStation Studios! Super impressed by @ibjade and her talented team, and their vision for an original multiplayer game for PlayStation. Congrats to everyone at Haven!
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Today we announce @valkyrieent will be joining the PlayStation Studios family. The studio will be making invaluable contributions to key PlayStation Studios franchises
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We hope you enjoyed taking a look at all the cool games we’re working on at PlayStation Studios. Thank you and congrats to all the teams who participated in today’s event. Exciting time for gamers.
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We're partnering with HBO on a The Last of Us TV show. Our very own @Neil_Druckmann is co-writing.
Exclusive: Craig Mazin, the creator of the acclaimed limited series #Chernobyl, is reteaming with HBO adapt #TheLastofUs
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Come join us on Thursday! We're so excited to share more on the future of gaming!.
See you Thursday, June 11 at 1:00pm Pacific time (9:00pm BST) for a look at the future of gaming on #PS5:
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We're excited to share more on the future of gaming - come join us!.
Join us Thursday, June 4 at 1:00pm Pacific time for a look at the future of gaming on PlayStation 5: #PS5
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Last year, a few people who are passionate about games sat down to discuss our vision of the future, and how we might work together to build that vision. Today we took a major step towards that. I can’t wait!
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Thank you for a truly unforgettable performance Laura. However pitiful these responses are, bear in mind they represent a tiny minority of our industry.
Man. I try to only post positive stuff on here. but sometimes this just gets a little overwhelming. I blacked out some of the words cuz, ya know, spoilers. Side note. Thank you to all the people sending me positive messages to balance it out. It means more than I can say.❤️
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so happy to read all this wonderful praise for a gorgeous game made by a fantastic team! @Guerrilla #HorizonForbiddenWest
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It's incredible how long the #TheLastofUsPart2 characters stay with you after finishing the game.
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Incredible piece of engineering to achieve perfect form and function. Do not try this at home!.
The official PS5 teardown video is here: Get up-close and personal with PS5's next-generation technology, a culmination of five years of design and development.
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👀.
See you soon! . PlayStation Showcase broadcasts live next Wednesday, May 24 at 1pm Pacific Time:
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Huge thanks goes to everyone at @Naughty_Dog and @SuckerPunchProd for their passion and hard work in delivering these incredible games to the fans during these times. I can’t wait for you all to experience them.
Updated release dates: The Last of Us Part II and Ghost of Tsushima come to PS4 this summer:
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Hats off to the team at Guerrilla - it's been an extremely challenging dev cycle, but the depth, scope and sheer quality of what they have achieved has blown me away. I can't wait for our fans to play it.
We have some exciting news for your all: Horizon Forbidden West has gone GOLD! ✨. #HorizonForbiddenWest #RiseAboveOurRuin
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#HorizonZeroDawn has gone Gold! I'm so proud of team @guerrilla for embracing this bold new adventure with so much courage and resilience.
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Built from the ground up to fully immerse you in our transformative games.
Surprise! Watch a tour of PS5's next-generation user experience in a special episode of State of Play, presented in 4K:
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Three years ago we gave @KojiPro2015_EN a copy of our @DecimaEngine in this box. Today @HIDEO_KOJIMA_EN came back to @Guerrilla to show us the incredible things he’s making with it in #DeathStranding. So impressed!
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Hideo and Kojima Productions addressing team Guerrilla to express their gratitude for the use of the Decima engine. And to celebrate Master approval on #DeathStranding 👏🏻🏆🎉
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Thank you to all the PlayStation fans who made God of War Ragnarok the fastest selling PlayStation Studios game ever, and congratulations to everyone @SonySantaMonica on this amazing achievement #GodofWarRagnarok
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It's now only a few hours until launch time here in Amsterdam but wherever you are I can't wait for you all to play #HorizonForbiddenWest.
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Horizon Forbidden West looks incredible, and features a giant robotic Turtle! Congrats on a great showing @Guerrilla.
Aloy returns in Horizon Forbidden West, from Guerrilla Games. Coming to #PlayStation5. More #PS5 details:
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Another incredibly talented team of creative minds joins the PlayStation Studios family today. Welcome @FirespriteGames
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Not one, but two amazing showings last night by an incredible team. Congrats to all @insomniacgames - heroes just don't give up! #MilesMoralesPS5 #RatchetPS5
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👀.
Just 24 hours until the PlayStation Showcase begins. Info on where to watch:
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Tremortusk that comes with the #HorizonForbiddenWest, Regalla Edition - this is going front and center on my desk
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Today we raised the @Guerrilla flag to celebrate their brand new studio space in the heart of Amsterdam
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Thanks for all your kind words and excitement for what we showed yesterday. Our PlayStation Studios teams never cease to amaze me. There are so many people behind the scenes that make it all happen including our Marketing and PR partners. Thank you to each and every one of them.
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The new #HorizonForbiddenWest gameplay footage looks incredible. Can’t wait to take on that awesome Tremortusk. Congrats @Guerrilla on a great State of Play showing!
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When you walk into your PlayStation Studios office and nearly get jumped by a Stalker
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Whilst our incredible new console is the vehicle to experience next gen gaming, our games are the fuel. Thank you to all the PlayStation Studios for the worlds you build, characters you create and stories you tell.
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Looks amazing.
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Exciting news for VR and Horizon fans: we've just announced Horizon Call of the Mountain, a unique experience developed for PlayStation’s next-gen VR hardware. The innovative gameplay, stunning visuals and brand-new controllers are an absolute joy!
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Look who showed up at PlayStation HQ to celebrate our new PlayStation Productions show. Did you all enjoy EP1?
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Couldn’t be more thrilled and proud for what’s coming from PlayStation Studios. Ahh Spider-Man 2 🤯. Special shout out to our new family members, Haven and Firewalk Studios, for unveiling the games they’ve got in store for you all.
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The Last of Us Part II is going to be an incredible ride.
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Huge congrats to everyone at @insomniacgames on the fabulous reception of Marvel's Spider-Man 2.
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We're ready #PlayHasNoLimits.
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Play has no limits.
Watch #PS5's first global ad spot, showcasing immersive features including 3D Audio and the DualSense. Read on to learn how devs are harnessing DualSense’s adaptive triggers and haptics:
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PS5 sales milestone - 10M! Huge thanks to the PlayStation community for your support and to the talented teams from @SonySanDiego, @InsomniacGames, and @Housemarque for making incredible games for PS5.
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Excited to introduce #PlayStationStudios. We’ll continue to tell stories, build new worlds and create memorable characters.
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Ghost of Tsushima is a very ambitious project that has tested the creators on the dev team in so many ways. Very glad for @SuckerPunchProd that their release is also commercially successful now.
Ghost of Tsushima is now PS4's fastest selling first-party original IP debut with more than 2.4 million units sold through globally in its first 3 days of sales. Congratulations @SuckerPunchProd, and thank you to fans around the world for taking part in Jin's journey.
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This is the #PlayStation5 DualSense Controller. Tomorrow at Noon ET / 9 am PT, it's time to go hands on. Can't wait to tell you about my experience. #SummerGameFest
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One of my favorite open worlds to explore, now with even more to see and do on a whole new island. Our Director's Cut releases will all offer new content, and on PS5, will leverage the hardware's advanced features.
#GhostOfTsushima Director's Cut comes to PS5 and PS4 on August 20!. Watch our trailer and visit the PlayStation Blog to learn about the new Iki Island expansion, plus PS5 features like Japanese VO lip sync, haptic feedback, adaptive triggers, and more:
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"Horizon Forbidden West Ham" "Rachet & Clankaster Gate" The marketing team @PlayStationUK is on fire 🔥 #PS5
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The 9th of November it is!.
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Proud to announce that we’re partnering with Firewalk Studios on an ambitious new multiplayer game. I’m having a lot of fun playing it and can’t wait to show you more of this exciting new IP for PlayStation Studios.
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👀 Swinging its way to you this holiday.
A sneak peek at what PS5 games will look like when you see them on store shelves starting this holiday:
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Great catching up with @Kaz_Yamauchi today and discuss his exciting plans for the future of @thegranturismo.
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Incredible reviews for #TheLastofUsPartII. I could not be happier for or prouder of the team @naughtydog. The team continues to raise the bar for everyone.
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👀 1pm PST / 9pm BST / 10pm CEST.
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Today I am so happy for the amazing @sonysantamonica team. Congrats on the wonderful reviews of #GodofWarRagnarok. Another masterpiece!.
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The largest lineup of PlayStation Studios games we have ever showcased heading into a new platform launch
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Hope you caught our Ratchet and Clank demo by the brilliant @Insomniacgames. We’re committed to bringing amazing immersive games to #PS5.
Did you catch the latest Ratchet & Clank: Rift Apart gameplay footage? Watch in 4k along with some words from Creative Director Marcus Smith here.
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Thank you for all your incredible support. More #PS5 consoles are on the way.
We want to thank gamers everywhere for making the PS5 launch our biggest console launch ever. Demand for PS5 is unprecedented, so we wanted to confirm that more PS5 inventory will be coming to retailers before the end of the year - please stay in touch with your local retailers.
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Thank you Astro's Playroom for reconnecting me with old friends. Didn't realize how much I miss my complex relationship with the Helghast #PlayStation5
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Check out the DualSense 👀.
A first look at DualSense, PS5’s new wireless controller. More details and images:
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👀.
Gran Turismo 7 takes center stage in an all-new State of Play, arriving Wednesday at 2pm Pacific:
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Demon's Souls. On PS5. 🔥.
Demon's Souls, Ratchet & Clank: Rift Apart and more star in a new spot touting PS5's immersive 3D audio and ultra-high speed SSD. Full video:
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