Harriet JW
@harrietjw
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I don't use this app, connect via my website. ➡️ Building Businesses With Music Artists & Entrepreneurs.
London
Joined January 2011
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Pinned Tweet
I first met Ed Sheeran in 2010
2 years later he got his first Brit Award.
I first filmed Kacey Musgraves in 2013
1 year later she won a Grammy.
I put Arlo Parks on the stage in 2016
3 years later she won The Mercury Music Prize.
Not saying I know how to spot talent, but...
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Meet Mahalia.
A 25 year old British R&B artist who signed to Asylum records aged 13
Earlier this month she posted a series of tweets exposing the financial reality of being signed to a major label
Here are the 5 quotes you need to know:
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1. Being signed to a label:
‘’I've been signed since I was 13, which basically means I’ve racked up 12 years of debt. I've never made a penny off of my own music.’’
An advance is essentially a loan from the label which you then need to pay back before you make anything back.
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5. What needs to happen:
‘’The business model needs a huge change/shift to benefit the creative. It is crazy’’
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2. On her streaming success:
‘’I've had 100 million streams with all money made going to my label.Pretty standard practice in most major label contracts’’
Say an artist gets 20% and the label gets 80% of revenue. The artist won’t get their share until the advance is paid back
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4. It’s affect on the artist:
‘’It’s genuinely devastating to release art into the world and not see much back from it’’
The music industry is a winner takes all game and those winners are mostly labels, tech companies, live agents and publishers, not artists.
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3. Realities of the contract:
‘’Artists spend a lot of their career trying to be out of debt with their label so that THEY can see the money themselves’’
The artist won’t have control of how that ‘’loan’’ is spent in the first place, think expensive music videos and riders!
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Mahalia is an artist that Secret Sessions featured for the first time in 2011 then again in 2019 she is one of the most hard working artists I have met.
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My client just landed a sync deal on Netflix
It will pay for her to live for the next 6 months
It all started when she followed my Networking Checklist
Today I want to give it away for free
Like this post and comment ''YES'' and i'll send it to you for free.
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The good news is that start ups and entrepreneurs are continuously innovating in this space. The bad news is that it’s likely a top down systematic change that needs to happen.
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Just been told it’s time I can announce…
Secret Sessions has been awarded £50,000 from Innovate UK to build an MVP platform that helps artists connect better with their fans.
Watch this space, it’s going to be a bumpy ride becoming a tech founder 👩💻 (again).
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Looking for a job in the Music Industry?
We are hiring an artist scout for Secret Sessions Academy this role will be Twitter focussed.
Must like social media and be interested in sales & business.
DM for more details.
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How about we remove all the ‘’middle men’’ from the music industry and put their wages into artist development?
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2 of my clients hit 1,000,000 streams this month
Both are independent and neither pay for promo
They followed my 'Content Growth' checklist
Like this post and comment ''GROWTH'' and i'll send it to you for free.
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I started this account to help musicians make an income from their work without relying on record labels or unfair streaming revenues.
If you’re an emerging artist or you work with one…
You’re the reason this account exists.
Join us as we create a new industry model.
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My client Jess makes £600 a month on Patreon
It all started when she took my 'Launch On Patreon' course in 2021
Today I want to give it away for free
Like this post and comment ''YES'' and i'll send it to you for free (normally £400)
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There are 158,000,000 songs on Spotify
42% have less than 10 streams
Instead, here are 5 (unconventional) things my clients are doing to get their songs heard:
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The fact is, the current music industry DOES NOT WORK for new artists. Instead of continuing to flog the old model, how about we come up with some solutions?
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Eurovision runner up
@SamRyderMusic
has recorded a a video outlining his decision to spilt from Parlephone Records and his excitement for the ''new music industry'' for Independent Artists.
Here are the 10 quotes you need to know:
1. ’’Exactly 3 years ago I signed a deal with
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You don’t need a manager
You don’t need a brand deal
You don’t need to start making NFTs
Go find:
Who your fans are
Where they hang out
What you can do for them
The rest is fluff until you hit 1,000 real fans.
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3 Steps Independent Artists Can Take To Build their First 1,000 True Fans:
It’s more important than ever to have an engaged community of people who will support your journey for years to come.
Everywhere you look, people from the industry obsess over huge numbers - whether it’s
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There are 158,000,000 songs on Spotify
42% have less than 10 streams
Instead, here are 5 (unconventional) things my clients are doing to get their songs heard:
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It goes without saying giving up booze has meant I am less anxious, have more time and spend less money, but I don't pretend there aren't things I miss, but right now the benefits outweigh the cons ❤️
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@RobMonkman
Yeah it’s gross. Hopefully we will see the tides shift and artists will be able to see more growth by focussing on building their own audience without labels.
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My client just hit 1,000,0000 streams on his song
The catalyst? His playlist strategy.
I made a spreadsheet to help you do the same.
Want me to send it to you?
Like and Reply "DM" to this tweet and I'll send it.
24 hours only + Must Follow Me.
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"My client just hit 1,000,0000 streams on his song
The catalyst?
His playlist strategy.
I made a spreadsheet to help you do the same.
Want me to send it to you?
Like and Reply ""DM"" to this tweet and I'll send it.
24 hours only + Must Follow Me."
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There are 60,000 songs uploaded to Spotify every single day
'A great song will find an audience' is the worst advice i've ever heard
Learn to market your music, your career depends on it.
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Creating content is essential for independant artists.
But most artists want to spend less time making content and more time making music.
So here’s 5 things independent artists can do to streamline their content in 2023:
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That weirdo that comes to all your gigs and stands at the front singing all your songs?
Nurture them, they’re your greatest insight into your fanbase.
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Filming with UKs hottest new boy band
@overloadmusic
for
#SSmixtape
#ComingSoon
#YouTube
http://t.co/g0PMdxtP22
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*EXCLUSIVE SECRET SESSION* Hebrew rapper
@matisyahu
with a BOB MARLEY Mash Up
http://t.co/Dw7KxSJyKB
http://t.co/y0mNazimyJ
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We've got
@matisyahu
in session right now for
http://t.co/KKMKmLWd7f
Sounding amazing SSx
http://t.co/jLhaGWVjs5
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There is something vital missing from nearly all music industry debates online...
Women.
Every week I end up conversations with industry vets on the state of the industry. Often being schooled on how it was then vs how it is now (for the record, it's better now)
For every 20
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There's plenty of artists out there making £2k+ a month with less than 1,000 followers.
I repeat, vanity metrics mean nothing.
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Don’t say ‘my single is out today’
Say ‘I wrote this song because’
Stories over facts.
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*ARTISTS* We're looking for 10 artists to take part in a small project Saturday afternoon in Central London. Contact us for more info!
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Most musicians don't need a manager and should hire these 3 people instead 👇
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Being an independent artist is hard, you have to be everything to everyone and your time is stretched.
Know this; I've never met anyone doing anything meaningful that doesn't feel like this.
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I recently heard from an artist that was reliably making £2,000 a month on Spotify.
The next month the algorithm changed and he made £30.
Don’t let anyone else own your audience.
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I never see artists happier than when they have just played a great live show., that dopamine hit is real and long lasting.
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Artists that say they ‘’don’t speak’’ between songs because they want it to be ‘’about the music’’ are missing out on an important moment of connection
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My client just hit 1,000,000 organic streams on a video
It all started when she watched my Short Form video workshop
Want me to send it to you?
Like and Reply "DM" to this tweet and I'll send it.
24 hours only + Must Follow Me.
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Yesterday I deleted a post
It said:
‘’I don’t understand why artists with literally no fanbase release albums’’
Some of the reactions were strong, so I decided I wanted to take time to write a longer post.
Here goes...
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Gender Issues at The Brits. Here's what is really happening...
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3 things artists should be doing daily:
1. Welcoming new followers
2. Connecting with potential collaborators
3. Building Industry connections
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Snoop Dogg has said he got $45,000 in return for 1 Billion streams
1 BILLION.
Yet, i’m still speaking to artists daily who’s entire goal for 2024 is to get ‘more streams’
Guys, WAKE UP seriously
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My client just hit 1,000,000 organic views on a video, this has led to multiple new opportunities.
It all started when he followed my ‘'Write Good Hooks'' training
Today I want to give it away for free Like this post and comment ''HOOK'' and i'll send it to you for free.
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Being able to sing songs on a stage is different to being able to connect with an audience.
Learn both.
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2 of my clients hit 1,000,000 streams this month
Both are independent and neither pay for promo
They followed my 'Content Growth' checklist
Like this post and comment ''GROWTH'' and i'll send it to you for free.
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Spotify streams are NOT real fans.
Most of them never will be.
Focus on building connection on social platforms and move people to a mailing list.
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Over the past 3 weeks I have reviewed 30+ Instagram accounts of Independent musicians. These are the 3 big mistakes I am seeing over and over again:
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In the music industry, relationships are everything. Build strong connections with industry professionals, fellow artists, and fans to create a network of support that can help you achieve your dreams.
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.
@OverloadMusic
fans? Their first Secret Session will go out on Friday. Make sure you are subscribed to see it first
http://t.co/D6GFl3foxw
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If you liked this tweet you will love The Connected Artist newsletter:
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You’re so focussed on putting out new music that you didn’t give your last track the time it deserved to work for you
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Earlier an artist asked me …
‘Should I follow other artists back on Instagram if they follow me?’
My Answer:
Follow whoever you want to build community with. Everyone else is a vapid number and vapid numbers don’t matter.
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The bad news is that the traditional music industry is probably not going to help you.
The good news is there are more tools than ever before to build a business around your talent.
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Last week I spoke to an artist who was spending £3,000 a month on a manager’s retainer
Each month he would ‘’check in’’ telling her he had shopped her to a bunch of labels
What a waste of money.
Here's 5 types of people independent artists should avoid paying for:
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HUGE shout out to
@ellagregg_
who has now left Secret Sessions to focus on artist management. She has been an absolute dream to have on our team & we can't wait to see her journey progress. Come say goodbye at her last SS live on 25th - WE LOVE YOU ELLA
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If you have a fanbase and you don’t make money from your music, you are missing out.
It doesn’t have to be inauthentic - it’s quite simply an exchange of value with your fans.
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Fake Growth:
• Paying for playlists
• Buying followers
• Traffic ads
Real Growth:
• Collaboration
• Mailing lists
• DM’s
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Reminder:
Any claimed A&R or label boss that posts they are ''looking for new artists'' are just looking for engagement.
Don't fall for it.
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Any animators in my network?
Social content so not looking for the next Pixar.
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Shh! We have some very exciting news for emerging artists wishing to release music in 2017. We can't keep secrets long! Watch this space...
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It doesn’t have to be a new song to engage a new fan, old songs still have leverage, use them.
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If music creators put the same effort into building a mailing list as they do making music videos it would be a very different landscape.
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Artists, you don't need:
- Funding
- A manager
- NFT's
- Sync Deals
You need to grow a fanbase.
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5 Steps Independent Artists Need To Take To Start Thinking Like A Businesses To Finally Get The Income & Recognition They Deserve:
Step 1: Shifting Your Mindset
To make a sustainable income as an independent musician, it's essential to shift your mindset and recognize that you
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Only 0.4% of artists make a liveable wage from Spotify
Yet most artists are OBSESSED with their streaming stats
Instead here are 5 unknown ways to get paid for your music:
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@NateMaingard
Last day vote for me on
@Secret_Sessions
. Vote & share your 'Voted' screenshot
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Shh! We're presenting an EXCLUSIVE show w/ALEX CLARE (
@alexanderclare
) on Monday
@TheHospitalClub
limited FREE tix:
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Too many artists are trying to build a following without building a fanbase
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5 tips to improve your experience of release day:
1. STOP
2. LOOKING
3. AT
4. YOUR
5. NUMBERS
Focus on human connection and the way you have made people feel.
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Making money is a direct result of providing value, music has huge amounts of value but finding the people that see that gets harder each day.
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Every day a different artist asks me if they should try and get signed to a record label?
Here's a story about an artist that shows the realities of what most major label deals look like….
---
10 years ago I filmed a video with a 14 year old artist, she arrived at our studio
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If your career plan relies on big platforms paying your wages in return for views, listens or clicks you’re making a big mistake.
Own your audience and you will own your income.
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The average salary of a musician is £12,944
That’s around 50% of minimum wage
PLEASE stop focussing on streaming platforms to map your future.
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Building a business around your music isn’t hard, getting started is.
Take that first step.
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Who would like to see another
@overloadmusic
cover?
Subscribe to see first
http://t.co/rInLQFPqMy
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The fact is, the current music industry DOES NOT WORK for new artists.
Instead of continuing to flog the old model, how about we come up with some solutions?
2
1
22
My client just hit 1,000,0000 streams on his song
The catalyst?
His playlist strategy.
I made a spreadsheet to help you do the same.
Want me to send it to you?
Like and Reply "DM" to this tweet and I'll send it.
24 hours only + Must Follow Me.
27
1
21
My client Jess makes £600 a month on Patreon
It all started when she took my 'Launch On Patreon' course in 2021
Today I want to give it away for free
Like this post and comment ''YES'' and i'll send it to you for free (normally £400)
25
1
22
June's FEATURED act is
@matisyahu
EMERGING artist will be the whoever has most SHARES on
http://t.co/HXns1pT3Zu
VOTE
http://t.co/vOPq5Tgnhy
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Artists think they need a fancy and expensive tool to collect their fan data, Google Sheets is free.
List their NAME / EMAIL / PHONE NUMBER as well as any money spent with you at gigs, buying merch etc.
Your future self will thank you, I promise.
1
6
23
My client just hit 1,000,0000 streams on his song
The catalyst?
His playlist strategy.
I made a spreadsheet to help you do the same.
Want me to send it to you?
Like and Reply ""DM"" to this tweet and I'll send it.
24 hours only + Must Follow Me.
22
0
23
My client makes £200 a month in merch sales from less than 3,000 followers.
It all started last year when we took my 'Make Money In Music' Masterclass
Want me to send it to you?
Like and Reply ""DM"" to this tweet and I'll send it.
24 hours only + Must Follow Me.
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There are 100,000 songs uploaded to Spotify every day.
But, many of these are created by AI and fake accounts.
Human connection has never been more important.
So here's how to humanise your music 5 steps:
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Focus on deepening the relationship you have with your CURRENT audience
Instead of always trying to GROW.
Depth over scale is where the industry is heading.
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Today's featured artists:
@LuchStefano
,
@birthdaycardx
,
@thisisvasleon
,
@liawhite
and
@McLuckieMusic
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Building a career around your music doesn’t only mean getting signed and being the next Sheeran/Swift - it might mean having a small number of highly engaged fans that spend money with you.
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Meet Adam.
He'd been releasing music for 3 years but still had less than 1,000 monthly listeners
He then learnt a new way of releasing music and his stats increased by 74% in the first month.
Here's exactly what he did (steal this):
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If you want to blow your budget on a 5 minute long music video, make sure you have built a circle of fans that want to see it made, the days of going viral on the YouTube algorithm alone are gone.
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Instagram isn't dead, TikTok isn't dead, Apple Music isn't dead
The way you use it is.
Learn, adapt, iterate.
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