Delivered creative. The Case study.

Are you more Pep, more Mourinho… or Sean Dyche? Last week, I had the pleasure of sitting down with @Design_Week to reflect on 10 years of Koto.

@hhpapazian @ucllc Good thank you.

@hhpapazian @ucllc Hi Hrant! How are you? Been a while.

Too many startups rush their name. Here's some thinking from us on how to set yourself up for naming success.

@Design_Week At the price point the CEO has alluded to they are pitching at £120k+ vehicles. I'd suggest cars at this price point are far from boring. But regardless of car taste, I think a total transformation and a firing of your audience is a risky strategy, whatever the sector.

@mr_cee1975 @iamhtml The art direction is bad whichever way you look at it.

@EdPentelow Take a sledgehammer to your Polo!

@mr_cee1975 Very true. But also aspiration drives car brands. Not everyone that owns a Ferrari cap will ever touch a Ferrari.

@thisisgrey It was done internally, so not sure the industry is to blame in that way.

@JonHarney CEO - "The new branding aims to reposition the make, whose future vehicles will be 100% electric and around twice as expensive as current models." I think they are pretty expensive already, interesting choice. You don't need to fire your existing audience to get a new one

@thisisgrey I think it has to be a case-by-case solution.

@Chris_McGinn_ This frames something I see as well, the return on new is less and less.

@charliprangley Ah awesome to see this!

@andiogocastro Thanks Diogo

RT @Jamhot: Three weeks today until we welcome @gradiate from @studiokoto to Glasgow for an evening of creative chat at Gab alongside Laura…

@andiogocastro Is this an optical illusion?

RT @studiokoto: Introducing Fitbit Ace LTE, @Google 's first connected kids' smartwatch! With 4G LTE and tons of games, it’s Bold, Playful,…

@nhallam Fair