Gene Marks CPA
@genemarks
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SMB columnist covering pub policy, tech, workplace for @Guardian, @TheHill, @PhillyInquirer, @WashTimes, @Forbes, @Entrepreneur. President https://t.co/UA9636Gd6t.
Philadelphia, PA
Joined September 2008
@ssssobhy It always inspires me how when someone who is literally one of the best in the WORLD at what she does STILL wants to do even better.
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There is another round of #PPP . who is eligible? Here are 15 things you need to know that will impact your #SmallBusiness. @smallbizahead @TheHartford.
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@RichardGrenell Business owners across the country are not just fighting for their businesses. They're fighting for their families, communities & employees’ jobs.But no one seems to be listening to them. Instead, they’re accused of being selfish & uncaring. All they want is customers.
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Listen in as @JayDesMarteau & I discuss the state of small businesses, the implications of #tax reform & how #smallbusinesses can position themselves for success in 2019 with @podcaststeve on @TDNews_US's Small Business Sound-Off #podcast #SmallBiz.
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Worried about #ransomware? For @RightNetworks, here are three ways to protect yourself. #CyberSecurity
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There is another round of #PPP . who is eligible & what do you need to know If you run a #SmallBusiness? . Here are 15 things you need to know about it.
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#sponsored As a #smallbusinessowner, I rely on many #technology-based business solutions. Here are 3️⃣ examples where @BrotherOffice’s technologies can help #ChangeTheWayYouInk: .
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How can you support local #smallbusinesses this #HolidaySeason? Listen in as I share tips as well as how #entrepreneurs can tap into @WellsFargo's #openforbusiness fund. #SmallBusiness #shoplocal
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Let's admit it: .Our #emailmarketing isn’t that great. It's time to step up #email communications.@Google #SmallBiz #dynamicemails. My latest for @Inc👇.
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The #HR software industry – including cloud-based #applications @Zenefits, @NamelyHR, @bamboohr & @GustoHQ (as well as those provided by @Paychex & @ADP) has been exploding. Why? The reason is simple: overhead gets reduced. @RightNetworks #software.
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What's #OCR & why should #business owners care? Listen in as @ReceiptBank's @Receipts_Damien & I discuss what this means for #smallbusinessowners doing manual activities like #bookkeeping & #accounting. #SmallBiz #MachineLearning #Technology.
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When you think of Jeff Bezos, you prob think of the words "visionary" "entrepreneur" "cutthroat competitor" "game changer" "brilliant" but DO NOT forget "STUPID." Yes, Stupid. The Year is 1995 and Jeff Bezos was the stupidest person in the room. #tech
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A #news item caught my attention this week: my beloved @CamScanner was de-listed from the @GooglePlay Store because of a #malware infection. Oh no! #apps #security #TechNews. My latest for @Inc:.
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I agree. As a #SmallBusiness owner, universal health care would benefit me as well. This is the case for two reasons: It would likely cost me less, and it would make my business more competitive.
You know what would really help me as a small business owner?. Universal health care. We spend millions on premiums that enrich insurance companies. Went on Fox to make this case and they were flabbergasted: "Why would you want to pay more" (in taxes)?
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Post-tax season #survey by @RightNetworks finds #smallbusinesses had overall positive filing experience despite complications of #tax reforms. #smallbiz #TaxReform .
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How can US solidify itself no. 1 #economy in the world? By becoming a 1-billion person country says @voxdotcom co-founder @mattyglesias. Listen in as we discuss thinking bigger, competing with China, financial benefit of immigration, & why deficit isn’t so bad @Paychex #podcast.
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Worried about PPP loan forgiveness? Listen in as CEO of @CPAcom’s @ErikAsgeirsson & I discuss how the PPP should be looked at as a grant not a loan program, when you should start thinking about forgiveness application, & his thoughts on its success. @Paychex #podcast.
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Listen in as entrepreneurial leader & founder of @retrofitness, @ericCASABURI, talks about how business owners should take this as an opportunity to build excitement around reopening, create a new member experience, & a message about importance of staying healthy. @Paychex.
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Know which leads to chase and which ones to let go with an effective #CRM system in place. Not only does it improve the efficiency of your #marketing and #sales team but it also offers long-term business benefits.
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For all these years, America’s big banks have been telling America’s small businesses just how much they care about them & how much they want their business. But now, when the chips are down, we get to see their true colors.
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What are the three biggest mistakes a #SmallBusiness owner can make? I've been running my #business for over 25 years so let me tell you some of the mistakes I've made. @RightNetworks. #ThursdayThoughts
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While many companies are focusing on traditional advertising to keep their business top-of-mind, comedian, actor, & independent business owner, @JimGaffigan, is turning to social media – specifically @YouTube. Don't miss part two of our fun, wide-ranging conversation.
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It’s been a tough year but are things all that uncertain? I can argue there are at least 6 things going on in economy & world that will have very certain outcomes. Even when things seem bleak & unpredictable certain things always come true @SoftwareStriven.
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Want employees to return to the office? Let them bring their pandemic pets along | Gene Marks
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Check out how small business owners feel about the #economy in your region per the Q3 @USchamber @MetLife #SBIndex #SmallBiz
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Join our experienced panel on 6/17 as we discuss plans for #cashflow, funding, #technology, #workplace & safety, potential #investments & lessons learned for the rest of 2020. A must for anyone running an accounting, bookkeeping, insurance, mortgage or any financial services firm.
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Why does Warren Buffett always pay in cash? The answer is both simple and important for your company's future.
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#Email remains one of the most important forms of #marketing for #businesses & #brands. But just remember: #CRM is not email. @Merkle @IgniteV @dianomi #EmailMarketing . My latest for @Forbes:.
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If you received a #PPP loan you are going to, at some point, apply for forgiveness. Here are three key things to get ready for forgiveness. @SAPConcur #SmallBusiness .
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.@UPS is investing in #technologies and #services to improve efficiencies for #B2B shipping. #Businesses with #ecommerce sites powered by @Inxeption_Corp will now enjoy competitive #UPS shipping, tracking & logistics solutions built in. #TuesdayThoughts .
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#WantMoreCash? Here’s some advice:. ✅ Don’t “fire” your customers.✅ Charge more for shipping & handling.✅ Dig into your job numbers.✅ Hire more high school kids.✅ Revisit payment terms. Want more? Buy my new book on @amazon #SmallBusiness #cashflow.
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Listen in as Insurance expert & Director of Virtual Sales at Paychex, Rob Ryan, & I discuss how business owners can look to their insurance policies for ways to save, why cyber insurance is more important than ever, and how to rethink health insurance offerings.
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Small businesses’ #optimism has rebounded, with 59% of #smallbusinesses reporting the U.S. #economy is in good health according to @MetLife @USChamber Small Business Index. How has impacted hiring or growth expectations? Learn more: #smallbiz #sbindex.
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Have you ever considered joining a peer executive group? It’s tempting & the benefits of belonging can be significant. @vistage, @EntrepreneurOrg, @YPO & Peer Executive Groups. My latest for @PhillyInquirer:.
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On #CRM: @Pipedrive's LeadBooster Is The Reason Why We Don't Have To Worry About #AI. #software #ArtificialIntelligence #SaaS #SMBs . My latest for @Forbes 👇.
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As people were forced to stay in, they turned to online businesses to provide what they needed. But will the trend of online buying continue? Listen in as @markdaoust, Founder & CEO of @quietlightinc & I discuss the impact on e-commerce, the future & more. @Paychex #podcast.
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Many successful #business owners have made mistakes & some have been significant. But that doesn’t mean that it should cost them their #companies. Unfortunately, the #laws have favored larger companies. Until now. #smallbiz #bankruptcy.
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.@Signpost is one of a growing number of #CRM #apps targeted at small #merchants. But the company's emphasis is using CRM capabilities to improve number & quality of online #reviews customers give. #OnlineMarketing #CustomerExperience #marketing #SmallBiz.
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If you think #coworking or flex offices - where a #smallbiz, #freelancers, #entrepreneurs, #remoteworkers rent a space with the amenities of an office - are everywhere, you’re not dreaming @CBRE @WorkAtTheYard @indyhall @Bond_Collective @CesiumJS @WeWork.
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Everyone needs practice, right? Every time you need to deliver a speech or perform a task you should rehearse it again & again, right? Wrong. Some people may quietly agree with @alleniverson. #WednesdayThoughts @Entrepreneur .
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.@Adobe has introduced #Adobe Sign for #smallbusiness, delivering e-signature capabilities that are powerful enough for the enterprise, but tailored to the needs of small business users #SmallBiz #TechTuesday #Productivity .
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Did I read right? Can we actually get access to our cash the day after it's paid to us instead of waiting around for the bankers to make their money off us first? Thanks @Intuit !.
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Small businesses looking to get themselves noticed #online face an enormous challenge: @Google. @Moz @wilreynolds @SeerInteractive @GoogleMyBiz #SmallBiz @ydop @LappStructures @AkitaPestLanc #SmallBusiness #SEO. My latest for @PhillyInquirer:.
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Join our experienced panel on 6/17 as they discuss their plans for cash flow, funding, technology, workplace & safety, potential investments & lessons learned for the rest of 2020 & into next year. #webinar @Avalara @billcome @RightNetworks. Learn more & register 👇.
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Bad online #reviews continue to be a growing problem for many #businesses. A problem that #reputationmanagement firms, like @reviewtrackers, are trying to solve. #smallbiz #startups #marketing #CustomerExperience . My latest for @Inc.
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.@Google’s latest efforts aren't really much of a help #smallbiz #smm #socialmedia #technology . My latest for @Inc Inc👇.
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#Congress may actually get something done – and give a boost to retirement plans which could benefit both #employees and #employers. #smallbusiness #retirementplanning #taxcredits #legislation #ThursdayThoughts. My latest for the @guardian:.
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Listen in to our @Paychex #podcast as Sarah Morgan, CEO BuzzaRooney, & I discuss the importance of representing the community you live in & the clients you are seeking in the workplace to help break down barriers. @TheBuzzOnHR. Download the full episode:.
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While it's often blamed for the fall of brick-and-mortar #stores nationwide, @amazon also helps millions of #smallbusinesses thrive in the #digital era via @usatodaytech. #smallbiz #entrepreneurs #smallbusinessweek .
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What have we learned about business safety in the last year? Listen in as @SaskiaPopescu, Assistant Professor in the Biodefense Program at @GeorgeMasonU, as she details what business owners should know about preventing the spread of infection. #podcast.
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Many business owners don’t fully understand the rules for contractors. "If it is someone the employer wants to work indefinitely for the company, then that person is also probably not a contractor.".
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The last thing #restaurant owners want is another #tax, right? Maybe not. Anthony Myint, co-owner of Mission Chinese, is promoting an optional 1% #tax to help #California farmers tackle #climatechange @zerofoodprint @CalRestaurants @guardian.
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According to @Vistaprint, more than a quarter of 2,000 adults surveyed turned a #hobby into a side #business providing #income to supplement #wages. Should #sidehustle income be included in #wagegrowth? Check out my article for @Inc What do you think?
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Handling invoices & managing receivables is a task every #smallbusiness owner dislikes. Not only is it time-consuming, but more resources are spent than necessary. I discuss tips & strategies #smallbiz owners should be aware of with @ReliantFunding:.
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Businesses that invest in the right #technologies are assuring future growth & success. I’ve also learned there are #Apps, #services & technologies – about 🔟 categories – that are critical for #smallbusinesses in 2019. #wednesdaywisdom #SmallBusinessWeek.
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Many #contractors enjoy being independent. In the 21st century, an unprecedented number of #workers have the freedom to be full or part-time #entrepreneurs, and they’re embracing the opportunity. #Uber #Lyft #gigeconomy #laborlaws #independentcontractors.
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It's about what people are really paying for. My latest for @Entrepreneur #SmallBiz #entrepreneurs @planetmoney @alexgoldmark @CornellLaw .
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Most #businesses are facing a worker shortage. #Economy is strong, #unemployment is low & #talent is scarce. Some blame big #companies offering better #pay & #benefits. Others blame #government #immigration policies. My friend blames #teachers. 🤔 @thehill
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Why would you want a big #refund? 💰🤔. It just means you overpaid the #government & it is giving you back the money interest free. Couldn’t you have found a better use for your money last year? Of course you could. #taxes #taxrefund #ThursdayThoughts .
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While many claim #ecommerce & digital #tech are killing #Smallbusinesses, #data & insights in @amazon's #SMB Impact Report show otherwise. #WednesdayWisdom. How can small businesses embrace & grow with #amazon? I join @wkyc @LIVEONLakeside to discuss:.
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It's usually not Salesforce - or any CRM's - fault. It's usually operator error.
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This week marks the anniversary of our country’s birth. But also marks birth of a new sales #tax for #Pennsylvania that will affect #smallbusinesses across the country. How can small retailers comply? @MajuxMarketing @PiggybackTreats @avalara @vertexinc.
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ATTN #SmallBusiness owners: Looking for effective health & safety policies to operate your company safely? Listen in to our latest @Paychex Business Series #podcast as Dr. Anthony Harris shares tips to operate a safe business for you, your employees, & customers @UM_Epi.
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Next week brings one of the biggest shopping events of the year: #AmazonPrimeDay. With discounts on lots of items including #laptops, it’s a great time for #smallbusinessowners to buy. But what should you consider beforehand? My latest for @PhillyInquirer:.
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Although the #media loves to write & feature sexy, young, exciting #millennial entrepreneurs, they are far from representative of the people who are actually running #smallbusinesses in America. The majority of #smallbiz #entrepreneurs are #babyboomers.
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Hader suffers from the same fears many of us do when we have to perform stressful tasks, particularly #publicspeaking or conducting difficult meetings. Somehow he managed to fight his way through these challenges. How? #billhader #anxiety @Entrepreneur .
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#sponsored As a #smallbusinessowner, I rely on many #technology-based business solutions. Here are 3️⃣ examples where @BrotherOffice’s technologies can help #ChangeTheWayYouInk:
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It drives me nuts when I go to a store and they're using older POS systems. Everyone should have a tablet-based system that's also mobile for #employees. Here's a good one 👇 #TuesdayThoughts
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If you’re a small business now is a great time to recruit new employees.
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Hindering a female #employee’s advancement out of fears of your own behavior is impeding the growth of your #organization #MeToo @sherylsandberg @LeanInOrg @pewresearch @UHouston #Metoomovement #women #workplace #womeninbusiness. My latest for @guardian:
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.@Google is combining several #technologies, including virtual phone numbers, audio transcriptions, automated reporting & analytics, to help #smallbusinessowners manage their inbound phone calls with @CallJoyAnswers via @TechCrunch #ThursdayThoughts .
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I understand people's beef with Big Banks like @Chase , but can we not at least accept some cash flow and money saving advice from them?.
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47% of #jobseekers said in interviews with @indeed having a #WorkFromHome policy is an “important factor” in choosing a job. Many #smallbusinesses are considering #remotework #policies to compete with larger counterparts. So how to best do this?.
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#Profits are important but so are relationships. Which is exactly why you should always be a really good #customer to your #suppliers, particularly your larger suppliers. How? By doing these six things. @payplastiq.
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@nationalpro platform integartion with @Google Duplex. "Just ask the Assistant, “Book a car with National for my next trip,” and it will figure out the rest." What kind of dark magic is this? Whatever. I want it!.
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If there’s anything good that’s come out of the last few months, it's the realization by millions of small businesses that working from home works. But it also raises a big question: is the office really necessary anymore? @RightNetworks.
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Times are good right?. ✅ Economic growth is strong.✅ #Unemployment is low.✅ #Business & #consumer confidence remains high. Most #smallbusinessowners are doing well this year. Except if you’re in the #trucking business 🤔🚚 #SundayThoughts #SmallBiz.
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#PTO has become one of the most requested & expected employee #benefits as #Millennials are demanding more independence, mobility & personal time. But #data shows those same #employees are simply not taking it. 🤔@PTOExchange #vacation. My latest for @Inc:.
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On CRM: @Mailchimp Is Introducing A #CRM. So Who's Next? #EmailMarketing #Marketing #SaaS #Applications #SmallBiz #SmallBusiness #data . Learn more in my latest for @Forbes 👇.
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I wish @KabbageInc would expand its new #SmallBusiness Revenue Index because it's not enough. #SmallBiz . My latest for @Inc:.
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.@Nextdoor joins a growing number of #socialmedia platforms including @Alignable, @AngiesList, @PatchTweet & @thumbtack that are building specialized #communities geared towards interactions, recommendations, news, & activities in a localized market. #smm.
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#Buyers have changed and we have @amazon, @Walmart and other giant online markets to thank for that. People don't just desire #freeshipping on their orders, they’ve come to expect it. @Etsy #ecommerce #SmallBiz @NRFnews @RetailDive #Merchants.
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Is it the “booming” #NYC economy that makes #politicians feel #smallbusinesses are rolling in dough & able to absorb the costs of these #regulations?.@SBAatlantic @nysbdc @nfib_ny @BrooklynChamber @NYChamber @NYC_SBS @usb_nyc @ManhattanCofC.#SundayThoughts.
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Whether or not they "ripped off" #smallbusinesses, the damage is done @Yelp @Grubhub #SmallBiz #restaurant #delivery #Yelp . My latest for @Inc👇.
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We've been reading how brick and mortar retail is dying. But is it? No. It’s just changing thanks to a #startup called @bulletin_co #retail @alikriegsman @alanabranston #shopping @FoundationCap @kleinerperkins #VentureCapital . My latest for @Inc:.
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Can others in your company do a better job impersonating you than you? @Entrepreneur #tuesdaymotivations .
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#ad As a #smallbiz owner, staying focused on #customers and #employees is more important than worrying about printer ink. Investing in #technology that helps eliminate worry can make a big difference. #ChangeTheWayYouInk @BrotherOffice:
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The Small Business #Cybersecurity Assistance Act is designed to help educate #smallbusinesses about #cyberattacks. But where are the large #companies hosting the #data like @Microsoft, @Google, @Amazon & others in this #legislation? #TuesdayThoughts
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While small firms can’t afford the $700m @amazon is spending, they can send #workers to #conferences & #workshops to acquire #skills – and get a #tax benefit too #SmallBusiness #training #SmallBiz #employees . My latest for @guardian:
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A higher #minimumwage is inevitable. If you’re a #smallbusiness owner, you better be paying attention. #smallbiz. My latest for @guardian:.
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“Fight for fair lending is far from over,” Dory Rand @WoodstockInst.“ #Banks & policymakers should be proactive in reversing trends so it’s no longer the norm that whiter & wealthier neighborhoods receive a larger share of #SmallBiz loans.” #SmallBusiness.
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The #podcast industry is booming, according to a new report from @iab and @PwCUS. So should your #company consider hosting its own podcast? Quite possibly. @podcaststeve @StreetsDept @ShibeSports @thephillyblunt #SmallBiz.#podcasting .
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#Banks like @jpmorgan Chase are realizing that the way to their #SmallBusiness customers' banking #business is through their #accounting systems. #smallbiz @freshbooks #banking #fintech #software #accountingtech . My latest for @Inc:.
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Not showing up after accepting an #offer is unacceptable, but if you have a chance to #hire someone again don’t shut them out – they may have beneficial #skills. #HR #jobsearch @roberthalf #hiring #smallbusiness #TuesdayThoughts . My latest for @guardian: .
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