Garrett Johnson
@garjoh_canuck
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Marketing professor @BUQuestrom researching digital marketing: privacy (#GDPR & value+death of 🍪) & effectiveness (👻 ads). Could run Oilers better. 🇨🇦,🇺🇸.
Boston, MA
Joined January 2011
💡Imagine a world 🌎 where ads respect your privacy and still work! 🚫🍪 🚨Our latest research dives into Google’s Privacy Sandbox, which tries to make this happen. Here’s what we learn from an experiment involving 2,000+ advertisers globally... 👇 #FutureOfAds #PrivacyTech 1/10
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Great episode discussing the hot topic of privacy regulation and regulation. The podcast discusses the intended and unintended consequences of privacy regulation as well as the benefits to consumers that arise from modern marketing.
My guests on this week's episode of the Mobile Dev Memo are John Lynch (University of Colorado-Boulder) and JP Dube (University of Chicago). We discuss the intended and unintended consequences of privacy regulation.
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RT @SeilerStephan: Very excited to see this paper in QME. The paper implements one of the most unique and ambitious experimental designs I…
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RT @QME_Journal: Now available online at #QME: "Measuring consumer sensitivity to audio advertising: a long-run field experiment on Pandora…
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RT @EllieKyung: Coming soon to an @AMA_JMR near you...there is nothing like having amazing co-authors and friends! @longoni_chiara @lucacian
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Google's Q4 Privacy Sandbox Progress Report is out. No news still on the updated timing for Chrome's third-party cookie consent plans.
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RT @alextcone: I may be biased, but @NextRoll_Inc's VP of Data Science Engineering, Andrew Pascoe, is a visionary. His perspective on progr…
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RT @AndreyFradkin: You will get FOMO if you don't listen to our new pod about the social media trap. cc @SBenzell
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RT @CooperLawrence: Just went to the Oreo website and hit “accept all cookies” … and now we wait
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RT @tumblr: empires will rise and fall, but the fire in this stinky dumpster called tumblr will burn forever whether u want it to or not
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Are PETs Enough To Mitigate The Privacy Risks Of Device Fingerprinting? | @AdExchanger @OSchiffey
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"The political economy of GDPR enforcement has proven not suitable to deliver what Europe needs: the protection not just of one fundamental right, but a holistic approach that genuinely balances the vital interests." - @0xMikolaj
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This rule received far fewer comments (279 posted). A few cited our COPPA research. Here was our public comment: 3/3
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RT @adamkovac: LEFT: The Rednote profile I created Tuesday with the blurb "Uighur supporter" and a picture of Tiananmen Square tank man. R…
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So happy for Ian Meyers and Mike O'Sullivan to hear this news! Sincera has been a great partner as we try to track and share data on Privacy Sandbox adoption:
We're excited to announce we're acquiring Sincera. Sincera helps advertisers understand the quality of data provided by publishers and enables them to value ad impressions more accurately and optimize their campaign investments. More in @AdExchanger:
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