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Brice Escarguel Profile
Brice Escarguel

@escarguel

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Following
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Delivery Service Director @Collinson #Marketing #Data #CRM #Loyalty for #Retail #Travel #Banking

Dubaï, Emirats Arabes Unis
Joined January 2008
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@escarguel
Brice Escarguel
1 year
Companies now rely less on external consultants as their in-house teams are trained to use strategic tools like the Osterwalder business model. Design giant Ideo cuts a third of staff and closes offices as the era of design thinking ends @FastCompany
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@escarguel
Brice Escarguel
1 year
Customer loyalty is built on trust. Your architecture is at the heart of this trust. If your tech stack is not reliable, you could jeopardize the trust that your customers have placed in you. Embedded trust is essential #Loyalty #GDPR
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@escarguel
Brice Escarguel
2 years
"Delivering tangible benefits, having ways to measure impact is a key aspect of every DesignOps practice." #Design #BalancedScoreCard #DesignOps DesignOps: OKRs or balanced scorecards? via @UXdesigncc
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@escarguel
Brice Escarguel
2 years
It seems that the commercial success and growth for Apple comes more from the ability to deliver products nowadays than features or innovative design #Design #Apple Is Apple’s chief operating officer its new Jony Ive? via Fast Company
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@escarguel
Brice Escarguel
2 years
The first impact of #AI on #ProjectManagement will come from the ability to better select and prioritize, whether it is the project, the task or the resource/budget allocation How AI Will Transform Project Management via @HarvardBiz
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@escarguel
Brice Escarguel
2 years
From Mission to Goals through Vision and Strategy - how to define a design team’s mission The strategy house: how to define a design team’s mission #Design #UX via @UXdesigncc
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@escarguel
Brice Escarguel
2 years
Some very interesting data about Loyalty: "Rewards win, but gamification presents a valuable opportunity" #Loyalty #Rewards #Ecosystem Introducing the Australian Consumer Loyalty Survey via @McKinsey
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@escarguel
Brice Escarguel
2 years
Focus on key #Data projects that bring value to the company then move to #DataProduct once you have the right level of maturity. After you can move your focus to Governance and Culture. 8 Strategies for Chief Data Officers to Create Value via @Harvardbiz
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@escarguel
Brice Escarguel
2 years
It is great that Design becomes core to our businesses, and this comes with a certain kind of commoditisation. But how far should we go? #Design #UX #ProductDesign #StrategicDesign “Everyone Used to Be a Designer” via @uxplanet
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@escarguel
Brice Escarguel
2 years
Predicting the future of Travel and Tourism is even more complex since Covid 19 and it seems that it will not get easier soon with a potential recession #Travel #Toursim Mastercard Warns Travel Demand Will Hit a Peak Slowing Revenue Growth via @skift
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@escarguel
Brice Escarguel
2 years
Take an Loyalty Augmented Realtiy app and then add NFT - this is opening a new wolrd of possibles for the Loyalty Programs #Loyalty #LoyaltyProgram #AR #NFT #Blockchain The future of loyalty programs in an NFT world: Starbucks Odyssey via @uxdesigncc
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@escarguel
Brice Escarguel
2 years
Artificial Intelligence has a lot of Use Cases and one of the primary is about #DataManagement: Classification, Cataloging, Quality, Security, Data integration #AI #ArtificialIntelligence #Data How AI Is Improving Data Management via @@MIT
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@escarguel
Brice Escarguel
2 years
Interesting framework about how to create a high performing #marketing organization #Martech A 5-point framework for creating a high-performing marketing organization via @martechismktg
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@escarguel
Brice Escarguel
2 years
I would even go beyond: build a Business Model, not a list of features #ProductManagement #BusinessModel #ProductManager #ProductOwner Build a company, not a feature via @TechCrunch
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@escarguel
Brice Escarguel
2 years
Interesting approach to design you product feature roadmap: target audiens, feature adoption, feature retention, satisfaction #Product #ProductManager #ProductOwner TARS: A product metric game changer via @uxdesigncc
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@escarguel
Brice Escarguel
2 years
An amazing AR gaming platform. Just imagine doing the same with #tourism gamifying the experience and granting access to VIP events. Who is in? #Loyalty #Gamification NBA All-World: Taking basketball video games back to the streets via @Engadget
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@escarguel
Brice Escarguel
2 years
Data is focused on Technology and Use Cases, not enough on Culture. It should make the same shift as Digital has done a few years ago #Data #DigitalTransformation #DataTransformation #Business Action and Inaction on Data, Analytics, and AI via @MIT
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@escarguel
Brice Escarguel
2 years
Focusing on value and supporting your customers in reaching their financial goals are clear product objectives for 2023 #Product #Digital #CustomerCentric What Do Your Customers Want in 2023? via @HarvardBiz
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@escarguel
Brice Escarguel
2 years
"An immersive training program, where product managers can simulate a real-world customer problem while receiving regular coaching," #ProductManagement #ProductManager What separates top product managers from the rest of the pack via @McKinsey
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@escarguel
Brice Escarguel
2 years
#Salesforce is investing even more on their #Loyalty platform with new features launched as badges, engagement widgets on third party channels ... to boost engagement Salesforce winter 2023 release: The business executive’s guide, part 2 via @martechismktg
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