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Brice Escarguel
@escarguel
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Delivery Service Director @Collinson #Marketing #Data #CRM #Loyalty for #Retail #Travel #Banking
Dubaï, Emirats Arabes Unis
Joined January 2008
Companies now rely less on external consultants as their in-house teams are trained to use strategic tools like the Osterwalder business model. Design giant Ideo cuts a third of staff and closes offices as the era of design thinking ends @FastCompany
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"Delivering tangible benefits, having ways to measure impact is a key aspect of every DesignOps practice." #Design #BalancedScoreCard #DesignOps DesignOps: OKRs or balanced scorecards? via @UXdesigncc
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The first impact of #AI on #ProjectManagement will come from the ability to better select and prioritize, whether it is the project, the task or the resource/budget allocation How AI Will Transform Project Management via @HarvardBiz
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From Mission to Goals through Vision and Strategy - how to define a design team’s mission The strategy house: how to define a design team’s mission #Design #UX via @UXdesigncc
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Some very interesting data about Loyalty: "Rewards win, but gamification presents a valuable opportunity" #Loyalty #Rewards #Ecosystem Introducing the Australian Consumer Loyalty Survey via @McKinsey
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Focus on key #Data projects that bring value to the company then move to #DataProduct once you have the right level of maturity. After you can move your focus to Governance and Culture. 8 Strategies for Chief Data Officers to Create Value via @Harvardbiz
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It is great that Design becomes core to our businesses, and this comes with a certain kind of commoditisation. But how far should we go? #Design #UX #ProductDesign #StrategicDesign “Everyone Used to Be a Designer” via @uxplanet
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Take an Loyalty Augmented Realtiy app and then add NFT - this is opening a new wolrd of possibles for the Loyalty Programs #Loyalty #LoyaltyProgram #AR #NFT #Blockchain The future of loyalty programs in an NFT world: Starbucks Odyssey via @uxdesigncc
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Artificial Intelligence has a lot of Use Cases and one of the primary is about #DataManagement: Classification, Cataloging, Quality, Security, Data integration #AI #ArtificialIntelligence #Data How AI Is Improving Data Management via @@MIT
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Interesting framework about how to create a high performing #marketing organization #Martech A 5-point framework for creating a high-performing marketing organization via @martechismktg
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I would even go beyond: build a Business Model, not a list of features #ProductManagement #BusinessModel #ProductManager #ProductOwner Build a company, not a feature via @TechCrunch
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Interesting approach to design you product feature roadmap: target audiens, feature adoption, feature retention, satisfaction #Product #ProductManager #ProductOwner TARS: A product metric game changer via @uxdesigncc
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An amazing AR gaming platform. Just imagine doing the same with #tourism gamifying the experience and granting access to VIP events. Who is in? #Loyalty #Gamification NBA All-World: Taking basketball video games back to the streets via @Engadget
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Data is focused on Technology and Use Cases, not enough on Culture. It should make the same shift as Digital has done a few years ago #Data #DigitalTransformation #DataTransformation #Business Action and Inaction on Data, Analytics, and AI via @MIT
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Focusing on value and supporting your customers in reaching their financial goals are clear product objectives for 2023 #Product #Digital #CustomerCentric What Do Your Customers Want in 2023? via @HarvardBiz
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"An immersive training program, where product managers can simulate a real-world customer problem while receiving regular coaching," #ProductManagement #ProductManager What separates top product managers from the rest of the pack via @McKinsey
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#Salesforce is investing even more on their #Loyalty platform with new features launched as badges, engagement widgets on third party channels ... to boost engagement Salesforce winter 2023 release: The business executive’s guide, part 2 via @martechismktg
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