Email Of The Day
@emailoftoday
Followers
11,279
Following
2
Media
160
Statuses
2,300
Daily Email Inspiration So You Never Run Out Of Campaign Ideas That’ll Make You Money.
Joined April 2022
Don't wanna be here?
Send us removal request.
Explore trending content on Musk Viewer
North Carolina
• 890417 Tweets
Hurricane Helene
• 654944 Tweets
#JACKANDJOKEREP4
• 409840 Tweets
EP4 U STEAL MY HEART
• 367259 Tweets
FEMA
• 306232 Tweets
#FreeMoraraKebaso
• 195015 Tweets
Dikembe Mutombo
• 117072 Tweets
Meat Eaters Will Go To Hell
• 99778 Tweets
Valdosta
• 95706 Tweets
National Day
• 57109 Tweets
Mets
• 53522 Tweets
Verizon
• 46852 Tweets
MertRamazanDemir AfraSaraçoğlu
• 44159 Tweets
Indigenous
• 42716 Tweets
HAPPY JIMTOBER
• 41996 Tweets
#ゆうぴー愛してるぞ
• 38346 Tweets
Braves
• 34650 Tweets
Andrés Manuel López Obrador
• 31051 Tweets
#النصر_الريان
• 30203 Tweets
RIP Legend
• 30070 Tweets
スレッタ
• 28402 Tweets
#الاهلي_الوصل
• 28393 Tweets
MANTRA IS COMING
• 23396 Tweets
Semih
• 15055 Tweets
#KYSvBJK
• 13077 Tweets
MANTRA BY JENNIE
• 12854 Tweets
Kademeli Emeklilik Mitingi
• 11013 Tweets
Pinned Tweet
Our 7-Step Process to Create Open-Worthy Subject Lines:
(bookmark this)
1
3
18
Email Marketers,
Here's a table with 10 Techniques to Boost Conversions.
Bookmark this one!
5
49
236
Bad email marketing:
1) Sells
2) Sells again
3) Sells harder
Good email marketing:
1) Welcomes
2) Empathizes
3) Educates
4) Sells
Huge difference both in execution and results.
10
31
172
Email Marketing Hack:
Send a “1-year anniversary” email to people who bought from you.
>> Like it was yesterday!
>> [Name], one year ago you bought [product]
>> To celebrate, we want to give you [X]% off
>> Use code [discount code]
>> CTA to browse store
Try it!
9
31
145
Email Marketing Tip:
Don’t sell a gym membership, sell a six pack.
Don’t sell a skincare routine, sell healthy skin.
Don’t sell a healthy diet, sell 5lbs less in X weeks.
Don’t sell the process, sell the outcome.
13
27
137
Bad email marketing:
1) Sells
2) Sells again
3) Sells harder
Good email marketing:
1) Welcomes
2) Empathizes
3) Educates
4) Sells
Huge difference both in execution and results.
10
20
135
Email marketing works like a funnel:
First you give something for free.
Then, you educate them.
After that, you present your product.
Then, you convince them to buy.
Finally, you make them buy again.
It becomes 10x easier when you look at it like this.
8
18
126
Email Type: Back in Stock
Subject Line: WYD? 🍊🍨 Orange Cream is on its way.
Preview Text: Be the first to get this returning flavor.
Time Received: 9:47AM PST
Brand: OLIPOP
Email Platform: Klaviyo
Email Folder: Promotions
11
9
120
The 7 types of emails every Ecom store should send:
1) Welcome emails
2) Referral emails
3) Re-engagement emails
4) Promotional emails
5) Abandonment emails
6) Upsell and Cross-sell emails
7) Customer appreciation emails
Master these and you’ll make a lot of money.
9
25
121
The 5 main reasons people buy from you:
1) You solve a pain
2) You save them time
3) You make them money
4) You make their life easier
5) You make them feel good
Find which one you solve and double down on it.
8
18
118
Email Marketing 101:
Test everything:
- Subject lines
- Preview text
- Copy
- Send day and time
- Product imagery
- Layout
- CTAs
- Button color
- Offers
- And so on
Figure out what works best and keep testing!
14
21
110
Email Marketing isn’t only for selling.
It’s also for:
>> Educating
>> Entertaining
>> Nurturing
>> Relationship Building
The more you focus on all these, the more you’ll eventually sell.
13
18
101
Email Marketing Tip:
Send a “Customer of the Month” email every now & then.
In it, mention:
>> Who they are
>> How they discovered your brand
>> What products they bought
>> Their opinions about your products
This celebrates customers and helps you build a stronger community.
7
16
101
Email Type: Collection Spotlight
Subject Line: Hello, hydration 👋
Preview Text: A fresh regime for your skin
Time Received: 9:01AM PST
Brand: The Honest Company
Email Platform: Salesforce
Email Folder: Inbox
3
15
103
It’s not Email Marketing vs Social Media.
It’s Email Marketing AND Social Media.
Social Media attracts traffic.
Email Marketing converts traffic.
Learn both and you’ll make a lot of money.
18
9
97
Email Marketers:
Here are 5 proven subject lines you can use:
1) I promise it’s worth it - Trust
2) Open before it expires? - Curiosity
3) 27% off sale ends today! - Scarcity
4) Check out these new [products] - Offer
5) How Kara managed to get [result] - Example
Steal these!
9
11
99
Email Marketers:
Make sure your email has ONE primary goal.
Don’t ask them to buy a product…
And read your blog…
And share a tweet.
One primary goal. One purpose. One CTA.
This is how you create effective emails.
17
12
95
Email Marketers,
Here’s a table with 5 email campaigns you can send to your (or your clients) email list.
Bookmark this!
5
15
96
The 5 main reasons people buy from you:
1) You solve a pain
2) You save them time
3) You make them money
4) You make their life easier
5) You make them feel good
Find which one you solve and double down on it.
14
12
89
Run out of email ideas?
Go to sites like:
>> Quora
>> Reddit
>> Answer the public
Check out the topics people in your market are talking about…
Use these as inspiration for your emails.
Bookmark this one.
8
18
89
Here are 8 Copywriting Techniques you need to be A/B Testing for your Email Subject Lines.
Bookmark this!
2
17
84
How to turn a subscriber into a customer:
1) Welcome email with freebie
2) Problem meets Step-by-Step solution email
3) Soft pitch with link to landing page
4) Social Proof email
5) Hard pitch with urgency/scarcity
Implement this.
Watch those sales go up!
4
14
84
Email Marketers:
Here are some subject line ideas:
- You will not regret this (Trust)
- Get your gift before X (Curiosity)
- Last chance to get X at Y% off (Urgency)
- How to get X without Y (Narrative)
- Take a look at our new X (Priming)
Use these
Watch your open rate go
Copywriting Tip:
Make your Calls-to-action specific.
”Buy now” → “Get instant access + lifetime updates”
”Sign up” → “Get weekly value-packed emails”
”Join today” → “Join 1,920 other marketers inside”
More specific = more clicks = more $$$.
r/t
@ecomchasedimond
9
19
124
7
13
84
An email is basically a 5-step funnel:
1) Subject line → open
2) Open → headline
3) Headline → body text
4) Body text → CTA
5) CTA → click
Stop overcomplicating it.
11
12
83
Email Marketing made simple:
1) Get their attention
2) Keep them engaged
3) Transition into the offer
4) Tackle their objections
5) Ask them to buy
If yours does all five, you’re golden.
13
10
81
The perfect email structure:
- Open-worthy subject line
- Complementary preview text
- Curiosity-inducing headline
- Offer-oriented body copy
- High-quality images
- Benefit-oriented CTA
- P.S. with a 2nd CTA
Make sure your emails have all of the above.
Watch your sales go up!
6
14
82
Running out of email ideas?
Write about something you or your prospects have struggled with.
>> I had [problem]
>> It was [experience]
>> But then I found [solution]
>> Now I’m [result]
>> Segue to your product
Combine this format with good storytelling and you’ll make money.
9
10
82
Email Marketing Hack:
Record the date someone made their first purchase.
Next year, on that date, send an “Anniversary” email.
In it, give them a discount to commemorate the occasion.
Easy way to get some sales.
Writing an opt-in page for your email list?
Use this framework:
- Want to [main benefit from joining]?
- Get emails on [topics] every [day of the week]
- Join [X] [target market] today!
- [Form to submit their email]
Simple, straight to the point, and action-oriented.
5
5
42
3
8
77
Email Marketing made simple:
Spark curiosity with the subject line.
Address the problem in the headline.
Present the solution in the body copy.
Make them take action with the CTA.
Stop overcomplicating it.
8
9
73
Email Marketing Fact:
A/B testing is a must.
Here are some things you can test in your emails:
- Subject line
- Preview text
- Format
- Imagery
- Offers
- CTAs
- Sending times
- Sending days
You can’t improve what you don’t test.
7
20
76
Someone just joined to your list?
Send these emails:
1) Welcome email
2) Brand story email
3) Soft-sell email
4) Social proof email
5) Hard-sell email
This is how you turn a subscriber into a buyer.
4
11
76
Email Marketers:
Here are 5 subject lines you can steal:
1) You're missing out on ___! (FOMO)
2) 10 bizzare ___ to ___ (Curiosity)
3) Steal these 5 ___ (Benefit-oriented)
4) How to do ___ without ___ (How to)
5) You have ___ days until ___ (Urgency)
Go get that 50%+ Open Rate.
7
7
75
How to turn a website visitor into a customer:
1) Pop-up form
2) Welcome emails
3) Nurture emails
4) Soft sell with discount
5) Hard sell with urgency
Bookmark ^^^
4
14
77
How to write a profitable email:
- Intriguing subject line
- Relevant preview text
- Clear headline
- Benefit-oriented body copy
- Descriptive product images
- Compelling CTA
- Urgency-inducing P.S.
Make sure your emails have all these.
10
9
76
Email marketing simplified:
1) Subject line sells the open
2) Headline sells the lead
3) Lead sells the body copy
4) Body copy sells the CTA
5) CTA sells the click
Simple, not easy.
8
9
77
5 email subject line formats you can try for your email list:
1) How __ did __ in __
2) Why you should __ instead of __
3) The truth behind __
4) What you can do to __ in __
5) X tips for __, __, and __
Use these.
Watch your open rates go up!
4
9
75
Email Marketing Tip:
Send an “Us vs Them” email:
>> What makes [product] special?
>> It’s our [feature/advantage]
>> State advantages of your product
>> Add comparison table
>> CTA to browse product
Try it!
6
11
73
Planning to launch a new product?
Send 3 emails:
1) [Product] coming soon! (a few days before launch)
2) [Product] is here! (launch day)
3) [Product] product is almost gone! (2-3 days after launch)
Implement this.
Win.
7
10
76
Email Marketing Tip:
Send people an email for their birthday.
>> Collect their birthdate
>> Send an email on that day
>> Offer a discount/bundle
>> Mention it will only be valid for 24 hours
Great way to bring in sales while making people feel special on their big day.
8
10
73
Email marketing is like a relationship.
It requires:
- Time
- Energy
- Respect
- Empathy
- Consistency
The more you nurture it, the better results you’ll get.
10
11
68
Email marketing simplified:
1) Subject line sells the open
2) Headline sells the lead
3) Lead sells the body copy
4) Body copy sells the CTA
5) CTA sells the click
Simple, not easy.
11
8
72
Email Marketers,
Here are a few preview text ideas you can swipe:
- I promise it’s worth it…
- Open to discover [x]
- Details inside…
- Want in?
- Just for you…
Implement these in your emails.
Watch your open rates go up!
7
11
71
Email Marketing Fact:
A/B testing is a must.
Here are some things you can test in your emails:
- Subject lines
- Angles
- Offers
- Imagery
- CTAs
- Sending times
- Sending days
You can’t improve what you don’t test.
11
20
70
Email Marketing Hack:
47% of people open emails based on the subject line alone.
Make sure yours is:
- Intriguing
- Informative
- Benefit-oriented
This is how you make people open your emails.
11
9
70
Email Type: Customer Reviews
Subject Line: Wanted: more 💤
Preview Text: Real sleep stories from real customers.
Time Received: 3:45PM PST
Brand: Feals
Email Platform: Klaviyo
Email Folder: Inbox
5
8
69
The best ads look like normal posts.
The best sales emails look like an email from a friend.
The best sales pages look like product recommendations.
Lesson:
The best marketing doesn’t look like marketing at all.
6
13
69
Subject line hack:
Take two unrelated concepts and put them together.
Example:
“What LeBron James can teach you about psychology.”
Make it impossible not to open your emails.
7
6
66
Stage 1: People read your emails because you’re giving away a freebie.
Stage 2: People read your emails because of your subject line.
Stage 3: People read your emails simply because they’re from you.
The ultimate goal of email marketing is to get to stage 3.
7
14
65
Someone abandoned their cart?
Send them this email:
>> You left something behind!
>> List the items inside their cart
>> Would you like to complete your purchase?
>> CTA to Proceed to Checkout
Don’t leave money on the table.
6
11
65
Email Marketing Fact:
You have TWO subject lines.
First one is the subject line.
Second one is the preview text.
Use the subject line to get their attention.
Use the preview text to create curiosity.
Nail both of them...
And watch your open rates go up!
7
12
68
Email marketing is like dating.
You can’t ask someone to marry you on the first date.
You have to spend time with them…
Get to know them…
And connect with them…
Only after you’ve done these, can you close the deal.
13
10
66
Marketing Tip:
That email you just sent…
Make it an article and add it to your website.
Shorten it, and turn it into a Thread.
Add a picture and turn it into an IG post.
Add a video in the background and turn it into a Tik Tok.
Unlimited content.
9
4
66
New to Email Marketing?
Here's an important email to send:
It's called the Problem - Solution email:
>> Feeling [Problem]?
>> It doesn't have to be like that!
>> Introduce your product
>> Show how it solves the problem
>> Shop [Product] CTA
Simple & Profitable.
7
12
62
Email Marketing Tip:
Create a customer avatar before writing your email.
Include:
- Name
- Age
- Gender
- Occupation
- Likes
- Dislikes
- Pain points
- Goals
- Objections
The better you know your customer, the more you’ll sell.
8
10
62
Why email marketing?
Because it is:
>> Proven
>> Predictable
>> Personal
>> Profitable
>> Powerful
Literally the best marketing channel out there.
16
7
65
Someone abandoned their cart?
Send this email:
>> Still not sold?
>> Here’s what others are saying:
>> [Testimonials about the product]
>> Ready to make a purchase?
>> [CTA to checkout]
Social proof will give people the final push they need to make a purchase.
5
9
60
Email Marketers,
Here are 5 subject lines that always get opened:
1) What if [negative result]?
2) My big [mistake/misconception]
3) The truth about [common belief/myth]
4) Everything changed when I did this…
5) Unveiling the hidden [strategy/tactic]
Steal these!
5
9
61
Marketing isn’t only about the stuff you sell.
It’s also about:
- The stories you tell
- The people you help
- The value you provide
- The problems you solve
- The relationships you create
There’s so much more to it than just money.
9
15
62
The 7 types of emails every Ecom store should send:
1) Welcome emails
2) Referral emails
3) Re-engagement emails
4) Promotional emails
5) Abandonment emails
6) Up-sell & Cross-sell emails
7) Educational emails
Master these and you’ll make a lot of money.
Credit:
3
11
63
Email Marketers,
Here are 7 Common Mistakes in Email Marketing and how to address them.
Bookmark this!
6
13
60
Email Marketing Tip:
Use psychology in your emails.
>> FOMO (limited-edition products)
>> Social proof (testimonials)
>> Priming (product hyping)
>> Urgency (time-sensitive deals)
>> Exclusivity (special offers for VIP customers)
Watch your sales go up!
4
11
59
Email marketers:
Don’t forget you can use your P.S. section to:
- Offer a product
- Share your socials
- Ask for a response
Don’t waste the opportunity to drive some extra clicks!
9
6
61
Email Marketing Fact:
Customers rarely leave reviews unless you ask.
So, make sure you ask them for a review.
13
9
62
Email Marketing Hack:
Train your readers to take action with each email you send.
Whether it is to:
- Click a link
- Share your content
- Respond to your email
It will increase the chances of them taking action to buy a product.
10
6
60
Marketers,
Here are 10 evergreen email ideas for you to swipe:
1) “FAQ” email
2) “Myth” email
3) “Story” email
4) “X tips” email
5) “How to” email
6) “What if” email
7) “Pathway” email
8) “Soft teach” email
9) “Hidden trick” email
10) “No. 1 mistake” email
Bookmark this one
7
11
58
Our pre-send email checklist:
1. Fix typos
2. Test links/CTAs
3. Confirm segment
4. Verify sending date
5. Check mobile view
6. Check accessibility
7. Review subject line
8. Review preview text
9. Test personalization
10. Send a test email
Save this and use it for your emails.
6
12
58
Email Marketing Tip:
Send a “how to use our product” email to your customers.
In it, show how the product is intended to be used.
This will remove the guesswork and help ensure your customers get the best results from your product.
This will lead to word of mouth referrals.
10
10
58
Bad marketing:
- Tells
- Bores
- Pushes
- Confuses
Good marketing:
- Shows
- Engages
- Attracts
- Clarifies
Make sure yours does the latter.
10
8
55
Email Marketing Tip:
Send an “Unexpected benefits” email:
>> Hidden perks of [product]
>> [benefit 1]: [benefit description]
>> [benefit 2]: [benefit description]
>> Ready to buy?
>> [CTA to buy product]
Boost sales effortlessly with this email.
5
6
57
Email Marketing Fact:
The P.S. section of your emails is massively underrated.
Some things you can include:
- Final CTA
- Testimonials
- Guarantees
- Important Reminders
Don’t let this real estate go to waste.
10
8
55
How your email marketing should work:
At first, people open your emails because of your subject line.
Over time, people open your emails because of whose sending them.
Eventually, people open your emails because they’re anticipating them.
This is the way.
13
8
58
It’s not Email Marketing vs. Social Media.
It’s Email Marketing AND Social Media.
Social Media attracts traffic.
Email Marketing converts traffic.
Learn both and you’ll make a lot of money.
2
8
56
The best brands don’t sell products.
They sell:
- A lifestyle
- A solution
- An emotion
- An experience
- An improvement
If you want to do well, start by selling one (or more) of the above.
4
6
55
Email marketing tip:
Ask a question in one of your welcome emails.
It could be:
- Why did you join this list?
- What are you struggling with?
- What topics are you interested in?
This will give you good insights about your subs.
14
7
57
Email Marketing Tip:
Keep your customers updated about their orders.
Send an email when:
- They purchase a product
- Their product is shipped
- The product arrived at their door
Your customers will appreciate it.
7
6
56
Email Marketing Tip:
Don’t write just one subject line.
Write at least five.
Then pick the one that best fits the content of your email.
Use the second most relevant one as your preview text.
This is a powerful open rate booster.
6
11
57
The Anatomy of a Great Email:
- Intriguing subject line
- Interesting preview text
- Focuses on one idea
- Body copy delivers value
- CTA stands out from the text
- It sells the click, not the product
Implement this in your emails and win.
5
5
55
Email marketing works like a funnel:
First you give something for free.
Then, you educate them.
After that, you present your product/service.
Then, you convince them to buy.
Finally, you make them buy again.
It becomes 10x easier when you look at it like this.
3
17
57
Stop only using “Buy now” as your CTA.
Consider using one of these:
- Shop sale
- Try it out
- Order now
- Add to cart
- Get [product name]
- Order [product name]
- Shop new [product]
- Try [product name]
- Pre-order now – [price]
- Get men’s/Get women’s
Bookmark this one!
8
9
57
Email Marketing Tip:
Send an unexpected “thank you” email to customers.
Use it to:
- Express gratitude
- Provide additional support
- Encourage them to share their experience
Your customers will appreciate it.
5
9
54
Email Marketing Tip:
Build a relationship with your subs.
Treat them like people.
Educate and entertain them.
Show them your appreciation.
This is how you win in email marketing.
6
4
55
#1
Rule of Email Marketing:
Always send a test email before sending it to your list.
Check:
- Subject line
- Preview text
- Links / CTAs / Buttons
- Images
- Etc.
Bookmark this one ^^^
5
4
52
Golden rule of email marketing:
Trying to sell to everyone is how you end up selling to no one.
12
8
56
Email Marketing Tip:
Develop a pre-send email checklist, including things like:
- Add a sender name
- Include preview text
- Test CTAs
- View your email on multiple devices
- Check for typos
Go through it every time you’re about to send an email to ensure it’s flawless.
9
7
54
Email Marketing Hack:
Use your P.S. as a second CTA.
>> Oh, by the way! (Attention grabber)
>> We only have x items in stock (Urgency)
>> Click here to get yours (Call to action)
The P.S. is a powerful section of your email.
Don't waste it.
7
9
54
Marketers,
Here are 7 strategies you can leverage to increase your email engagement.
Bookmark this!
4
10
55
Email Marketing Fact:
You have TWO subject lines.
First one is the subject line.
Second one is the preview text.
Use the subject line to get their attention.
Use the preview text to create curiosity.
Nail both of them...
And watch your open rates go up!
8
9
51
Email Marketing Fact:
58% of all email users start their day by checking their email.
Test sendint your emails early in the morning (6AM - 9AM).
8
7
50
Email marketing is a necessity at this point.
Have a personal brand? You need email marketing.
Own a SaaS? You need email marketing.
Have an ecom store? You need email marketing.
Lesson:
Invest in email marketing.
7
14
53
Email Marketing Tip:
Use open loops in your copy.
How?
>> Start a story (Headline)
>> Tell the story without giving all the details (Lead)
>> Conclude the story (Body copy)
>> Ask them to take action (Relevant CTA)
Works great for longer form emails.
8
11
53
Over-hyped marketing doesn’t work anymore.
People are equally skeptical and clever.
So, focus on:
>> Social proof
>> Relatable stories
>> Emotional connection
This is what works now and will work in the future.
7
5
53
Email Marketing Tip:
Once you’ve figured out which days/times work best…
Stick to that schedule.
This way your subs will get used to receiving your emails on the same day and time every week.
This will increase your open rates as people know to go look for your emails.
12
8
52
Planning to launch a product?
Send five emails:
1) A week before (hyping)
2) 3 days before (teaching)
3) A day before (reminding)
4) On the day (launching)
5) A few days later (reminding)
This will maximize the number of opens, clicks, and purchases you get.
Email Marketing Hack:
Gamify your emails by including things like:
- Points
- Badges
- Raffles
- Contests
- Leaderboards
This will make your emails more enjoyable and engaging.
5
5
37
3
5
50
Email Marketers,
Here are 5 subject line formats you can try:
1. [#] ways to [achieve result]
2. Solve [problem] in [time frame]
3. The ultimate guide to [topic]
4. [Benefit] You didn’t know you needed
5. [Question]? Here’s how to [solution]
Feel free to steal these.
5
10
54
Want to sell to your email list but don’t know how?
Try the “No. 1 Mistake” email.
1) The
#1
Mistake all [prospect] makes
2) Do you know why people fail at [goal]
3) It’s because they do [mistake]
4) Here’s how you can avoid it [product/service]
5) CTA
Simple yet effective.
5
5
53
The most powerful subject line combination?
Curiosity + Benefit
>> Curiosity gets people’s attention.
>> Benefits make people take action.
Example:
”This miraculous cream will make you look 3+ years younger.”
Never fails.
6
6
52
Marketing fact:
People are extremely self-interested.
In the beginning, the likely don’t care about you, your company or your product.
They mainly care about themselves and what you can do for them.
Marketing is 10x easier when you understand this.
5
8
51
Email Marketing Tip:
Resend your best-performing emails to your list after some time.
If your previous subscribers liked it, chances are your new ones will too.
Pro-Tip: Exclude anyone who opened it previously.
4
8
52
Your emails should:
- Interest people with the subject line
- Hook them with the headline
- Make them read with the body
- Make them click with the CTA
- Give them a second chance with the P.S.
If you nail all of these, you’ll make money.
8
8
51
Email Marketing Tip:
Before sending your email…
Ask someone to read it for you.
This will help you catch typos, errors, and inconsistencies.
13
9
49
Someone recently bought your product?
Send a “Product Expert Tips” email.
In it, share tips and tricks on how to get the most out of your product.
Your customers will appreciate it.
1
5
51